As the voice of Philippine franchising, PFA acts as the advocate and articulator of the concerns and interests of its members and the entire franchise sector so that it can continue its role as partner to nation-building and economic development.
Research

Since information is crucial in business, the PFA will pursue its role as the country’s franchising authority and will continue to gather data and information that will be useful for PFA members and the entire franchise sector – particularly in the area of benchmarking, strategic planning and expansion.