PHOENIX Petroleum was named Outstanding Filipino Franchise in Retail-Large Store Category in the 2017 Franchise Excellence Awards (FEA), the second time for the company to receive the prestigious award, at the SMX Convention Center, SM Mall of Asia, Pasay City on July 19, 2017.
FEA is the most distinguished award in the franchising sector given to best-managed companies that are benchmarks for all fran- chising businesses. It is organized by the Philippine Franchise Association and the Department of Trade and Industry in cooperation with the Philippine Retailers Association and the Philippine Chamber of Commerce and Industry.
Phoenix Petroleum’s second win in the FEA places it in the awards’ Hall of Fame, given to businesses which win twice in the same award category.
*THIS ARTICLE WAS PUBLISHED IN THE MANILA TIMES, AUGUST 7, 2017, B7.
By Bernie C. Magkilat | Published August 6, 2017, 10:01 PM, Manila Bulletin
Toby’s Sports, the largest multi-brand sports retailer in the Philippines, is expanding its operation as it eyes more outlets in newly opened malls.
Toby Claudio, President of Quorum International, Inc., the parent company of Toby’s Sports, said they will still pursue the franchising model to boost their expansion program.
Claudio noted that the company has been in the franchise business since 1998 with several successful franchisees around the country.
“But given the number of new malls to open in provincial areas, we expect this part of the business to continue to grow as we partner with new franchisees who share our passion for sports,” said Claudio, who was recently awarded as Outstanding Filipino Franchise Award for Retail (Large Scale Category) from the Philippine Franchise Association (PFA).
The Franchise Excellence Awards (FEA) recognizes the country’s best-managed companies that serve as benchmarks for all franchising businesses based on the following criteria: growth performance, brand value and ethical business practices.
FEA brings the standard of franchisors to a higher level, positioning the franchisers as forerunners in the growth and development of the franchising sector. FEA is a joint partnership between the PFA, the Department of Trade and Industry, the Philippine Chamber of Commerce and Industry and the Philippine Retailers Association.
“It is definitely an honor to receive this award, which recognizes Toby’s Sports as the leading and most trusted sports retailer in the country,” said Claudio.
Toby’s Sports recently opened franchise stores in Robinsons Tacloban, Xentro Mall Calapan, SM Trece Martires and Robinsons Iligan, bringing its total number of branches to 50.
The quick service restaurant favorite won the Outstanding Filipino Franchise and the Best Overall Marketing Campaign Award last July 20 at the SMX Convention Center.
Mang Inasal, widely known for Pinoy-style “nuot sarap” grilled chicken and other quality popular Filipino dishes, has once again proven why they deserve the honor of being the top grilled Pinoy branded outlet in the country after winning the Outstanding Filipino Franchise, as well as the Best Overall Marketing Campaign Award at the 2017 Franchise Excellence Award (FEA).
Considered the “Oscars” of the franchising sector, the FEA is the country’s first and only industry award that recognizes top home grown and international franchisors in the Philippines. FEA celebrates the country’s best-managed companies that serve as benchmarks for franchising businesses.
This year’s ceremonies were held on July 20, 2017 at the SMX Convention Center in Manila.
The Outstanding Filipino Franchise Award is an honor bestowed to franchises that have become standards in national market penetration through excellent franchise operations and corporate governance. The award, which Mang Inasal won for the Large Food Category, places Mang Inasal in rarified circles, as it has won it in consecutive fashion, elevating the company into FEA’s prestigious Hall of Fame.
The win was largely keyed by Mang Inasal’s launching of the Franchisory Advisory Council and other relevant initiatives, resulting in substantial net profit growth.
The award for Best Overall Marketing Campaign in the Large Scale Business for Food Category is given to companies with successful and effective marketing programs that significantly contribute to company growth and the advancement of the franchising sector.
Mang Inasal strengthened brand communications through effective marketing campaigns, which resulted in impressive growth for flagship products. Brand love initiatives further raised the company’s profile and reached more customers by reinforcing its position as the QSR (quick service restaurant) that truly understands unique Pinoy dining quirks, as seen in its successful Sarap ng Kaing Pinoy campaign.
