Tag: 7-Eleven

PSC bares strategic management team behind 7-Eleven’s franchise success in Luzon

Published online by the Business Mirror, October 23, 2019

What do successful businesses have in common? While a great amount is attributed to the efficiency of the business model and monetary investment, no business or company can truly prosper without a core team of talented and dedicated managers as supportive “teammates.”

For industry-leading enterprise Philippine Seven Corp. (PSC), it attributes 7-Eleven’s flourishing franchise business success to its strategic stewards—the high-level managers behind the store opening, expansion and franchise operations. Commendable for their knowledge and experience, Business Development Division’s (BDD) unit manager and section managers maintain a strong focus to deliver critical company objectives in the service of all stakeholders—from franchisees, corporate partners, to the ultimate consumers of 7-Eleven.

According to PSC Business Development Division head Ulysses Borral, trustworthy managers are vital to running an effective and profitable franchise or enterprise. Besides overseeing operations, a manager’s professional contribution to the business and organization helps ensure that both the franchisor’s and franchisees’ business plans, operations and growth goals are mutually aligned, implemented and achieved.

“As a forward-thinking company, PSC’s leadership, corporate culture and innovation in the industry relentlessly motivate everyone to strive for the best. This commitment to pursue excellence for our employees helps us maintain our undisputed edge over competitors, creating an organization that is focused on only doing what is best for all stakeholders and for the achievement of both near and long-term success of the company,” said Borral.

Growing together
Beyond improving branding, Lee Gonzalo Perez, Franchise Marketing, Lease Management and Special Projects section manager, is tasked to oversee and lead the franchise expansion team in promoting the 7-Eleven franchise brand, as well as recruitment and awarding of qualified applicants to the system. For him, a manager’s crucial role involves making “balanced” assessments. “We represent BDD’s interest and efforts for PSC, and act as spokesperson for both sides of the divide—the shareholders and the employees. We are tasked to look after both the interests of the PSC and the people who work in them,” he said. Perez’s leadership style is mentorship, which he said is more relationship-based, rather than performance-based. “I share personal experiences, insights and knowledge with the staff to aid them in achieving their goal. I don’t zero in on a specific skill and action to improve them—it’s more about overall development,” Perez added.

Strong, strategic leadership
Janice Castillones has been with PSC since 2005. Initially a site acquisition specialist, she eventually made her way up to managerial level after she exceeded management’s expectations on her performance and deliverables.

Together with her four supervisors, Castillones is currently handling the Metro Manila areas since the start of this year. Aware of the new challenge to transact with Metro Manila lessors, Castillones is described to be confidently up and ready for the tasks ahead. Prior to this assignment, Castillones is credited for pioneering the North Luzon expansion, specifically in Nueva Vizcaya province which started last year. To date, there are more than 15 stores serving Isabela and Nueva Vizcaya.

Ellen Amancio, meanwhile, is credited for the historic openings of two 7-Eleven stores in Mindoro located in Sabang and Calapan.

Described by colleagues as “very hands-on to her job,” Amancio is always out and about to evaluate sites presented to her by her supervisors. Currently, she is handling the north areas and has been progressing in getting to know new sites and new lessors in the North.

Francis Joseph Gonzales, who joined PSC as BDD Design and Construction manager in 2017, meanwhile, take on the lead in store construction process (from design phase to construction phase). “My team supports the franchisee’s goals by completing store construction and opening the store as soon as possible. Teamwork is essential; each one has a part to play in the completion of every project. As a manager, I believe that maintaining a healthy working environment and promoting camaraderie among team members are part of a true leader’s responsibilities,” stressed Gonzales.

Dedicated, driven
Edgar Gabriel started working for PSC from 2002 to 2007 as plannning manager of Business Development Division. He was also given positions under Store Development Acquisitions. Currently, he handles the South provinces wherein he oversees and lead site/province expansion team in terms of questing for new sites that is feasible for a 7-Eleven store in the South. Some of his key contributions to PSC is pioneering the successful expansion of 7-Eleven in Panay and Mindanao.

“As a section manager handling expansions of 7-Eleven, I am tasked to make sure that the locations that we will get for a store, would be profitable. With that, it is very important for a section manager like me to be data driven. We can only acquire good sites out of facts that our people gather. We have to learn how to segregate data, what is beneficial and what is not,” he explained.

For a manager to be truly effective, he or she needs to espouse strong leadership and strategic management skills to be able to genuinely engage stakeholders from both inside and out of the organization.

By having a dependable team of managers in place, 7-Eleven has cemented its top position in the C-store category. To date, 7-Eleven’s network is spread across 52 provinces in the country, now with more than 2,500 outlets, 46 percent of which are company-operated and 54 percent franchise-owned.

