Author: pfaadmin

Asia’s biggest franchise show is now in March

Organized by the Philippine Franchise Association (PFA), Franchise Asia Philippines 2019 is scheduled on March 27 to 31 at the SMX Convention Center-Manila.

Now on its 27th edition, the said event continues to be the biggest franchise event in Asia and has also become one of the world’s biggest franchise shows. It also remains to be PFA’s primary vehicle in pursuing its mission to promote franchising as a tool in creating businesses and generating jobs.

Co-presented by BPI and PLDT Enterprise, Franchise Asia Philippines 2019 will present the following highlights:

A two-day international conference that will present global best practices and business solutions by renowned experts; (27 to 28 March)
A three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts; (29 to 31 March)
Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises; (29 to 31 March)
A two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising. (25 to 26 March)

The international conference of Franchise Asia Philippines 2019 will have the theme Growing Businesses, Building Legacies to underscore the role of franchising not only in creating businesses but also in ensuring their longevity. While, the theme of the international expo is Be the Boss to highlight the role of franchising in realizing the entrepreneurial dreams of many Filipinos.

For details about the event visit www.pfa.org.ph, www.franchiseasiaph.com or www.facebook.com/franchiseasiaph. Those who want to visit the Expo may register online to get a free pass. For inquiries, contact the PFA Secretariat at (632) 687-0365 to 67 or email pfa@pfa.org.ph.

Franchising 201

PFA chair emeritus Samie Lim talks about the nuts and bolts of the thriving sector
/ 05:06 AM January 25, 2019

Samie Lim is the cofounder and chair emeritus of the Philippine Franchising Association (PFA) and the Philippine Retailers Association.

He is also the chair of Francorp Philippines and U-Franchise, the largest franchise consulting company and franchise brokerage company, respectively, in the Philippines.

Here, he talks about the franchising sector and ways to meet the income potential.

Q: What common traits should franchisors look for in leaders within their franchisee’s organizations? What are no noes?

A: Leaders of franchisees need a good balance of entrepreneurial ability and a willingness to listen and follow best practices. Strong franchises are built on franchisees who are able to execute best practices while adapting to their local contexts. Franchisee leaders cannot just rely on the franchisor or their team to do everything for them, they need to be the ones leading from the front line, motivating and monitoring their team.

As strong leaders and entrepreneurs, franchisee leaders tend to have a lot of new ideas and innovations, and it is critical that they have a strong relationship with the franchisors so these ideas can be evaluated and discussed. In fact, one of the biggest innovations of McDonald’s, the Fillet-o-Fish, was developed by a franchisee.

A big no-no is for franchisees to implement major changes in the products or systems without having proper discussions with the franchisor as this leads to inconsistencies in the brand experience for consumers, thus affecting the brand as a whole.

Q: What would be the ideal minimum time a franchisee should spend in their franchise before sales and profit starts to deteriorate? Can you share the top five key tasks they should do routinely as good business practice?

A: Although franchising has a 90 percent success rate, it is still critical that franchisees spend time managing the business. This does not mean being in the store ever single day, but being present to take charge of key aspects of the business. Depending on the size of scale of the business, franchisees can spend a few hours a day to a few hours a week on the business. Key tasks they need to do are to:

Set targets and evaluate the financial performance monthly

Regularly visit the stores to do quality and procedural audits

Speak to customers to get first hand insights and observations about the business

Hire and motivate the right team to run the business

Regularly discuss with franchisors and fellow franchisees on new best practices

Q: Some franchisors, like the Potato Corner, are starting to allow employees or busy individuals to be franchisees but management remains with the franchisor. Will you see more franchisees like this? Why or why not?

A: Franchising is about using other people’s money, time and networks and this has been the success formula of franchising over the past 20 years. As franchising has matured in the Philippines, there have been a combination of innovative franchise management practices.

For organizations that lack capital but have an abundance of talent, franchising can be used to gain scale using other people’s funds to build new stores and set up presence in new markets while franchisors retain management control.

But for most large organizations, the key resource they lack is not capital, but hiring the right people. This is where franchising has a large advantage, as franchisors get access to owners who manage their stores, instead of salaried managers. So a lot of brands such as petrol stations and convenience stores have adopted company owned-dealer operated models where franchisors invest in capital, but franchisees operate the stores.

This gives exponential scale as it allows anyone, no matter what capital level they have, to be a franchisee as long as they exhibit strong leadership and management potential.

