The Philippine Franchise Association is the pioneer and premier franchise associate in the country, with member-franchisors providing a wide range of investment opportunities - from micro to large, both homegrown and international. Guided by the Fair Franchising Standards (FFS), PFA members commit to a Code of Ethics to ensure transparency in their business dealings, thereby sustaining PFA’s mission to promote franchising as a tool for national development.

The Philippine Franchise Association (PFA), a non-stock, non-profit organization, is the voluntary self-regulating governing body for franchising in the country. It was formed in 1995 to organize the growing number of franchise industry players, both homegrown and foreign.

The creation of PFA can be traced back to the success of the 1993 and 1994 Franchise Conferences and Expos pioneered by the Philippine Retailers Association (PRA) with the support of the Private Investment and Trade Opportunities - Philippines (PITO-P).

In 1993, the first International Master Franchise Conference (IMFC) was held with the following objectives: to introduce and explain the concept of franchising to as many people as possible in order to spread the benefits that many Americans, who have become entrepreneurs and businessmen in their own right, have achieved through franchising; and secondly, to introduce new American franchises in the local market.

After the successful staging of IMFC, PRA again hosted the same event in 1994, this time with an added feature - the Philippine Franchise Expo (PFE). The twin activity - the Franchise Conference and Franchise Expo - provided first-hand knowledge and experience on franchising to conference participants and expo visitors. The Expo in particular was envisioned to be a one-stop shop wherein franchisors, franchisees and potential investors can meet and negotiate possible franchise partnerships.

The tremendous success of the Philippine franchises and, conferences and exhibits, as well as the high level of participation and interest they generated, showed that franchising, given the right impulse, could flourish in the Philippines. This inspired the PRA to organize the growing number of players in the industry into a formal association. Thus, on February 7, 1995, the Philippine Franchise Association (PFA) was formed.

Since then, the PFA has been actively involved in the promotion of the Philippine franchise both here and abroad. Its annual Philippine Franchise Conference and Expo have become an institution for the development and growth of franchising by encouraging the creation of more local franchise businesses and inviting foreign master franchisors to come to the Philippines and get Philippine franchisees. The Exhibit has also been an important marketplace for the countryside expansion of both local and foreign franchises already operating in the Philippines.

PFA members are bound by the Fair Franchising Standards (FFS). By adhering to this Code of Ethics, the PFA members commit themselves to respect and to apply fair set of provisions in the conduct of the sale of their franchises. Internationally, the PFA is recognized by the World Franchise Council (WFC), the Asia Pacific Franchise Confederation (APFC) and the International Franchise Association (IFA).

As the premier and the biggest franchise association in the country, PFA pioneered and undertook numerous programs which saw the phenomenal growth of franchising in the country resulting to:

• The growth of the sector, from only 50 franchises in the early '90s to almost 1,000 in 2008.
• The creation of thousands of enterprises and generation of hundreds of thousands of jobs, making franchising an important tool in the country's economic growth.
• The entry into the international market of Filipino brands and concepts
• The fostering of an environment of excellence through the Franchise Excellence Awards (FEA), which helped equipped franchises to be more globally competitive.
• The development of the Fair Franchising Standards, which ensures just and mutually beneficial business dealings between franchisor and franchisee.
• The growth of the Philippines as the "franchise hub of Asia" when it comes to the development of franchise concepts.

These and other achievements have made franchising the preferred business method for more and more entrepreneurs - both aspiring and established. These also made PFA the preferred and most trusted franchise association in the country.

PFA Vision

For the Philippines to be the "Franchise Hub of Asia" by providing the gateway to the entry and export of world-class quality brands, products and services from Asia to the rest of the world and vice versa.

