Jollibee opens 1,200th PHL outlet

The Jollibee Level Up Joy Store along South Luzon Expressway

Published online by the Business Mirror, 
By Roderick Abad on December 17, 2019

FAST-FOOD giant Jollibee officially opened on Monday its 1,200th store in the country, boasting technological and operational innovations meant to improve the overall customer experience and convenience.

Located at the Petron gas station along the southbound side of South Luzon Expressway, this is the second Level Up Joy store that features a modern interior design with advanced technologies.

“This is one of the latest store design concepts of Jollibee,” Arline B. Adeva, assistant vice president and head of brand communications, public relations and digital at Jollibee, told reporters in an interview on the sidelines of the kick-off event.

“We call it ‘Level Up’ because it’s end-to-end—from the store look, the innovations, of course, the products are there, and the [quality] service that we are giving also,” Adeva added.

Another milestone set by this 64th branch of Jollibee that opened this year is its dual lane drive thru—the first of its kind in the country today. Each lane has its own ordering, payment and pick up counters.

“It’s ideal for families and friends who are in transit and want to grab great tasting food they can enjoy or take home with them along the way,” noted Francis Flores, Jollibee Global Brand chief marketing officer and Jollibee Foods Corp. Philippines Country Business Group and concurrent Jollibee Philippines marketing head.

Since time is always precious to customers, this store is the fourth to feature an automated food conveyor system that is capable of bringing the ordered meals from the kitchen through the counter, and even all the way to the drive thru window.

Another technology it is equipped with is the drive thru lane sensor system that provides real-time performance data, such as waiting bay times and average service speed to help the store crew better handle orders and serve patrons quicker. To date, DTLSS is installed in more than 200 Jollibee outlets all over the country.

For a more convenient purchase at the store, self-order kiosks (SOKs) are in place. With just a few taps on the screen, customers can choose to mix and match their meals. To complete their order, they can settle the bill via multiple online payment options (credit cards, Pay Maya, and Happy Plus Card) or simply pay cash at the counter.

Some of the tables in the dining area of this upgraded outlet have built-in wireless charging pads to power up the customers’ mobile devices.

“All these and more make the Jollibee Petron Slex southbound store your best choice for a joyful and convenient stopover,” said Jollibee Regional Business Unit Head for South Luzon Ana Aluyen. “We hope that this will be your new favorite stop along the expressway to help you have an enjoyable and, hopefully, stress-free journey with your family and friends.”

Buoyed by the country’s economic growth and robust food industry, the homegrown quick service restaurant chain led by businessman Tony Tan Caktiong continues its network expansion here and abroad.

According to Adeva, Jollibee is set to open nine more local branches before the year end and around 100 by 2020. Overseas, it currently has 248 branches. Forty of its stores in the country now have SOKs.

“We hope to have at least a total count of 60 stores with self-order kiosks by end of 2019 because this is a part of our goal to bring utmost convenience also to our customers,” she bared. “Definitely we’re ramping it up by next year, maybe around 200 stores will have SOKs.”

This article was originally posted by Business Mirror which can be accessed at

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