PFA, DTI-EMB Promote PHL Franchise Brands in Vietnam

The Philippine Franchise Association (PFA) with the support of the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB) recently embarked on a business mission to Vietnam to promote Philippine franchise brands at the Vietnam Retail and Franchise Show (VIETRF) 2017 and in a business matching session organized by the Vietnam Chamber of Commerce and Industry (VCCI). Participated in by 10 companies representing 17 brands, the said business mission drew keen interest from prospective partners during the expo and the business matching session, which generated good leads for the delegates.  Shown in photo are Amb. Noel Servigon (3rd from right), Philippine ambassador to Vietnam and Dr. Alan Escalona (4th from right) of Fruit Magic Inc. (Pure Nectar), head of delegation together with (from right) Mr. Enrico Mariano of the Philippine Trade and Investment Center (PTIC)-CLMV; Atty. Le Thi Phung, Consul General of the Philippine consulate in Ho Chi Minh City; Mr. Richard Sanz of Philippine FoodAsia Corp. (Bibingkinitan, Lava Cheese Tart and Wuffwich); and Mr. Sam Christopher Lim of U-Franchise.  The business mission to Vietnam is part of PFA’s increasing efforts to bring Philippine franchise brands to the CLMV region. The participating brands were Bench, Bibingkinitan, Canadian Tourism and Hospitality Institute, Coffee Break, K2 Drug, Lava Cheese Tarts, Max’s Restaurant, Oryspa, Pancake House, Periwinkle, Pure Nectar, Quicklean, Shakey’s Pizza, Waffle Time, Wuffwich and 360 Fitness Club.  



Tags: international, vietnam, DTI,
Date: June 22, 2017