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The Certified Franchise Executive Program™ (CFE) is a career development program offered by the Institute of Certified Franchise Executives™ of the International Franchise Association Education Foundation. It offers franchise professionals the opportunity to learn, grow professionally and reach a recognized standard of excellence in the franchise community.

How the CFE Program Came to the Philippines

 

The Certified Franchise Executive Program™ (CFEP) country’s franchise sector was brought to the country by PFA Chairman Emeritus Samie Lim to professionalize the country’s franchise sector, thus, strengthening the position of the Philippines as the Franchise Hub of Asia.
 
The mini-MBA on Franchise Management was first conducted in the country in 2001. In 2002, PFA formally affiliated with the US-based Institute of Certified Franchise Executives™ (ICFE) to allow the Association to conduct the CFEP at discounted rates. This agreement was reached in a meeting between PFA officials Lim (then Chairman) and Bing Sibal-Limjoco (then President) with Cheryl Babcock and John Reynolds, President of the Institute of Certified Franchise Executives™ (ICFE) at the 2002 International Franchise Expo in New Orleans. Thus, the solid partnership between PFA and ICFE was born.
 

The Certified Franchise Executive Program™ (CFEP) country’s franchise sector was brought to the country by PFA Chairman Emeritus Samie Lim to professionalize the country’s franchise sector, thus, strengthening the position of the Philippines as the Franchise Hub of Asia.

The mini-MBA on Franchise Management was first conducted in the country in 2001. In 2002, PFA formally affiliated with the US-based Institute of Certified Franchise Executives™ (ICFE) to allow the Association to conduct the CFEP at discounted rates. This agreement was reached in a meeting between PFA officials Lim (then Chairman) and Bing Sibal-Limjoco (then President) with Cheryl Babcock and John Reynolds, President of the Institute of Certified Franchise Executives™ (ICFE) at the 2002 International Franchise Expo in New Orleans. Thus, the solid partnership between PFA and ICFE was born.

 
 

Mini-MBA on Franchise Management

 

The Asian Institute of Management (AIM) has been the permanent venue for this franchise executive course, which has featured international franchise experts as speakers. CFEP has four modules in a cycle.

 

1st Cycle

Module I was conducted by George Heenan on September 23-25, 2001. Module II featured Charles Weeks and was held from September 9-10, 2002. Module III was facilitated by no less than the founding Director of International Institute for Franchise Education Cheryl Babcock and took place on July 13-14, 2004. Module IV was handled by the husband and wife team of Philip and Linda Shunk, CFE on July 12-13, 2005.

 

2nd Cycle

Kicking off the second cycle of CFEP was the “Father of US Franchising and Small Businesses” and Director of the International Franchise Forum Robert Justis, Ph.D. He conducted Module I on July 11-12, 2006. The founder of Roberts Consulting Services & Franchise Operations.Com, USA, Jennifer Roberts, presented “Exporting your Franchise System & Building Strong Operations, Training and Support Programs” as Module II on July 2-3, 2007.

 

Christopher Simnick, President and founder of Synergy Franchise Group, LLC, which operates over 250 portal sites conducted Module III: Formula for Success on July 7-8, 2008. Cheryl R. Babcock, CFE, the founding director of the International Institute for Franchise Education in the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University facilitated Module IV: “Leadership through Coaching and Collaborating” on June 29-30, 2009.

 

3rd Cycle

In 2010, CFEP welcomed back international franchise guru Christopher Simnick, CFE, who presented Module I: Strategy for Managing Sales, Systems and Performance on July 12 and 13. Simnick is the President and founder of Synergy Franchise Group, LLC.

 

In September 2011, PFA brought back Cheryl R. Babcock, CFE to conduct Module II of the MINI MASTER IN FRANCHISE MANAGEMENT which gave credits to franchise professionals and executives in order to earn the Certified Franchise Executive™ (CFE) designation. The course is duly accredited by the Institute of Certified Franchise Executive™ (ICFE), USA.

 

Module III of the CFE Program was conducted on July 23 to 24, 2012 and was handled by another renowned franchise expert Jeff Sturgis, CFE. Sturgis, who has over 15 years of experience in the areas of franchise sales and development, is the Founder and President of Franchise System Advisors, a consulting strategic planning firm focused on the franchise industry.

