Tag: Franchise Asia Philippines 2018

Franchise Talk: 8 Reasons to Join the Franchise Asia Conference 2018

The annual franchise conference has something for all business owners

By Sam Christopher Lim  

Some of the speakers scheduled to appear at this year’s Franchise Asia Conference include (top row, left to right) Patrick Cua, Francis Kong, William Edwards, Bernie Liu, (bottom row, left to right) Anton Diaz, Gino Borromeo, Pinky Yee, Merlee Cruz-Jayme

Filipino business owners and professionals are lucky that one of the world’s largest franchise conferences and expos happens yearly in the Philippines. Franchise Asia is one month away and this year’s edition boasts a world-class International Franchise Conference on July 18 and 19 and an International Franchise Expo on July 20 to 22. Franchise Asia’s theme this year is “Be The Boss” and promises to offer opportunities to learn from the best in the business and also find new opportunities and partners.

Here are eight reasons to join this year’s conference:

1. Hear the latest economic and retail trends that will affect your business

This year’s keynote address by Department of Trade and Industry Secretary Ramon Lopez is on “Pump Priming the Economy and its Effects on the Business Sector” and Patrick Cua, executive director of The Nielsen Company, on “The Future of Retail.”

2. The great debate: social media influencers vs. celebrity endorsers

Get insights into one of the hottest topics in boardrooms and marketing departments across the world. Hear Anton Diaz of Our Awesome Planet and Gino Borromeo of McCann World Group share the strengths of tapping social media influencers to grow your brand, and debate with the ‘Celebrity Endorser’ panel led by Pinky Yee of Goldilocks and Merlee Cruz Jayme of Dentsu Jayme Syfu.

3. Learn to be a good leader-entrepreneur

Be inspired by Francis Kong’s latest talk, insights and stories about what it takes to both be a strong leader and entrepreneur.

 4. Be prepared for digital transformation

Local and international experts share best practices on digitally transforming your business. Speakers like Dr. Donald Patrick Lim of Dentsu Aegis Network Phils., Paolo Lacuna of Oath Singapore, Arlene Padua of the Philippine Marketing Association and Joval Gan of Advocado Singapore will discuss digital transformations in marketing while Zwee Wee of Savant Degrees International and Philips Yu of 7-Eleven will talk about how to transform your backend operations.  

 Franchise Asia’s theme this year is “Be The Boss”

5. Learn the secrets of managing family business dynamics

With family business dynamics being a crucial component in franchising and business in general, experts and practitioners in the field will share their experiences and insights on this highly relevant topic. Speakers include Johnlu Koa of The French Baker, family business adviser Prof. Enrique Soriano III, Bobby Claudio of Toby’s Sports and Pilar Tolentino of the Ateneo Family Business Development Center.

6. Hear the success strategies of growing internationally

Panelists include Bill Edwards of Edwards Global Services US, Bernie Liu of Golden ABC (makers of Penshoppe), Ybhg Datuk Radzali Hassan of the Malaysia Franchise Association, Chris Grandpre of Outdoor Living Brands US, Kathryn Manalo of Potato Corner and Benjamin Litalien of Franchise Wells US.

7. Sharpen up your operational and financial controls

Learn best practices in organizational development with award-winning global executive coach Bjorn Martinoff, Linda Castro of Jollibee Worldwide Services, Pocholo Domondon of PwC Philippines and Audrey Santos of the Figaro Group.  

8.  Learn from colleagues in the industry through business solution round tables

With over 1,000 top business leaders and managers in the industry, this unique format allows participants to network and discuss specific issues with both an expert moderator and fellow conference delegates to get practical tips based from experienced individuals.


Franchise Asia Conference 2018 will have 50 speakers, dozens of simultaneous sessions and is expected to attract over 1,000 local and international delegates, helping turn it into a major business forum for owners and managers to learn and sharpen their skills.


The Franchise Asia Conference will be held in SMX Mall of Asia on Jul 18 & 19, and will be followed by the Franchise Asia Expo on Jul 20 to 22. For more information visit https://franchiseasiaph.com 

www.franchiseasiaph.com or contact the Philippine Franchise Association at (SMART) 0999-8833732 |(SUN) 0932-8792732 | (GLOBE) 0917-8320732 | (+632)687-03 65 to 67)

*This article is copied and originally  published by Entrepreneur Philippines   on June 11, 2018 and is also available online at https://www.entrepreneur.com.ph/franchising/franchise-talk-8-reasons-to-join-the-franchise-asia-conference-2018-a1139-20180611

Franchise Talk: How a Pharma Salesman Became a Pharmacy Chain Owner

Once an ordinary employee, Roderick Battung now has 90 outlets of his pharmacy business

By Sam Christopher Lim


Franchising allows you to escape the “corporate world” and become an entrepreneur that helps creates jobs and, eventually, wealth. It’s not always easy, but the rewards both financially and emotionally are immeasurable.

