Mr. Samie Lim, CFE
Chairman Emeritus, PFA
Chairman, CTHI / LA-Z-Boy Gallery
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Mr. Robert F. Trota, CFE
Chairman, PFA
President, Max’s Restaurant
Director, The American Doughnuts
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Ms. Elizabeth Pardo-Orbeta, CFE
President, PFA
Chairman, Wendy’s Phil Corp.
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Ms. Ma. Alegria Sibal-Limjoco, CFE
Vice Chairman, PFA - Education
CEO, Francorp Philippines
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Mr. Manuel M. Siggaoat, CPA, CFE
Vice Chairman, PFA – Finance & Treasurer
Chairman, Manels Leathergoods
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Mr. Ernesto Tanmantiong
VP – Research & Related Services
President, Jollibee Foods Corp.
Ernesto Tanmantiong
VP – Research & Related Services
President, Jollibee Foods Corp.
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Mr. Kenneth Yang
VP – Foreign Franchise
President, McDonald’s
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Mr. Victor Paterno
VP – Internal Affairs and Good Governance
President, 7 - Eleven
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Mr. Franklin Go
VP – Membership Recruitment & Benefits
Vice President, Goldilocks Bakeshop
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Mr. Martin Lorenzo
VP – National Development
Chairman, Pancake Grp. of Companies
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Dr. Alan Escalona
VP – Government Relations & Advocacy
President, Fruit Magic
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Atty. Leo Dominguez
VP – Legal & Corp. Affairs
Quisimbing Torres Law Office
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Mr. Johnny Que
VP – MSME Development
President, Waffle Time
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Atty. Ferdinand Negre
Corporate Secretary, PFA
Partner, BNU Intellectual Properties
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Mr. Celestino Reyes, CFE
VP – Corporate Social Responsibility
Chairman, Reyes Hair International
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Mr. Jose Magsaysay, CFE
VP – Homegrown Franchises
CEO, Potato Corner
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Ms. Siu Ping Par, CFE
NCR
COO, Pr Gaz Haus
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Ms. Rebecca Bucad, CFE
North Luzon
President, K2 Drugstore
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Mr. Mauro Agustines
South Luzon
President, Mister Donut
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Mr. Jay Aldeguer
Visayas
President, Island Souvenirs
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Mr. Virgilio Espeleta, CFE
Cebu
Chief Managing Mentor & Partner, Famcor Franchise Mgnt & Exec. Dev’t Corp
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Dra. Emma Guerrero
Mindanao
President, Bioessence
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Ms. Charito S. Estrada
Executive Director
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| Sr. Project Manager |
Ms. Mary Joanna Tomagan |
| Project Consultant |
Mr. Jake Santos |
| Project Manager |
Mr. Jeffrey Facunla |
| Marketing Officer |
Ms. Lhot San Diego |
| Project Officer |
Ms. Joy Pineda |
| Project Officer |
Ms. Benie Briones |
| Accounting Officer |
Ms. Virgie Talingting |
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Project Assistants:
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Ms. Joane Infante |
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Ms. Pamela Avecilla |
| Social Media / IT Staff |
Ms. Ivy Buenaventura |
| Liason Officers: |
Mr. Nestor Gita |
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Mr. James Ong |