Month: July 2017

PH as global franchise hub is becoming a reality – Lim

By Bernie Cahiles-Magkilat, Published July 23, 2017, 10:00 PM, Manila Bulletin

The Philippines as global franchising hub is now becoming a reality with international sourcing, concepts and branding converging in the country as it now hosts also the world’s biggest annual franchising event.

Samie Lim, the acknowledged franchising guru not just in the Philippines but abroad, said at least 150 foreign brands participated in the recently concluded Franchise Asia Philippines 2017 Expo with record breaking 40,000 delegates.

The Philippines has also produced a total of 150 Certified Franchise Executives, the largest number among countries.

“We are now the largest franchising hub and best attended. The Philippines as a franchising hub is now becoming a reality,” said Lim, chairman emeritus of Philippine Franchising Association, hosts of the annual Franchise Asia.

Some of the foreign franchise associations and consultancy groups also participated in the last conference and expo.

The World Franchise Associates with over 50 members had a big pavilion, while other consultancy groups from other countries, including the US, have brought in their own brands. For instance, Singapore has 8 same as Indonesia while Thailand has 6.

Francorp Philippines, the professional organization founded by Lim to help companies come up with their franchise systems, has already a total of 50 people helping various concepts turn into successful franchise modules.

Normally, Francorp conducts seminars for 200 people with 50 returning for consultations and perhaps half of them finally going through the franchising process.  Preparing the franchise system for a particular concept can be tedious, taking 6 months to a year.

The reason the Philippines is realizing the goal of a franchise hub is the ability of Filipinos to put up the concepts into actual franchise programs.

“Other countries are learning from us,” said Lim.

But among ASEAN countries, Thailand ranked best in terms of concepts, according to Sam Christopher Lim, chair of the Franchise Asia Philippines 2017 Conference.

“Thais are very creative but that is also a big problem because if you think you can do it better, you will not allow somebody to handle it or offer it via franchising, thus stifling that entrepreneurial drive,” he said.

“But Filipinos can learn, teach and still hold on to their entrepreneurial spirit,” said the young Lim, a former Unilever brand manager assigned overseas but is now being groomed to follow his father’s footstep in business.

Already, there have been a good number of Filipino concepts with successful franchises. In fact, as much as 40 percent of the franchisees of the more than 500 booths at the three-day expo were clients of Francorp.

Some of the successful brands under Francorp include Orayspa, The Generics Pharmacy, Potato Corner, and Reyes Haircutters, to name a few.

Three new local concepts on food, academic tutorial and cars detailing are going to the US to compete among other concepts.

“We are not talking here of 100 branches because the new generation come to us and are targeting 1,000 stores,” he said.

“We are moving closer to becoming the global franchise hub.”


*This article is a re-post from:

Franchise Excellence Awards

The Philippine Franchise Association gathered local and international business and franchise leaders who graced the Franchise Excellence Awards 2017 rites at the recently-concluded Franchise Asia Philippines 2017 Conference and Expo. Photo showa (1st row, 5th from left) PFA chairman emeritus and father of the Philippine franchising Samie Lim; (1st row, 3rd from right) PFA vice chair Ma. Alegria Sibal-Limjoco; (2nd row, 3rd from left) Trade Secretary Ramon Lopez; (2nd row, 3rd from right) Philexport president Sergio Ortiz-Luis; (3rd row, from left) PFA director for MSME Richard Sanz; PFA director for ASEAN and Special Projects Sam Christopher Lim, Cambodia Franchise Association vice chairman Daniel Li, Philippine Chamber of Commerce and Industry (PCCI) president George Barcelon, Cristina Hernandez and Joey Garcia of Minor Food Group Thailand, and (3rd row, righmost) PCCI director in charge of Agriculture William Co, together with international franchise holders who attended the awarding ceremony.

PFA confers the Chairman’s Award to Philexport president

The Philippine Franchise Association (PFA) bestowed the Chairman’s Award to Mr. Sergio Ortiz-Luis (center), Philexport President at the awards night of Franchise Excellence Awards (FEA) 2017 which was held recently at the SMX Convention Center. The Association considers Mr. Ortiz-Luis as the ‘Godfathr of Philippine Franchising’ for providing the seed fund that was used to craft the naster plan which paved the way for the phenomenal growth of the Philippine franchising sector. As President of Philexport, Mr. Ortiz-Luis continues to be a staunch supporter of PFA and its efforts to promote Philippine franchise brands in overseas markets. The Chairman’s Award is conferred on organizations and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping the Association fulfill its mission in promoting franchising as a tool for economic development, inclusive growth, and nation-buildin. In photo are (from left) Mr. Samie Lim, PFA Chairman Emeritus, Ms. Elizabeth Pardo-Orbeta, Chairman – Council of PFA past Chair and Presidents; Ms. Bing Sibal-Limjoco, PFA VIce Chair; and Dr. Alan Escalona, PFA President. Organized by PFA, FEA is the country’s sole seal of recognition in the Philippine franchising sector and is conferred to those who continue to epotomize global competitiveness and sustainable growth. FEA winners have become benchmarks of success in Philippine franchising and many have become trailblazers in international market.

All systems go for Franchise Asia Phl 2017

Philippine Franchise Association (PFA) officers led by (from left) PFA chairman emeritus Samie Lim, Franchise Asia Philippines 2017 expo chair Jose Magsaysay Jr. (Potato Corner), Franchise Asia Philippines 2017 overall chair Sherill Quintana (Oryspa), PFA president and director for external relations and advocacy Dr. Alan Escalona (Fruit Magic), PFA director and Franchise Asia Philippines 2017 conference chair Sam Christopher Lim (Francorp Phils); and PFA director and marketing promotions chair Elizabeth ‘Yvette’ Pardo-Orbeta (Wendy’s) held the media launch for the week-long Franchise Asia Philippines 2017 slated on July 19 to 23 at longest-running franchise show will feature a two-day international franchise conference (July 21-23), the Certified Franchise Executive (CFE) program (July 17-18) and educational seminars for aspiring franchisors and franchisees (July 21-23)