Author: pfaadmin

Entrepreneurship via franchising pushed

The Freeman / 19 Jun 2018 / Carlo S. Lorenciana, Staff Member

Aspiring Cebuano entrepreneurs are encouraged to become businessmen through franchising.

Starting yesterday until tomorrow, the Philippine Franchise Association (PFA) is staging the Franchise Negosyo Para sa Cebu 2018 to promote entrepreneurship through franchising.

In a press conference yesterday, PFA president Richard Sanz said the roadshow is part of the group’s push to promote entrepreneurship through franchising in order to help create businesses and generate jobs in the regions.

“We are confident that just as in our past franchise exhibits in Cebu, we will be open opportunities for fellow Filipinos to realize their dream of becoming their own boss,” Sanz said.

Incidentally, PFA is set to hold Asia’s biggest franchise show, Franchise Asia Philippines 2018 this July with the theme “Be the Boss.”

“The main strength of franchising is that it has turned many individuals into entrepreneurs, even those not considered entrepreneurial. They can be retirees, former employees, fresh graduates, professionals, OFWs, housewives and many more. But through franchising, they have become their own bosses and have been able to open job opportunities in their respective communities. Franchising is the best way to be your own boss and we are bringing this across the country,” Sanz explained.

Franchise Negosyo Para sa Cebu 2018 activities include the “How to Franchise Your Business” and “How to Invest in the Right Franchise” seminars and a franchise exhibit.

Yesterday at Golden Prince Hotel and Suites, the “How to Franchise Your Business” seminar was designed to help entrepreneurs grow their business through franchising.

“We, in PFA, always say that the advantage of growing business through franchising is that you can grow your business using other people’s capital, time and network,” said Kenneth Lim, PFA director for Cebu. “This way, you are able to grow your business faster and in more locations.”

The franchise exhibit will be held at the Waterfront Hotel in Cebu City on June 19 to 20. During the exhibit, seminars on How to Invest in the Right Franchise will also be featured to educate the public on wise franchise investment.

PFA has been conducting the said seminar as it seeks to promote franchising as a tool to create businesses and jobs.

“Through this seminar, we have been able to encourage many Filipinos to become entrepreneurs through franchising. With franchising, you can open a business that has a higher chance of succeeding because it has a system that is based on the tried-and-tested business process of the franchisor. The trial-anderror phase usually associated with startups is eliminated or minimized,” noted Alan Escalona, PFA chairman and CEO of Fruit Magic.

Franchise Negosyo Para sa Cebu is showcasing a wide array of exhibitors from the food, retail, and service sectors. “We are inviting would be franchisees – from OFWs, existing and aspiring entrepreneurs, business owners, fresh graduates, to housewives – who want to start a business or diversify their investment through franchising to join us,” said Sanz.

The franchising event is part of the Cebu Business Month (CBM) 2018 celebration organized by the Cebu Chamber of Commerce and Industry.

*This article is copied from the newspaper published by The Freeman on June 19, 2018, page 21.

Franchising is ‘first step to business’


THE country’s franchising industry is aiming to grow between 10 and 15 percent this year, given a growing economy .

“Franchising remains robust. It is good when the economy is up but it is even better if the economy is not doing well because there would be a lot of entrepreneurs and employees who will venture into business,” said Richard Sanz, president of the Philippine Franchise Association.

“Franchising is the first step to entrepreneurship,” he added.

Sanz and other officials of the PFA were in Cebu yesterday to conduct a seminar on how to franchise a business.

Today, PFA Cebu is opening its two-day Franchise Negosyo Para Sa Cebu expo in the Waterfront Cebu City Hotel and Casino, which showcases exhibitors from food, retail, and service sectors.

Franchising contributed five percent to the country’s gross domestic product in 2015.

Sanz said they expect the sector’s GDP contribution to increase, on the back of accelerated economic development in the country, which will result in the rise in demand for products and services.

