Month: October 2017

Greenwich sees robust 20% growth in 2017 sales

By Bernie Cahiles-Magkilat | Published October 16, 2017, 10:00 PM

Greenwich, the country’s biggest local pasta and pizza brand, sees a more robust 20 percent growth in sales this year over the P8 billion sales generation in 2016 following the transformation of its about 300 stores nationwide.

Greenwich President Albert Cuadrante told reporters during a press conference that the robust growth projection for the 46-year old homegrown brand is anchored on the company’s efforts to implement major transformation of the brand in terms of its look, food offerings, and heightened social media presence but still holding on to the proven effective campaign of the spirit of “barkadahan” that brought more young crowd to the pizzeria.

The improvement can be seen in a more engaging pizzeria, new products, new experience with the pizzeria window, allowing customers to take a peak on how Greenwich prepares its homemade pizza.

Most of all, Cuadrante said the transformation remains consistent with its “barkadahan” or peer or clique marketing spiel has kept the young crowd  with average age of 25-35 years flowing into their stores. They have more spaces for this kind of crowd that they attract.

To cater to this dynamic and fun crowd, the physical look of Greenwich has also been updated to reflect a more vibrant atmosphere with “Instagrammable” features. In addition, the company has also a more active social media presence.

Its food offering has also been upgraded with new product introduction keeping its menu up to date.  They have new products such as wave potatoes, chicken wings, and more combination meals.

Greenwich, which is wholly-owned by the Jollibee Foods Corp. (JFC), posted a 15 percent sales growth last year with only 270 stores, which is expected to close to around 300 this year. Of these stores, 60 percent are company owned and the rest are franchise.

“Our expansion continues to be very aggressive and more and more cities are really wanting of our pizza experience and we are gaining popularity in the provinces,” said Cuadrante.

Of the close to 300 outlets, 50 percent have already been renovated with investment of as much as P12 million.

 

This article is copied from Manila Bulletin as published in the newspaper, October 17, 2017, page B-4, and is found online at https://business.mb.com.ph/2017/10/16/greenwich-sees-robust-20-growth-in-2017-sales/

Limjoco recognized at int’l women entrepreneurs conference

By Jennylei Caberte (The Philippine Star) | Updated October 16, 2017 – 12:00am

MANILA, Philippines — The Philippines will take center stage next month as the country’s franchising ambassadress and mother of Philippine Franchising, Ma. Alegria “Bing” Sibal-Limjoco will be recognized by the International Women Entrepreneurs Challenge (IWEC) 2017 at the 10th Annual IWEC Conference at the Microsoft main office in Washington.

IWEC is a New York-based non-profit organization which mission is to connect and develop a global network of successful women business owners.

Limjoco was nominated by the Philippine Chamber of Commerce and Industry (PCCI), the country’s largest business organization, representing Francorp Philippines.

Limjoco has been a two-term president and currently the vice chairman of the Philippine Franchise Association (PFA). She is the first Filipino and first Asian to earn the Certified Franchise Executive, a mini-MBA on Franchise Management at the University of St. Thomas in Minneapolis, US, which is accredited by the Institute of Certified Franchise Executives of the US-based International Franchise Association.

Limjoco has represented the Philippines through PFA in various international franchise organizations most notably the World Franchise Council and the Asia Pacific Franchise Confederation and has brought Philippine brands in various international franchise shows in the US, Europe and Asia.

Bing, as she is fondly called in the local and international business industry, dreamt of being a diplomat. But her father who owns Phoenix Publishing House asked her to study in New York as he wanted her to take over the business someday.

New York, the center of the world’s business and commerce, was a world away from Manila. The busy streets, the skyscrapers, and the hustle and bustle of daily life in a big city helped create a highly competitive environment for Limjoco.

Despite her reservations, Limjoco became inspired. The competitive spirit and the drive that only a city of New York’s stature can bring has made Limjoco see herself in a different light — that of an entrepreneur.

“I became a business minded woman when I studied in New York. Studying overseas makes you more active, competitive and business-minded because you have to prove what you are despite the discrimination. That way, I become engaged in business and served my father in the publishing industry,” Limjoco said.

