Month: August 2018

Ayala health unit to expand Generika, clinics by 2020

AYALA Healthcare Holdings Inc. (AC Health) bared on Wednesday its plan to expand its retail-health network and primary care facility with more than 1,000 Generika Drugstores and around 100 FamilyDOC clinics by the next couple of years.

With almost 800 outlets at present, Generika Drugstore is co-owned (50 percent) by the health arm of the Ayala Corp. with the Ferrer family (50 percent).

Established in 2003, it provides consumers with greater access to affordable yet quality generic medicine; in-store services like free blood-pressure check, computerized medicine guides, and scheduled free consultations; as well as a series of community events through Gabay Kalusugan.

“We hope to be able to grow to a little over 1,000 stores by the year 2020. That’s a target that we’ve always had to do, when Ayala came in in 2015,” said Generika Drugstore VP for Operations Jay Ferrer during their press briefing held at The Blue Room, Tower One & Exchange Plaza in Makati City.

“We collaborated and we thought we wanted to expand this so much further so that we could share and offer the Generika services to more Filipinos in the country,” he added.

AC Health President and CEO Paolo Borromeo said some of the 200-plus outlets to be opened will be through franchising.

“But we also have plans to increase the number of company-owned stores,” he said, without citing the exact figure.

FamilyDOC is a wholly owned unit of AC Health that combines the services of a clinic, a diagnostics facility and a pharmacy.

Currently, it has a total of 40 clinics located in Laguna, Cavite, Parañaque, Taguig, Pasig, Pateros and Las Piñas—all serving over 157,000 unique patients to date.

Following its expansion in Caloocan, Marikina and Quezon City, this 3-in-1 basic health-care facility is reaching more communities within Metro Manila. It aims to expand in Valenzuela and Rizal.

“Today, we open our 41st clinic in Lower Bicutan. By the end of the year, we will be [having] more than 50 clinics operating,” FamilyDOC General Manager Raymund Paul Darroca said, citing their initiative to double the number in the next two years. “And we will be in almost all the major residential areas across mega Manila.”

When pressed on capitalization, AC Health declined to divulge the total investment needed for the expansion initiative.

“But it’s not a lot because the cost of a pharmacy and the cost of a clinic is not huge by any means. It is something I think we are prepared to do,” Borromeo said.

This expansion, he explained, will be funded by the committed budget of Ayala Corp. since AC Health was incepted in 2015.

“Overall, we’ve allocated up to $200 million for health care. That’s the commitment of Ayala to health care,” he said.

AC Health is a wholly owned subsidiary of the Ayala Corp. and serves as the portfolio company for its health-care businesses.

Apart from Generika Drugstore and FamilyDOC, it is also investing in health-technology solutions, such as its HealthTech arm, Vigos Health Technologies, and MedGrocer, a Food and Drug Administration-licensed online pharmacy.

For the first half of 2018, Ayala Corp. reported a 7-percent increase in net income to P16.1 billion year-on-year. The publicly listed firm’s profits reached P8.4 billion in the second quarter of this year, 3 percent higher than the same period in 2017.

*article was copied and originally published in BusinessMirror, last Aug. 29, 2018 and can also be found at https://businessmirror.com.ph/ayala-health-unit-to-expand-generika-clinics-by-2020/

Jollibee announces Family Values Awards finalists

Filipino fast-food chain Jollibee has introduced a new batch of value-centered families vying for the Jollibee Family Values Awards.