Sanz pointed out that Cebu is in the best position to expand its franchising base with the opening of the Terminal 2 of the Mactan Cebu International Airport in July.

“With the influx of travelers, Cebu would need to have more restaurants and other support services and products. And this is where franchising comes in,” he said.

Tourism Secretary Bernadette Puyat earlier said that Cebu will play a critical role in attaining the national targets of 12 million inbound visitors and 89.2 million domestic travelers in 2022.

These tourism figures, according to Sanz, will be the ready market for the country’s franchising sector.

Christoper Lim, director for special projects at PFA, also announced that the organization is mounting this July the Franchise Asia Philippines 2018 with the theme “Be the Boss.” The show will present over 700 business opportunities to explore, with over 35 percent being first-time, emerging franchise concepts.

Lim said they expect 60,000 visitors this year as the show also carries international brands from Indonesia, Taiwan, Singapore, and Europe on top of the national and regional brands of the country.

Using the expo as a vehicle to expand the industry, Lim said they want homegrown brands to venture outside their turf and explore the international market.

“Cebu brands are doing quite well, with some already making big waves in Asia and the Middle East. But we are aiming to inspire more,” said Philippine Chamber of Commerce and Industry president Ma. Alegria “Bing” Sibal-Limjoco, who is also the vice chairperson of the PFA.

Limjoco is referring to Cebuano brands Penshoppe and Bo’s Coffee, which now have branches in Southeast Asia and the Middle East, respectively.

“Cebu is a difficult market. Consumers are a lot more demanding in terms of quality and price. But over the past years, it has become competitive,” said Lim.

“Penshoppe, for one, is a big success story in terms of brands going international.”

PFA has over 270 members, of which 52 percent are in food, 27 percent are in services and 21 percent in retail.

Eighty-two percent are local brands while 18 percent are international master franchises.


Note: This article was re-posted from SunStar Cebu’s website available at:

‘Be the Boss’ at Franchise Asia Philippines 2018

(The Philippine Star) – June 18, 2018 – 12:00am


MANILA, Philippines — Preparations are now in full swing for this year’s staging of Franchise Asia Philippines (FAPhl), the country’s biggest platform for the creation of a new breed of entrepreneurs.

This year’s theme—“Be the Boss” – reflects the contribution of the annual four-in-one franchise event to the efforts of the government and the private sector to generate more jobs and speed up inclusive economic growth through entrepreneurship, said Philippine Franchise Association (PFA) president Richard Sanz.

Thousands of entrepreneurs and future business owners are again expected to converge at the biggest franchise show in Asia from July 18 to 22 at the SMX Convention Manila.

Organized annually by the FPA with the support of concerned government agencies and private-sector partners, FAPhl has put the Philippines in the global map of franchising, as it has grown to be the biggest four-in-one franchise event show in Asia today.

“We have been holding this event for more than two decades and FAPhl has proven itself to be a successful platform in realizing PFA’s mission to promote franchising as a tool to create businesses and generate jobs,” Sanz added.

Sanz also said that franchising has helped entrepreneurs grow their business from one to many in various locations noting that it has also been an effective tool in raising the global competitiveness of Philippine businesses even helping  SMEs expand overseas.

This year’s overall chair, Sam Christopher Lim, PFA director for ASEAN/Special Projects, cited various reasons for visiting this year’s show.  The three-day expo provides the forum to meet face-to-face with almost a thousand brands ranging from micro to large both homegrown and international, Lim noted.  While delegates at the two-day international conference get the chance to learn from the best minds on the latest trends and opportunities affecting the growth of their businesses, he added.

Now on its  26th edition,  FAPhl2018 will feature  a two-day international conference that will present global best practices and business solutions by renowned experts on July 18-19; a three-day one-stop international expo of franchise and other investment opportunities from home-grown and foreign concepts on July 20-22; Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises on July 20-22; and, a two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising on July 16-17 at the AIM Conference Center-Manila.