Q: For new franchisors, what are some of the most often neglected parts of a franchise contract and why are these important?

A: When getting into a business, entrepreneurs tend to be quite optimistic so rightly focus on establishing and growing the business. Because of this optimism, they often neglect an important part of the contract, namely the termination, renewal and relocation clauses. Strong franchise agreements should not only define the obligations of the franchisees and franchisors, but also the right processes and procedures in case the business does not do as well as initially planned.

Franchises can close because of many factors—from changes in the competitive landscape, changes in the foot traffic of the location or changes in the circumstances of the franchisees—so franchisees should know the correct remedies for these situations to avoid misunderstanding down the road.

Q: What do you think will be the effect of ease of doing online business on franchising?

A: Although online platforms will continue to rapidly grow, the trend globally is to have a hybrid of offline and online presence to maximize the business opportunities. Traditional brick and mortar franchisors have already started utilizing online channels to improve their reach.

What’s more interesting though is that we see online businesses tapping the power of franchising to create an offline store network. With brands such as Amazon and Zalora experimenting with brick and mortar stores, it’s only a matter of time for online retailers to realize that offline retailing can be done better and faster using other people’s money, time and networks. Franchising would allow online players to focus on their core competence in brand and product development, while their franchisees focus on store operational excellence that give the brand a good offline footprint.

Q: You and your colleagues are planning for the annual Franchise Asia Conference on March 27 to 28 and Franchise Asia Expo on March 29 to 31 in SMX MOA, what new things can people expect this year?

A: This year’s Franchise Asia will be the biggest one we’ve ever staged. Because of the tremendous success of the Franchise Food Park and Innovation Hub, we’ve increased the exhibit area by over 22 percent in the 2nd floor. This will allow attendees to see and experience more of the newest and freshest food franchise concepts. To keep the expo exciting, over 35 percent of the exhibitors will be new exhibitors and concepts. And to make it easier for people to attend, this year’s Expo was moved to March 29 to 31 instead of July so that more favorable weather conditions would allow more people from around the Philippines and from other countries to visit Asia’s largest franchise expo.

As for the International Franchise Conference (March 27 and 28), delegates can expect to hear from over 50 world-class international and local experts from Potato Corner, 7-11, McDonald’s, Jollibee, Happy Skin, Sunnies Studios, SM, Kantar World Group and more.  —CONTRIBUTED

Note: This article is copied from the Philippine Daily Inquirer published in the newspaper on Jan. 25, page B6 and is available online at https://business.inquirer.net/264106/franchising-201

Entrepreneurship via franchising pushed

The Freeman / 19 Jun 2018 / Carlo S. Lorenciana, Staff Member

Aspiring Cebuano entrepreneurs are encouraged to become businessmen through franchising.

Starting yesterday until tomorrow, the Philippine Franchise Association (PFA) is staging the Franchise Negosyo Para sa Cebu 2018 to promote entrepreneurship through franchising.

In a press conference yesterday, PFA president Richard Sanz said the roadshow is part of the group’s push to promote entrepreneurship through franchising in order to help create businesses and generate jobs in the regions.

“We are confident that just as in our past franchise exhibits in Cebu, we will be open opportunities for fellow Filipinos to realize their dream of becoming their own boss,” Sanz said.

Incidentally, PFA is set to hold Asia’s biggest franchise show, Franchise Asia Philippines 2018 this July with the theme “Be the Boss.”

“The main strength of franchising is that it has turned many individuals into entrepreneurs, even those not considered entrepreneurial. They can be retirees, former employees, fresh graduates, professionals, OFWs, housewives and many more. But through franchising, they have become their own bosses and have been able to open job opportunities in their respective communities. Franchising is the best way to be your own boss and we are bringing this across the country,” Sanz explained.

Franchise Negosyo Para sa Cebu 2018 activities include the “How to Franchise Your Business” and “How to Invest in the Right Franchise” seminars and a franchise exhibit.

Yesterday at Golden Prince Hotel and Suites, the “How to Franchise Your Business” seminar was designed to help entrepreneurs grow their business through franchising.

“We, in PFA, always say that the advantage of growing business through franchising is that you can grow your business using other people’s capital, time and network,” said Kenneth Lim, PFA director for Cebu. “This way, you are able to grow your business faster and in more locations.”