PFA will continue to

• Be the voice of the Philippine Franchise Sector
• Be a dynamic world-class organization
• Be a relevant member of the international franchise community

PFA Mission

• To promote top franchises in the international market
• To help the nationwide expansion of homegrown franchise concepts
• To assist small and medium enterprises with high potential to franchise

PFA's Vision for the Next Five Years

• Large Scale: International Expansion
• Franchising to become a top-dollar earner
• Export of top Philippine franchises
• Top Filipino entrepreneurs to own territorial master franchises for the Asia-Pacific region
• Philippines as the regional headquarters for global franchisors in the Asia-Pacific region

Medium Scale: National Expansion

• Expand existing franchises in the Philippines into nationwide network of at least 100 units
• Tap the overseas Filipino market for franchise opportunities in the Philippines
• Develop incubation centers to introduce regional food franchise concepts into mainstream locations
• Make SME franchise affordable at Php 100,000 to 1 million
• Expand these conepts nationwide via franchising

PFA Key Objectives

• To promote and sustain the growth of franchising as a tool for national development;
• To professionalize and educate people in the franchise industry through seminars, training programs and overseas cooperation;
• To self-regulate members in order to enhance and protect the image of the Philippine franchise sector;
• To empower and professionalize small businesses to be able to meet global competition in preparation for borderless international trade;
• To bring to the country the best franchising formats from all over the world for benchmarking of best practices;
• To liaise with government departments and agencies on matters concerning franchising to promote the growth and development of the sector;
• To provide a forum for Filipino franchisors, franchisees, and suppliers to network, exchange ideas, and explore areas of cooperation;
• To establish and maintain affiliations and/or cooperation with relevant organizations globally;
• To formulate guidelines for the franchise business; and
• To actively promote Filipino franchises internationally.

PFA Board of Trustees and Officers 2009 – 2011
Mr. Samie Lim, CFE Chairman Emeritus Chairman – International Relations Blims Fine Furniture www.blimsfinefurniture.com
Mr. Robert Trota, CFE Chairman Chairman – Filipino Global Brands Max’s Restaurant www.maxsfriedchicken.com.ph	Ms. Elizabeth Pardo-Orbeta, CFE President Chairman - Marketing & Promotions Wendy’s Phils. Corp. www.hamburgers.ph
Ms. Bing Limjoco, CFE Vice Chairman Chairman – Franchise Asia 2011 Francorp Philippines www.francorp.ph	Mr. Manuel Siggaoat, CPA, CFE Vice Chairman Chairman – Incubation & Emerging Concepts Manel’s Leathergoods www.manels.com
Mr. Ernesto Tanmantiong VP- Government Relations & Advocacy Jollibee Foods Corporation www.jollibee.com.ph	Mr. George Yang VP- Research and Related Services McDonald’s Phils. www.mcdonalds.com.ph
Mr. Freddie Go VP- Membership Recruitment Goldilocks Bakeshop www.goldilocks.com.ph	Mr. Victor Paterno VP- Internal Affairs and Good Governance Philippine Seven Corporation www.7-eleven.com.ph
Mr. Martin Lorenzo VP- National Development Pancake House www.pancakehouse.com.ph	Dr. Alan Escalona VP- MSME Development Fruit Magic www.fruitmagic.com.ph
Mr. Ben Chan VP- Mall Relations Bench www.benchtm.com	Atty. Leo Dominguez VP- Legal and Corporate Affairs Quisumbing Torres Law Office www.bakernet.com
Mr. Celestino Reyes, CFE VP- Corporate Social Responsibility Reyes Hair International www.reyeshaircutters.com	Atty. Ferdinand Negre Corporate Secretary Bengzon Negre Untalan Intellectual Property Attorneys www.iplaw.ph
Mr. Jose Magsaysay, Jr. VP- Membership Benefits Potato Corner www.cincocorporation.com	Atty. Pericles Casuela Assistant Corporate Secretary Quisumbing Torres Law Office www.bakernet.com
Directors
Mr. Froilan Manotok,  CFE Director for South Luzon Red Ribbon Bakeshop www.redribbonbakeshop.com	Mr. Johnny Que Director for Visayas Waffle Time www.waffletime.com
Mr. Jose Antonio Soler Director for North Luzon Solerex Group of Companies www.crystalclear.com.ph	Mr. Virgilio Espeleta, CFE Director for Cebu Julie’s Franchise Corporation www.juliesbakeshop.com.ph
Ms. Siu Ping Par, CFE Director for NCR PR Gaz Haus www.prgazhaus.com	Mr. Francis Glenn Yu Director for Mindanao Seaoil Phils. www.seaoil.com.ph

The President's Report 2007-2009

The President's Mid-term Report 2007 - 2008

The President's Report 2005 - 2007

The President's Mid-term Report 2005 - 2006