Owning over 90 branches of The Generics Pharmacy (TGP), Roderick Battung has not only proven to be a very successful franchisee, he has also generated hundreds of new jobs. Roderick was an employee of pharmaceutical companies such as GlaxoSmithKline and Xeno Pharmaceuticals before he decided to “get out of the corporate world.” He wanted to augment his income as well as help provide employment for friends and relatives, so he naturally turned to franchising.

Like most potential franchisees, he started looking at various industries from food, water refilling stations and gas stations. But after a long search, he decided to go into The Generics Pharmacy because he saw “the potential of the pharmaceutical retailing industry and also felt the sincerity of Mr. Ben Liuson (founder of TGP) in helping franchisees.”

“The business concept has a ‘heart’ and it caters mostly to low income earners, so I saw great potential in this business,” he added.

Decisiveness is key in business, especially when you are franchising a brand that you just know will do well. “One day, a TGP Franchisee (Jojo Macua), who was working at our pharma company, showed me his drugstore located in Tondo. I was amazed to learn that he has more than one branch and was managing it while working. He intimated that aside from profits, the smile they bring to customers buying low-priced medicines gives him much joy. Immediately, I asked my mother to spare me a space in her rented place in our hometown. Jojo helped me accomplish the application at TGP. In a few weeks, the approval came. We immediately recruited a pharmacist, started renovation of the site and prepared our staff.”

Ricky Battung’s TGP branch in Aparri

From the first store, Battung opened numerous branches in Cagayan Valley. When he heard about a franchisee selling a few of her branches in Laguna, he immediately grabbed the opportunity. From there he has since expanded to the Ilocos Region, Laguna, Leyte, Iloilo, Negros Occidental, Agusan Del Norte, Surigao Del Sur, Davao City and other cities.

Being in a franchise that has a very well advertised brand name, steady supply of stocks and low-priced products that caters to many Filipinos in the province, Battung has truly enjoyed his franchise experience with TGP. But of course there are also challenges, so for would-be franchisees, he has a few pieces of advice:

– Go into a business you know and love

– You must be willing to do your share and not rely only on the franchisor. Use your time and energy and talent and capability to make the business grow. Success is not automatic, nor assured. You need to put good business sense into it.

– Choose a franchisor you can trust, and one who genuinely looks after your welfare, wanting you to succeed, and not just interested with your franchisee fee or purchase of their products.

Franchising has helped Battung and many others like him transform from being an employee to being an employer, become more aware of economic conditions of many Filipinos, especially in remote areas, and most especially, have more time for family and personal activities. He now employs over 360 working in the company, many of whom are preachers of the Good News who are able to financially support their ministry through (part-time) employment with the company. And when asked whether it has been profitable for him and if he plans to open more stores, he gives an emphatic “Yes!”


Time to Be the Boss! Find over 700+ franchise brands in the Franchise Asia 2018 Expo on Jul 20 to 22 at the SMX Mall of Asia. Contact the Philippine Franchise Association at (+632) 579-4841,  0917-8320732, pfa@pfa.org.ph or visit https://franchiseasiaph.com 


*This article is copied and originally  published by Entrepreneur Philippines   on Jun 4, 2018 and is also available online at https://www.entrepreneur.com.ph/franchising/franchise-talk-how-a-pharma-salesman-became-a-pharmacy-chain-owner-a1139-20180604


Lim: Franchising to grow 10% to 15% this year

Efforts to sustain the growth of the country’s Franchising sector continue to be the focus of the Philippine Franchise Association (PFA) in its bid to further enhance economic inclusivity.

The PFA said that the country’s franchising industry is expecting a conservative 10-percent to 15-percent  growth this year, and by 20 percent by 2020.

As such, Sam Christopher Lim, PFA chairman for Asean, said the organization aims to boost the local economy by promoting franchising as a vehicle for economic empowerment.

