Tag: FamilyMart

FamilyMart opens flagship store

Published online by the Malaya Business Insight, 
by Antonio Delos Reyes | November 27, 2019

THE convenience store industry has become a vibrant sector with more players coming into the market. The dominance of 7-11 in the past has been challenged by companies, both local and international, with other brands offering something different to attract more customers.

Japanese convenience store brand FamilyMart might be a relatively young company in the Philippines but internationally, it is the 2nd largest convenience store retail chain in the world since it was established in 1973. The company recently opened its flagship store in BGC which offers a new level in comfort and convenience to its customers.

The flagship store eschews the usual operations of a convenience store where customers stay only for a short while, buying only what they wanted to get. Instead, the FamilyMart Udenna Tower store beckons customers to slow down and spend some time inside the store.

FamilyMart branch offers a co-working space that’s conducive to studying, reading, and productivity – all while enjoying any of the goodies in the store. For a minimum purchase of only P250, customers enjoy free Wi-Fi and a cozy corner in the exclusive co-working area, which looks out to the zen garden.

Thoughtfully located next to the co-working space, the zen garden provides busy bees a calming view for when taking a break from their screens. The landscape, reminiscent of scenes from a Japanese manga, is just what anyone needs for a breather.

Further setting itself apart from other FamilyMart stores, this one has two function rooms called Osaka and Tokyo, accommodating 8 and 12 persons, respectively. Each is equipped with audio-video facilities, making such spaces ideal for meetings and brainstorming sessions. Of course, guests can fuel their brains and stomachs courtesy of the food and coffee offerings the store has to offer.

As a nod to its Japanese heritage, the FamilyMart flagship also offers fresh ramen made in-store. Guests can enjoy a bowl of Tonkotsu, Tantanmen, and Miso varieties for only P165which even comes with a complementing drink.

The store also offers onigiri, the Japanese snack staple of rice triangles. Complete with the signature three-step unwrapping process, Salmon, Tuna Mayo, Tori Mix, Spam, or Tinapa is wrapped in a hefty layer of Japanese rice and blanketed with fresh nori for a delectable, filling snack or complete meal. Meanwhile, unlike other FamilyMart stores where donburi meals come in Filipino food-inspired variations, this one offers the Japanese rice bowl with more faithfulness to its origins. Pork Yakiniku, Gyudon, and Katsudon are laid on top of a hefty serving of Japanese rice. Meanwhile, the chiller holds other Japanese favorites, including Maki, and an array of bento meals featuring Pork Tonkatsu, Yakiniku, and Tempura.

Liquor drinkers are in for a treat with this store’s walk-in chiller stocked with a variety of local and imported beers and other liquors. What’s even better is, these drinks can be enjoyed from 7pm onwards in the dining area or in one of the function rooms. A six-pack, consumed with some of the signature food items would be the perfect way to end any work day.


This article is originally published and written by the Malaya Business Insight which can be accessed online at https://malaya.com.ph/index/index.php/news_living/familymart-opens-flagship-store/

FamilyMart Glorietta 3 reopens with new look

The first Philippine branch of Japanese convenience store FamilyMart has recently reopened with new store design and upgraded food selection.

The newly reopened store in Glorietta 3 features an upgraded and modern design, as well as a bigger and café-inspired dining space. Customers enjoy bright and airy ambience as they shop for everyday essentials, then sit back and take in the comfortable space and friendly service when they grab their meals.

FM - Glorietta 3 relaunch
Customers grab a serving of FamilyMart’s new Twirl-All-You-Can flavor, Kesong Puti Sansrival.

In addition to Filipino breakfast favorites, merienda treats, fully loaded meals, and classic Japanese treat, the new store offers some yummy delights: Japan’s best-selling Fami Chicky, a freshly fried, thick and crispy chicken fillet; and Hotdawgs—warm, fully-loaded hotdog sandwiches available in six different flavors.

FM - Glorietta 3 relaunch
FamilyMart Glorietta 3 boasts a new and spacious store design, with bigger and cafe-inspired dining space.

