Tag: franchise negosyo

Entrepreneurship via franchising pushed

The Freeman / 19 Jun 2018 / Carlo S. Lorenciana, Staff Member

Aspiring Cebuano entrepreneurs are encouraged to become businessmen through franchising.

Starting yesterday until tomorrow, the Philippine Franchise Association (PFA) is staging the Franchise Negosyo Para sa Cebu 2018 to promote entrepreneurship through franchising.

In a press conference yesterday, PFA president Richard Sanz said the roadshow is part of the group’s push to promote entrepreneurship through franchising in order to help create businesses and generate jobs in the regions.

“We are confident that just as in our past franchise exhibits in Cebu, we will be open opportunities for fellow Filipinos to realize their dream of becoming their own boss,” Sanz said.

Incidentally, PFA is set to hold Asia’s biggest franchise show, Franchise Asia Philippines 2018 this July with the theme “Be the Boss.”

“The main strength of franchising is that it has turned many individuals into entrepreneurs, even those not considered entrepreneurial. They can be retirees, former employees, fresh graduates, professionals, OFWs, housewives and many more. But through franchising, they have become their own bosses and have been able to open job opportunities in their respective communities. Franchising is the best way to be your own boss and we are bringing this across the country,” Sanz explained.

Franchise Negosyo Para sa Cebu 2018 activities include the “How to Franchise Your Business” and “How to Invest in the Right Franchise” seminars and a franchise exhibit.

Yesterday at Golden Prince Hotel and Suites, the “How to Franchise Your Business” seminar was designed to help entrepreneurs grow their business through franchising.

“We, in PFA, always say that the advantage of growing business through franchising is that you can grow your business using other people’s capital, time and network,” said Kenneth Lim, PFA director for Cebu. “This way, you are able to grow your business faster and in more locations.”

The franchise exhibit will be held at the Waterfront Hotel in Cebu City on June 19 to 20. During the exhibit, seminars on How to Invest in the Right Franchise will also be featured to educate the public on wise franchise investment.

PFA has been conducting the said seminar as it seeks to promote franchising as a tool to create businesses and jobs.

“Through this seminar, we have been able to encourage many Filipinos to become entrepreneurs through franchising. With franchising, you can open a business that has a higher chance of succeeding because it has a system that is based on the tried-and-tested business process of the franchisor. The trial-anderror phase usually associated with startups is eliminated or minimized,” noted Alan Escalona, PFA chairman and CEO of Fruit Magic.

Franchise Negosyo Para sa Cebu is showcasing a wide array of exhibitors from the food, retail, and service sectors. “We are inviting would be franchisees – from OFWs, existing and aspiring entrepreneurs, business owners, fresh graduates, to housewives – who want to start a business or diversify their investment through franchising to join us,” said Sanz.

The franchising event is part of the Cebu Business Month (CBM) 2018 celebration organized by the Cebu Chamber of Commerce and Industry.

*This article is copied from the newspaper published by The Freeman on June 19, 2018, page 21.

Franchising is ‘first step to business’

 

THE country’s franchising industry is aiming to grow between 10 and 15 percent this year, given a growing economy .

“Franchising remains robust. It is good when the economy is up but it is even better if the economy is not doing well because there would be a lot of entrepreneurs and employees who will venture into business,” said Richard Sanz, president of the Philippine Franchise Association.

“Franchising is the first step to entrepreneurship,” he added.

Sanz and other officials of the PFA were in Cebu yesterday to conduct a seminar on how to franchise a business.

Today, PFA Cebu is opening its two-day Franchise Negosyo Para Sa Cebu expo in the Waterfront Cebu City Hotel and Casino, which showcases exhibitors from food, retail, and service sectors.

Franchising contributed five percent to the country’s gross domestic product in 2015.

Sanz said they expect the sector’s GDP contribution to increase, on the back of accelerated economic development in the country, which will result in the rise in demand for products and services.

Sanz pointed out that Cebu is in the best position to expand its franchising base with the opening of the Terminal 2 of the Mactan Cebu International Airport in July.