The conference will gather over 50 experts and thought leaders, who will share to over 1,000 conference delegates the latest updates and trends in franchising. The expo, meanwhile, has grown bigger with about 700 booths now occupying two floors  of the  SMX Convention Center.


*This article is copied from the article published by the Philippine Star on June 18, 2018 and is also available online at

Jollibee opens first store in Europe

posted April 01, 2018 at 06:05 pm by Manila Standard Lifestyle

Our very own bee mascot, Jollibee says “ciao Italia!” as it welcomes customers to the local fast food chain’s first European branch in Milan, Italy.

Located in Piazza Diaz 7, Milan, the Jollibee branch is just a stone’s throw from Duomo, Milan Cathedral.

In the early hours of its opening day, customers—families, young people, members of the Filipino community, and even locals—were already seen lining up in front of the Jollibee store.

Among those who patiently waited for Jollibee’s doors to open was Tommy Flores Jr. who said the experience was all worth it. “Naghintay kami ng four hours sa labas pero sulit,” he shared on his Facebook post. Meanwhile the Aquilon, Flores, and Mendoza families unanimously exclaimed, “Kahit mahaba ang pila, sobrang sulit ‘yung pagpunta namin! It tastes just like the Chickenjoy sa Pinas!”

The queue of eager and ecstatic customers outside of the outlet was so long that it poured out of the restaurant.

“Getting a foothold in Milan is a fundamental step for Jollibee, as well as a launch pad for the expansion of the brand to the rest of Europe,” said Jollibee Foods Corporation chief executive officer Ernesto Tanmantiong.

The opening of the Jollibee branch in Milan followed the signing of a joint venture between Jollibee Foods Corporation and Singapore Blackbird Holdings to export the fast food chain to Europe.

Tanmantiong shared, “This newest venture sets off our journey that will lead to opening more stores around the continent—an ambitious goal, which we will achieve by consistently offering a unique dining experience with our delicious food and warm service.”

The chief executive said JFC aims to bring Filipinos “a taste of home” and at the same time share with Italians both the fast food chain’s food offerings and the joyful experience of being together.

At its first European store, Jollibee’s menu offers its bestsellers such as Chickenjoy and Yumburger, along with special items like Chicken Tenders and Chicken Burgers that cater to both Filipino and Italian tastes.


*This article was copied from and was originally published by Manila Standard in the newspaper on April 2, 2018. It is also available online at:

Bayad Center launches mobile app for convenient bills payment


PAYMENT solutions provider Bayad Center (BC) has launched on Tuesday a mobile app to complement its more than 12,000 payment locations nationwide and extend its reach to include the growing “mobile” market.

“Everyone wants everything to be simple. The BC Mobile is just that. It puts together in one app all your payment needs, no bells and whistles,” said Wendell Kristian P. Labre, CIS Bayad Center, Inc.’s marketing head.

The mobile app can send customers a reminder for their due dates, show the nearest Bayad Center branches and authorized partners, and allow bills payment “on the fly.”

“No need to enroll in different online payment sites, because BC Mobile carries under its umbrella the string of billing partners, and the seal of service and reliability that Bayad Center offers,” Mr. Labre said.

The app, a one-stop online shop for all your bills payment needs, takes out the need to fill out forms and mail bills on a monthly basis. It allows customers to pay bills “anytime, anywhere” using mobile phones.

“For most of us who are always online yet still prefer paying over-the-counter or face-to-face, the branch locator shows you the list of Bayad Center branches, authorized partners, collecting agents and automated payment machines near you,” he said.

In the future, the mobile app will offer remittance or money transfer services, prepaid loading and selling of Instasurance — a microinsurance for tricycle, jeepney drivers and similar workers.