The franchise exhibit will be held at the Waterfront Hotel in Cebu City on June 19 to 20. During the exhibit, seminars on How to Invest in the Right Franchise will also be featured to educate the public on wise franchise investment.

PFA has been conducting the said seminar as it seeks to promote franchising as a tool to create businesses and jobs.

“Through this seminar, we have been able to encourage many Filipinos to become entrepreneurs through franchising. With franchising, you can open a business that has a higher chance of succeeding because it has a system that is based on the tried-and-tested business process of the franchisor. The trial-anderror phase usually associated with startups is eliminated or minimized,” noted Alan Escalona, PFA chairman and CEO of Fruit Magic.

Franchise Negosyo Para sa Cebu is showcasing a wide array of exhibitors from the food, retail, and service sectors. “We are inviting would be franchisees – from OFWs, existing and aspiring entrepreneurs, business owners, fresh graduates, to housewives – who want to start a business or diversify their investment through franchising to join us,” said Sanz.

The franchising event is part of the Cebu Business Month (CBM) 2018 celebration organized by the Cebu Chamber of Commerce and Industry.

*This article is copied from the newspaper published by The Freeman on June 19, 2018, page 21.

Franchising is ‘first step to business’

 

THE country’s franchising industry is aiming to grow between 10 and 15 percent this year, given a growing economy .

“Franchising remains robust. It is good when the economy is up but it is even better if the economy is not doing well because there would be a lot of entrepreneurs and employees who will venture into business,” said Richard Sanz, president of the Philippine Franchise Association.

“Franchising is the first step to entrepreneurship,” he added.

Sanz and other officials of the PFA were in Cebu yesterday to conduct a seminar on how to franchise a business.

Today, PFA Cebu is opening its two-day Franchise Negosyo Para Sa Cebu expo in the Waterfront Cebu City Hotel and Casino, which showcases exhibitors from food, retail, and service sectors.

Franchising contributed five percent to the country’s gross domestic product in 2015.

Sanz said they expect the sector’s GDP contribution to increase, on the back of accelerated economic development in the country, which will result in the rise in demand for products and services.

Sanz pointed out that Cebu is in the best position to expand its franchising base with the opening of the Terminal 2 of the Mactan Cebu International Airport in July.

“With the influx of travelers, Cebu would need to have more restaurants and other support services and products. And this is where franchising comes in,” he said.

Tourism Secretary Bernadette Puyat earlier said that Cebu will play a critical role in attaining the national targets of 12 million inbound visitors and 89.2 million domestic travelers in 2022.

These tourism figures, according to Sanz, will be the ready market for the country’s franchising sector.

Christoper Lim, director for special projects at PFA, also announced that the organization is mounting this July the Franchise Asia Philippines 2018 with the theme “Be the Boss.” The show will present over 700 business opportunities to explore, with over 35 percent being first-time, emerging franchise concepts.

Lim said they expect 60,000 visitors this year as the show also carries international brands from Indonesia, Taiwan, Singapore, and Europe on top of the national and regional brands of the country.

Using the expo as a vehicle to expand the industry, Lim said they want homegrown brands to venture outside their turf and explore the international market.

“Cebu brands are doing quite well, with some already making big waves in Asia and the Middle East. But we are aiming to inspire more,” said Philippine Chamber of Commerce and Industry president Ma. Alegria “Bing” Sibal-Limjoco, who is also the vice chairperson of the PFA.

Limjoco is referring to Cebuano brands Penshoppe and Bo’s Coffee, which now have branches in Southeast Asia and the Middle East, respectively.

“Cebu is a difficult market. Consumers are a lot more demanding in terms of quality and price. But over the past years, it has become competitive,” said Lim.

“Penshoppe, for one, is a big success story in terms of brands going international.”

PFA has over 270 members, of which 52 percent are in food, 27 percent are in services and 21 percent in retail.

Eighty-two percent are local brands while 18 percent are international master franchises.

 

Note: This article was re-posted from SunStar Cebu’s website available at: http://www.sunstar.com.ph/article/1748684/Cebu/Business/Franchising-is-first-step-to-business

‘Be the Boss’ at Franchise Asia Philippines 2018

(The Philippine Star) – June 18, 2018 – 12:00am

 

MANILA, Philippines — Preparations are now in full swing for this year’s staging of Franchise Asia Philippines (FAPhl), the country’s biggest platform for the creation of a new breed of entrepreneurs.

