Entrepreneurship via franchising pushed

The Freeman / 19 Jun 2018 / Carlo S. Lorenciana, Staff Member

Aspiring Cebuano entrepreneurs are encouraged to become businessmen through franchising.

Starting yesterday until tomorrow, the Philippine Franchise Association (PFA) is staging the Franchise Negosyo Para sa Cebu 2018 to promote entrepreneurship through franchising.

In a press conference yesterday, PFA president Richard Sanz said the roadshow is part of the group’s push to promote entrepreneurship through franchising in order to help create businesses and generate jobs in the regions.

“We are confident that just as in our past franchise exhibits in Cebu, we will be open opportunities for fellow Filipinos to realize their dream of becoming their own boss,” Sanz said.

Incidentally, PFA is set to hold Asia’s biggest franchise show, Franchise Asia Philippines 2018 this July with the theme “Be the Boss.”

“The main strength of franchising is that it has turned many individuals into entrepreneurs, even those not considered entrepreneurial. They can be retirees, former employees, fresh graduates, professionals, OFWs, housewives and many more. But through franchising, they have become their own bosses and have been able to open job opportunities in their respective communities. Franchising is the best way to be your own boss and we are bringing this across the country,” Sanz explained.

Franchise Negosyo Para sa Cebu 2018 activities include the “How to Franchise Your Business” and “How to Invest in the Right Franchise” seminars and a franchise exhibit.

Yesterday at Golden Prince Hotel and Suites, the “How to Franchise Your Business” seminar was designed to help entrepreneurs grow their business through franchising.

“We, in PFA, always say that the advantage of growing business through franchising is that you can grow your business using other people’s capital, time and network,” said Kenneth Lim, PFA director for Cebu. “This way, you are able to grow your business faster and in more locations.”

The franchise exhibit will be held at the Waterfront Hotel in Cebu City on June 19 to 20. During the exhibit, seminars on How to Invest in the Right Franchise will also be featured to educate the public on wise franchise investment.

PFA has been conducting the said seminar as it seeks to promote franchising as a tool to create businesses and jobs.

“Through this seminar, we have been able to encourage many Filipinos to become entrepreneurs through franchising. With franchising, you can open a business that has a higher chance of succeeding because it has a system that is based on the tried-and-tested business process of the franchisor. The trial-anderror phase usually associated with startups is eliminated or minimized,” noted Alan Escalona, PFA chairman and CEO of Fruit Magic.

Franchise Negosyo Para sa Cebu is showcasing a wide array of exhibitors from the food, retail, and service sectors. “We are inviting would be franchisees – from OFWs, existing and aspiring entrepreneurs, business owners, fresh graduates, to housewives – who want to start a business or diversify their investment through franchising to join us,” said Sanz.

The franchising event is part of the Cebu Business Month (CBM) 2018 celebration organized by the Cebu Chamber of Commerce and Industry.

*This article is copied from the newspaper published by The Freeman on June 19, 2018, page 21.

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