FM - Glorietta 3 relaunch

Their staff uniforms were also upgraded to match the brand new look and feel of the store. The new uniforms were designed by renowned Filipino fashion stalwart Rajo Laurel.

“With this new and improved branch, we’re making sure that FamilyMart stays at the top of its game, giving young professionals exactly what they want and need,” said FamilyMart general manager Roald Yap.


*this article was copied and originally published in Manila Standard  last Nov. 15, 2018 and can also be found at http://manilastandard.net/lifestyle/food/280246/familymart-glorietta-3-reopens-with-new-look.html

FamilyMart opens flagship store in Clark

Japanese konbini (convenience store) FamilyMart has recently opened its new flagship store at the New Center in Clark Global City.

The flagship store takes the convenience store experience a notch higher with its upgraded store design and food selection, as well as stylish new crew uniforms. With racks stacked with tasty meals, snacks, pastries, beverages, and other necessities, the Generation 2 FamilyMart is ready to fuel millennials’ daily grind and help prep them for an exciting and productive day ahead. FamilyMart Clark Global City features a bright and airy design and a bigger and cafe-style dining space.

Yakitori sticks available in chicken, beef, and pork variants.

Top Filipino fashion designer Rajo Laurel designed the crew’s new uniform. The new uniform has a young, friendly, and clean appeal, which matches the upgraded look of the store. “I wanted the design to evoke a youthful energy and an invigorated feeling of style and efficiency. The designs were inspired by the classic preppy pieces that I tweaked to make it more fun and functional,” said Laurel. FamilyMart offers a variety of filling meals, from favorite comfort food, fried chicken, through its very own Fami Chicky to a selection of snacks such as yakitori and dim sum treats, hotdogs made with Angus beef franks, and an array of potato-based snacks.

Aside from a wide range of food selection FamilyMart also prides itself on having food products that taste as good as they look.  From the menu, packaging, and store design, to the look and service of its crew, FamilyMart offers an improved customer experience as it takes comfort and convenience to another level. “We are enhancing our stores so we can give Filipinos a better experience through meals and services that are at par with the world’s best brands. The new FamilyMart store is a testament to our commitment to be their indispensable partner in life,” said Henry Albert Fadullon, chief operating officer of Phoenix Petroleum, which owns the FamilyMart franchise in the Philippines. FamilyMart is the second largest convenience store chain in the world with over 18,000 stores across Asia. In the Philippines, FamilyMart has branches in Makati, Fort Bonifacio, Quezon City, Mandaluyong, Pasig, Pasay, Alabang, Laguna, and Pampanga.


*this article was copied and originally published by Manila Standard on August 19, 2018 and can be found at http://manilastandard.net/lifestyle/food/273396/familymart-opens-flagship-store-in-clark.html


Phoenix planning to bring FamilyMart to Clark

By Victor V. Saulon, Sub-Editor, BusinessWorld

PHOENIX PETROLEUM Philippines, Inc. has mapped out plans for its existing and newly acquired businesses, including the expansion of its convenience store chain in Clark, Pampanga, and the construction of a bitumen plant in Calaca, Batangas.

“[Clark] is an area that we are looking at [because] that is a significant part of our portfolio,” Henry Albert R. Fadullon, Phoenix chief operating officer, told reporters on the sidelines of the launch of the company’s upgraded fuels on Monday night.

“We have 177 hectares there and I’m sure when that’s fully built up similar or comparable to BGC (Bonifacio Global City) there will be a lot of opportunities there for Family Mart,” he added.

Phoenix’s parent company Udenna Corp. is developing a 177-hectare property into Clark Global City.

In the near term, Mr. Fadullon said FamilyMart’s expansion would remain “opportunistic” and focused on “key areas” where customers traditionally patronize for convenience. These are Metro Manila’s central business districts, BGC, Makati City’s Legaspi and Salcedo villages, and some areas in Alabang and Quezon City.

“We are going to expand but focused on these key areas,” Mr. Fadullon said. “We will follow where the business is. If the business requires a significant amount of expansion, we will follow.”

However, putting up Family Mart stores in Phoenix service stations is not a priority at this time although the company remains “opportunistic” with its decision to bundle both businesses in one location.