“The idea is to promote inclusive growth. This was the battle cry since two years ago,” he stressed in a recent interview.

And one good venue to achieve such is through the Franchise Asia 2018 to be held on July 18 at the SMX Convention Center.

Lim and the other PFA officials are busy preparing for this event that would serve as a platform to promote the country’s franchising—and the Asean region, as well—to the rest of the world.

The event will help facilitate international expansion of franchise brands and concepts in the region.

Under his initiative, Lim is leading the PFA’s shift in its digital marketing efforts. He started the NextGen in Franchising Program to search for young entrepreneurs who can be potential franchise leaders of the country.

“We want to encourage people 35 years old and below who have not been into the franchising business to join. We give them exposure and really get them exposed into franchising,” he said.

Moreover, the PFA has organized 14 different breakout sessions to allow participants to choose a topic that suits their interest. There will be various panel sessions that will highlight topics on franchising and entrepreneurship.

In the 2018 edition of Franchise Asia, Lim said they are veering away from the traditional setup of gathering people in one big room listening to a speaker. Instead, there will be more than 30 roundtable sessions to enable networking among the participants, and at the same time, learn from the delegates about specific topics.

Lim said the PFA is giving a 50-percent discount for provincial delegates to encourage broader participation.

To spice up the event, Lim said the PFA is organizing the “Great Debate” to determine whether social-media influencers or celebrity endorsers are more effective in building the brand. The audience will decide and track the change in the opinion room.

For the expos, Lim said, the PFA expects more than 700 brands to join the event with more than 52,000 visitors to attend the event.  Lim also said the expo will conduct over 10 different seminar sessions for owners and investors.

Also, as the expo area will be larger, or double as that of last year’s, Lim said the food park will showcase new franchise brands from around the country.

For people interested to venture into franchising, the PFA will put up incubation booths to guide aspiring entrepreneurs.   Meanwhile, the PFA will put up regional pavilions for micro entrepreneurs across the Philippines to expose them to both local and international consumers and businesses.

“Our focus before is Metro Manila to promote inclusivity. Four years ago, 5 percent of the clients come out of Metro Manila. Now, it is 40 percent,” Lim said.

As an entrepreneur, Lim heads the U-Franchise Sales and Management, a company’s that helps find the right match for the franchisee. “Right now, there are 1,500 franchise brands in the Philippines. Imagine if someone wants to get into business choosing from 1,500 brands is difficult,” he explained.

U-Franchise has partnered with Singapore-based Astreem Consulting, Ltd to help them in their sales and marketing campaign.

Lim recalled that U-Franchise was not doing well when he came back from working overseas. “If we didn’t turn this around in six months, we’ll just shut down the business,” he said.

“No one was focusing on it yet. What we realized was that we lack a partner. What I did was to form a joint venture with a Singaporean company called Astreem Consulting whose expertise is sales,” he said.

“We managed to turn it around. The business has grown ten times since 10 years ago. Now, it is working very well, and partly because of partnerships and working with other people,” he added.

Lim said they offer potential franchisees matching services for free. “We also aim to help more Filipino brands get into the global market,” he pointed out.

“One of my frustrations when working abroad was that I never saw any Filipino brands. Romulo Cafe opened a branch in London. But you don’t see enough Filipino brands, and we know we have some of the best and the brightest brands here,” he added.

Lim, son of the father of Philippine franchising, Samie, also works as the chief marketing officer of Francorp, a 20-year old consulting company which helps businesses grow so they can be the next big thing in franchising.

“We have created an ecosystem of consulting services to assist any entrepreneur who needs help in franchising, branding, digital marketing so they can grow further not only locally but abroad as well,” he said.

Lim also partnered with millennials to form Zoom Lab Digital that serves the digital marketing needs of the MSMEs. It has now 15 clients in the Philippines as well as clients overseas.

Furthermore, Lim also formed AS Louken Sachi in 2015, a company that provides international brand consulting, strategic brand operations and Southeast Asia regional stewardship.

For Lim, his job in the PFA is not a walk in the park. Nevertheless, it gives him satisfaction. “Being in the PFA is demanding work, but it’s fun because you get to work with some of the best in the  industry. It’s a true collaborative effort to grow the industry.”