“These awards are more than just an affirmation of business viability,” said Jojo P. Subido, Mang Inasal Philippines, Inc. General Manager. “This means our customers do love what we offer, and it is truly an honor. We are committed to continuously improving our products and services to give back to our partners, stakeholders and of course, our loyal customers.”
According to Kantar Worldpanel, a global expert in monitoring and analyzing shopping behavior, Mang Inasal is the top grilled Pinoy branded eat-out in the Philippines. Kantar Eat Out Panel is a continuous panel of individuals from Metro Manila, looking at consumer eating out purchase behavior.
Mang Inasal, a subsidiary of Jollibee Foods Corporation, is the leading Pinoy branded outlet in the cf its gountry, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in the menu are constantly being developed to meet the discriminating demands orowing customer base.
THE PHILIPPINE Franchise Association (PFA) recognized Golden Arches Development Corporation (McDonald’s Philippines) for its outstanding work in the franchising industry during the recently held Franchise Excellence Awards at the SMX Convention Center. The quick-service restaurant chain bagged six awards: Best CSR Program for Ronald McDonald House Charities (RMHC) Read to Learn program, Best Overall Marketing Campaign under the Food category, International Master Franchise Award, Regional Franchisee Awards for Ray Ordoveza (South Luzon) and Caroline Andrade (Visayas), and National Franchisee Award for Ray Ordoveza. In photo (L-R) are PFA President Dr. Alan Escalona, PFA Vice-Chairman Bing Sibal-Limjoco, Regional Franchisee for Visayas Awardee Caroline Andrade, McDonald’s Chief Happiness Officer Ronald McDonald, Rainbow Station Founder and Chairman Gail Johnson, BPI Family Savings Bank President Ginbee Go, PFA Chairman Emeritus Samie Lim.
The Philippine Franchise Association gathered local and international business and franchise leaders who graced the Franchise Excellence Awards 2017 rites at the recently-concluded Franchise Asia Philippines 2017 Conference and Expo. Photo showa (1st row, 5th from left) PFA chairman emeritus and father of the Philippine franchising Samie Lim; (1st row, 3rd from right) PFA vice chair Ma. Alegria Sibal-Limjoco; (2nd row, 3rd from left) Trade Secretary Ramon Lopez; (2nd row, 3rd from right) Philexport president Sergio Ortiz-Luis; (3rd row, from left) PFA director for MSME Richard Sanz; PFA director for ASEAN and Special Projects Sam Christopher Lim, Cambodia Franchise Association vice chairman Daniel Li, Philippine Chamber of Commerce and Industry (PCCI) president George Barcelon, Cristina Hernandez and Joey Garcia of Minor Food Group Thailand, and (3rd row, righmost) PCCI director in charge of Agriculture William Co, together with international franchise holders who attended the awarding ceremony.
The Philippine Franchise Association (PFA) bestowed the Chairman’s Award to Mr. Sergio Ortiz-Luis (center), Philexport President at the awards night of Franchise Excellence Awards (FEA) 2017 which was held recently at the SMX Convention Center. The Association considers Mr. Ortiz-Luis as the ‘Godfathr of Philippine Franchising’ for providing the seed fund that was used to craft the naster plan which paved the way for the phenomenal growth of the Philippine franchising sector. As President of Philexport, Mr. Ortiz-Luis continues to be a staunch supporter of PFA and its efforts to promote Philippine franchise brands in overseas markets. The Chairman’s Award is conferred on organizations and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping the Association fulfill its mission in promoting franchising as a tool for economic development, inclusive growth, and nation-buildin. In photo are (from left) Mr. Samie Lim, PFA Chairman Emeritus, Ms. Elizabeth Pardo-Orbeta, Chairman – Council of PFA past Chair and Presidents; Ms. Bing Sibal-Limjoco, PFA VIce Chair; and Dr. Alan Escalona, PFA President. Organized by PFA, FEA is the country’s sole seal of recognition in the Philippine franchising sector and is conferred to those who continue to epotomize global competitiveness and sustainable growth. FEA winners have become benchmarks of success in Philippine franchising and many have become trailblazers in international market.