She earned her AB Foreign Service degree from St. Theresa’s College, Interior Design from the New York School of Interior Design, and her Masters in Business and Economics from the University of Asia and the Pacific.

IWEC’s reach encompasses women who are in the global marketplace and want to expand, and those who are ripe to get into the marketplace. IWEC’s ecosystem is comprised of women-owned companies around the globe whose combined annual revenue is over $25 billion, and who employ over 125,000 workers worldwide. IWEC’s constituents represent some of the most influential businesswomen from the world’s most important emerging and established regions.​

Limjoco’s steady hand and guidance have helped new businesses and brands prosper in an ever-changing and challenging business environment in the Philippines, through the PFA and Francorp Philippines.

“I find so much fulfilment in seeing businesses grow and it gives me personal satisfaction to know that I have contributed to their growth,” she said.

This article is copied from the Philippines Star as published in the newspaper on october 16, 2017, B11, and can be found online at http://www.philstar.com/business-usual/2017/10/16/1749094/limjoco-recognized-intl-women-entrepreneurs-conference

Greenwich gets a makeover from 46-year-old millennial

By: Karl Ocampo – @inquirerdotnet / Philippine Daily Inquirer / 05:14 AM October 15, 2017

For Greenwich Pizza president Albert Cuadrante, being young is a state of mind.

Having been previously the vice president for marketing of Jollibee Foods Corp. where he was among the younger executives, Cuadrante now leads the country’s leading pizza and pasta chain in a room full of millennials, and yes, that includes himself.

“I consider myself a millennial,” the 46-year-old said. “Greenwich is actually very dynamic, very energetic, and very fun. Nakakabata (It makes me feel young).”

Cuadrante’s unmistakable alacrity to embrace latest trends and the social media has completely transformed the pizza chain from a family-friendly fast food restaurant to a modern-day pizzeria for young adults—and it has proven to be a successful strategy.

In just four years since he took over in 2013, Greenwich revenues kept growing and has been expanding its reach in the country with an average of 30 new stores every year. To date, it has over 300 branches nationwide.

Cuadrante said the pivot to a younger market was a way to ensure the brand would always remain relevant, anchored on many points of interests.

“What makes this brand very exciting is that it’s so flexible since we are placed in the market landscape at the moment where we’re not too old and we’re not too young, that’s why there are so many opportunities with it,” he said.

“With the millennials, there are less limitations. You can be a little more risqué and sarcasm works for them,” he added.

Although Greenwich’s new brand of customers can be fickle which was the reason why it needed to continually evolve as a brand, Cuadrante liked to think of it as a fun challenge, and what he considered as “the most exciting part of my job.”

“There are more things to do because the format itself which is pizza, is you can throw so much things in it and you can play with flavors because it’s such a versatile product,” he shared. “So it’s hard, but it’s fun hard.”

Part of the company’s continuing transformation are the stores, which were redesigned to be reflective of its new DNA. Greenwich’s new look plays on the mid-century and industrial style of wood and brick, a marriage of traditional and modern. There are comfortable seats, fresh colors, and attractive murals that, Cuadrante assured, would be changed from time to time so that “it will be a different experience all the time.”

Cuadrante said Greenwich still has a lot of room for growth. Compared to its larger and more established sister restaurant Jollibee, Greenwich’s penetration in the market is still relatively lower.

Moving forward, the seasoned executive is eyeing to open new stores beyond the annual target goal and introduce more innovations both in the physical and digital space. Cuadrante said they were also looking at improving the delivery digital touchpoint.

Just recently, Greenwich launched its chicken wings offering called “wacky wings” that come with “potato waves” on the side. The brand would also be expanding its products, including two new pizza flavors and other beverages.

A new endorser would also be joining the ranks of actor on-leave John Lloyd Cruz.

With decades of experience in the consumer goods sector under his belt, Cuadrante said competition in the food business was not limited to one’s segment.

“You have to look at competition as a share of stomach. As long as you eat, everybody is a competitor.”

This philosophy, it seemed, has gotten the famous pizza chain a bigger slice of the food sector pie.

