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Opening Expansion Opportunities in the Asia-Pacific Region

Opening Expansion Opportunities in the Asia-Pacific Region

 

FLG

By : Franklin Go
President, PFA
Director – Membership Recruitment & Benefits

 

The Philippine Franchise Association (PFA) believes that the franchising sector can be a major dollar-earner and is committed to continue undertaking programs, projects and activities that will help open overseas expansion opportunities for its members. This commitment is articulated in PFA’s five-point goals for the years 2013 to 2015, which hopefully will redound to more Philippine franchise brands in the international markets.

Part of the strategy is to strengthen PFA’s partnerships with its foreign counterparts. This year, PFA signed a memorandum of understanding (MOU) with the Malaysian Franchise Association (MFA) and the Korea Franchise Association (KFA) to help open opportunities for Philippine franchise brands to expand in these countries.

Furthermore, as a member of the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC), PFA has been able to promote Philippine franchise brands in international markets by participating in the franchise shows organized by our counterparts across the globe through reciprocal agreements.

Just recently, PFA attended the joint meetings of the WFC and APFC in Taiwan, where PFA was formally appointed as the new Secretariat of the APFC. More than a responsibility and a privilege, we see this as an opportunity to partner and collaborate with our colleagues in the Asia-Pacific region with the goal of opening overseas expansion opportunities for Philippine franchise brands – including and especially SMEs.

We have a special stake in this because more than 60% of PFA members are MSMEs. For this reason, we are devoting PFA resources towards strengthening the capabilities of our MSME members. Furthermore, PFA’s MSME Promotions and Development Committee, chaired by Mr Richard Sanz and ably supported by Dr Alan Escalona of Fruit Magic, is currently fine-tuning our Big Brother Mentoring Program to help MSMEs improve their business practices as well as encourage them to use franchising as a tool for expansion.

PFA has long believed that franchising can be an effective tool in the internationalization of MSMEs. In fact, a good number of Philippine franchise brands looking for international expansion opportunities are MSMEs. After all, a consumer from the overseas markets will not ask if the burger or flavoured French fries that he will eat or the spa products that he will apply to his body come from a large company or an SME. As long as that product conforms to global standards, he will buy that product.

Conformity to global standards, therefore, is the key to global competitiveness. A SME can become a global company if it conforms to global standards. Adherence to world-class standards is actually a great equalizer.

To help PFA members raise their global competitiveness, our Education Committee, chaired by Francorp’s Bing Sibal-Limjoco, is crafting capability-building programs such as the Franchise Management Course, which is being offered in partnership with the College of St Benilde.

We should also bear in mind that the global economy today is becoming increasingly integrated. According to the Organisation for Economic Cooperation and Development (OECD), internationally-traded goods have now lesser domestic content compared to how it was 10 or 20 years ago. Back in 1995, most of the exported products have 90% or more domestic content but today the domestic content of internationally-traded goods are getting lower and lower. Value chains are now crossing boundaries. Many of the world’s goods are now actually ‘Made in the World’.

Clearly, we have more to gain if we choose to collaborate rather than compete. That is why PFA, through the committee on ASEAN Integration, chaired by PFA Chairman Emeritus Samie Lim, is advocating that the proper attitude in facing the ASEAN Economic Community (AEC) is to make it a time to forge partnerships. Working together will bring more benefit to all; hence as PFA becomes the new APFC Secretariat, we will exert extra effort to open opportunities for collaboration among APFC members to help each member grow domestically, regionally and globally.

We hope that through these collaborative actions, APFC will enhance the role of franchising as a catalyst for economic growth in the Asia-Pacific region – an aspiration that becomes even more timely as the Philippines host the APEC summit next year.

According to data from WFC and APFC, there are more than 21,000 franchise brands in the Asia-Pacific region. These brands, in turn, create more than 2 million outlets which employ more than 18 million individuals. This is the economic impact of franchising and we hope to see the contribution of franchising to the regional economy continue to grow as trade and economic cooperation increases in the region.

The Philippines is a respectable contributor to the franchising industry in Asia-Pacific with more than 1,000 franchise brands creating more than 100,000 franchise outlets and generating about a million in employment. But it is also clear that there is still much room for growth for the Philippine franchise sector. As the global economy becomes more integrated – more so that PFA is now playing a key role in regional franchising – we hope to increase the sector’s contribution to the economy through the export of Philippine franchise brands.

And as franchising continues to grow in the region, we hope to see more of our members expanding across Asia-Pacific thus enhancing the image of the Philippines as a source of world-class brands.

