Rebuilding The Country Through Franchising PDF Print E-mail
Monday, 02 December 2013 02:05
Rebuilding The Country Through Franchising
By: Mr. Franklin Go
President (Philippine Franchise Association)
Monday, December 2, 2013 |  B-3 Philipphine Star
“.. Moving forward, PFA and its members will be continually working together in helping rebuild communities and generate livelihood and employment opportunities in the affected regions.”
The series of calamities that recently hit the country struck the very heart of the Filipino nation because of hundreds of thousands of families displaced, the thousands of lives lost and billions of properties destroyed. But with the overwhelming show of concern and support, both from local and international agencies, signs of life and normalcy in the affected regions are beginning to be felt a week after those devastating disasters.

That’s the indomitable spirit of us Filipinos. We have the tenacity to withstand even the most daunting of life’s challenges. But what breathes life during difficult times is the ability of Filipinos to nurture the bayanihan tradition. The outpouring of support from across all sectors of society brings hope. The quick response from the international community encourages us even more to do the extra mile to serve and help.

I laud the PFA members who are always willing to reach out to those in need, in whatever means possible. I will just mention some but I am sure many of us in the sector did a lot of humanitarian efforts to help the calamity victims.

The Generics Pharmacy (TGP), Gamot Publiko and Generika Drugstore donated medicines coursed thru various partners and civic groups such as ABS CBN Sagip Kapamilya Foundation, Philippine Business for Social Progress (PBSP) and PLDT’s Bossing Ako in addition to the cash and kind contributed by their employees and franchisees.

Over the last two weeks, Philippine Seven Corporation (7-11) has donated 50 tons of food or 300,000 meals to private airlift efforts and has also been collaborating with the Department of Social Welfare and Development (DSWD) by feeding volunteers and opening its stores for donations.

Wendy’s, aside from donating funds and relief goods thru the Philippine Red Cross, has ongoing marketing efforts where half of the proceeds of purchases of its beverage products will go to Yolanda victims while Julie’s Bakeshop conducted supplementary feeding program through the DSWD and doled out over five thousand packs of goods. Waffle Time decided to forgo its annual Christmas party and instead pooled resources to pack relief goods which were distributed to more than 2000 households of several barangays in Iloilo and Antique.

For its part, Goldilocks donated food products as well as other relief goods thru the Philippine Red Cross. The company’s staff and crew were able to pool donations from among themselves and helped their counterparts in the Visayas group. More efforts are being undertaken to help its affected branches fix their logistics to be able to resume normal operations.

Max’s Group of Companies, the corporation behind Max’s Restaurant, Krispy Kreme Philippines, Jamba Juice and Max’s Corner Bakery, through its “HOPE” campaign is working in partnership with the Philippine Red Cross in creating public awareness on how help can be efficiently and urgently channelled to the victims.

Francorp Philippines has initiated “Franchise Jobs Exchange” so that its clients can post their job openings, which are then passed on to various Yolanda related media sites.

Blims Fine Furniture had its auction sale as part of its efforts to help Yolanda victims while in a similar effort, Seaoil organized “Partners for a Cause: Donation and Auction in Action for Typhoon Yolanda Survivors”, donated Php 1Mln worth of gasoline coursed thru ABS-CBN Foundation, and utilized Seaoil gasoline stations as drop off points for relief goods.

Islands Souvenirs in partnership with Gawad Kalinga and LH Foundation launched “Roof for Relief”, which will provide roofs to more than 5,000 families in the affected areas while Bibingkinitan, through its “Help Is On The Way” project has been able to gather over 30 tons of assorted relief goods for the calamity victims.And Bench, through the efforts of Representative Lucy Torres-Gomez, donated the entire merchandise of its Ormoc branch to charity.

I am sure there are many other creative ways of showing support. But let it be said that any kind of help, big or small, with catastrophes of this magnitude, counts. Again, thank you.

But beyond the relief operations are programs that are geared towards rehabilitation, reconstruction and recovery for communities to get back on their own feet. That’s the bigger challenge now.

Moving forward, PFA and its members will be continually working together in helping rebuild communities and generate livelihood and employment opportunities in the affected regions.

In the long term, PFA will carry on the productive pioneering efforts that it has undertaken and will constantly innovate to better serve the members, the franchise sector and ultimately, the common good of us all. PFA therefore, will continue to provide more responsive programs that are attuned to the needs of the times.

With the election of the new set of PFA Board of Trustees and Officers for 2013-2015, I am optimistic that this new leadership will fulfill the mandate.

PFA will continue to assist micro, small and medium enterprises (MSMEs), including the development of incubation centers where highly franchiseable concepts can be introduced to the mainstream market. PFA will continue towards this direction because I believe that MSMEs are the very backbone in any economy.

Programs that will penetrate untapped yet economically viable areas in the countryside will consistently be pursued. Noteworthy is PFA’s drive to support the growth of MSMEs through the franchise roadshows in the countryside. This brings closer to the regions the benefits of franchising that will eventually create an entrepreneurial mindset among our countrymen. The viability of this approach has been prompting PFA to ceaselessly build stronger platforms as springboard for the expansion of members to regional markets.

Another enterprising initiative that would likely spur franchise development is the establishment of more focused business networking forums or venues for business matching that forge business partnerships between and among local entrepreneurs and foreign businesses interested in franchising.

I am confident that the ripple effects of these initiatives to help the country towards recovery will be far reaching.

In the meantime, may the spirit of bayanihan continue to thrive and dwell in our hearts!
Last Updated on Monday, 02 December 2013 02:17
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