“The priority at the moment is to focus on the areas where we have most of the Family Mart right now, which is in the CBDs because nandoon ang (those are where the) customers that we want to target initially,” he said.

Phoenix, one of the companies put up by Davao City businessman Dennis A. Uy, bought the local franchise of the Japanese convenience store in October last year, although the antitrust watchdog cleared the deal only on Jan. 3, 2018.

Around mid-January, the listed company announced its joint venture with Thailand-based asphalt maker Tipco Asphalt Public Co. Ltd. and PhilAsphalt (Dev’t) Corp. to market and distribute bitumen and bitumen-related products in the country.

“We are planning to put up our own plant in Calaca, Batangas together with our joint venture partners,” Mr. Fadullon said.

“Our plan with our partners is to offer a different kind of technology for the road construction industry,” he said. “Bitumen is the base product but I think within the bitumen space there is a lot of opportunity for innovation and I think that is what where we see the opportunity in the Philippines.”

Asked when Phoenix plans to build the plant, he said: “Very soon… Within the year, we would like to have the asphalt business in place.”

Mr. Fadullon noted the new business brings opportunities in the infrastructure sector, including maintenance.

During the launch, Mr. Fadullon talked about Phoenix’s “success story” from its roots in Davao City with a few gasoline stations to its expansion up north that has emboldened the company to challenge the big industry players.

This year, Phoenix continues its expansion in the Luzon market with the placement of an order for 650,000 cylinders of liquefied petroleum gas (LPG). Phoenix previously said that the country’s main island accounts for 80% of the LPG market.

“We are progressing every two weeks, appointing dealers for key areas that we have identified,” he said, identifying these areas as Metro Manila, and Southern and Central Luzon.

Phoenix added LPG into its portfolio when it completed in August 2017 the acquisition of Petronas Energy Philippines, Inc., a company it has since renamed Phoenix LPG Philippines, Inc. The acquisition strategically supports its expansion in operation and product lines.

On Monday, the company launched a fuel additive it calls “Phoenix pulse technology,” which has a cleaning and protection properties for enhanced power and acceleration.

Shares in Phoenix closed 2.62% or 34 centavos lower at P12.66 apiece on Tuesday.


*This article is copied from the article published by BusinessWorld in the newspaper on Feb. 14, 2017  and is available online at: http://bworldonline.com/phoenix-planning-bring-familymart-clark/

Phoenix completes FamilyMart acquisition


Phoenix Petroleum Philippines Inc., a company led by businessman Dennis Uy, said Thursday it completed the acquisition of the entire shares of SIAL CVS Retailers Inc., FamilyMart Co. Ltd. and Itochu Corp. in Philippine FamilyMart CVS Inc.

“A new exclusive area franchise agreement of the Family Mart branch of convenience store in the Philippines was granted to Philippine FamilyMart CVS Inc. under the management of the company,” Phoenix said in a disclosure to the stock exchange.

The Philippine Competition Commission approved the transaction on Jan. 3.

Phoenix is a publicly-listed corporation that trades petroleum products on the wholesale and retail basis and operates gas stations, oil depots, storage facilities and allied services. The ultimate parent of Phoenix is Udenna Corp.

Philippine FamilyMart is a domestic corporation engaged in the business of operating convenience stores under the trademark “Family Mart.”

Phoenix earlier said the potential acquisition of PFM would complement its retail fuel business, with 518 stations nationwide, and marked its entry into the fast-growing domestic convenience retail market. The value of the transaction was not disclosed.

The Mergers and Acquisitions Office of PCC found that the transaction would not result in substantial lessening of competition in the relevant market.

The PCC said there was no ability or incentive for the firms to engage in foreclosure after the acquisition. The antitrust commission also said there were sufficient competitive constraints from other players in the same market after the transaction.

The PCC approved Phoenix’s acquisition of the liquefied petroleum gas business of Petronas Energy Philippines Inc. last year.


*This article is copied from the story published by Manila Standard in the newspaper and is available online at http://thestandard.com.ph/business/biz-plus/256090/phoenix-completes-familymart-acquisition-.html