But as we undertake these programs to help Philippine franchise brands go international, we are also mindful of our responsibility to help foreign franchise brands succeed in the Philippine market. After all, PFA is the voice of Philippine franchising. Our purpose is to serve the interest of the entire sector – from the smallest to the biggest, both home-grown and foreign. Admittedly, the multi-faceted needs of the sector pose challenges for PFA but we are committed to serve the sector by working for an enabling environment that will allow for inclusive growth to all players in the Philippine franchising sector.

As Director for Membership Recruitment and Benefits, I am resolute in making PFA a venue for growth for all our members – whether big or small, foreign or home-grown. Together with our PFA Chairman Yvette Pardo-Orbeta and PFA Vice Chairman Robert Trota and with the rest of the PFA Committee Chairs, we are committed to make PFA members reap the full benefits of the opportunities opening in ASEAN, in the Asia-Pacific region and beyond.

For inquiries call 687-0365 to 67
0932-8792732 ; 0917-8320732;
email This e-mail address is being protected from spambots. You need JavaScript enabled to view it visit www.pfa.org.ph

 

*Philippine Star , Business - B3 , October 13, 2014

*Business Mirror , Entrepreneur-F1 , October 15, 2014

 
PFA Delegation met with IFA Chairman during the International Gala Night in Taiwan
Friday, 03 October 2014 03:58

PFA Delegation met with IFA Chairman during the International Gala Night in Taiwan

 

Taiwan gala Night

 

PFA with IFA and Singapore edited

 

The Philippine Franchise Association (PFA) delegation that participated in the Taiwan International Chain and Franchise Expo held last Sept 26 to 29 met with the International Franchise Association (IFA), USA Chairman Elect Aziz Hashim (4th from left) and IFA Director for International Josh Merin (9th from left) during the International Gala Night at the Denwell Flagship Glory and Splendor Hall, Taipei City hosted by the Association of Chain and Franchise Promotion, Taiwan.   Other delegates shown in the photo are (from left to right): Albert Kong, Board Member for International of Franchising and Licensing Association, Singapore; Head of PFA delegation Dr. Alan Escalona, President of Fruit Magic and PFA Director for External Relations and Advocacy; Richard Sanz, President/CEO of Philippine FoodAsia and PFA Director for MSME Promotions and Development; Chit Estrada, PFA Executive Director; Lin Deres, Franchise Relations Manager of Goldilocks; Sherill Quintana, President of Oryspa Spa Solutions; Rebecca Bucad, President of K2 Drug and PFA Regional Director for North Luzon; Johnny Que, President of Waffle Time and PFA Director for Corporate Social Responsibility.

Last Updated on Friday, 03 October 2014 04:14
 
MECO Briefing for the PFA Delegation to Taiwan
Friday, 03 October 2014 03:48
PFA with MECO
 
 MECO Briefing for the PFA Delegation to Taiwan
 

        The Manila Economic and Cultural Office (MECO), Taiwan led by Mr. Ben Uy, Director of Commercial Affairs, welcomed the Philippine Franchise Association (PFA) delegation to Taiwan and conducted a market briefing about Taiwan last 27 September 2014, Saturday at the Yong Fu Lou Restaurant, Taipei City.   Mr. Ben gave key information about doing business in Taiwan and how Philippine companies can explore business opportunities in Taiwan.   The photo shows the PFA delegation to Taiwan (from left to right) Joanna Tomagan, PFA Sr. Project Manager, Sherill Quintana, President of Oryspa Spa Solutions, Lin Deres, Franchise Relations Manager of Goldilocks, Rebecca Bucad, President of K2 Drug, Chit Estrada, PFA Executive Director,  Yvonne Ma, Trade and Investment Center of MECO, Marissa Caballero, Supervisor of K2 Drug, Richard Sanz, President/CEO of Philippine FoodAsia Corp., Dr. Alan Escalona, President/CEO of Fruit Magic, Ben Uy, Director of Commercial Affairs of MECO, Jose Ng, President/CEO of Hanover Holdings Co. Inc., Joelix Ng, EVP/COO of Hanover Holdings Co. Inc., Christine Clamor, Consultant of Blims Lifestyle Group, Ilyn Van Opstal, Structure Consultant of Francorp Phils., and Carol Chao, Investment Officer of MECO.

Last Updated on Friday, 03 October 2014 03:57
 
World Franchise Council Meeting in Taipei, Taiwan
Friday, 03 October 2014 03:37

World Franchise Council Meeting in Taipei, Taiwan

 WFC Meeting2014

 

The Philippine Franchise Association attended the World Franchise Council Meeting recently held last 24-25 September 2014 at the Fullon Hotel Danshuei Fishermen's Wharf, New Taipei, Taipei, Taiwan, hosted by the Association of Chain & Franchise Promotion, Taiwan (ACFPT). PFA was represented by PFA Chairman Yvette Pardo-Orbeta, PFA President Franklin Go, PFA Vice Chair Bing Sibal-Limjoco and PFA Executive Director Chit Estrada.