This article is copied from the Philippine Daily Inquirer published in the newspaper on October 14, 2017, and can be found online at http://business.inquirer.net/238657/greenwich-gets-makeover-46-year-old-millennial#ixzz4veElQfRv

Jollibee Foods eyeing more acquisitions in US and China

Published October 13, 2017, 10:01 PM, Manila Bulletin | By Ian Sayson and Sterling Wong (Bloomberg)

Jollibee Foods Corp., the fast-food chain that controls more than half of the Philippines’ $4-billion market with its signature fried chicken, is looking for acquisitions to accelerate ambitious expansion plans in the US and China.

The targets could be other fast-food chains as well as fast-casual restaurants like Smashburger, the US franchise in which Jollibee owns 40 percent, President Ernesto Tanmantiong said in an interview.

jollibee food

“We are looking at the world arena,” he said. “The acquisition of new businesses is part of our growth strategy and, over the last few years, we have been entertaining opportunities.”

Pasig City-based Jollibee is on track to meet its goal of doubling profit in the five years through 2019, and Tanmantiong now wants it to be one of the five biggest restaurant chains by market capitalization globally.

Jollibee, which had about 14 billion pesos ($272 million) in cash and equivalents as of June 30, operates more than 3,500 stores globally, according to its second-quarter earnings statement. Its best-selling item is called Chickenjoy.

Three-quarters of those outlets are in the Philippines, where the company is capitalizing on an economy that’s grown by at least 6 percent for nine straight quarters. The World Bank projects that streak to continue through 2019 as consumer spending increases and the population grows at a faster rate than the global average.

“We are optimistic with the future of the Philippine market,” said Tanmantiong, 59. “Major pillars will still be the Philippines, China and US, although we don’t close our door to opportunities in other geographic areas.”

Jollibee generated 21 percent of its 113.9 billion pesos in revenue overseas last year, according to data compiled by Bloomberg.

The company’s shares have risen 26 percent so far this year, outperforming the benchmark Philippine Stock Exchange Index. Its current market capitalization is about $5.15 billion.

Its expansion plans focus on overseas locations with a concentration of Filipinos, such as Florida, California, Hawaii and Guam in the US. The chain opened its first Florida store in Jacksonville in March, making it the 36th outlet in the US

In 2015, Jollibee spent $100 million for its stake in Smashburger, which had 362 stores in the US as of June 30. The Philippines company has completed 12 deals valued at about $301 million since 2010, according to data compiled by Bloomberg.

The company has considered about 20 potential acquisitions during the last two years. Local and international media have reported that Jollibee is considering a bid for Pret A Manger Ltd. that values the UK-based sandwich maker at more than $1 billion.

When asked about those reports during the Oct. 11 interview, Tanmantiong would only say the company hasn’t made any bids in recent months.

“We are prioritizing the markets with bigger Filipino communities,” said Tanmantiong, who became president and chief executive officer in 2014. His older brother, Tony Tan Caktiong, founded the chain as an ice cream parlor in Quezon City in 1975.

Jollibee’s Chinese operations include Jollibee and Hard Rock Cafe outlets in Hong Kong and brands on the mainland that include Dunkin’ Donuts, noodle chain Yonghe King and congee outlet Hong Zhuang Yuan.

“China is now one of the highest growth areas in our business,” he said.

The company wants half of its sales to come from overseas, with China and the US being key markets, Tanmantiong said. Yet those plans may be complicated by territorial disputes with China over islands in the South China Sea.

In Europe, the chain is targeting Filipino communities in the UK, Italy and Spain. Jollibee will open its first stores in Milan and London next year, with plans to push into Japan and Australia by 2020.

The company also wants to take its Philippine chicken barbecue chain, called Mang Inasal, and its Chinese restaurants global.

“Our assumption is: the growth we’ve had in the last six years, we can double,” Tanmantiong said. “The opportunities are out there.”

