PFA Participates in CIIE 2019

During the six-day 2nd edition of China International Import Expo (CIIE) 2019 in Shanghai, Republic of China, at least hundreds of globally recognized brands, business association and government departments were present.

As part of efforts to promote Philippine franchise brands to foreign partners, the Philippine Franchise Association (PFA) is joining the 2nd edition of the China International Import Expo (CIIE) in Shanghai, China. The six-day expo is participated in by about 100 countries and is expected to attract about 150,000 trade visitors and buyers.

The PFA delegation to the 2nd China International Import Expo with DTI USec Abdulgani Macatoman (5th from left) and other DTI officials namely Asst Director Agnes Legaspi of DTI-EMB (2nd from left); Senior Trade Representative Glenn Penaranda of PTIC-Beijing (3rd from left) and Vice Consul Mario Tani of PTIC-Shanghai.

The top-level PFA delegation is composed of PFA Chairman Emeritus Samie Lim; PFA Chairman Alan Escalona, PFA President Richard Sanz and PFA Director for Special Projects and ASEAN Chris Lim. Aside from promoting Philippine franchise brands going international, PFA is also promoting Franchise Asia Philippines 2020 to possible exhibitors. To date, a good number of companies have already expressed interest to participate in Asia’s biggest franchise show.

CIIE is a “major initiative of the Chinese government to firmly support trade liberalization and economic globalization and open the Chinese market to the world,” according to the official website of the organization.

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