The meeting was well-attended by 29 WFC country-members including Australia, Brazil, Britain, China, Croatia, Egypt, European, Finland, France, Guatemala, Hong Kong, Hungary, Indonesia, Italy, Japan, Korea, Lebanon, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Portugal, Russia, Singapore, South Africa, Taiwan, Turkey and USA. The members meet biannually to discuss major issues and come up with resolutions aimed to further strengthen collaboration and cooperation among WFC members, working towards a common goal of promoting and protecting franchising worldwide. The following major concerns were discussed namely, WFC strategic planning and directions, WFC developing effective outcomes, key legal issues in franchising, WFC communication platforms such as website and online forum for the members, collection of global franchise data and its overall analysis as well as the status of membership applications for WFC.

 

WFC Meeting 2014 5 edited



WFC Meeting 2014 edited

 

Each member-country shared information on the current major issues affecting its association as well as exchanged ideas during the breakout sessions tackling important subject matters in franchising such as factors that influence the choice of franchising as a growth strategy, E-commerce implications for franchises, how a code of ethics and code of conduct influences franchising within your country, effect of labour laws on franchising, self-regulation versus regulation and their effects on the credibility of franchising, the definition of micro, SME and large franchise systems in each country, how to construct a check list for prospective franchisees to consider prior to purchasing, what are membership growth strategies and barriers to entry and how to encourage multinational franchises to join national associations.

The next WFC meeting in 2015 will be on 13-14 February at MGM Las Vegas which will be hosted by the International Franchise Association, USA.

Last Updated on Friday, 03 October 2014 03:46
 
PFA Business Trade Mission to Taiwan
Friday, 03 October 2014 03:26

PFA Business Trade Mission to Taiwan

PFA delegation at the PFA Booth edited

 

        The Philippine Franchise Association (PFA) participated in the Taiwan International Chain and Franchise Expo held last Sept 26 to 29 at the Taipei World Trade Center, Taiwan, organized by the Association of Chain and Franchise Promotion, Taiwan.  Aligned with PFA’s thrust to bring and promote Philippine companies and franchise brands to various key international markets for business growth and expansion opportunities, PFA has organized a business trade mission to Taiwan for possible forging of business partnerships in Taiwan.   The photo shows the delegation to Taiwan (seated from left to right),  Bing Sibal-Limjoco, PFA Vice Chair and CEO of Francorp Phils; Yvette Pardo-Orbeta, PFA Chair and Chairman of Wendy’s Phils. together with WFC delegates Cristina Matos, Director General of Portuguese Franchise Association and Ricardo Camargo, Executive Director of the Brazil Franchise Association. And (standing from left to right) Ilyn Van Opstal, Structure Consultant of Francorp Phils., Dr. Alan Escalona, President of Fruit Magic and PFA Director for External Relations and Advocacy; Chit Estrada, PFA Executive Director; Richard Sanz, President/CEO of Philippine FoodAsia and PFA Director for MSME Promotions and Development;  Rebecca Bucad, President of K2 Drug and PFA Regional Director for North Luzon;  Lin Deres, Franchise Relations Manager of Goldilocks;  Johnny Que, President of Waffle Time and PFA Director for Corporate Social Responsibility; Sherill Quintana, President of Oryspa Spa Solutions; Jose Ng, President/CEO of Hanover Holdings;  Joelix Ng, EVP/COO of Hanover Holdings; and Christine Clamor, Consultant of Blims Lifestyle Group.

 

Last Updated on Friday, 03 October 2014 03:35
 
Asia Pacific Franchise Confederation Meeting in Taipei, Taiwan.
 
APFC2014
 
The Philippine Franchise Association participated in the Annual Asia Pacific Franchise Confederation (APFC) meeting recently held last 23 September 2014 at the Fullon Hotel Danshuei Fishermen's Wharf, New Taipei, Taipei, Taiwan, hosted by the Association of Chain & Franchise Promotion, Taiwan (ACFPT). PFA was represented by PFA Chairman Yvette Pardo-Orbeta, PFA President Franklin Go, PFA Vice Chair Bing Sibal-Limjoco and PFA Executive Director Chit Estrada.
 
APFC Meeting 2014 Taiwan8
 
APFC Meeting 2014 Taiwan6
 
The meeting was attended by 11 APFC country-members including Australia, China, HongKong, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore and Taiwan, the host country. The APFC delegates discussed issues and exchanged ideas on how to further strengthen its role and function in the promotion and protection of Franchising in the Asia Pacific region.
 
Other country-observers from Brunei, Cambodia, Mongolia, Macao, Thailand and Vietnam were also invited to attend the meeting to gain first-hand knowledge about APFC key issues and concerns as well as to consider applying for APFC membership in the future.
 