 

This article is copied from Manila Bulletin as published in the newspaper on October 13, 2017, page B-3, and is available online at https://business.mb.com.ph/2017/10/13/jollibee-foods-eyeing-more-acquisitions-in-us-and-china/

PFA holds regional franchise exhibit in Iloilo

As part of intensifying efforts to promote franchising as a path to entrepreneurship and as a business model to grow small businesses across the country, the Philippine Franchise Association (PFA) recently held a 2-day franchise show at Robinsons Place-Iloilo. Dubbed Franchising Negosyo Para sa Iloilo, the said event is part PFA’s regional roadshow series to bring franchising and its benefits in regional areas. Featuring a franchise exhibit, business matching sessions and seminars on How to Invest in the Right Franchise and How to Franchise your Business, the said event attracted visitors from Iloilo and surrounding cities and provinces. Photo shows Department of Trade and Industry (DTI) – VI Regional Director Rebecca Rascon and PFA President Alan Escalona (1st row, 6th and 7th from left, respectively) with (from front, L-R) Robinsons Place Iloilo Regional Marketing Head Rofel John Parreno, PFA Director for MSME Promotions and Development Richard Sanz, Iloilo City Government Local Economic and Investment Promotion Office Head Ritchel Gavan, PFA Director for Education Yvette Pardo-Orbeta, Federation of Filipino-Chinese Chamber of Commerce-Panay Director Walter Uy, Atty. Suzette Mamon of Iloilo Provincial Government, PFA Director for Social Innovations/CSR Johnny Que, DTI Iloilo Provincial Director Diosdado Cadena, Jr., (back, L-R) Philippine Chamber of Commerce and Industry – Iloilo Director Lester Dan Sollesta, PFA Director for ASEAN Sam Christopher Lim, Overseas Workers’ Welfare Agency Region VI Program Services Division Chief James Mendiola, PLDT Enterprise Relationship Manager Cristian Gil Vincoy, BPI Family Savings Bank VP and Loan Product Marketing Head Noel Altamirano, PFA Membership Director Rebecca Bucad, PFA Director for NCR Siu Ping Par, and Iloilo Business Club Chairman Juan Jose Jamora III during the opening ceremony.

Celebrating timeless pieces and moments with Blims

By Julie Cabatit-Alegre (The Philippine Star) | Updated October 7, 2017 – 12:00am

MANILA, Philippines — Because furniture is not something you change every year,” says Katrina Samantha Lim, Blims Lifestyle Group (BLG) vice-president for merchandising. “You buy something timeless, and then you accessorize. You will not buy a millennial pink sofa, for example, but you will buy a taupe sofa, and accessorize with a millennial pink throw pillow.”

The Blims showroom, the first and largest one-stop furniture shopping center, features collections that are functional and thematic. With an improved showroom layout designed to elevate the customer shopping experience, style vignettes feature a wide range: from Scandinavian Design, which is all about form and function, to Modern American as well as Midcentury Modern that features a more industrial type of design.

“The French Country Chic is our new collection from France, from Nantes near Bordeaux,” Katrina shares.

There is the Urban Living area, which features products from Korea such as shelves that you can use as dividers or place  against the wall. The Condo Collection features compact, modular as well as multi-functional pieces, ideal for the limited space that condo dwellers must live with.

The Sofabed Hub moves beyond the typical bi-fold sofa bed and showcases a one-pull mechanism that’s both convenient and functional. Blims is the exclusive distributor of  La-Z-Boy in the Philippines, and has won an award as the fastest growing market in Asia.

The Leather Gallery features sofas that use top grain corrected leather that ensure quality, durability as well as easy maintenance. They also carry half-leather sofas that’s upholstered with a combination of leather and another material such as PVC for the bottom and back of the sofa, which makes it more affordable.

“We want to give you furniture that you will actually sit on and use,” says Sam Gregory “Greg” Lim, BLG vice president for marketing. “As we celebrate our 40th anniversary this year, we are transitioning the image of our brand from just selling our products. We want that when you go in our showroom, you can imagine that furniture piece in your place.”

The campaign tag is “Moments with Blims.” “We talk about moments,” Greg explains. “When you see our dining table, we want you to imagine a meal that is best enjoyed with your family. Or when you see our sofa, we want you to imagine sitting  with friends, having a good laugh, sharing stories.”

The concept is carried over in the showroom, where you see signs in strategic places that say, “‘sharing meals with good conversation’ or on a coffee table next to a sofa, “‘family moments most enjoyed here’,”  Greg says.

French Country Chic collection photo
New from France: French Country Chic collection

“At Blims, our product is more than just furniture. What we offer is also personalized service,” Greg adds. “Just bring your floor plan and we will help you layout your space.”