The app will also be linked to Bayad Center’s loyalty program, which will also be launched this year, company officials said. It will also include features such as bills payment management, where users can view payment history across different payment channels. It will also offer information that will help others identify branches with shorter queues. — Victor V. Saulon


*This article is copied from the article published by BusinessWorld and is available online at:

7-Eleven opens 1st door in Aurora Province

The Philippine Star |

Philippine Seven Corp. (PSC), the exclusive licensor of global C-store chain giant 7-Eleven, expands its retail presence in Central Luzon with the landmark opening of its first store in Aurora Province.

Taking advantage of the highly populated and touristheavy location, given Aurora’s fast-rising reputation as an ideal surfing destination, the opening of the new outlet in Dipaculao further builds PSC’s commitment to open up more convenience outlets for potential markets outside Metro Manila.

Areas up for expansion include Region 2 (Isabela, Tuguegarao, Nueva Vizcaya and Mindoro), Visayas (Leyte, Tacloban and the rest of the eastern part of the province) and Mindanao (Surigao Del Sur and Norte and Sultan Kudarat).

In photo welcoming guests and customers are the store franchisee representatives Roy Angara (6th from left) and Ariel De Jesus (5th from left), together with PSC’s start up officers, area managers and operations field consultants.

To date, PSC operates 2,287 7-Eleven stores in the country. With its unique business format flexibility, 7-Eleven remains the most trusted franchise business of choice among potential partners. Via its flexible franchise packages, franchise partners are offered two ways to benefit from a proven system: Regular New Store Franchise (open a new 7-Eleven store), and Property Conversion (convert an established business or properties into a 7-Eleven franchise). For more details on 7-Eleven’s franchise opportunity offerings, call (02) 7269968, 09209508651, 0917-8711686, email or visit

This article is cpopied from the article published by The Philippine Star and is available online at:

Seaoil seals partnership with Australia’s largest oil firm

THE strategic partnership between Seaoil Philippines, the country’s largest independent fuel player, and Caltex Australia Ltd was recently sealed with a contract signing, wherein the Australian company will acquire 20 percent interest in Seaoil.
In the photo are Seaoil’s Chairman Francis Yu and CEO Glenn Yu and Caltex Australia’s CFO for Fuels and Infrastructure Douglas Darley and Executive General Manager for Fuels and Infrastructure Louise Warner.
In the agreement with one of the region’s largest independent downstream fuel companies, Seaoil will be managing their fuel supply via Caltex Australia’s fuel trading and shipping business, Ampol Singapore.
Seaoil looks forward to increasing their market share locally, as well as expanding new business lines and introducing new products.
In the last three years, the company has experienced 47 percent sales volume growth in the diesel market and expects to capitalize on substantial opportunities with this new partnership. (PR)

*This article is copied from the article published online by SunStar Manila

Phoenix planning to bring FamilyMart to Clark

By Victor V. Saulon, Sub-Editor, BusinessWorld

PHOENIX PETROLEUM Philippines, Inc. has mapped out plans for its existing and newly acquired businesses, including the expansion of its convenience store chain in Clark, Pampanga, and the construction of a bitumen plant in Calaca, Batangas.

“[Clark] is an area that we are looking at [because] that is a significant part of our portfolio,” Henry Albert R. Fadullon, Phoenix chief operating officer, told reporters on the sidelines of the launch of the company’s upgraded fuels on Monday night.

“We have 177 hectares there and I’m sure when that’s fully built up similar or comparable to BGC (Bonifacio Global City) there will be a lot of opportunities there for Family Mart,” he added.

Phoenix’s parent company Udenna Corp. is developing a 177-hectare property into Clark Global City.

In the near term, Mr. Fadullon said FamilyMart’s expansion would remain “opportunistic” and focused on “key areas” where customers traditionally patronize for convenience. These are Metro Manila’s central business districts, BGC, Makati City’s Legaspi and Salcedo villages, and some areas in Alabang and Quezon City.

“We are going to expand but focused on these key areas,” Mr. Fadullon said. “We will follow where the business is. If the business requires a significant amount of expansion, we will follow.”