 
 
 
PFA holds franchise exhibit and seminars in Cebu

Pfa holds franchise exhibit and seminars in cebu

MandaueThe Philippine Franchise Association (PFA) in partnership with Mandaue Chamber of Commerce and Industry (MCCI) recently staged Franchising Negosyo Para Sa Yo’ at the J Centre Mall in time for the Mandaue Business Month 2014. The said event featured an exhibit and a franchise on wise franchise investment

Aspiring franchisees gathered at the Atrium of the J Centre Mall to choose the wide array of franchise investments from Manila and Cebu as well as listen to the various investment packages being offered by the exhibitors. The Manila exhibitors were 7-Eleven, Canadian Tourism and Hospitality Institute, Farmacia ni Dok, Francorp Philippines, Fruit Magic, HBC, Minute Burger, Mister Donut and Touch Pay, while the exhibitors from Cebu included Beauty and Beyond, Magic Melt, Migo Donuts, Mr. Potato and Pizzeria Michelangelo. PFA’s long-time partners, PLDT SME Nation and BPI KaNegosyo Franchising Loan were also there to give business to solutions to SMEs.

The crowd swelled during the seminar on ‘How to Invest in the Right Franchise’ as Ms. Dana Cuneta, Strategic Planning Consultant of Francorp Philippines guided aspiring franchisees on the basics of franchising and on wise franchise investment. The said seminar was followed by presentations on the various franchise investment packages being offered by the exhibitors.

The exhibit and seminar at the J Centre Mall was organized by PFA as part of its advocacy to encourage Filipinos to take the path of entrepreneurship via franchising.

Meanwhile, PFA also held the US funded ‘How to Franchise Your Business’ seminar in Mandaue for the Visayas leg of its Franchising Regional Enterprises by Women (FREE Women) project. The said project is aimed at encouraging women entrepreneurs to use franchising as a strategy for growth. The next seminars for the FREE Women project will be in the cities of Tagaytay, Cagayan de Oro and Davao. Women entrepreneurs who want to participate in the free seminar may get in touch with the PFA secretariat at the following contact details:

 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 Phone: (632) 798-2543
 Contact person: Jake L Santos

 

Mandaue1
Ms. Dana Cuneta, Francorp’s Strategic Planning Consultant, relays to aspiring franchisees the basics on “How to Invest in the Right Franchise”

Mandaue2
FREE Women: “How to Franchise Your Business” Visayas leg participants with the speakers (seated at the middle row) Ms. Sherill Quintana, President, Oryspa; Ms. Bing Sibal-Limjoco, CEO, Francorp; Ms. Julie Gandionco, Founder, Julie’s Bakeshop;  and Ms. Jinky Francisco, Visayas Area Sales Head, PLDT SME Nation.

 
 
PFA Welcome New Members PDF Print E-mail
Written by ivy   
Thursday, 15 May 2014 14:54

PFA Welcomes New Members

 

Kapihan2014


         The Philippine Franchise Association recently held a Kapihan for New Members to orient recently inducted PFA members about the Association’s identity, goals and development programs. The orientation session was led by Mr. Franklin Go, PFA President and Director for Membership Recruitment and Benefits, and was participated in by representatives of the 11 new members of PFA. Photo shows Mr. Franklin Go (seated, center) together with Ms. Siu Ping Par, (seated, 4th from left) and Ms. Lin Deres (seated, 6th from left), both members of the PFA committee on membership, and the representatives of the new PFA members. The new franchisor members are Chef Resty's Roastbeef Carving Station, CMA Mental Arithmetic - Philippines, FamilyMart Philippines, Famous Belgian Waffles, St Francis Generic Drug and Manang's Chicken ; while the new allied services-members are Añover Añover San Diego & Primavera Law Office, Autoitalia Philippines Enterprises, Metrobank SP Deloraya Job Contracting and Consultancy Services and Viventis Search Asia.

Last Updated on Thursday, 15 May 2014 14:59
 
PFA conducted “Be Your Own Boss” Franchise Seminars in Mindanao last May 6-8, 2014 PDF Print E-mail
Written by ivy   
Wednesday, 14 May 2014 18:06

PFA conducted “Be Your Own Boss” Franchise Seminars

in Mindanao last May 6-8, 2014

DAVAO3

 CDO

 

Gensan

 

PFA in partnership with SM Supermalls (SM Lanang Premier, SM Davao City, SM City General Santos, SM City Cagayan De Oro) conducted the Mindanao Franchise Seminars Roadshow last May 6-8, 2014 in General Santos City (May 6), Davao City (May 7) and Cagayan De Oro City (May 8). The project is initiated by SM Supermalls to empower the valued clients of SM’s affiliate banks BDO and ChinaBank by providing them access to available business concepts for franchising.

PFA vice chairman Bing Sibal-Limjoco gave an overview of the Philippine franchising sector as well as presented the latest trends and opportunities in franchising. While Mr. Lito Samson, assistant vice president of Francorp Phils, presented how franchising works, what are the keys elements of franchising, how to analyse franchising opportunity. Mr Samson also presented the newest and exciting business concepts in franchising.

Last Updated on Thursday, 15 May 2014 14:25
 
PFA at the World Franchise Council Meeting in Sao Paolo, Brazil. PDF Print E-mail
Written by ivy   
Friday, 25 April 2014 08:07

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Philippine Franchise Association at the World Franchise Council Meeting in Sao Paolo, Brazil.

 

Bing Limjoco  Becky Bucad w Steve Caldiera pres CEO of IFA 

Ms Bing Limjoco, PFA Vice Chair and Ms Rebecca Bucad, PFA Director with Steve Caldiera,President/CEO of IFA at the opening of the World Franchise Council Meeting.

 

Bing  Becky w Taiwan chairman Richard Li Linda Hsu  Albert kong

Bing Sibal Limjoco, PFA Vice Chair with Taiwan Chairman Richard Li, Linda Hsu & Albert Kong at the opening of the World Franchise Council Meeting.

 

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s Bing Limjoco, PFA Vice Chair and Ms Rebecca Bucad, PFA Director at the opening of the World Franchise Council Meeting in Sao Paolo, Brazil

Last Updated on Friday, 25 April 2014 08:25
 
MOU Signed to Promote Philippine-Korean Franchise Cooperation. PDF Print E-mail
Written by ivy   
Wednesday, 16 April 2014 10:38

MOU Signed to Promote Philippine-Korean Franchise Cooperation.

MOU Signing 1

MOU Signing 2

 

The Philippine Franchise Association (PFA) and the Korea Franchise Association (KFA) recently signed a memorandum of understanding (MOU) to deepen the cooperation between both associations for the mutual benefit of their respective franchise sectors. A salient point of the MOU was the promotion of the both sectors’ respective franchise brands wishing to expand in each other’s countries. The MOU was signed by Ms. Elizabeth Pardo-Orbeta, PFA Chairman (right) and Mr. Cho Dong Min KFA Chairman (left). The MOU signing was part of the activities of the Korean International Franchise Roadshow recently held at the Shangri-la Makati, where a number of Korean franchise brands – all of them KFA members – presented their respective franchise packages to prospective Philippine master franchisees. Both PFA and KFA are members of the World Franchise Council (WFC), which is the umbrella organization of national franchise associations in the world.

Last Updated on Wednesday, 16 April 2014 10:43
 
Potato Corner Stores in Indonesia PDF Print E-mail
Written by ivy   
Tuesday, 15 April 2014 17:48

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NEXT >>

 

Last Updated on Tuesday, 15 April 2014 18:17
 
Jollibee reports 25% increase in income PDF Print E-mail
Written by ivy   
Tuesday, 08 April 2014 14:35

Jollibee reports 25% increase in income


jollibeeJollibee Foods Corp. (JFC) reported a consolidated net income of P4.674 billion, representing an increase of 25.3 percent compared with the 2012 level. The fast-food company said this is the fastest growth rate it has achieved in seven years.

JFCs net income margin increased from 5.2 percent of revenues in 2012 to 5.8 percent in 2013, driven by improvements in store operating expense efficiency. Earnings per share grew by 24.4 percent to P4.45. Return on equity rose from 18.3 percent in 2012 to 21.5 percent in 2013, the highest in 15 years.


System-wide sales, both from company-owned and franchised stores rose by 12.8 percent in 2013, the highest organic sales growth in six years, enabling JFC to breach the P100 billion system-wide sales mark for the first time.
The JFC board also approved the declaration of a regular cash dividend amount to P0.75 per share to be paid on May 30. This is 15.4 percent higher than the regular cash dividend pain in the same period last year.


JFC said it plans to accelerate expansion of its tore network worldwide. It plans to make its largest annual capital investment this year. In its earning release in February, the company announced it had allotted P6.3 billion for capital expenditures for 2014 for investments in new stores and for the renovations and upgrade of existing store in the Philippines and overseas.


plants in the country and in China, as well as invest heavily in the upgrade of its information systems.


Jollibee operates the largest food-service company in the Philippines. As of end- December, it was operating 2,181 restaurant outlets in the country. It also has a 50-percent interest in joint ventures for the following stores: Highlands Coffee (in Vietnam, the Philippines) with 84 restaurants; Pho 24 (in Vietnam, Indonesia, the Philippines, Hong Kong, Macau and Cambodia) 70, and 12 Sabu (China) with eight stores.

Last Updated on Monday, 14 April 2014 13:52
 
Senator Bam Aquino Leads VIP Guests at PFA Franchise Exhibit in TriNoma PDF Print E-mail
Written by ivy   
Monday, 31 March 2014 17:22

Senator Bam Aquino Leads VIP Guests at PFA Franchise Exhibit in TriNoma.

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The Philippine Franchise Association (PFA) recently held a franchise exhibit at the TriNoma Activity Center with over 40 exhibitors participating. During the opening ceremonies, Senator Bam Aquino, Chairman of the Senate Committee on Trade, Commerce and Entrepreneurship, led the guests-of-honors and reiterated the need to promote entrepreneurship to sustain the country’s economic development. He urged the audience, made mostly of OFWs and students, to become entrepreneurs and to consider franchising as a route to entrepreneurship. Dubbed Franchising NeGosyo Para sa Yo, the exhibit was held in partnership with Go Negosyo, BPI’s Ka Negosyo Franchising Loan and PLDT SME Nation. The said event was supported by Overseas Workers Welfare Association (OWWA), Philippine Overseas Employment Authority (POEA) and the National Reintegration Center for OFWs (NRCO). With the theme ‘Bayan Paunlarin, Negosyo Palaganapin, the exhibit was aimed at educating the public – especially overseas Filipinos and seafarers – on wise franchise investment and the benefits of franchising as a means to become an entrepreneur. Photo shows the exhibit’s guests-of-honor during the ribbon cutting ceremony (left to right) Mr. Antonio Radovan, Business Head for Metro Manila, PLDT SME Nation; Ms. Rowena Tomeldan, Vice President and Head of Operations and Support Services of the Commercial Business Group of Ayala Land; Ms. Bing Sibal-Limjoco, CFE, PFA Vice Chairman and CEO of Francorp Philippines; Ms. Elma Tetangco, Multi-brand franchisee, Mr. Tommany Tan, CEO of Fern-C; Mr. Richard Sanz, Director for MSME Promotions and Development of PFA and President of Bar-B-King and Bibingkinitan; Senator Bam Aquino; Dr. Alan Escalona, CFE, Director for External Relations and Advocacy and President of Fruit Magic; Ms. Siu Ping Par, Director for South Luzon and President for Franchising of PR Gaz; Mr. Noel Altamirano, Vice President for Loan Products of BPI-Family Bank; Mr. Carl Balita, President of PCCI-Quezon City; Mr. Mark Sablan, General Manager of TriNoma and Mr. Mon Lopez, Executive Director of Go Negosyo.

 

See More https://www.facebook.com/photo.php?fbid=829252607089909&set=a.704332896248548.1073741828.688804271134744&type=1&theater

Last Updated on Tuesday, 01 April 2014 16:59
 
PFA Pushes Franchising as an Export Winner PDF Print E-mail
Written by ivy   
Thursday, 20 March 2014 18:58

DTIusec pcm2014

 

The Philippine Franchise Association (PFA) has long believed that franchising can be a major contributor to the country’s exporting sector. Guided with this belief the Association has been marketing Philippine franchise brands through a number of programs and activities. These include the promotion of the Philippines as the Franchise Gateway to Asia and the participation in strategic international franchise shows among others. With over 20 franchise brands going international, the Philippines continue to lead in the ASEAN region in terms of number of exported franchise brands. The Association is concerned, however, that our leadership will soon be eclipsed by our neighbors because of their respective government’s generous support in terms of national development and international expansion. With this in mind, PFA made a courtesy call with Undersecretary Ponciano Manalo, Jr., who heads the Trade and Investment Promotions Group (TIPG) of the Department of Trade and Industry (DTI), in the hope of strengthening the partnership between PFA and DTI particularly in the area of promoting Philippine franchise brands overseas. The PFA delegation was joined by members of the PFA Board of Trustees and PFA members with overseas operations. Undersecretary Manalo expressed his office’s willingness to extend support in any way it can as he invited PFA to work with the Department in helping regional micro businesses to level up and become globally competitive. Photo shows (left to right) Ms. Althea Antonio, Trade Officer, DTI; Ms. Lin Deres, Franchise Relations Manager, Goldilocks; Atty Leo Dominguez, Director- Legal, Governance and Ethical Standards, PFA; Ms. Sherill Quintana, President, Oryspa; Ms. Bing S Limjoco, Vice Chairman, PFA Board; Undersecretary Ponciano Manalo; Mr. Samie Lim, Chairman Emeritus, PFA; Mr. Franklin Go, President, PFA (Goldilocks); Ms. Cristina Montinola, Franchise and Export Manager, Bench; Ms. Chit Estrada, Executive Director, PFA; Mr. Christopher Magnaye, Vice President for Merchandising, Logistics and Business Development, Folded & Hung.

Last Updated on Tuesday, 25 March 2014 17:55
 
DTI Secretary Inducts PFA Board of Trustees PDF Print E-mail
Written by ivy   
Thursday, 20 March 2014 18:49

DTISec-Induction2014

 

Department of Trade and Industry (DTI) Secretary Gregory Domingo inducted into office the Board of Trustees for 2013 to 2015 of the Philippine Franchise Association (PFA) the Penthouse of the Industry and Investments Building of DTI. Photo shows DTI Secretary Gregory Domingo (center) with the PFA Board of Trustees and Officers (left to right) Ms. Rebecca Bucad, CFE, Director for North Luzon (K2 Drug); Mr. Richard Sanz, Director for MSME Promotions and Development (Bar-B-King); Mr. Vicente Gregorio, Director for Marketing and Promotions (Shakey’s); Ms. Bing Sibal-Limjoco, CFE, Vice Chairman and Director for Education (Francorp Philippines); Mr. Franklin Go, President and Director for Membership Recruitment and Benefits (Goldilocks); Ms. Elizabeth Pardo-Orbeta, CFE, Chairman and Director for Special Projects (Wendy’s); Mr. Victor Paterno, Director for National Development (7-Eleven); Dr. Alan Escalona, CFE, Director for External Relations and Advocacy (Fruit Magic); Atty. Ferdinand Negre, Corporate Secretary (BNU Intellectual Property Attorneys) and Atty. Pia Alvendia, Asst. Corporate Secretary (Quisumbing Torres).

Last Updated on Tuesday, 25 March 2014 17:54
 
Courtesy Call with Mr. Joey Concepcion (Go Negosyo). PDF Print E-mail
Written by ivy   
Thursday, 20 March 2014 18:24

Courtesy Call with Mr. Joey Concepcion (Go Negosyo).

 CourtesyCall2014

 

As part of efforts to widen its perspective as well as maximize the benefits of franchising to the economy particularly in creating thousands of businesses and millions of jobs, the Philippine Franchise Association (PFA) invited leading figures in Philippine business to be members of the PFA Advisory Council. Among the members of the said advisory council is Mr. Joey Concepcion, founding trustee of the Philippine Center for Entrepreneurship, and the driving force behind Go Negosyo. Recently, members of the PFA Executive Committee recently made a courtesy call with Mr. Joey Concepcion to discuss possible areas of partnership as well as create synergies that will impact positively on the Filipino people. One possible collaboration was a incubation/mentoring program that will help small entrepreneurs grow their business via franchising. PFA also sought the support of Go Negosyo in uniting the Philippine franchise sector in light of heightened competition due to the ASEAN integration and the influx of foreign franchise brands. Photo shows Mr. Joey Concepcion (5th from left) together with members of the PFA executive committee Ms. Elizabeth Pardo-Orbeta, CFE (2nd from left); Mr. Samie Lim, CFE (3rd from left) and Mr. Franklin Go (4th from left). Also in photo are Ms. Chit Estrada, PFA Executive Director (leftmost); Mr. Ramon Lopez, Go Negosyo President (6th from left); Ms. Sherill Quintana, President, Oryspa (7th from left) and Ms. Lin Deres, Chair-Membership Committee of PFA (rightmost).

Last Updated on Tuesday, 25 March 2014 17:51
 
PFA Holds Franchising Negosyo Expo @ TriNoma PDF Print E-mail
Written by ivy   
Friday, 14 March 2014 13:01
PFA Holds Franchising Negosyo Expo @ TriNoma

To sustain the country’s economic growth through the promotion of entrepreneurship via franchising, the Philippine Franchise Association (PFA) is staging Franchising Negosyo Para Sa ‘Yo to be held at the Activity Center of Trinoma Mall on March 27-28, 2014.

In partnership with Go Negosyo, PFA banners the theme, “Bayan Paunlarin, Negosyo Palaganapin”, which aims to educate the public on wise franchise investment and at the same time encourage them to work for inclusive growth by taking the path of entrepreneurship thru franchising. Entrance is free.

The first in a series of roadshows nationwide, the event will showcase viable franchise opportunities and learning sessions from industry experts as they present relevant seminars on wise franchise investment as well as presentations on technology and financing tools to help start-ups and aspiring entrepreneurs. To accommodate the multitude of visitors, the ‘How to Invest in the Right Franchise’ seminar will be held three times a day and will be followed by presentations on various franchise investment packages.

Financial institutions like BPI Ka-Negosyo Franchising Loan and technology enabler PLDT SME Nation, together with Trinoma Mall, Ayala Malls and VIPinoy have partnered with PFA. The event media partners are The Philippine Star, Business Mirror and the Philippine Daily Inquirer while The Generics Pharmacy as Donor Sponsor.

