Month: August 2017

Shakey’s opens 200th store

Antonio Delos Reyes, August 17, 2017, Malaya Business Insight

SHAKEY’S has been a part of Filipinos’ dining history for several decades now. From its first store which opened in the early ‘70s, the restaurant has gone through countless evolutions as it adapts to the changing tastes of its diners.

For its 200th store, Shakey’s has gone back to its roots, creating a restaurant that brings back the classic Shakey’s look with modern upgrades. The new store will serve as the template for future branches in the Philippines and abroad.

“Our goal has always been to create wow moments with each and every one of our customers. But with the opening of our 200th store, which we believe is a major milestone, we came up with different ideas to even make the Shakey’s experience so much more memorable for our guests,” said Shakey’s president Vicente L. Gregorio. “Our 200th store is more than just a new Shakey’s branch – it is a sign that the brand, despite being 42 years old, is very strong and relevant and we continue to lead and blaze a trail in the industry.”

The 200th store takes the wow concept in family casual dining up a notch by adding new elementsnever before seen in other branches. This includes a piano as an ode to the early years of Shakey’s, where music became an integral part of the brand. “Music is a universal language that creates energy and fun, so the 200th store is going back to the original Shakey’s set-up,” Gregorio shared. “An array of cakes in the dessert bar is also offered to complete the menu. And new uniforms for the staff are seen to mark Shakey’s commitment to continuous innovation.”

For over 40 years, Shakey’s stayed on track with these words in mind: fun, family, and pizza. This is evident in all corners of the 200th store, where one is sure to have a fair share of wow moments, from its friendly staff and its well thought out interiors that give a warm and inviting atmosphere, to its spacious dining halls and Fun Zone – an arcade area where friends and family can bond while they play. There’s also a bar with a wide selection of beverages that customers can enjoy as they watch a game on the wide screens, and of course, the well-known Shakey’s thin-crust pizzas made to share with family and friends.

“We are very consumer-focused. We’re committed to wowing our guests, and we believe that consumers deserve more,” said Gregorio. “We took it as our mission to provide them only the best in terms of product, quality, ambiance, and service.”

And indeed, Shakey’s is blazing a trail in the industry with more stores opening not only around the Philippines but also abroad, specifically in Kuwait and Dubai, in the coming months. “It will be a busy year for us moving forward and this is once again in line with our vision of becoming stronger and better as a brand,” noted Gregorio.

*This article is copied from Malaya Business Insight and can be found online at

Phoenix Petroleum core income up 35% in H1

By Danessa Rivera (The Philippine Star) | Updated August 14, 2017 – 12:00am

MANILA, Philippines –  Phoenix Petroleum Philippines Inc.’s core income grew 35 percent to P610 million in the first half from P450 million a year ago due to strong petroleum sales.

Revenue from the core petroleum business also grew 24 percent to P18.9 billion from a year ago.

As of end-June, the company completed 518 Phoenix retail service stations. Its lubricant sales maintained its solid growth with volume up 18 percent year-to-date.

Meanwhile, commercial also continued to deliver new direct accounts, at the same time expand its market share within existing accounts, with notable wins in power, marine transport, and road transport, among others.

“We will continue to sustain the growth momentum of our company as we expand our retail, commercial, lubricants, and LPG businesses, drive operational excellence, and acquire companies,” Phoenix Petroleum president and CEO Dennis Uy said.

Last May, Phoenix Petroleum announced plans to acquire Petronas Energy Philippines Inc. (PEPI), which holds the Petronas liquefied petroleum gas (LPG) brand in the Philippines, for $126.1 million or P6.27 billion, marking its foray into the LPG market.

Phoenix Petroleum secured approval from the Philippine Competition Commission on Aug. 3 and is expecting to close the transaction in the same month.

The company said the acquisition of PEPI will be a strong growth and value driver as it continues to expand its presence in the petroleum industry.