Since its launch in 2011, the JFVA has recognized numerous Filipino families for their exemplary advocacies that improve the lives of people in their communities.  Out of hundreds of entries from the country and abroad, the finalists for the 8th year of the search include 11 families from Luzon, one family from Visayas, one from Mindanao, and two overseas Filipino worker families from Australia and the United States. Among the finalists are: Arquiza family (Camarines Norte), Bacudio family (Manila), Cua family (Manila), Delos Reyes family (Caloocan City), Homan family (Sorsogon), Idzenga family (Bacolod City), Manuncia family (Quezon City), Marcial family (Pasig City), Pedro family (Rizal), Rubico family (Laguna), Sibug family (North Cotabato), Vinuya family (Tarlac City), and Zulueta family (Makati City). The two nominated OFW families are Alegado family from the United States and Roa family from Australia. The finalists will vie for the six JFVA family awards and special citations at the “Gabi ng Parangal para sa Pamilyang Pilipino,” the search’s culminating event, on Sept. 26 at Blue Leaf Cosmopolitan. Parenting and relationship consultant and seasoned JFVA judge Maribel Dionisio chairs the panel of judges that chose the finalists “I’m taking it more seriously each year and so are the other judges. There’s even more vigor this year because we continue to see more amazing and selfless families with inspiring advocacies,” shared Dionisio.

Reprising their role as judges are TV host and news anchor Edric Mendoza, renowned writer and inspirational speaker Francis Kong, and lifestyle columnist and children’s advocate Audrey Tan-Zubiri. Other returning judges include actress Dimples Romana and TV host and news anchor Christine Jacob-Sandejas. Completing the panel of judges were Jollibee brand chief marketing officer and Jollibee Philippines marketing head Francis Flores and Jollibee Group Foundation executive director Gisela Tiongson. For Jollibee Philippines HR head Jazel Mendoza, a first-time judge, it was an enriching experience as she discovered the stories of the nominees.  “The diverse entries represented different sectors so it gave the judges a lot of opportunities to really see the different needs of the country and how people address those things,” said Mendoza. The 8th JFVA will honor each of the five exemplary families and one OFW family with P300,000 cash prize, Jollibee gift certificates, and a trophy designed by renowned sculptor Michael Cacnio.  Jollibee and its citation partners will also confer special awards to families supporting advocacies on education, children, minority groups, and PWDs. Family awardees will each receive P50,000 cash prize, Jollibee gift certificates, and a plaque.

 

*article was copied and originally published in Manila Standard on August 29,2018, and can also be found at http://manilastandard.net/lifestyle/home-living/274213/jollibee-announces-family-values-awards-finalists.html

McDo, Jollibee lead H1 2018 YouTube Ads Leaderboard

THE battle between two fast-food giants in the Philippines continued, as they dominated for the first time the YouTube Ads Leaderboard released last week by Google for the first half of 2018.

McDonald’s entry, titled “Kumusta Ka,” topped the list with the on-screen reunion of Sharon Cuneta and Gabby Concepcion after more than two decades.

Running almost one minute-and-a-half, the video shows the iconic love team of the 1980s catching up over a meal, stealing glances at each other, sharing smiles and enjoying the romance in the air.

“It’s always an honor for something like Youtube to appreciate the work that we do. But more than that, I guess for all those who followed this content, thank you very much. This couldn’t be possible without everyone’s help,” Golden Arches Development Corp. Marketing Manager Carlo Pocholo A. Perreras told the BusinessMirror in a sideline interview during the unveiling ceremony held at the Café Fiesta, Google Office in Bonifacio Global City, Taguig.

“#KwentongJollibee2018: Signs” came in second. With a theme about young love, this “feel-good” ad is one of the three-part series presented on Valentine’s Day by the Tony Tan Caktiong-led quick-service restaurant.

Both the archrivals took 6 of the 10 available slots with a selection of digital ads made for special occasions. Aside from claiming the No. 1 position, McDonald’s second entry “One Sweet Day” occupied the last spot. Jollibee’s “Status” and “Homecoming”bagged the fourth and fifth places. Meanwhile, “Alex Wassabi for Jolly Crispy Fries” was ranked sixth.

They also won the hearts of the media during the event. Kumusta Ka was feted with Kilig and Isa Pa Please awards, while Status received the Lola Basyang accolade.

“We’re very happy to be back in a big way. We’ve been blessed to be invited and to join the leaderboard. But this is the first time that the whole campaign for Kwentong Jollibee and Alex Wassabi that is product-based. And then, we got the special awards pa,” said Arline Adeva, AVP/head of public relations and Digital of Jollibee Foods Corp.

Akin to previous cycles, locally made ads sustained their popularity in the H1 2018 YouTube Ads Leaderboard.