They have a Mattress Gallery where you are encouraged to actually sleep on the mattress for at least 15 minutes before you decide on which one to buy. “The room has dim lighting and very cold air-conditioning. Our sales associate will set up the bed and provide you with fresh sheets,” Greg says.

For the October, four featured brands of mattresses at Blims will be on sale at less P8,888 of its regular price. “It’s our way of giving back to our customers who have been shopping with us for 40 years,” shares Katrina.

“As we celebrate our 40th anniversary, we want people to re-discover who we are,” adds Greg.

“As a company, we focus on quality products,” says Sam Frederick Lim, president of the Blims Lifestyle Group. “We continue to grow every year. Looking beyond our first 40 years, we see the future is very bright for us.”

 

*This feature story is copied from the Philippine Star published in the newspaper on Oct. 7, page E3 and can be found online at http://www.philstar.com/modern-living/2017/10/07/1746148/celebrating-timeless-pieces-and-moments-blims.

Franchising explained

By: Josiah Go – @inquirerdotnet / / 05:16 AM October 06, 2017

Bing Limjoco is the chief executive officer of Francorp Philippines, the leading franchise consulting firm in the country.

She is the first Filipino and the first Asian who was awarded as Certified Franchise Executive (CFE) by the International Franchise Association.

An outstanding industry leader, she is cofounder and past chair of the Philippine Franchise Association; past chair of the Philippine Retailing Association; and currently a director of the Philippine Chamber of Commerce and Industry (PCCI).

Here, she shares her thoughts on franchising.

Q: What is the single most important factor that franchisees should look for in a franchisor before buying a franchise and why?

A: Franchisees should look for franchisors that have the same values as them because it will be much easier to maintain the business relationship with people who believe in the same things that they do.

Q: What is the single most important qualification that franchisors should look for in a franchisee and why?

A: There are a number of criteria that franchisors must consider in awarding a franchise to a franchisee such as financial capability, willingness to learn and ability to manage a business. But among those, the franchisee’s belief in the company’s mission and vision is considered important. As partners in the business, the franchisee must believe in the franchisor’s goals to ensure that they will also contribute to the achievement of the same.

Q: In your decades of industry experience, how can you tell if a new franchisor will likely succeed in the business?

A: The franchisor’s capability to support its franchisees and the quality of support that it gives spell a big difference in ensuring the success of the franchise business. If the franchisees are happy and profitable, they will choose to stay in the system even if other franchise concepts arise.

Q: What are the common defects in the business model of franchisors which neophyte franchisees usually take for granted?

A: There is a common misconception that franchisees can be successful by themselves. Some people think that since they bought into a system that is proven to work, they don’t need to do anything but just wait for profits to come. As in any business, a franchised unit still needs to be managed well in order for it to be successful.

Q: What are the common pitfalls in choosing locations that franchisors and franchisees usually ignore?

A: Location is everything for a business—it can make or break a franchised unit. Not considering the quality and volume of a site’s foot traffic before awarding a franchise is quite dangerous and this might largely contribute to sales targets not being met. Quality of foot traffic means that the people in the area are within your target market. Volume, on the other hand, simply means the number of people in the chosen location.

Q:If there’s an instance where a new franchisee wants to own multiple franchise locations immediately, what will you advise the franchisor? What do you recommend to the franchisee?

A: We normally encourage franchisors to look for multiple unit franchisees because it will be easier for them to manage fewer people given the same number of franchise units. We just advise our franchisor clients to do their due diligence and screen the potential multiple unit franchisees and their locations to ensure that the units will be successful.

Q: Why do some companies set up another company for franchising?

A: For one, putting up a franchise company enables the franchisor to optimize tax advantages. Another reason why franchisors do this is to minimize difficulties and costs in obtaining audited financial statements for the existing firm. As a measure that provides an extra layer of insulation for the business, establishing a franchise company creates an additional wall between the existing firm and any potential liability incurred by the franchise program. It also enables the franchisor to avoid disclosure of financial information of the original firm.

Q: What is your simple rule of thumb for determining the reasonable franchise fee?

