PFA Promotes Country and Homegrown Franchise Brands in Hong Kong
Believing that Philippine franchise brands can become global brands and that Philippine franchising can be a major segment in the country’s export industry, the Philippine Franchise Association (PFA) is relentless in efforts to promote Philippine franchise brands to possible overseas partners. One such effort was PFA’s participation in the recently held World SME Expo 2013 at the Hong Kong Convention and Exhibition Center, where PFA not only promote the country’s emerging global franchise brands but also Franchise Asia Philippines – Asia’s biggest franchise show. The Association participated in the said event upon the invitation of the Hong Kong Trade Development Council (HKTDC), which highlights the growing importance of the Philippines in regional and even global franchising.
The World SME Expo presents a full spectrum of business opportunities and solutions including financial services, IT, accounting, marketing, business intelligence and many others. This year the event featured a Franchising Opportunities Hall, where PFA had a booth.
The PFA booth attracted inquiries about Franchise Asia Philippines 2014 and the franchise brands it was promoting. The inquiries came not only from Hong Kong residents but also from exhibitors and visitors from Mainland China, Japan, USA, Europe, Africa and the Middle East. Among the Philippine franchise brands, which generated the most interest where Bench, Canadian Tourism and Hospitality Institute (CTHI), Fruit Magic, Pancake House and Yellow Cab.
One interesting visitor was a Hong Kong resident, who brought along his Filipina domestic helper in an effort to encourage her to start a business back in the Philippines.
Aside from promoting Philippine franchise brands, PFA also used the opportunity –as it always does when it participates in franchise shows – to promote the Philippines as an investment destination. PFA had double the opportunity during the World SME Expo 2013 since Mr. Samie Lim, PFA Chairman Emeritus, was also invited as one of the panelists of the said event’s Franchising Summit. During the discussion Mr. Lim stressed the favorable conditions of the Philippines as a regional hub for international franchises. These conditions include its English-speaking and well-educated work force; its huge market and growing affluence; and the country’s fast-growing economy.