“Having a great team of managers that understands and cares about the company and its stakeholders as much as the owner do, and proudly embodies PSC’s brand of corporate culture indeed create a huge difference. They have helped led the PSC to many milestones and optimized investment potentials for the 7-Eleven brand, as well as opened up income-generating opportunities for Filipino entrepreneurs,” Borral concluded.

This article is originally published by the Business Mirror which can be accessed online at https://businessmirror.com.ph/2019/10/23/psc-bares-strategic-management-team-behind-7-elevens-franchise-success-in-luzon/

7-Eleven opens store in Samal

Philippine Seven Corp., the exclusive local licensee of convenience store chain 7-Eleven, continues to expand its franchise operations in the Mindanao region with the opening of its first store in Samal Island.  The new outlet, franchised by Jonathan Santos, is located along Babak-Camudmud Rd., Igacos, Davao del Norte.

PSC said that apart from the Samal Babak outlet, it was also eyeing to open two more stores in other trade areas in Samal this year, namely Wharf and Peñaplata.

Samal is part of the Metropolitan Davao area and is two kilometers away from Davao City, the largest city and the primary economic center of Mindanao.  PSC operates a total of 220 stores in Mindanao, with 144 franchise-owned and 76 corporate-owned outlets. 7-Eleven offers suitable partners two ways to benefit from a proven system: Regular New Store Franchise (open a new 7-Eleven store), and Property Conversion (convert an established business or properties into a 7-Eleven franchise).

*this article was copied and originally published in Manila Standard , last January 26, 2019  and can also be found at  http://manilastandard.net/business/biz-plus/286258/7-eleven-opens-store-in-samal.html

7-Eleven opens 1st door in Aurora Province

The Philippine Star |

Philippine Seven Corp. (PSC), the exclusive licensor of global C-store chain giant 7-Eleven, expands its retail presence in Central Luzon with the landmark opening of its first store in Aurora Province.

Taking advantage of the highly populated and touristheavy location, given Aurora’s fast-rising reputation as an ideal surfing destination, the opening of the new outlet in Dipaculao further builds PSC’s commitment to open up more convenience outlets for potential markets outside Metro Manila.

Areas up for expansion include Region 2 (Isabela, Tuguegarao, Nueva Vizcaya and Mindoro), Visayas (Leyte, Tacloban and the rest of the eastern part of the province) and Mindanao (Surigao Del Sur and Norte and Sultan Kudarat).

In photo welcoming guests and customers are the store franchisee representatives Roy Angara (6th from left) and Ariel De Jesus (5th from left), together with PSC’s start up officers, area managers and operations field consultants.

To date, PSC operates 2,287 7-Eleven stores in the country. With its unique business format flexibility, 7-Eleven remains the most trusted franchise business of choice among potential partners. Via its flexible franchise packages, franchise partners are offered two ways to benefit from a proven system: Regular New Store Franchise (open a new 7-Eleven store), and Property Conversion (convert an established business or properties into a 7-Eleven franchise). For more details on 7-Eleven’s franchise opportunity offerings, call (02) 7269968, 09209508651, 0917-8711686, email franchising@7-eleven.com.ph or visit www.7-eleven.com.ph.

This article is cpopied from the article published by The Philippine Star and is available online at: https://www.pressreader.com/philippines/the-philippine-star/20180314/282106342160711

Philippine Seven steps up expansion after robust 2017 results


After opening 318 new stores in 2017, Philippine Seven Corp. (PSC), the exclusive local licensor of global C-store chain 7-Eleven, announced it was stepping up its momentum with more strategic franchising initiatives as part of its aggressive expansion plan.

As it embarks for long-term profitability and strong leadership this 2018, PSC, with a C-store fleet now pegged at 2,285, is targeting to open 375 new stores in various strategic locations this fiscal year.

Areas up for expansion include Region 2 (namely Isabela, Tuguegarao, Nueva Vizcaya and also Mindoro). For Visayas, PSC will be starting expansion in Leyte, Tacloban, and the rest of Eastern Visayas. In Mindanao, the company is planning to open stores in Surigao Del Sur and Norte and Sultan Kudarat.

“This year’s plan for Visayas and Mindanao is to open 75% franchise stores. Also, we have formulated a new franchise offer, the FC3, which is a lower investment compared to our existing franchise package. From R3.5 to R5-million investment, we came up with the new franchise package which is around less than half a million,” revealed Francis Medina, Business Development Unit Head.

Via the FC3 package, the company is targeting to have “a franchise ratio from 54% to 60%.”

“Our FC ratio is still more than half of our total stores. As of 2017, we already started converting some of our company-owned stores to franchise-owned. This year, we are planning to fully launch the FC3 to the public and we are expecting a heavy traffic of inquiries from there. The new program requires a full time store operator that will be hands on with store operations. Also, applicants will undergo 3-5 months of operations training,” he further stated.