While most of the videos were about romance, other selected digital ads also showcased diversity in their length and format.

“Cerelac Let’s Eat, Bulilit!” of Nestlé Philippines got the third spot; “Cutiespotting” of Unilever-Selecta Cornetto, seventh; “Si Vivoree, may bagging crush? Watch to know more!” of Smart-TNT, eighth; and “Heart to Heart with Kris: Entry #37 Stuck In Traffic with the Aquinos / Kris Aquino / The Aquinos” of P&G, ninth.

All the finalists also underscored how brands are maximizing YouTube to bring out their narratives and make these even more timely and relevant for local audiences.

“Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention,” explained Gabby Roxas, country marketing manager of Google Philippines.

“YouTube brings to the foreground the role and impact of brands in the lives of their audiences, and the YouTube Ads Leaderboard shows us the many ways this can be done. Great stories elicit that strong response from audiences, enough to make millions watch on and anticipate the next episodes brands have in store,” he added.

*This article was copied and published in BusinessMirror last Aug. 27, 2018, and is available online at https://businessmirror.com.ph/mcdo-jollibee-lead-h1-2018-youtube-ads-leaderboard/

 

McDonald’s PH Chairman & Founder, George T. Yang turns over three performing arts studios for DLSU Manila

A known supporter for youth development through employment, education and the arts, Yang was honored by the De La Salle University (DLSU) in appreciation of his generosity and support for his alma mater’s performing arts student organizations. The three new George T. Yang Performing Arts Studios will serve as dedicated venues where the De La Salle University Chorale, De La Salle University Innersoul and La Salle Dance Company can train and rehearse for the competitions they join, and events they’re invited to. The studios are located on the sixth floor of the Enrique Razon Sports Complex (ESRC) in DLSU Manila. George T. Yang (eighth from right) is joined by De La Salle University President Br. Raymundo B. Suplido FSC (ninth from left) as well as officials from the University, and representatives from the DLSU performing arts student organizations.

Top row: (L-R) DLSU Chorale: Jorge Tesoro, Carosel Malinis, John Ray Estrellado, Azriel Baluyut, Mariel Cuartero, Charlene Rodenas, Haruka Tachibana, Myka Carlos, Cheuk Fung Tam, Pamela Malit

Middle row: (L-R) De La Salle Innersoul: Karch Abueg, Mariah Moriones, Monia Omondang, Marielle Alcantara; CAO Staff and Trainers: Ms. Mycs Villoso, Ms. Chiqui Infante, Ms. Sheryl Maala, Ms. Glorife Samodio; Br. Raymundo Suplido FSC, Mr. George Yang; CAO Staff, Trainers and students from De La Salle Innersoul and LSDC: Mr. Peter Alcedo Jr. Mr. Jose Emmanuel Aquino, Mr. Dave Manalo, Claudine Inocencio, Paul Macalindong, Jinia Paz, Liezl Manalansan, Abbi Basilio

Bottom row: (L-R) LSDC Folk: Miguel Carlo Breva, Ramon David Castañeda, Caryl Francine Lopez, Cristina Louise Aldecoa, Christine   Cenidoza, Tony Rose Duran, Arl Marion Josef Divino, Rovi Elijah Soriano; De La Salle Innersoul: Arjon Castro

George T. Yang was recognized by De La Salle University not only for his support for the performing arts, but also for being an ideal Lasallian that embodies university values. IN PHOTO (L-R): De La Salle University Director for Culture and Arts Ms. Glorife S. Samodio, De La Salle University Executive Director for Advancement and Alumni Relations Mr. Edwin Theodoro C. Reyes, De La Salle University Vice Chancellor for DLSU-Laguna Campus Dr. Gil Nonato C. Santos, De La Salle University Vice President for External Relations and Internationalization Dr. Laurene Chua-Garcia, De La Salle University Professor Emeritus Dr. Wilfrido V. Villacorta, De La Salle University President Br. Raymundo B. Suplido FSC, Golden Arches Development Corporation Founder George T. Yang, Kristine Yang, De La Salle University Chancellor Dr. Robert C. Roleda, De La Salle University Vice Chancellor for Administration Dr. Arnel Onesimo O. Uy and De La Salle University Vice President for Lasallian Mission Br. Michael J. Broughton FSC.