This year’s theme—“Be the Boss” – reflects the contribution of the annual four-in-one franchise event to the efforts of the government and the private sector to generate more jobs and speed up inclusive economic growth through entrepreneurship, said Philippine Franchise Association (PFA) president Richard Sanz.

Thousands of entrepreneurs and future business owners are again expected to converge at the biggest franchise show in Asia from July 18 to 22 at the SMX Convention Manila.

Organized annually by the FPA with the support of concerned government agencies and private-sector partners, FAPhl has put the Philippines in the global map of franchising, as it has grown to be the biggest four-in-one franchise event show in Asia today.

“We have been holding this event for more than two decades and FAPhl has proven itself to be a successful platform in realizing PFA’s mission to promote franchising as a tool to create businesses and generate jobs,” Sanz added.

Sanz also said that franchising has helped entrepreneurs grow their business from one to many in various locations noting that it has also been an effective tool in raising the global competitiveness of Philippine businesses even helping  SMEs expand overseas.

This year’s overall chair, Sam Christopher Lim, PFA director for ASEAN/Special Projects, cited various reasons for visiting this year’s show.  The three-day expo provides the forum to meet face-to-face with almost a thousand brands ranging from micro to large both homegrown and international, Lim noted.  While delegates at the two-day international conference get the chance to learn from the best minds on the latest trends and opportunities affecting the growth of their businesses, he added.

Now on its  26th edition,  FAPhl2018 will feature  a two-day international conference that will present global best practices and business solutions by renowned experts on July 18-19; a three-day one-stop international expo of franchise and other investment opportunities from home-grown and foreign concepts on July 20-22; Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises on July 20-22; and, a two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising on July 16-17 at the AIM Conference Center-Manila.

The conference will gather over 50 experts and thought leaders, who will share to over 1,000 conference delegates the latest updates and trends in franchising. The expo, meanwhile, has grown bigger with about 700 booths now occupying two floors  of the  SMX Convention Center.

 

*This article is copied from the article published by the Philippine Star on June 18, 2018 and is also available online at https://www.philstar.com/business/2018/06/18/1825452/be-boss-franchise-asia-philippines-2018#GxAsZ5YMDtvYAKIT.99

Jollibee opens first store in Europe

posted April 01, 2018 at 06:05 pm by Manila Standard Lifestyle

Our very own bee mascot, Jollibee says “ciao Italia!” as it welcomes customers to the local fast food chain’s first European branch in Milan, Italy.

Located in Piazza Diaz 7, Milan, the Jollibee branch is just a stone’s throw from Duomo, Milan Cathedral.

In the early hours of its opening day, customers—families, young people, members of the Filipino community, and even locals—were already seen lining up in front of the Jollibee store.

Among those who patiently waited for Jollibee’s doors to open was Tommy Flores Jr. who said the experience was all worth it. “Naghintay kami ng four hours sa labas pero sulit,” he shared on his Facebook post. Meanwhile the Aquilon, Flores, and Mendoza families unanimously exclaimed, “Kahit mahaba ang pila, sobrang sulit ‘yung pagpunta namin! It tastes just like the Chickenjoy sa Pinas!”

The queue of eager and ecstatic customers outside of the outlet was so long that it poured out of the restaurant.

“Getting a foothold in Milan is a fundamental step for Jollibee, as well as a launch pad for the expansion of the brand to the rest of Europe,” said Jollibee Foods Corporation chief executive officer Ernesto Tanmantiong.

The opening of the Jollibee branch in Milan followed the signing of a joint venture between Jollibee Foods Corporation and Singapore Blackbird Holdings to export the fast food chain to Europe.

Tanmantiong shared, “This newest venture sets off our journey that will lead to opening more stores around the continent—an ambitious goal, which we will achieve by consistently offering a unique dining experience with our delicious food and warm service.”

The chief executive said JFC aims to bring Filipinos “a taste of home” and at the same time share with Italians both the fast food chain’s food offerings and the joyful experience of being together.

At its first European store, Jollibee’s menu offers its bestsellers such as Chickenjoy and Yumburger, along with special items like Chicken Tenders and Chicken Burgers that cater to both Filipino and Italian tastes.

 

*This article was copied from and was originally published by Manila Standard in the newspaper on April 2, 2018. It is also available online at: http://thestandard.com.ph/lifestyle/food/262064/jollibee-opens-first-store-in-europe.html

Bayad Center launches mobile app for convenient bills payment

 

PAYMENT solutions provider Bayad Center (BC) has launched on Tuesday a mobile app to complement its more than 12,000 payment locations nationwide and extend its reach to include the growing “mobile” market.