A: The franchise fee must be looked at as a cost-recovery tool and as such, it should cover the expenses that the franchisor incurred in selling a franchise. These expenses might be those that the franchisor spent on marketing the franchise, evaluating the franchisee’s site, providing initial training to the franchisee, offering support before and during the grand opening, among other things.

Q: Some retirees or newbies may invest in an uncaring or inexperienced franchisor which does not provide sufficient support or supplies. Is there a money-back warranty in the franchising industry? If there is none, do you think it should be a part of the Code of Franchising Ethics?

A: Running a start-up business is risky because one still needs to experiment to come up with systems, processes, and products that will work. Getting a franchise reduces this risk for a businessperson because the franchisor has already done the trial-and-error for the franchisees. What the franchisor brings to the table is a system that works provided that certain parameters such as target sales and operating conditions are met and it is up to the franchisee to ensure that he keeps up with these. Albeit with lower risks, a franchised unit is still a business that needs to be managed by the franchisee and the responsibility of running the business day to day is with the franchisee, not the franchisor. Currently, there is no money-back warranty in the franchising industry primarily because the success of the franchise unit still lies mostly on how the franchisee runs his business.—CONTRIBUTED

*This article is copied from the published story in the newspaper by the Philippine Daily Inquirer on pages B2-1 and B2-4, and can also be found online at http://business.inquirer.net/238041/franchising-explained

Bringing her hometown to the table

by: BusinessWorld, October 5, 2017

Maria Estela “Maritel” Nievera
President and CEO
Cabalen Management Company, Inc.

“AS EARLY as in elementary school, I already knew what I wanted — to be successful, to be independent,” Maritel Nievera, 60, recalls about her childhood.

Armed with this ambition and a love for good food, she overcame challenges in life and in business to become one of Philippines’ leading restaurateurs.

Ms. Nievera recalls that as a child she would watch her grandmother and mother work hard to sell home-cooked goods.

As a young girl, she exhibited her entrepreneurial skills by selling rubber bands that she would win in games and renting out comic books. In high school, she upgraded her goods and sold personalized plastic rings and underwear sourced from Divisoria.

She married at 17, became a young mother and shelved her dream of becoming an artist/designer to dedicate her time to a small business, Bahay Pasalubong. She helped grow the business, expanding all over Pampanga and opening a kiosk in Manila.

Eventually, she put up her first restaurant, Ituro mo, Iluto ko, in San Fernando.

With the success of her businesses in Pampanga, Ms. Nievera decided to bring the unique Kapampangan flavor to Metro Manila. She opened the very first Cabalen restaurant in 1986, with the concept of a high-end turo-turo, along West Avenue in Quezon City.

Her next move was to open a second branch inside a mall. At the time, most restaurateurs were skeptical about opening branches inside malls. Ms. Nievera, however, saw an opportunity to explore an untapped market. Taking the risk proved fruitful as her first mall branch drew crowds.

However, the case was different when she opened her third branch in Makati City. Apart from realizing that the high-end market is difficult to please, many of her contemporaries had shifted to buffet-style dining.

“That hit us hard,” Ms. Nievera recalls.

“I knew then that I needed to innovate.”

After months of consultations and learning from competitors’ strategies, Ms. Nievera revamped Cabalen and transitioned into an eat all you can-eat all you want Filipino buffet dining venue. She also adjusted her pricing to attract a bigger market.

Cabalen claims to be the number one Filipino buffet and has since expanded to the provinces. The brand has over 50 branches — including joint ventures and franchises — nationwide and one international branch in San Francisco, California. These Cabalen-managed restaurants include Soi (Thai), Mangan (Kapampangan) and Cerveseria (Spanish).

However, it has not been all success for Ms. Nievera. She acknowledged that she had difficulty retaining her people at the start. Her inexperience led her to make hasty decisions, which resulted in almost 20% loss in her market share. But after more than 30 years in the business, she can say that she has matured.

She professionalized the company. “I’ve learned to trust my middle management,” she said.

Through strategic leadership and careful decision-making, Cabalen has developed managerial expertise, effective practices and unwavering passion, thereby enhancing its performance and establishing itself as the standard for excellent Filipino cuisine.