Philseven sales rebound in 2nd quarter

By James A. Loyola, Manila Bulletin | Published August 12, 2017, 10:01 PM

Philippine Seven Corporation (PSC), the local licensee of 7-Eleven Convenience Stores, reported that its net income generated during the first six months of the year stood at P446.4 million compared to P472.3 million in the same period of 2016.

In a disclosure, the firm said better sales in the second quarter reduced the rate of decline in net income from the 13.3 percent reported in the first quarter to 5.5 percent by the end of the first half.

PSC reported improved same store sales in the second quarter by posting growth of 1.2 percent. This reversed the 2.5 percent decline registered in the preceding quarter and brought year-to-date same store sales decrease to only 1.0 percent. Retail sales of all stores (or system-wide sales) totaled to P18.1 billion, up by 16.9 percent compared with the level set in the same period in 2016.

The increase in sales can be attributed to the higher number of operating stores, which rose by 19.9 percent or by 347 stores to end the quarter with 2,087 stores all over the Philippines.

PSC ended the first half of 2017 with a nation-wide store count of 2,087 stores. There were 1,686 7-Eleven stores in Luzon (829 of which are in Metro Manila), 269 in Visayas and 132 in Mindanao. Franchisees control 54 percent of all stores while the remaining 46 percent are corporate-owned.

“The Company remains on track when it comes to pursuing its store expansion program. It continues to invest in opening new stores in existing and new markets even if competition had slowed down,” PSC said.

It noted that “the capacity building expenditures on logistics assets and organizational capability have produced favorable results. The focus of the organization going forward will be on increasing sales per store.”

PSC said there are various programs lined up covering expanding merchandise assortment and launching of new food and beverage items to serve as differentiation compared with other channels. New services will be introduced to take advantage of growing customer preference towards innovation and convenience.


Phoenix Petroleum wins Outstanding Filipino Franchise award

By Manila Times, 7 Aug 2017

PHOENIX Petroleum was named Outstanding Filipino Franchise in Retail-Large Store Category in the 2017 Franchise Excellence Awards (FEA), the second time for the company to receive the prestigious award, at the SMX Convention Center, SM Mall of Asia, Pasay City on July 19, 2017.

FEA is the most distinguished award in the franchising sector given to best-managed companies that are benchmarks for all fran- chising businesses. It is organized by the Philippine Franchise Association and the Department of Trade and Industry in cooperation with the Philippine Retailers Association and the Philippine Chamber of Commerce and Industry.

Phoenix Petroleum’s second win in the FEA places it in the awards’ Hall of Fame, given to businesses which win twice in the same award category.


Fruit Magic forays into cold-press health drinks

By Bernie Cahiles-Magkilat | Published August 6, 2017, 10:01 PM, Manila Bulletin

Fruit Magic, the country’s largest chain of fruit drink stores in the country, has expanded a new product line called Pure Nectar, using the latest cold press technology.

Dr. Alan Escalona, company founder and CEO, said Pure Nectar is spreading like wild fire in Metro Manila with more than 300 outlets by end of the year.

“Pure Nectar has caught the imagination of Filipinos who are now more conscious about wellness and healthy living,” said Escalona.

Pure Nectar juice is freshly made locally without the use of preservatives, additives, or processed sugar. The juices are cold pressed to extract the maximum nutrients rather than being blended, a process which generates heat and as a result breaks down the benefit of nutrients contained in the fruits and vegetables.

Escalona explained that the quick expansion of the product was made possible via franchise-distributor model, which targets existing establishments to offer Pure Nectar as part of the drinks available to their customers.

For instance, he said, one food chain alone with existing 30 branches can put up one Pure Nectar freezer in each store.

Escalona is targeting cafés, restaurants, schools, offices, hospitals, gyms and other such locations.

A big coffee shop chain is signing an agreement with them for its over 108 stores. Escalona is also in talks with other establishments that may add another 100 outlets for Pure Nectar within the year that will improve its coverage to Tagaytay, Baguio, and Cavite.

Establishments that would like to become franchise-distributor will just have to shell out P60,000 for the freezer with initial inventory of 30 bottles of Pure Nectar drinks.