De La Salle University unveiled the “George T. Yang Performing Arts Studio 3 La Salle Dance Company” for the use of the University’s renowned dance group. IN PHOTO (L-R): De La Salle University Chancellor Dr. Robert C. Roleda, Samantha Smit, Ms. Mycs Villoso, Claudine Inocencio, De La Salle University President Br. Raymundo B. Suplido FSC, Golden Arches Development Corporation Founder George T. Yang, Kristine Yang, Mr. Kevin Intal, Mr. Peter Alcedo Jr, Jinia Paz, Liezl Manalansan, Miguel Carlo Brevo.

De La Salle University unveiled the “George T. Yang Performing Arts Studio 2 Innersoul” for the use of the University’s pop vocal performers. IN PHOTO (L-R): Abbi Basilio, De La Salle University Chancellor Dr. Robert C. Roleda, De La Salle University President Br. Raymundo B. Suplido FSC, Golden Arches Development Corporation Founder George T. Yang, Kristine Yang, and Mr. Dave Manalo.

De La Salle University unveiled the “George T. Yang Performing Arts Studio 1 Chorale” for the use of the University’s premier chorale group. IN PHOTO (L-R): De La Salle University Professor Emeritus Dr. Wilfrido V. Villacorta, Kristine Yang, Golden Arches Development Corporation Founder George T. Yang, and De La Salle University President Br. Raymundo B. Suplido FSC.

*This article was copied and published in Philippine Daily Inquirer last Aug. 24, 2018, and is available online at    http://newsinfo.inquirer.net/1024428/mcdonalds-ph-chairman-founder-george-t-yang-turns-over-three-performing-arts-studios-for-dlsu-manila#ixzz5PSC7uuNA

McDonald’s PH targets 1K new jobs by yearend

By Angelica  Ballesteros, TMT

McDonald’s Philippines is targeting to generate 1,000 more jobs by the year-end to complement its robust expansion in the country.

In a statement over the weekend, McDonald’s Philippines said it was embarking on a new program to offer direct jobs, specifically crew services and managerial positions, in select areas across the country. Select branches will be transformed into recruitment hubs for a day.

McDonald’s Go Hire Day will initially run four days in August and September starting today, Monday at McDonald’s Valero in Makati City, to be followed by McDonald’s Motorway in Tarlac and McDonald’s Dau in Pampanga on September 5; and McDonald’s Las Piñas on September 18.

This year, McDonald’s Philippines operator Golden Arches Development Corp. (GADC) is targeting to add 40 new stores by the year-end in a bid to further expand its foothold.

 

The company has programmed P2 billion in capital expenditures to fund the opening of new branches and other nationwide growth initiatives.

Last year, GADC opened 52 new branches nationwide in Antique, Sorsogon, Masbate, and Agusan del Sur, which led to the creation of 4,000 new jobs.

 

*This article was copied and published in Manila Times  last Aug. 27, 2018, and is available online at https://www.manilatimes.net/mcdonalds-ph-targets-1k-new-jobs-by-yearend/435033/

McDonald’s Philippines Launches “Go Hire Day”

McDonald’s Philippines boosts local employment and makes career-building easier for Filipinos as it kicks off its “Go Hire Day”.

The program offers a fast-tracked application process on select days in August and September to give thousands of Filipinos the opportunity to join the company as it continues to expand its footprint in the Philippine market. The initiative is expected to increase the quantity and quality of its restaurant manpower along with its continuous expansion in the country.

McDonald’s Philippines created “Go Hire Day” as a means to recruit more Manager Trainees (MTs) and Crew Members for select areas across the country. Select McDonald’s restaurants are transformed into recruitment hubs for a day. With this initiative, the company eyes to reach its recruitment target of directly hiring over 1,000 Filipinos by the end of the year.

“With ‘Go Hire Day,’ job-seeking is made more accessible and more convenient for students looking into part-time work to help finance their studies, and for fresh graduates who wish to jumpstart their career with the world-class training McDonald’s has to offer,” says Chona Torre, Human Capital Group, Senior Vice President of McDonald’s Philippines.

The McDonald’s Go Hire Day will initially run for four days in August and September, with the following schedule:

  • August 28, 2018 at McDonald’s Valero (H.V. Dela Costa St. corner. Valero St., Salcedo Village, Makati City);
  • September 5 at McDonald’s Motorway, Tarlac (Barro San Roque, Tarlac) and McDonald’s Dau (MacArthur Highway, Dau, Mabalacat, Pampanga) for crew;
  • September 18 at McDonald’s Las Piñas City.

McDonald’s Philippines is looking for bachelor’s degree holders for its manager trainee positions and currently enrolled college students to join its service crew. Interested applicants may find more information on http://bit.ly/GoHire.

The company takes pride in its commitment to its direct hiring policy for all its restaurants since the opening of the first McDonald’s in the country in 1981.-PR

*this article was copied and originally published by Rappler last Aug. 27, 2018 and can be found at  https://www.rappler.com/brandrap/announcements/210481-mcdonalds-philippines-jobs-go-hire-day-2018

 

FamilyMart opens flagship store in Clark

Japanese konbini (convenience store) FamilyMart has recently opened its new flagship store at the New Center in Clark Global City.

The flagship store takes the convenience store experience a notch higher with its upgraded store design and food selection, as well as stylish new crew uniforms. With racks stacked with tasty meals, snacks, pastries, beverages, and other necessities, the Generation 2 FamilyMart is ready to fuel millennials’ daily grind and help prep them for an exciting and productive day ahead. FamilyMart Clark Global City features a bright and airy design and a bigger and cafe-style dining space.

Yakitori sticks available in chicken, beef, and pork variants.

Top Filipino fashion designer Rajo Laurel designed the crew’s new uniform. The new uniform has a young, friendly, and clean appeal, which matches the upgraded look of the store. “I wanted the design to evoke a youthful energy and an invigorated feeling of style and efficiency. The designs were inspired by the classic preppy pieces that I tweaked to make it more fun and functional,” said Laurel. FamilyMart offers a variety of filling meals, from favorite comfort food, fried chicken, through its very own Fami Chicky to a selection of snacks such as yakitori and dim sum treats, hotdogs made with Angus beef franks, and an array of potato-based snacks.

Aside from a wide range of food selection FamilyMart also prides itself on having food products that taste as good as they look.  From the menu, packaging, and store design, to the look and service of its crew, FamilyMart offers an improved customer experience as it takes comfort and convenience to another level. “We are enhancing our stores so we can give Filipinos a better experience through meals and services that are at par with the world’s best brands. The new FamilyMart store is a testament to our commitment to be their indispensable partner in life,” said Henry Albert Fadullon, chief operating officer of Phoenix Petroleum, which owns the FamilyMart franchise in the Philippines. FamilyMart is the second largest convenience store chain in the world with over 18,000 stores across Asia. In the Philippines, FamilyMart has branches in Makati, Fort Bonifacio, Quezon City, Mandaluyong, Pasig, Pasay, Alabang, Laguna, and Pampanga.

 

*this article was copied and originally published by Manila Standard on August 19, 2018 and can be found at http://manilastandard.net/lifestyle/food/273396/familymart-opens-flagship-store-in-clark.html

 

After pizza, Shakey’s wants bigger slice of the food pie

By: Doris Dumlao-Abadilla

Po family-led Shakey’s Pizza Asia Ventures Inc. (Spavi) is preparing to evolve into a multibrand restaurant operator by amending its charter to allow the acquisition of other dining outlets beyond flagship pizza parlor Shakey’s.

Spavi could grow organically with just the Shakey’s brand, adding 18 to 20 new stores every year in the next three to five years, but “another brand can come into the fold, so that immediately will be a big plus,” company president and CEO Vicente Gregorio said in a press briefing after the stockholders meeting on Thursday.

“We foresee having a portfolio of complementing brands that have the ability to grow and are scalable and (having) just the right number of brands,” he said.

