Mr. Samie Lim, CFE
Chairman Emeritus
Director,International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Dr. Alan Escalona, CFE
Director, Innovation
(Fruit Magic)

Mr. Richard Sanz, CFE
Director, Ways and Means

Ms. Bing Sibal-Limjoco, CFE
Vice Chairman
Director, International Relations
APFC Permanent Representative
(Francorp Philippines)

Mr. Robert F. Trota, CFE
Vice Chairman
Director, Filipino Global Brands
(Max’s Group Inc.)

Ms. Elizabeth Pardo-Orbeta, CFE
Director, Education, External Relations & Advocacy
Chairman, Council of Past Presidents

Mr. Franklin Go
Director, Legal, Governance & Ethical Standards

Ms. Rebecca Bucad, CFE
Director, Membership Recruitmen and Benefits
(K2 Pharmacy)

Mrs. Sherill Quintana, CFE
Director, MSME/Homegrown Franchises (Non-Food)

Mr. Jose Magsaysay, Jr., CFE
Director, Homegrown Franchises (Food)
(Potato Corner)

Mr. Victor Paterno
Director, Foreign Franchises (Non-Food)

Mr. Kenneth Yang
Director, Foreign Franchises (Food)

Mr. Justo Alano
Director, Research & Information

Mr. Chris Lim, CFE
Director, ASEAN/Special Projects

Ms. Alice Liu
Director, Marketing& Promotions

Mr. Jerome Tuguin
Director, Corporate Social Responsiblity
(Mister Donut)

Atty. Ferdinand Negre
Corporate Secretary
(Bengzon Negre Untalan Intellectual Property)

Atty. Ann Edillon
Assistant Corporate Secretary
(Quisumbing Torres Law Office)

Atty. Leo Dominguez
Products and Allied Services
(OLLI Consulting Group Inc.)