*This article is copied and originally  published by Business Mirror  on July 10, 2018 and is also available online at https://businessmirror.com.ph/lim-franchising-to-grow-10-to-15-this-year/

5 Reasons to Go to Franchise Asia Philippines

The largest franchise show in Asia offers 700 booths and a wealth of Eastern expertise

All is set for Franchise Asia Philippines 2018 on July 18 to 22 at the SMX Convention Center-Manila. Organized by the Philippine Franchise Association (PFA) to promote entrepreneurship through franchising, Franchise Asia Philippines 2018 supports the expansion of Philippine franchise brands within and beyond the country and aims to strengthen the position of the Philippines as a preferred investment destination. This year’s show promises to open windows of opportunity for all who take part in it.

Last year, the event attracted approximately 1,000 conference participants and over 50,000 expo visitors. The Philippine economy continues to be one of the fastest growing in the world and with sustained interest among Filipinos in starting a business via franchising, Franchise Asia Philippines 2018 expects to break records.

Five reasons which make Franchise Asia Philippines an unmissable event:

1. It is the largest franchise show in Asia

From being a simple sideshow of a retail conference and expo, Franchise Asia Philippines has grown to be the biggest franchise show in Asia in terms of number of conference speakers, conference attendees, exhibitors and trade visitors. Unlike other franchise shows in Asia, which only highlight the franchise aspect, Franchise Asia Philippines is a four-in-one show offering the following highlights:

* A two-day international conference at which renowned experts will present global best practices and business solutions (July 18-19)

* A three-day international expo that is a one-stop shop of franchise and other investment opportunities for home-grown and foreign concepts (July 20-22)

* Educational seminars to help aspiring franchisees invest in the right franchise and potential franchisors transform their businesses into successful franchises (July 20-22)

* A two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and sustain efforts in raising the global competitiveness of Philippine franchising (July 16-17 at the AIM Conference Center-Manila)

2. It has been showcasing business opportunities for more than two decades

Franchise Asia Philippines 2018 is now on its 26th edition and has become the most anticipated trade show in the Philippines because of the wide and interesting variety of franchise and other business opportunities it offers. This year, Franchise Asia Philippines Expo 2018 will feature over 700 booths in all the four halls of the first floor as well as two function rooms on the second floor of the SMX Convention Center-Manila. Among the Expo’s highlights are:

International area featuring top international franchise brands

Franchise investment opportunities in food, retail and service

Food park featuring emerging food concepts

Innovation hub showcasing retail technology providers

Suppliers and service providers

Emerging franchise brands and highly franchisable concepts

3. Philippine franchising continues to post robust growth

One of the main reasons why Franchise Asia Philippines has been growing is because of the strong growth the Philippine franchising sector. From a mere 50 franchise brands back in the 1990s when PFA was founded, there are now about 1,500 franchise brands – both foreign and homegrown – operating in the country. In fact, the Philippines is considered a franchise leader in Southeast Asia with 1,500 franchise brands creating 140,000 franchise outlets generating employment for a million Filipinos. This tremendous growth is made possible by PFA’s programs that work to create an enabling environment for foreign and homegrown franchises.

4. The Philippine economy is on a bull run

As mentioned, another thing going for Philippine franchising is that the economy has been growing exceptionally, making it or one of the fastest growing economies not only in Asia but in the world. Furthermore, the Philippine economy is expected to continue accelerating for decades to come.

5. The expo is located in a shopping and entertainment zone

Franchise Asia Philippines 2018 will be held at the SMX Convention Center, which sits in the center of a busy shopping and entertainment zone. (Mall of Asia, one of the world’s biggest malls is connected to it). Just behind it is the Conrad Hotel and just a short ride away are these premier hotels: Sofitel, Solaire, City of Dreams and Okada. There are also mid-range hotels like Wyndham, which is just a short walk away. There is plenty of nightlife here too; casinos, bars and night clubs dot the area. And for those who would like a cultural sidetrip, Intramuros, Manila’s colonial walled city, is just a drive away.


WHAT: Franchise Asia Philippines 2018
WHERE: SMX Convention Center-Manila, Mall of Asia Complex, Pasay City, Metro Manila
WHEN: 18 to 22 July 2018
WEBSITE: www.franchiseasiaph.com
CONTACT: pfa@pfa.org.ph, pfafranchise@pfa.org.ph / (632) 687 0365 to 67

*This article article is originally published by the Global Franchise Magazine  on June 7, 2018 and is also available online at  https://www.globalfranchisemagazine.com/event-news/5-reasons-to-go-to-franchise-asia-philippines