Congruent to the nation’s goals to sustain the gains from overseas employment, generate employment, and contribute to the country’s development aspirations through the reintegration of OFWs, the National Reintegration Center For OFWs (NRCO), Overseas Workers Welfare Administration (OWWA), the Philippine Overseas Employment Administration (POEA) have also supported the event together with the Philippine Chamber of Commerce and Industry-Quezon City Chapter.


Franchising Negosyo Para Sa ‘Yo exhibitors include among others 7-Eleven, Aquabest, Bar-B-King, Chado, Crystal Clear, Dimsum Factory, Dimsum Republic, Finds Convenience Store, Fruit Magic, Fruitas, Hungry Juan, Julie’s Bakeshop, Kettle Korn, Magic Melt, Minute Burger, Pansit Malabon, Pizza Pedricos, Potato Corner, Sam’s Everything on Stick, Waffle Time, Bayad Center, Gamot Publiko, Generika, HBC, Little Lamb, Mr. Quickie, Oryspa, and PR Gaz.

Special franchise investment packages await overseas Filipinos and Seafarers. Aspiring and established entrepreneurs, overseas Filipinos and their families, members of the academe, professionals and medical practitioners, retirees and/or veterans, and franchise enthusiasts will surely benefit from the event.

For more details call PFA at 687-0365-67 579-4841or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
ASEAN Integration Tackled at the PFA GMM PDF Print E-mail
Written by ivy   
Tuesday, 25 February 2014 04:00

ASEAN Integration Tackled at the PFA GMM.

 

                          The Philippine Franchise Association (PFA) recently held its first general membership meeting (GMM) for 2014 with record-breaking attendance at the Nostalg Ballroom, Oakwood-Premier Joy Nostalg Center. Mr. Franklin Go, PFA President, introduced the new batch of the PFA Board of Trustees and Officers during the said GMM. He also unveiled the goals of the PFA Board for the next two years during his inaugural message stressing that the goals are meant to help PFA members rise up to the challenges of the ASEAN Economic Integration. The PFA GMM also featured Ms. Matec Villanueva and Mr. Ricky de Vera, who respectively presented marketing and human resource development strategies for an integrated ASEAN.

 

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Last Updated on Tuesday, 25 February 2014 05:07
 
List of Exhibotrs-Trinoma 2014 PDF Print E-mail
Written by ivy   
Monday, 24 February 2014 09:19

GoNegosyo 12cm x 22 5cm Flyer for website-HEADER

List of Exhibitors

Brand  Booth No.  Website
FOOD
Aquabest #24  www.aquabest.com.ph
Bar-B-King #15 www.foodasia.com.ph
Chado #17  www.chadotea.com
Crystal Clear #32  www.crystalclear.com.ph
Dimsum Factory #22 www.kjasummit.com
Dimsum Republic #29   www.facebook.com/dimsumrepublic
Finds Convenience Store #21   www.findsconveniencestore.com
Fruit Magic #27   www.fruitmagic.com.ph
Fruitas #19   www.fruitasgroup.com
Hungry Juan #23   www.hungryjuan.com.ph
Julies Bakeshop #25   www.juliesbakeshop.com.ph
Kettle Korn #14B  www.facebook.com/kettlekornFUN
Magic Melt #16   www.magicmelt.com
Minute Burger #14A  www.minuteburger.com
Pansit Malabon #18  www.pansitmalabon.com
Pizza Pedricos #26   www.pizzapedricos.com
Potato Corner #31  www.potatocorner.com
Sam's Everything on Stick #28   www.facebook.com/SamsEverythingonSticks
 Waffle Time #20   www.waffletime.com
NON-FOOD
Bayad Center  #8  www.bayadcenter.com
Gamot Publiko #4  www.gamotpubliko.com
Generika #2  www.generika.com.ph
HBC #5 & #6  www.hbc.com.ph
Little Lamb's #3  www.littlelampspa.com
Mr. Quickie #10  www.mrquickie.com
Oryspa #7  www.oryspa.com
PR Gaz #11  www.prgaz.com.ph
Last Updated on Friday, 07 March 2014 09:15
 
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"FRANCHISING AND LICENSING ASIA 2014"

Date: October 16-18, 2014
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June 10-14, 2015
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SMX Convention Center Manila, Philippines

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"FREE WOMEN PROJECT: HOW TO FRANCHISE YOUR BUSINESS"
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"HOW TO INVEST IN THE RIGHT FRANCHISE SEMINAR"
Date:
 October 29, 2014 | Wednesday (1:30PM - 5:30PM)
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PFA Activity Training Center

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