Pepsi-Max's partnership: 15 years and counting

PEPSI’S partnership with Max’s Restaurant remains strong as top executives of both firms recently sealed the renewal of their tie-up, led by Max’s Chairwoman Sharon Fuentebella, and Max’s President, CEO and Executive Director, Robert Trota, (3rd and 4th from left, respectively), Pepsi Philippines President Samudra Bhattacharya and PepsiCo Country Manager Maricelle Narciso (4th and 3rd from right, respectively). Also in photo are (from left) Max’s Executive Director and Vice-President for Marketing Jim Fuentebella, Max’s Executive Director Carolyn T. Salud, Pepsi Philippines GM for Modern Trade Marvyn Taningco; and PepsiCo Commercial Director Chiqui Palileo. 

Aside from Krispy Kreme, the partnership was expanded further with the inclusion of Yellow Cab Pizza. Max’s has over 190 branches while Yellow Cab has 137 outlets nationwide. On the other hand, Pepsi’s growing beverage portfolio offers well-loved drinks like Pepsi, Mountain Dew, and Lipton Ice Tea, among others. “Starting in 2002, Max’s and Pepsi Philippines have worked hard to keep this partnership strong, serving up refreshing goodness that customers have grown to love over the past fifteen years.

 We remain as the proud beverage partner of such an iconic company that can perfectly capture the flavors that Filipinos love,” Bhattacharya said. “Starting in 2002, Max’s and Pepsi Philippines have worked hard to keep this partnership strong, serving up refreshing goodness that customers have grown to love over the past fifteen years. We remain as the proud beverage partner of such an iconic company that can perfectly capture the flavors that Filipinos love,” Bhattacharya said.



Tags: Pepsi, Max's,
Date: August 18, 2017