However, putting up Family Mart stores in Phoenix service stations is not a priority at this time although the company remains “opportunistic” with its decision to bundle both businesses in one location.

“The priority at the moment is to focus on the areas where we have most of the Family Mart right now, which is in the CBDs because nandoon ang (those are where the) customers that we want to target initially,” he said.

Phoenix, one of the companies put up by Davao City businessman Dennis A. Uy, bought the local franchise of the Japanese convenience store in October last year, although the antitrust watchdog cleared the deal only on Jan. 3, 2018.

Around mid-January, the listed company announced its joint venture with Thailand-based asphalt maker Tipco Asphalt Public Co. Ltd. and PhilAsphalt (Dev’t) Corp. to market and distribute bitumen and bitumen-related products in the country.

“We are planning to put up our own plant in Calaca, Batangas together with our joint venture partners,” Mr. Fadullon said.

“Our plan with our partners is to offer a different kind of technology for the road construction industry,” he said. “Bitumen is the base product but I think within the bitumen space there is a lot of opportunity for innovation and I think that is what where we see the opportunity in the Philippines.”

Asked when Phoenix plans to build the plant, he said: “Very soon… Within the year, we would like to have the asphalt business in place.”

Mr. Fadullon noted the new business brings opportunities in the infrastructure sector, including maintenance.

During the launch, Mr. Fadullon talked about Phoenix’s “success story” from its roots in Davao City with a few gasoline stations to its expansion up north that has emboldened the company to challenge the big industry players.

This year, Phoenix continues its expansion in the Luzon market with the placement of an order for 650,000 cylinders of liquefied petroleum gas (LPG). Phoenix previously said that the country’s main island accounts for 80% of the LPG market.

“We are progressing every two weeks, appointing dealers for key areas that we have identified,” he said, identifying these areas as Metro Manila, and Southern and Central Luzon.

Phoenix added LPG into its portfolio when it completed in August 2017 the acquisition of Petronas Energy Philippines, Inc., a company it has since renamed Phoenix LPG Philippines, Inc. The acquisition strategically supports its expansion in operation and product lines.

On Monday, the company launched a fuel additive it calls “Phoenix pulse technology,” which has a cleaning and protection properties for enhanced power and acceleration.

Shares in Phoenix closed 2.62% or 34 centavos lower at P12.66 apiece on Tuesday.


*This article is copied from the article published by BusinessWorld in the newspaper on Feb. 14, 2017  and is available online at:

Filipinos love love—and joy; don’t doubt it

A total reach of 71.7 million on Facebook, and counting, proves it

By: / / 05:02 AM February 14, 2018

Not only are Filipinos the world’s biggest social media users—a global study showed we spend more time on social media than any other nationality in the world (an average of four hours and 17 minutes a day)—they must also be the most romantic netizens in the world.

Proof: The fast-food chain Jollibee videos have gone viral again.

Released online two weeks ago, the three Kwentong Jollibee videos–“Signs,” “Status” and “Homecoming”– have had a total reach of 71.7 million on Facebook, with 34.5 million views on both Facebook and YouTube.

In the first 24 hours since the videos were posted, “Signs” drew 4.1 million views, 130,000 shares on Facebook alone, and “Homecoming” and “Status” getting 2.9 million and 2 million views, respectively.

Millennial audience

The numbers are remarkable, but should be expected, given how many Pinoys are diehard romantics. Based on analytic data on online reactions to last year’s videos, females 20 years old and above were the ones who responded most favorably.

“These female millennials were the ones who liked and, more importantly, shared the videos on their own social media accounts,” said Francis Flores, Jollibee global brand and chief marketing officer, and Jollibee Philippines marketing head. “Many of them shared their own experiences as well.”

Enrico Cuenca, Ashley Ortega and Lance Duggan reprise their roles in “Homecoming.”

He already knew that there had to be a new story this segment could share again.

Late last year, advertising firm McCann Worldgroup, headed by chair and CEO Raul M. Castro, again began sifting through dozens of possible Valentine storylines. From 50, they cut it down to five, which were presented to the client.