The drinks can be stored in the freezer for 10-15 days and are replenished every 2-3 days.

So far, Pure Nectar is sold in 150 outlets of which 30 percent is company owned and 70 percent under distributor-franchise arrangement.

According to Escalona, they are now producing 35 kinds of drinks from pure fruits, vegetables and nuts.

“All our drinks are produced at our plant in Valenzuela,” said Escalona, whose investment for this new venture already hit P20 million. The plant, manned by 40 people, has a production capacity of 15,000 bottles of cold-pressed drinks a day.

Pure Nectar, however, caters to the more affluent market but Escalona said they have smaller 300 ML packages at P50 apiece.

Escalona explained that despite the price level, Filipinos love the drink as it offers a variety of imported fruits, vegetables and nuts needed to stay healthy and well.

He encouraged individuals to drink Pure Nectar as a way to detoxify or as a cleansing agent.

Escalona said they are also planning to come up with a more mass-based drink using indigenous materials to be able to come up with a price range of P25-P30 per bottle.

Escalona, a medical doctor, started Fruit Magic as a traditional juice business over 20 years ago as he was more interested in prevention rather than treating preventable sicknesses.

According to Escalona, the traditional juice business which is a mature market already in the country, had limited options for innovation, until the arrival of cold-press technology.

With the cold-press technology, Fruit Magic can leverage their two decades of experience and jump on a fast moving new direction.



Toby’s Sports bares expansion in new malls

By Bernie C. Magkilat | Published August 6, 2017, 10:01 PM, Manila Bulletin

Toby’s Sports, the largest multi-brand sports retailer in the Philippines, is expanding its operation as it eyes more outlets in newly opened malls.

Toby Claudio, President of Quorum International, Inc., the parent company of Toby’s Sports, said they will still pursue the franchising model to boost their expansion program.

Claudio noted that the company has been in the franchise business since 1998 with several successful franchisees around the country.

“But given the number of new malls to open in provincial areas, we expect this part of the business to continue to grow as we partner with new franchisees who share our passion for sports,” said Claudio, who was recently awarded as Outstanding Filipino Franchise Award for Retail (Large Scale Category) from the Philippine Franchise Association (PFA).

The Franchise Excellence Awards (FEA) recognizes the country’s best-managed companies that serve as benchmarks for all franchising businesses based on the following criteria: growth performance, brand value and ethical business practices.

FEA brings the standard of franchisors to a higher level, positioning the franchisers as forerunners in the growth and development of the franchising sector. FEA is a joint partnership between the PFA, the Department of Trade and Industry, the Philippine Chamber of Commerce and Industry and the Philippine Retailers Association.

“It is definitely an honor to receive this award, which recognizes Toby’s Sports as the leading and most trusted sports retailer in the country,” said Claudio.

Toby’s Sports recently opened franchise stores in Robinsons Tacloban, Xentro Mall Calapan, SM Trece Martires and Robinsons Iligan, bringing its total number of branches to 50.

Mang Inasal bags top awards in prestigious 2017 FEA

The quick service restaurant favorite won the Outstanding Filipino Franchise and the Best Overall Marketing Campaign Award last July 20 at the SMX Convention Center.

Mang Inasal, widely known for Pinoy-style “nuot sarap” grilled chicken and other quality popular Filipino dishes, has once again proven why they deserve the honor of being the top grilled Pinoy branded outlet in the country after winning the Outstanding Filipino Franchise, as well as the Best Overall Marketing Campaign Award at the 2017 Franchise Excellence Award (FEA).

Considered the “Oscars” of the franchising sector, the FEA is the country’s first and only industry award that recognizes top home grown and international franchisors in the Philippines. FEA celebrates the country’s best-managed companies that serve as benchmarks for franchising businesses.

This year’s ceremonies were held on July 20, 2017 at the SMX Convention Center in Manila.

