American Expert to lead PFA's CFE program anew

The Philippine Franchise Association (PFA), the country’s premier and only internationally-  recognized franchise association, will bring back to the country American franchise management expert Christopher Simnick, to facilitate anew this year’s Certified Franchise Executive (CFE) program, module IV, slated on July 17 to 18, 2017 at the AIM Conference Center Manila.

This will be the fourth time Simnick will facilitate the CFE program exclusively offered by the PFA which sustains its invigorated efforts to raise the global competitiveness of the Philippine franchise sector particularly its members.

Simnick, managing member and founder of Florida-based Synergy Franchise Group, LLC (Limited Liability Company) and also the founder of, has over 30 years of business and franchise experience as an independent business owner, franchisee and franchisor. along with Synergy Franchise Group, LLC specializes in the creation and implementation of key strategies and business plans for concepts looking to enter franchising, franchise systems that are getting ready to launch as well as young and mature systems looking to “take the next step” in the growth of their systems.


Simnick completed the Fast Track M.B.A. Training in Franchise Management at Nova Southeastern University, and received his CFE designation from the IFA in 2004. He is a frequent speaker and instructor to a variety of subjects and topics including Domestic, International & Global Recruitment & Development; Using the Internet as an Effective Brand Building, Lead Generation and Recruitment Tool; Training and Operations Processes; Franchisee/Franchisor Relationships to name a few.

Experienced at all corporate operation levels, his sales skills, along with his support, operations, and management style, have allowed him to put together systems and train teams in franchise development, recruitment, support, finance and operations that are respected in the franchising industry. His passion for franchising has equipped him with skills, knowledge, and experience very few franchise executives have had the opportunity to acquire.

He has had the privilege to have worked with, and been a part of the successful growth of dozens of fantastic franchise systems over the years, including bricks and mortar as well as home-based concepts. Many are now leaders in their respective sectors with a total of over 3,000 franchisees. Furthermore, most have gone international and are located in nearly 40 countries.

Simnick has almost 20 years of direct international experience in franchising, which include development and launching of systems in the United Kingdom, Portugal and Spain. He also assists other European and Pacific Rim franchisors, master franchisees and franchisees in creating, developing and implementing their growth, support, and operations strategies.

“We are proud to say that the Philippines, which was the first country to offer the CFE program outside the US, also has the most number of CFE graduates,” said Dr. Alan Escalona, PFA President and a CFE graduate himself.

Tags: CFE, Franchise Asia,
Date: May 19, 2017