Franchise 2010 Shatters Records, Breaks New Grounds for International Franchising{snippet maintitleend}Stirred by the local franchising sector’s bullish growth despite the global economic slowdown, Franchise 2010 affirmed its standing as the Philippines’ premier franchise show following a new attendance record of more than 30,000 visitors and generated an estimated USD 10 million worth of businesses, posting a 10 percent upsurge from last year’s figure of USD 9.1 million.

It was a meeting of the minds and fashion sense. The recent Franchise Power Fashion Show became an “Okasyon” for the leading men and women of the Philippine Franchise Association (PFA) to showcase their fashion flair and show support for the exotic piña fabric as a first-rate export product.

Philippine Chamber of Commerce and Industry chairman Sergio Ortiz-Luis (third from right) leads the various sectors of the franchise sector and the rest of the business community in opening Franchise Expo 2010 at the SMX Convention Center.

Inspiring stories from four successful franchisees meant to encourage more entrepreneurs to realize their goals through franchising was the focal point of “How Franchising Works For You: A Franchisee Forum” featured at the recently-concluded Franchise 2010 Conference at the SMX Convention Center.

Delving into today’s tried-and-tested marketing approaches that impact positively on business growth, strengthen brand equity, and help improve the lives of consumers, some of the country’s leading marketers graced the recently-concluded Franchise 2010 Conference.

With a view to encourage more franchisors, franchisees and entrepreneurs to progressively advocate environmental protection relative to climate change and ecological degradation concerns, a forum on “How to Incorporate ‘Green’ Environment Practices into Your Business” was featured in the recent Franchise 2010 Conference.

Leaders of three of the country’s top franchise brands – Robert Trota, CFE, President-Max’s Restaurant; Jose Magsaysay, Jr., CEO-Cinco Corp. (Potato Corner); and, Federico Moreno, CFE, President-Ystilo Salon – graced the “Franchisors’ Forum” of the recently-held Franchise 2010: the 18th Philippine International Franchise Conference and Expo (PIFCE) at the SMX Convention Center, Pasay City.

In line with its core of sharing the latest in business trends and developments to help the franchise sector innovate, the recently-concluded Franchise 2010 Conference at the SMX Convention Center presented a forum on “The Use of Technology in Growing Your Business” featuring four of the most prominent names in the IT sector as resource speakers.

Bureau of Trade Regulations and Consumer Protection Director Victorio Dimagiba (center), representing Secretary Gregory Domingo of the Department of Trade and Industry (DTI), lauds the Philippine Franchise Association (PFA) for supporting the efforts of the government in enterprise development and job creation at the opening of Franchise 2010: the 18th Philippine International Franchise Conference and Expo (PIFCE) at the SMX Convention Center, Pasay City.