Philippine Franchise Association (PFA) Vice Chairman, Ms. Bing Sibal-Limjoco, CFE, joined the leaders of various national franchise associations worldwide at the recently-held World Franchise Council (WFC) meeting hosted by the International Franchise Association (IFA) in San Antonio, Texas.  The WFC meeting coincided with the staging of IFA’s 50th Annual Convention, in which PFA, being a member of the WFC, was invited to attend.  Prior to the WFC Meeting, Ms. Limjoco also represented PFA in separate Membership Committee and Strategic Planning Meetings as a committee member.  In September 2011, the Philippines, through PFA, will play host to the twin meetings of the WFC and the Asia Pacific Franchise Confederation.  To be chaired by Ms. Limjoco, this premier international event dubbed “Franchise Asia 2011,” will be the second that the country will host since its momentous staging in 2001.  Photo shows the international delegates to the WFC meeting with Ms. Limjoco (inset, second from left).