Shareholders approved the change in the articles of incorporation that previously stated the operation of only the Shakey’s brand as its primary business. The new charter, which is still subject to approval by the Securities and Exchange Commission, gives Spavi the flexibility to acquire, operate and franchise other brands.

“We receive a lot of offers but we want to do it carefully. We want to do it right,” Gregorio said.

“Offhand, for a single brand, we continue to show very good growth in sales and we think this can be sustained in a year or two easily. But the acquisition plans can come in time on the basis that we do have a very nice target and if done right, then the financial feasibility seems to be of less risk,” he said.

Spavi, which trades as “PIZZA” on the local stock exchange, operates 217 Shakey’s stores, nine of which opened in the first half. The country’s leading pizza parlor chain, which is also the country’s single-largest restaurant brand with an estimated market share of 26 percent, expects to end the year with 228 stores.

For the whole of 2018, Spavi expects to post a low double-digit growth in net profit. This suggests that business will grow faster in the second half, as the company’s net profit grew by only 7 percent year-on-year in the first semester to reach P725 million.

The company encountered margin pressures in the first semester due to rising raw material costs but historically, the second half provides a breather.

“We’re not overly alarmed yet because we have scheduled to increase the price in the second half and the market, we believe, is able to absorb such price and the (operating) efficiencies we are working on will help improve our margins,” Gregorio said. Spavi expects to implement an average price increase of 1-2 percent this second semester, following a 3-4 percent increase in March.

*this article  was copied and originally published by Philippine Daily Inquirer on Aug 17, 2018 and can be found at http://business.inquirer.net/255742/pizza-shakeys-wants-bigger-slice-food-pie#ixzz5OxeanIJx

Hefty PIT cuts under TRAIN fuel mall, fast food sales growth–DOF

By: Rea Cu

The Department of Finance (DOF) on Wednesday asserted that the robust retail sales in malls, fast-food restaurants and other dining places can be traced to ordinary Filipinos having more money to spend, coming from the personal income-tax (PIT) cuts under the Tax Reform for Acceleration and Inclusion (TRAIN) law, which was implemented in January this year.

DOF Assistant Secretary Antonio Joselito G. Lambino II said that retail giants and fast-food chains like Robinsons Retail Holdings Inc., Philippine Seven Corp. and Puregold Price Club (Pgold), among others, have all reported more robust sales since this year’s implementation of the TRAIN, which had slashed PIT rates, benefiting 99 percent of all taxpayers.

“The significant growth in sales reported by retail establishments and restaurants point to the fact that people now have more money to spend as a result of the hefty PIT cuts under TRAIN, which is now benefiting 99 percent of our taxpayers,” Lambino said.

According to DOF estimates, the implementation of TRAIN gave a combined P12 billion in additional income to the country’s individual taxpayers, most of them compensation earners. Under the TRAIN, taxpayers with a net taxable income of P250,000 and below are exempted from paying the PIT, with those earning less than P8 million annually also getting PIT cuts.

Lambino explained that Robinsons Retail Holdings Inc. posted a 9.6-percent growth in its profits during the second quarter, with its net sales rising by 13.5 percent to P31.5 billion. The company, in its disclosure to the Philippine Stock Exchange (PSE), attributed the increased take-home pay of consumers under the TRAIN as among the major factors contributing to its profit growth in the April-to-June period.

Philippine Seven Corp., which licenses the 7-Eleven convenience stores, likewise, posted higher net income of P342 million, up by 18.9 percent from P288 million posted during the same period a year ago. Its second-quarter revenues rose to 19.2 percent to P11.55 billion, from last year’s P9.69 billion, Lambino pointed out.

He said the 7-Eleven operator also pointed to the TRAIN’s benefits of lower personal-income taxes, which, in turn, led to additional income for taxpayers, as the reason behind the increase in sales of all its stores despite the price hikes.

In a news statement, Pgold said its net income grew by 25.6 percent in the first half of 2018 to P3.08 billion. Its consolidated net sales increased 13.2 percent to P64.03 billion. The company earlier was pointed to have claimed it benefited from higher consumer spending due to increased levels of take-home pay after the implementation of the TRAIN.