“Everyone wants everything to be simple. The BC Mobile is just that. It puts together in one app all your payment needs, no bells and whistles,” said Wendell Kristian P. Labre, CIS Bayad Center, Inc.’s marketing head.

The mobile app can send customers a reminder for their due dates, show the nearest Bayad Center branches and authorized partners, and allow bills payment “on the fly.”

“No need to enroll in different online payment sites, because BC Mobile carries under its umbrella the string of billing partners, and the seal of service and reliability that Bayad Center offers,” Mr. Labre said.

The app, a one-stop online shop for all your bills payment needs, takes out the need to fill out forms and mail bills on a monthly basis. It allows customers to pay bills “anytime, anywhere” using mobile phones.

“For most of us who are always online yet still prefer paying over-the-counter or face-to-face, the branch locator shows you the list of Bayad Center branches, authorized partners, collecting agents and automated payment machines near you,” he said.

In the future, the mobile app will offer remittance or money transfer services, prepaid loading and selling of Instasurance — a microinsurance for tricycle, jeepney drivers and similar workers.

The app will also be linked to Bayad Center’s loyalty program, which will also be launched this year, company officials said. It will also include features such as bills payment management, where users can view payment history across different payment channels. It will also offer information that will help others identify branches with shorter queues. — Victor V. Saulon

 

*This article is copied from the article published by BusinessWorld and is available online at: http://bworldonline.com/bayad-center-launches-mobile-app-convenient-bills-payment/

7-Eleven opens 1st door in Aurora Province

The Philippine Star |

Philippine Seven Corp. (PSC), the exclusive licensor of global C-store chain giant 7-Eleven, expands its retail presence in Central Luzon with the landmark opening of its first store in Aurora Province.

Taking advantage of the highly populated and touristheavy location, given Aurora’s fast-rising reputation as an ideal surfing destination, the opening of the new outlet in Dipaculao further builds PSC’s commitment to open up more convenience outlets for potential markets outside Metro Manila.

Areas up for expansion include Region 2 (Isabela, Tuguegarao, Nueva Vizcaya and Mindoro), Visayas (Leyte, Tacloban and the rest of the eastern part of the province) and Mindanao (Surigao Del Sur and Norte and Sultan Kudarat).

In photo welcoming guests and customers are the store franchisee representatives Roy Angara (6th from left) and Ariel De Jesus (5th from left), together with PSC’s start up officers, area managers and operations field consultants.

To date, PSC operates 2,287 7-Eleven stores in the country. With its unique business format flexibility, 7-Eleven remains the most trusted franchise business of choice among potential partners. Via its flexible franchise packages, franchise partners are offered two ways to benefit from a proven system: Regular New Store Franchise (open a new 7-Eleven store), and Property Conversion (convert an established business or properties into a 7-Eleven franchise). For more details on 7-Eleven’s franchise opportunity offerings, call (02) 7269968, 09209508651, 0917-8711686, email franchising@7-eleven.com.ph or visit www.7-eleven.com.ph.

This article is cpopied from the article published by The Philippine Star and is available online at: https://www.pressreader.com/philippines/the-philippine-star/20180314/282106342160711

Seaoil seals partnership with Australia’s largest oil firm

THE strategic partnership between Seaoil Philippines, the country’s largest independent fuel player, and Caltex Australia Ltd was recently sealed with a contract signing, wherein the Australian company will acquire 20 percent interest in Seaoil.
In the photo are Seaoil’s Chairman Francis Yu and CEO Glenn Yu and Caltex Australia’s CFO for Fuels and Infrastructure Douglas Darley and Executive General Manager for Fuels and Infrastructure Louise Warner.
In the agreement with one of the region’s largest independent downstream fuel companies, Seaoil will be managing their fuel supply via Caltex Australia’s fuel trading and shipping business, Ampol Singapore.
Seaoil looks forward to increasing their market share locally, as well as expanding new business lines and introducing new products.
In the last three years, the company has experienced 47 percent sales volume growth in the diesel market and expects to capitalize on substantial opportunities with this new partnership. (PR)

*This article is copied from the article published online by SunStar Manila http://www.sunstar.com.ph/manila/business/2018/03/02/seaoil-seals-partnership-australias-largest-oil-firm-591571

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