Ms. Nievera has diversified her business into other areas. Cabalen Management Company, Inc., as a holding company, provides mainly the strategic, marketing, operational, financial, human resource, as well as research and development support for all businesses under its wing.

She also formed FNT International Trading Corp., an exporter of Filipino products. There are also real estate, rental and other non-food businesses under the Cabalen Group of Companies.

However, food and service innovation remains constant for the Cabalen brand. She said Cabalen is continuously improving products, adding healthier alternatives to its menu amid Filipinos’ growing health consciousness.

Ms. Nievera also gives back to her community. In 1995, she started the Cabalen para sa Kabataan, as an outreach program to help victims in Pampanga affected by Mt. Pinatubo’s eruption. It has since evolved into an annual back-to-school program that provides basic school supplies to students from the poorest public elementary schools in the country, as well as funding for library restoration projects.

More recently, Ms. Nievera established a culinary school, the Cabalen Training and Culinary Institute. Accredited with the Technical Education and Skills Development Authority, the school supports scholars who do not have a college degree but are highly skilled and trainable.

For her, success is not about “how much you made, but about how much you gave.” She recalls that the one time she truly felt successful was when she received the Asia-Pacific Entrepreneurship Award 2016 (APEA) Philippines for the Hospitality, Food Service and Tourism category. APEA is a regional program by Enterprise Asia to recognize entrepreneurial excellence and to foster continuous innovation, best practices and growth in entrepreneurship.

Cabalen is deeply rooted in Ms. Nievera’s passion, understanding and knowledge about her core business — food. This is the reason she advises future entrepreneurs that, besides hard work and determination, they must study and master their products before going into business.

The official airline of the Entrepreneur of the Year Philippines 2017 is Philippine Airlines. Media sponsors are BusinessWorld and the ABS-CBN News Channel.

Banquet sponsors are Bench; Bounty Fresh Food, Inc.; CDO Foodsphere; Fiori Di Marghi; First Metro Investment Corp.; Global Ferronickel Holdings, Inc.; Hyundai Asia Resources, Inc.; Intermed Marketing Phils., Inc.; Jollibee Foods Corp.; LBC; SteelAsia and Universal Harvester, Inc.

Winners of the Entrepreneur Of The Year Philippines 2017 will be announced in an Oct. 18 awards banquet at the Makati Shangri-La hotel.

The Entrepreneur Of The Year Philippines will represent the country in the World Entrepreneur Of The Year 2018 in Monte Carlo, Monaco in June 2018.

The Entrepreneur Of The Year program is produced globally by Ernst & Young.

 

*This article is copied from BusinessWorld: http://bworldonline.com/bringing-hometown-table/

Jollibee opens 20th Branch in Cagayan de Oro

posted on Sunday, October 01, 2017 by Sunstar Cagayan de Oro

FILIPINO fastfood giant Jollibee has reached yet another milestone, opening its 20th branch in Cagayan de Oro City Thursday, September 28. Located beside Sea Oil Gas Station along San Pedro Street in Kauswagan Highway, Jollibee Kauswagan Diversion is a drive-thru store that will be especially helpful for motorists taking the Coastal Diversion Road to Opol town, Misamis Oriental.

The store is also expected to bring the usual joy and happiness to families living near and around the villages of Kauswagan, Bonbon, and Bayabas.

The newly-opened Jollibee store is also significant as the store is the 126th Jollibee fast service restaurant in Mindanao.

The store blessing and inauguration last Thursday was graced by Jollibee executives and Cagayan de Oro politicians including 1st District Representative Rolando ‘Klarex’ Uy, Cagayan de Oro City Administrator Dionnie Gersana and Barangay Chairman of Kauswagan Pedro Balete.

Jollibee is the largest and fast food chain in the Philippines. Its trademark, aside from its Filipino-oriented menu, is promoting a dining experience focused on the family and the importance of family values. Jollibee has also consistently been recognized as the number one fast food chain in the Philippines. (Baby Love Umpa)

This article is copied from the article published by Sunstar Cagayan de Oro and can be found online at: http://www.sunstar.com.ph/cagayan-de-oro/lifestyle/2017/10/01/jollibee-opens-20th-branch-cagayan-de-oro-567034

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