The Outstanding Filipino Franchise Award is an honor bestowed to franchises that have become standards in national market penetration through excellent franchise operations and corporate governance. The award, which Mang Inasal won for the Large Food Category, places Mang Inasal in rarified circles, as it has won it in consecutive fashion, elevating the company into FEA’s prestigious Hall of Fame.

The win was largely keyed by Mang Inasal’s launching of the Franchisory Advisory Council and other relevant initiatives, resulting in substantial net profit growth.

The Mang Inasal marketing team headed by Aileen Ricasata-Natividad (right, seated) Photo from Mang Inasal
The Mang Inasal marketing team headed by Aileen Ricasata-Natividad (right, seated). Mang Inasal/Released

The award for Best Overall Marketing Campaign in the Large Scale Business for Food Category is given to companies with successful and effective marketing programs that significantly contribute to company growth and the advancement of the franchising sector.

Mang Inasal strengthened brand communications through effective marketing campaigns, which resulted in impressive growth for flagship products. Brand love initiatives further raised the company’s profile and reached more customers by reinforcing its position as the QSR (quick service restaurant) that truly understands unique Pinoy dining quirks, as seen in its successful Sarap ng Kaing Pinoy campaign.

“These awards are more than just an affirmation of business viability,” said Jojo P. Subido, Mang Inasal Philippines, Inc. General Manager. “This means our customers do love what we offer, and it is truly an honor. We are committed to continuously improving our products and services to give back to our partners, stakeholders and of course, our loyal customers.”

According to Kantar Worldpanel, a global expert in monitoring and analyzing shopping behavior, Mang Inasal is the top grilled Pinoy branded eat-out in the Philippines. Kantar Eat Out Panel is a continuous panel of individuals from Metro Manila, looking at consumer eating out purchase behavior.

FEA winners are judged based on profitability and brand value. Photo from Mang Inasal
With these two major wins at the at the 2017 Franchise Excellence Awards, Mang Inasal has once again proven its place in the local food industry. Mang Inasal/Released

Mang Inasal, a subsidiary of Jollibee Foods Corporation, is the leading Pinoy branded outlet in the cf its gountry, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in the menu are constantly being developed to meet the discriminating demands orowing customer base.

*This article is copied from the Philippine Star and can be found online at

Goldilocks brings Tondo children to Kidzania Manila

Goldilocks is no stranger when it comes to bringing magic, joy, and wonder to people’s hearts. Indeed, after 50 Golden Years of being the country’s number one bakeshop, it has become almost second nature to associate this well-loved brand with special occasions, celebrations, and fond memories. Goldilocks Foundation organized a spectacular and fun-filled event for approximately 100 children from Baseco, Tondo, and allowed them to enjoy a day like no other. In collaboration with Caritas Manila, the Goldilocks Foundation recently took over Kidzania Manila in Fort Bonifacio, for kids aged five to six and their guardians. It was truly a fun and educational experience for all the participants

McDonald’s Philippines wins big at the Franchise Excellence Awards

THE PHILIPPINE Franchise Association (PFA) recognized Golden Arches Development Corporation (McDonald’s Philippines) for its outstanding work in the franchising industry during the recently held Franchise Excellence Awards at the SMX Convention Center. The quick-service restaurant chain bagged six awards: Best CSR Program for Ronald McDonald House Charities (RMHC) Read to Learn program, Best Overall Marketing Campaign under the Food category, International Master Franchise Award, Regional Franchisee Awards for Ray Ordoveza (South Luzon) and Caroline Andrade (Visayas), and National Franchisee Award for Ray Ordoveza. In photo (L-R) are PFA President Dr. Alan Escalona, PFA Vice-Chairman Bing Sibal-Limjoco, Regional Franchisee for Visayas Awardee Caroline Andrade, McDonald’s Chief Happiness Officer Ronald McDonald, Rainbow Station Founder and Chairman Gail Johnson, BPI Family Savings Bank President Ginbee Go, PFA Chairman Emeritus Samie Lim.

Potato Corner to open its first outlet in Cambodia this August