“We stayed true to what the brand was all about—spreading joy,” said Mitzie Nacianceno, McCann associate marketing partner.

“Based on my experience, I already know if a story will connect with our target audience. At the same time, it also had to be universal to appeal to the other segments,” Flores said.

Millions of views and likes are well and good, but for Flores, “the ultimate measure of success are the shares.”

“There are companies that buy ‘likes,’ but what they cannot do is buy ‘shares,’ he pointed out.

To date, the videos have been shared close to 550,000 times with almost 530,000 comments.

The cast of “Signs”: Bryce Dyler, Alexa Miro and Kyle Christian Anda

In “Signs,” a college coed believes that the universe will identify who she’s meant to be with. She misinterprets many of the supposed signs, until she realizes what she was looking for had been there all along.

Meanwhile, the protagonist in “Status” realizes, after far too many heartbreaks, that her one true love is her family.

“Homecoming” is an “interquel” to one of the Kwentong Jollibee videos from last year. Not to be confused with a prequel or a sequel, an interquel shows what happens in the middle of the story.

“Signs,” by far, is the most popular of the three new videos with 16.4 million views, although “Status” is being shared as well as commented on.

“In the process of crafting it, we felt it should be different from other Kwentong Jollibee videos because the others have a narrative, like a rom-com, while ‘Status’ is a very internal, introspective story,” McCann executive creative director Sid Samodio said.

“We were very fortunate to find a very talented woman (theater actress Elora Españo) to play the role because it would not have felt as genuine with a lesser actress,” Samodio added.

The team, from left: McCann Worldgroup’s executive creative director Sid Samodio, associate managing partner Mitzie Nacianceno, chairperson and CEO Raul Castro, senior art director and writer Flem Añonuevo, account manager Tonee Lacson and creative director Xzenia Cruz —PHOTOSBY ALEC CORPUZ

“For our target audience of female millennials, ‘Status’ was very relevant,” Flores said. “They’re at that stage where they’re not new in the dating game, they’ve learned a few lessons. They realize the value of self-love and family love.”

Core values

As Jollibee celebrates its 40th anniversary this year, it continues to strengthen its core Filipino values.

“We’ve always wanted Jollibee to be a brand that promotes positive family values. We’re really strong on family and I don’t expect our competitors to talk much about family love,” Flores said.

“They might come up with an ad about family, but people think it’s Jollibee or might say, ‘It feels like a Jollibee ad,’ and that’s a strength for us. When you talk about family or family values, top of mind is Jollibee,” he added.

Cast of #KwentongJollibee’s “Status”: Christian Sambilay, Elora Españo and Kristine Tabas

McCann’s Castro acknowledged the “overwhelming fame” that was a result of the first Valentine’s campaign last year.

“You can get derailed if you do things just for fame. For our client Jollibee, we went back to what we felt was right and, in this particular case, find the most heartwarming, kilig love stories that we can feature—inspired by the stories of the fans of Jollibee,” Castro said.

With 2018 being a landmark anniversary for the brand, Flores said Jollibee has mapped out a yearlong celebration that kicked off with the return of celebrity endorsers Aga Muhlach, wife Charlene Gonzales and their teenage twins Atasha and Andres.

Francis Flores, Jollibee global brand and chief marketing officer and Jollibee Philippines marketing head

It has also released a new song, “Apat na Dekada,” performed by Sarah Geronimo and Jollibee’s first-ever celebrity endorser, Gary Valenciano.

There are no plans of letting go of the Kwentong Jollibee videos come V-Day next year.

“One commenter wrote, ‘I know it’s February because there are new Kwentong Jollibee videos.’ We want to own that tradition. The challenge now is to come up with something better than what we’ve been doing,” Flores said.


*This article is copied from and was originally published by the Philippine Daily Inquirer in the newspaper on February  14, 2018 and is available online at: