PFA to Craft Programs to Raise Competitiveness of its Members
The Philippine Franchise Association (PFA), headed by PFA president Yvette Pardo-Orbeta, welcomed new members to its fold during its first general membership meeting (GMM) for 2013 held recently at the Crowne Plaza Galleria Manila. During the said event, Ms. Orbeta also called for the raising of the competitiveness of the sector as it expects new challenges as well as opportunities that will be ushered in due to the country’s fast-growing economy and the looming ASEAN economic integration in 2015. During her speech, Ms. Orbeta revealed that PFA will craft and implement programs that will carefully consider the various needs of its members, which come from the micro to large, both homegrown and international. “These programs will cover the entire spectrum of business – from logistics to marketing; from operations to branding; from product development to human resource management and other concerns of the franchising sector in the country,” said Ms. Orbeta. “Raising competitiveness should be our battle cry.”
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