According to Medina, the company’s successful finish in 2017 was due to consolidated efforts and solid execution of strategies.

Increased efficiency and constant elevation of customer shopping experiences through great value product choices and service offerings also account for 7-Eleven’s progress in the market.  Another accomplishment of the company, he added, is its milestone partnership which resulted to a 100th store under Chevron-Caltex station.

“We touch base areas where our competitors are not present yet. We tie up with logistical companies especially now that we are going into islands. Also, forging partnerships with institutional accounts and developers is a must,” said Medina.

Taken altogether, Medina said these factors have produced profitable bottom-line results for PSC.

“Despite the competition with other C-stores opening, we still managed to continue expanding into new territories, study new areas with potential for C-store concept. The company’s focus in 2017 was on aggressive expansion nationwide, especially Visayas and Mindanao. For this year, we were already able to open our first store in Bohol located in Panglao. It was opened last May,” Medina stated.

Given the new challenges brought forth by the newly-implemented Tax Reform for Acceleration and Inclusion (TRAIN) law and competition with existing and new C-store market players, PSC is confident that, through continuous product innovation and new partnerships, 7-Eleven will continue to attract prospective partners.

“We are building momentum for our business by continually innovating our products, especially our proprietary brands, and services to give greater value to our patrons and shareholders. As of now, we are looking into venturing and expanding our e-commerce usage to provide products and services to customers in the most convenient way possible. They can already use CLiQQ APP as their wallet to buy 7-Eleven products,” Medina said.

“PSC is also formulating our Store of the Future 3 design that aims to enhance the 7-Eleven store image. We are forging new partnerships for new products (we are enhancing our “Crisp Bites” products by building new satellite kitchens) and services as well. Our digital strategy enhancement of Cliqq app and e-commerce is also on our timeline,” Medina concluded.


*This article is copied from the story published by Manila Bulletin in the newspaper on February and is available online at https://business.mb.com.ph/2018/02/05/philippine-seven-steps-up-expansion-after-robust-2017-results/

7-Eleven shines at Franchise Asia

7-Eleven bagged the Best Booth Display Award at the recently-concluded Franchise Asia Philippines Exposition 2017 held at the SMX Convention Center in Pasay City. 7-Eleven bested other booths because of visual impact, creativity and originality in brand marketing and promotions, as well as audience response during the three-day exhibit. Organized by the Philippine Franchise Association, the annual exposition is touted as Asia’s biggest franchise convention of the industry’s top players, hall of famers and emerging homegrown brands.

*This article is published in The Philippine Star newspaper, August 21, 2017, page B2.

Philseven sales rebound in 2nd quarter

By James A. Loyola, Manila Bulletin | Published August 12, 2017, 10:01 PM

Philippine Seven Corporation (PSC), the local licensee of 7-Eleven Convenience Stores, reported that its net income generated during the first six months of the year stood at P446.4 million compared to P472.3 million in the same period of 2016.

In a disclosure, the firm said better sales in the second quarter reduced the rate of decline in net income from the 13.3 percent reported in the first quarter to 5.5 percent by the end of the first half.

PSC reported improved same store sales in the second quarter by posting growth of 1.2 percent. This reversed the 2.5 percent decline registered in the preceding quarter and brought year-to-date same store sales decrease to only 1.0 percent. Retail sales of all stores (or system-wide sales) totaled to P18.1 billion, up by 16.9 percent compared with the level set in the same period in 2016.

The increase in sales can be attributed to the higher number of operating stores, which rose by 19.9 percent or by 347 stores to end the quarter with 2,087 stores all over the Philippines.

PSC ended the first half of 2017 with a nation-wide store count of 2,087 stores. There were 1,686 7-Eleven stores in Luzon (829 of which are in Metro Manila), 269 in Visayas and 132 in Mindanao. Franchisees control 54 percent of all stores while the remaining 46 percent are corporate-owned.

“The Company remains on track when it comes to pursuing its store expansion program. It continues to invest in opening new stores in existing and new markets even if competition had slowed down,” PSC said.

It noted that “the capacity building expenditures on logistics assets and organizational capability have produced favorable results. The focus of the organization going forward will be on increasing sales per store.”

PSC said there are various programs lined up covering expanding merchandise assortment and launching of new food and beverage items to serve as differentiation compared with other channels. New services will be introduced to take advantage of growing customer preference towards innovation and convenience.

*THIS ARTICLE IS ORIGINALLY FROM MANILA BULLETIN’S WEBSITE: http://business.mb.com.ph/2017/08/12/philseven-sales-rebound-in-2nd-quarter/