President Duterte signed into law on December 2017 the first package of the Comprehensive Tax Reform Program (CTRP), otherwise known as the TRAIN. The measure, which took effect this year, slashed PIT rates while implementing offsetting measures, such as increasing excise taxes on fuel and tobacco products, among others.

 *this article was copied and originally published by BusinessMirror on August 22, 2018  and can be found at https://businessmirror.com.ph/hefty-pit-cuts-under-train-fuel-mall-fast-food-sales-growth-dof/

Pinoy snack favorite takes on the world

MANILA, Philippines — When it comes to snacks, very few come close to the satisfying comfort brought by a cup of crispy fries that’s served hot and flavored to absolute perfection. Potato Corner has perfected the art of making delectable flavored French fries, making it the leading brand in the snack food industry for more than 26 years now.

In an interview with The STAR,  Potato Corner president and chief executive officer Jose  Magsaysay Jr. talks about the brand’s humble beginnings and how it discovered a winning formula that catapulted the company to what it is now.

Humble beginnings

It was in 1992 when Magsaysay and four other partners opened the first Potato Corner kiosk at SM Megamall. He was still working for a fast-food brand at that time, but was looking for a side business for extra income. His brother-in-law had a flavored popcorn company that did so well and this sparked an idea to put flavored powder on French fries as well. “When they invited me to be a partner, I did not hesitate and joined right away. I just looked for a way to get the money needed for the capital. It was both a risk and a blessing because I was still working for a different company but in a span of 30 days, Potato Corner earned a lot and we were really surprised,” Magsaysay says.

Lacking enough capital to open stores in bigger spaces, the business partners were eventually approached by interested parties and offered a franchise agreement.

The decision to adopt a franchising model was the one big break that Potato Corner needed to gain a dominant foothold in the food cart business.

“Having no money to expand on our own, we gave out our first franchise that opened in January the following year. We finally decided to go into franchising to earn the much-needed capital, which allowed us to dominate the market. We’re lucky that the Philippines is the ‘franchise hub of Asia.’ This gives our company the freedom to be as creative as possible. We always encourage our franchisees to think outside the box and create ways to further improve the company,” Magsaysay says.

Shaking up the Pinoy snack scene

Not all food businesses are able to walk the path to success. Starting a business venture is not easy. And even the most amazing ideas run the risk of losing steam and becoming unsustainable in the long term without a proper support system and empowered people to run it.

“We have flavored fries that make kids and kids at heart feel good and flavors you can choose from. It’s that crispy, freshly cooked fries, dusted in good tasting flavored power that our customers love. From there, we focus on it, we look through it and then we further expand the things we can do with the product. Our exceptional team of employees, franchisees, partners and suppliers are incredibly focused on achieving the goal of serving the public with our flavored fries. Our people are our most important assets because of their passion in making Potato Corner a successful brand,” Magsaysay says.

Pinoy flavored fries go global

From a single kiosk at SM Megamall, Potato Corner has successfully established itself as one of the most easily recognizable snack here and abroad, powered by a strong network of over 1,100 branches worldwide.

“Potato Corner is now in Singapore, Hong Kong, USA, Panama, Indonesia, Thailand, Vietnam and Cambodia. We just opened our first branch in Singapore and the company is looking at expanding to more countries. Our franchisees in international branches were our customers before when they were in their teens- many even younger. These are the people who grew up with our brand and are loyal to it,” Magsaysay proudly shares.

“The common misconception that people have in the food industry is that; if you want to grow and prosper, you have to continuously change things up and be innovative. You don’t have to constantly implement change — you just have to be original. Other industries may need to constantly innovate, but that’s not the case with food. When people learn to love your product because of how it already is, you should take advantage of that and stop overthinking,” he says.

-Argie Aguja

*this post is copied and originally published by The Philippine Star, on August 13, 2018  and is also available at https://www.philstar.com/business/business-as-usual/2018/08/13/1841963/pinoy-snack-favorite-takes-world#vikals0X9uvroeod.99

ARCHIVE

RECENT POST

TAGS