PFA BOARD OF TRUSTEES

Mr. Samie Lim, CFE
Chairman Emeritus
Director,International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Dr. Alan Escalona, CFE
Chairman
Director, Innovation
(Fruit Magic)

Mr. Richard Sanz, CFE
President
Director, Ways and Means
Bibingkinitan

Ms. Bing Sibal-Limjoco, CFE
Vice Chairman
Director, International Relations
APFC Permanent Representative
(Francorp Philippines)

Mr. Robert F. Trota, CFE
Vice Chairman
Director, Filipino Global Brands
(Max’s Group Inc.)

Ms. Elizabeth Pardo-Orbeta, CFE
Director, Education, External Relations & Advocacy
Chairman, Council of Past Presidents
(Wendy’s)

Mr. Franklin Go
Director, Legal, Governance & Ethical Standards
(Goldilocks)

Ms. Rebecca Bucad, CFE
Director, Membership Recruitmen and Benefits
(K2 Pharmacy)

Mrs. Sherill Quintana, CFE
Director, MSME/Homegrown Franchises (Non-Food)
(Oryspa)

Mr. Jose Magsaysay, Jr., CFE
Director, Homegrown Franchises (Food)
(Potato Corner)

Mr. Victor Paterno
Director, Foreign Franchises (Non-Food)
(7-Eleven)

Mr. Kenneth Yang
Director, Foreign Franchises (Food)
(McDonald’s)

Mr. Justo Alano
Director, Research & Information
(Jollibee)

Mr. Chris Lim, CFE
Director, ASEAN/Special Projects
(La-Z-Boy)

Ms. Alice Liu
Director, Marketing& Promotions
(Penshoppe)

Mr. Jerome Tuguin
Director, Corporate Social Responsiblity
(Mister Donut)

Atty. Ferdinand Negre
Corporate Secretary
(Bengzon Negre Untalan Intellectual Property)

Atty. Ann Edillon
Assistant Corporate Secretary
(Quisumbing Torres Law Office)

Atty. Leo Dominguez
Director,
Products and Allied Services
(OLLI Consulting Group Inc.)