“With the influx of travelers, Cebu would need to have more restaurants and other support services and products. And this is where franchising comes in,” he said.

Tourism Secretary Bernadette Puyat earlier said that Cebu will play a critical role in attaining the national targets of 12 million inbound visitors and 89.2 million domestic travelers in 2022.

These tourism figures, according to Sanz, will be the ready market for the country’s franchising sector.

Christoper Lim, director for special projects at PFA, also announced that the organization is mounting this July the Franchise Asia Philippines 2018 with the theme “Be the Boss.” The show will present over 700 business opportunities to explore, with over 35 percent being first-time, emerging franchise concepts.

Lim said they expect 60,000 visitors this year as the show also carries international brands from Indonesia, Taiwan, Singapore, and Europe on top of the national and regional brands of the country.

Using the expo as a vehicle to expand the industry, Lim said they want homegrown brands to venture outside their turf and explore the international market.

“Cebu brands are doing quite well, with some already making big waves in Asia and the Middle East. But we are aiming to inspire more,” said Philippine Chamber of Commerce and Industry president Ma. Alegria “Bing” Sibal-Limjoco, who is also the vice chairperson of the PFA.

Limjoco is referring to Cebuano brands Penshoppe and Bo’s Coffee, which now have branches in Southeast Asia and the Middle East, respectively.

“Cebu is a difficult market. Consumers are a lot more demanding in terms of quality and price. But over the past years, it has become competitive,” said Lim.

“Penshoppe, for one, is a big success story in terms of brands going international.”

PFA has over 270 members, of which 52 percent are in food, 27 percent are in services and 21 percent in retail.

Eighty-two percent are local brands while 18 percent are international master franchises.

 

Note: This article was re-posted from SunStar Cebu’s website available at: http://www.sunstar.com.ph/article/1748684/Cebu/Business/Franchising-is-first-step-to-business

‘Franchise Negosyo’ opens MSME biz opportunities in Cagayan de Oro

CAGAYAN DE ORO CITY — The Philippine Franchise Association (PFA) initiated a meet and match between franchisors and potential franchisees in apparent hopes of tapping into latent business opportunities in this southern city.

“Franchise Negosyo Para Sa Cagayan de Oro, was a business matching-expo-seminar which sought to attract mainly the micro, small and medium enterprise (MSME) segment, took place from April 19 to 20, at the Ayala Centrio Mall.

“We bring Franchise Negosyo to regions to promote franchising as a tool of economic development, for generating enterprises and nation-building to as many Filipinos in the provinces,” said PFA President Richard Sanz.

He identified globalization and developing and supporting MSMEs as PFA’s priority programs for the next two years. “We are encouraging local brands to go global by providing them with the right tools and networks to connect to the international markets,” he explained.

Sanz said that the composition of PFA membership consists of 5 percent micro, 29 percent small, 29 percent medium and 37 large enterprises. “Almost 70 percent of our membership belong to small and medium enterprises that we encourage to go big by way of giving them capacity-building and mentoring (programs) to have access to markets to expand,” he added.

The event on Thursday started off with a seminar on “How To Franchise Your Own Business” followed by a two-day expo, where 35 brands, ranging from food to retail and services, join as exhibitors. Among them are leading retail sector exhibitors 7-Eleven, Aquabest, Crystal Clear, Diana Stalder, Living Water and SOS.

Representing the service sector are Bayad Center, Canadian Tourism and Hospitality Institute, Laundrybest, Phoenix Petroleum, Quickclean, Rapide and Xcess Salon.

Coinciding with the expo are “How to Invest in the Right Franchise” seminars for aspiring franchisees.

Sam Christopher Lim, president of U-Franchise and one of the speakers said, “Franchising is about replicating success and it is about time to develop local entrepreneurs not only for the national level but for the international stage.”

The event is organized in partnership with the Department of Trade and Industry Regional Office 10 (DTI-10), DTI Misamis Oriental, Oro Chamber of Commerce and Industry and the City Government of Cagayan de Oro. (PNA)

This article is copied from the article published in Business Mirror on April 25, 2018, Wednesday, and is available online at: http://www.pna.gov.ph/articles/1032942

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