 

 

For Module IV, PFA invited again Chris Simnick to facilitate the CFE course on July 15 and 16, 2013.

 

4th Cycle

Franchise Relations expert Mr. Greg Nathan commenced the 4th Cycle of CFE Program in the Philippines with the conduct of Module I on July 14 and 15, 2014 at the AIM Conference Center, Makati City. This was followed by the inspiring franchise leader and growth stratgeist Mr. Harish Babla,CFE who facilitated Module II on June 8 and 9, 2015.

 

For the Module III, franchise industry expert Ms. Lynette McKee, CFE facilitated the course on July 18 and 19, 2016. And recently, International Franchise Guru Mr. Chris Simnick returned for the fourth time to facilitate the Module IV of the 4th CFE Cycle in the Philippines which was held last July 17 and 18, 2017.

 

The CFE designation is a mark of distinction that offers graduates a wide range of important benefits as follows:

 

 

•Expanded Knowledge:

Educational opportunities that provides in-depth insights into every aspect of franchising.

•Industry Recognition:

A symbol of leadership and accomplishment, the CFE designation is highly regarded by the franchising community. Use it with your name on stationery, business cards and all forms of address.

•A Professional Standing:

The CFE designation brings a highly professional level to communications and contacts. The certification shows not only many years of experience but also a commitment to continuing education to meet today’s challenges.

•Peer-level Networking:

As a CFE candidate, you will have opportunities for ongoing dialogue with fellow CFE candidates and CFE members.

 

How to Become a Certified Franchise Executive™

 

Becoming a Certified Franchise Executive™ begins with the strong commitment and desire to develop your expertise and broaden your knowledge base. Once you have made the resolution to acquire this recognized credential, the process is easy.

 

ICFE CERTIFICATION REQUIREMENTS

A minimum of 3,500 credits to qualify for the Certified Franchise Executive™ (CFE). Granting of the CFE Designation to qualified candidates is determined by the ICFE Board of Governors.

CFE candidates earn credits that are applied toward certification. This credits are earned in the following three areas.

 

 

1. Education (1,900 credits minimum)

Education credits are earned by taking ICFE approved courses or sessions that are cover fundamental skills and knowledge considered essential for a franchise executive. These topics include:

•Economics, Accounting or Financing (FIN)

•Franchisee Recruitment and Training (RED)

•Franchisor/ Franchisee Relations (RELS)

•Human Resource Management (HR)

•Management and Operations (MGMT)

•Marketing (MKTG)

 

2. Participation (500 credits maximum)

This area will provide practical experience gained from participation in events conducted by the International Franchise Association (IFA). CFE candidates must attend at least one IFA approved event each year. CFE candidates may earn a maximum of 500 credits by attending the following PFA organized events:

•Educational Seminars

•Workshops


3. Experience (500 credits maximum)

This area allows credit for past experience gained through work or training experience in the area of franchising. CFE candidates will earn 100 credits (to a maximum of 500) for each year of work experience in franchising. Participation and completion of approved franchisee training programs earns 250 credits. If a university or college also accredits the approved franchisee training program, 100 additional credits are granted. CFE candidates may earn a maximum of 500 credits for experience in the following areas:

•Career/work experiences as a franchisor, franchisee or

other franchising professional

•Approved franchisor-sponsored franchisee training

Programs


4. Online (300 credits maximum)

 

5. Attendance to PFA Organized Activities (300 credits maximum)

- FA Philippines 2013: International Franchise Conference

- Seminars

- Workshops


 
The Certified Franchise Executive Program™ (CFEP) country’s franchise sector was brought to the country by PFA Chairman Emeritus Samie Lim to professionalize the country’s franchise sector, thus, strengthening the position of the Philippines as the Franchise Hub of Asia.
 
The mini-MBA on Franchise Management was first conducted in the country in 2001. In 2002, PFA formally affiliated with the US-based Institute of Certified Franchise Executives™ (ICFE) to allow the Association to conduct the CFEP at discounted rates. This agreement was reached in a meeting between PFA officials Lim (then Chairman) and Bing Sibal-Limjoco (then President) with Cheryl Babcock and John Reynolds, President of the Institute of Certified Franchise Executives™ (ICFE) at the 2002 International Franchise Expo in New Orleans. Thus, the solid partnership between PFA and ICFE was born.
 
