With the economy in Southeast Asia seen to continue growing in the coming decades, the Philippine Franchise Association expressed optimism that the region’s franchise sector will mirror this growth. This optimism was shared by Samie Lim (standing, 2nd row, 2nd from right), PFA chairman emeritus, at the International Franchising Symposium held recently in London in time for the World Franchise Council meeting last March. The international gathering was organized by the British Franchise Association, the International Franchise Association of USA, the European Franchise Association and the French Franchise Federation. Lim provided a glimpse of Franchising in Asia Pacific at the session on ‘The Changing Face of Franchising from Around the World’ where he was joined by BFA’s Brian Smart, IFA’s Josh Merin, FFF’s Chantal Zimmer and EFF’s Carol Chopra, all franchise leaders worldwide. Lim represented the Asia Pacific Franchise Confederation where the Philippines through the PFA currently sits as the Confederation’s Secretariat.
*Published in The Philippine Star, April 20, 2017, page B7