Frequently Asked Questions
 
1.What is the value of having the CFE designation?
Becoming a Certified Franchise Executive™ shows your commitment to franchising. As a CFE you commit yourself to lifelong learning and an ongoing pursuit of knowledge of franchising. Among franchise leaders, the CFE designation has become widely known and recognized as a mark of distinction that offers a wide range of benefits. Individuals pursue the CFE for a variety of reasons, including professional development, career planning and professional pride, dedication to their career, a personal belief in the franchising industry, and self-fulfillment.
 
2.When was the CFE program established and why?
Initial discussions about the establishment of a certification program began in the late 1980’s. The first certification programs were offered April 15-19, 1991 and this is considered the official start date of the program.

 
3.How is the CFE program governed?
The CFE program is overseen by the ICFE Board of Directors, a board entirely separate from the IFA Educational Foundation Board of Directors.
 
4.Who is eligible for the CFE?
A franchisor, franchisee or supplier actively engaged in franchising who has completed the necessary requirements of the program is eligible to receive the CFE designation.
 
5.What is required on the application?
The application documents your professional and educational background, achievements, and franchising leadership experience. Candidates need 3500 total credits to complete the program divided among four areas. Experience (500), Participation (500), Core (1600) and Elective (900) course work.
 
6.What is the Cost?
For PFA members, the ICFE charges a one-time enrollment fee of $20.00 and $200.00 (non-member) which must be submitted with the application. Course fees are additional and separate and established by individual course providers. These range (on average) from P35,000.00 to 45,000 per course.
 
7.How long will it take to complete the program?
Candidates progress through the program on an individual basis depending upon their time to attend seminars; but in general most will complete the program within 1-1/2 to 2-1/2 years. A candidate has 3 years from the date of enrollment to complete the program. Candidate will be notified when they are approaching the end of their 3 years. If a candidate wishes to continue working towards certification, re-enrollment will be required and an additional $250.00 enrollment fee must be submitted.
 
8.Where can I find information about course offering?
The current ICFE Program Catalogue, Application and Calendar are available at www.franchise.org/certification
 
9.What is the enrollment process?
Interested individuals should complete the CFE application and return it to the Institute of Certified Franchise Executives™. In completing the application it is important to note that the credits for Participation (500) and Core (1600) and Elective (900) curriculum may be claimed in the application for a period of approximately 1 year prior to the date of enrollment. The Application will be reviewed by the ICFE coordinator who may request additional information if necessary and will confirm enrollment to the applicant.
 
10.How do candidates receive updates of their credits?
All CFE candidates are required to keep in contact with the Program Coordinator on a regular basis to make certain their credits are up-to-date. When a candidate completes a program, he / she should mail or fax a copy of any certificate received at the conclusion of the program and / or any other documentation certifying their attendance to the ICFE. Credit updates are regularly provided to candidates and any questions about a candidate’s status should be directed to the program coordinator.
 
11.When is the CFE designation granted?
The CFE designation is presented annually at the IFA Convention. Candidates must complete all their requirements by November 10th of the year, preceding the year in which they wish to receive their CFE designation. Graduates may use the CFE designation following the IFA Annual Convention at which it is awarded.
 
12.How does a candidate receive credits for in-house training program similar to those presented by approved ICFE course providers?
A CFE candidate may request CFE credit for courses or seminars by ICFE-approved Course Providers that are offered as part of a company-training program by the Course Provider. In such cases, if the request is approved, the CFE candidate must pay an additional $150 fee for each course that is approved for CFE credits.
 
13.When must CFEs recertify?
Effective February 1, 2004, the ICFE Board implemented a requirement that all CFEs renew their certification every 3 years from the date they are certified. CFEs must accumulate a total of 1200 credits during each 3 year renewal period to maintain their certification. Recertification applications must be filed no later than February 1st every three years.
 
 
For more information, please visit www.franchise.org/certification
 

 

 

 

 

 

 

 

 
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