Tag: franchise talk

Franchise Talk: 8 Reasons to Join the Franchise Asia Conference 2018

The annual franchise conference has something for all business owners

By Sam Christopher Lim  

Some of the speakers scheduled to appear at this year’s Franchise Asia Conference include (top row, left to right) Patrick Cua, Francis Kong, William Edwards, Bernie Liu, (bottom row, left to right) Anton Diaz, Gino Borromeo, Pinky Yee, Merlee Cruz-Jayme

Filipino business owners and professionals are lucky that one of the world’s largest franchise conferences and expos happens yearly in the Philippines. Franchise Asia is one month away and this year’s edition boasts a world-class International Franchise Conference on July 18 and 19 and an International Franchise Expo on July 20 to 22. Franchise Asia’s theme this year is “Be The Boss” and promises to offer opportunities to learn from the best in the business and also find new opportunities and partners.

Here are eight reasons to join this year’s conference:

1. Hear the latest economic and retail trends that will affect your business

This year’s keynote address by Department of Trade and Industry Secretary Ramon Lopez is on “Pump Priming the Economy and its Effects on the Business Sector” and Patrick Cua, executive director of The Nielsen Company, on “The Future of Retail.”

2. The great debate: social media influencers vs. celebrity endorsers

Get insights into one of the hottest topics in boardrooms and marketing departments across the world. Hear Anton Diaz of Our Awesome Planet and Gino Borromeo of McCann World Group share the strengths of tapping social media influencers to grow your brand, and debate with the ‘Celebrity Endorser’ panel led by Pinky Yee of Goldilocks and Merlee Cruz Jayme of Dentsu Jayme Syfu.

3. Learn to be a good leader-entrepreneur

Be inspired by Francis Kong’s latest talk, insights and stories about what it takes to both be a strong leader and entrepreneur.

 4. Be prepared for digital transformation

Local and international experts share best practices on digitally transforming your business. Speakers like Dr. Donald Patrick Lim of Dentsu Aegis Network Phils., Paolo Lacuna of Oath Singapore, Arlene Padua of the Philippine Marketing Association and Joval Gan of Advocado Singapore will discuss digital transformations in marketing while Zwee Wee of Savant Degrees International and Philips Yu of 7-Eleven will talk about how to transform your backend operations.  

 Franchise Asia’s theme this year is “Be The Boss”

5. Learn the secrets of managing family business dynamics

With family business dynamics being a crucial component in franchising and business in general, experts and practitioners in the field will share their experiences and insights on this highly relevant topic. Speakers include Johnlu Koa of The French Baker, family business adviser Prof. Enrique Soriano III, Bobby Claudio of Toby’s Sports and Pilar Tolentino of the Ateneo Family Business Development Center.

6. Hear the success strategies of growing internationally

Panelists include Bill Edwards of Edwards Global Services US, Bernie Liu of Golden ABC (makers of Penshoppe), Ybhg Datuk Radzali Hassan of the Malaysia Franchise Association, Chris Grandpre of Outdoor Living Brands US, Kathryn Manalo of Potato Corner and Benjamin Litalien of Franchise Wells US.

7. Sharpen up your operational and financial controls

Learn best practices in organizational development with award-winning global executive coach Bjorn Martinoff, Linda Castro of Jollibee Worldwide Services, Pocholo Domondon of PwC Philippines and Audrey Santos of the Figaro Group.  

8.  Learn from colleagues in the industry through business solution round tables

With over 1,000 top business leaders and managers in the industry, this unique format allows participants to network and discuss specific issues with both an expert moderator and fellow conference delegates to get practical tips based from experienced individuals.


Franchise Asia Conference 2018 will have 50 speakers, dozens of simultaneous sessions and is expected to attract over 1,000 local and international delegates, helping turn it into a major business forum for owners and managers to learn and sharpen their skills.


The Franchise Asia Conference will be held in SMX Mall of Asia on Jul 18 & 19, and will be followed by the Franchise Asia Expo on Jul 20 to 22. For more information visit https://franchiseasiaph.com 

www.franchiseasiaph.com or contact the Philippine Franchise Association at (SMART) 0999-8833732 |(SUN) 0932-8792732 | (GLOBE) 0917-8320732 | (+632)687-03 65 to 67)

*This article is copied and originally  published by Entrepreneur Philippines   on June 11, 2018 and is also available online at https://www.entrepreneur.com.ph/franchising/franchise-talk-8-reasons-to-join-the-franchise-asia-conference-2018-a1139-20180611

Franchise Talk: How a Pharma Salesman Became a Pharmacy Chain Owner

Once an ordinary employee, Roderick Battung now has 90 outlets of his pharmacy business

By Sam Christopher Lim


Franchising allows you to escape the “corporate world” and become an entrepreneur that helps creates jobs and, eventually, wealth. It’s not always easy, but the rewards both financially and emotionally are immeasurable.

Owning over 90 branches of The Generics Pharmacy (TGP), Roderick Battung has not only proven to be a very successful franchisee, he has also generated hundreds of new jobs. Roderick was an employee of pharmaceutical companies such as GlaxoSmithKline and Xeno Pharmaceuticals before he decided to “get out of the corporate world.” He wanted to augment his income as well as help provide employment for friends and relatives, so he naturally turned to franchising.

Like most potential franchisees, he started looking at various industries from food, water refilling stations and gas stations. But after a long search, he decided to go into The Generics Pharmacy because he saw “the potential of the pharmaceutical retailing industry and also felt the sincerity of Mr. Ben Liuson (founder of TGP) in helping franchisees.”

“The business concept has a ‘heart’ and it caters mostly to low income earners, so I saw great potential in this business,” he added.

Decisiveness is key in business, especially when you are franchising a brand that you just know will do well. “One day, a TGP Franchisee (Jojo Macua), who was working at our pharma company, showed me his drugstore located in Tondo. I was amazed to learn that he has more than one branch and was managing it while working. He intimated that aside from profits, the smile they bring to customers buying low-priced medicines gives him much joy. Immediately, I asked my mother to spare me a space in her rented place in our hometown. Jojo helped me accomplish the application at TGP. In a few weeks, the approval came. We immediately recruited a pharmacist, started renovation of the site and prepared our staff.”

Ricky Battung’s TGP branch in Aparri

From the first store, Battung opened numerous branches in Cagayan Valley. When he heard about a franchisee selling a few of her branches in Laguna, he immediately grabbed the opportunity. From there he has since expanded to the Ilocos Region, Laguna, Leyte, Iloilo, Negros Occidental, Agusan Del Norte, Surigao Del Sur, Davao City and other cities.

Being in a franchise that has a very well advertised brand name, steady supply of stocks and low-priced products that caters to many Filipinos in the province, Battung has truly enjoyed his franchise experience with TGP. But of course there are also challenges, so for would-be franchisees, he has a few pieces of advice:

– Go into a business you know and love

– You must be willing to do your share and not rely only on the franchisor. Use your time and energy and talent and capability to make the business grow. Success is not automatic, nor assured. You need to put good business sense into it.

– Choose a franchisor you can trust, and one who genuinely looks after your welfare, wanting you to succeed, and not just interested with your franchisee fee or purchase of their products.

Franchising has helped Battung and many others like him transform from being an employee to being an employer, become more aware of economic conditions of many Filipinos, especially in remote areas, and most especially, have more time for family and personal activities. He now employs over 360 working in the company, many of whom are preachers of the Good News who are able to financially support their ministry through (part-time) employment with the company. And when asked whether it has been profitable for him and if he plans to open more stores, he gives an emphatic “Yes!”


Time to Be the Boss! Find over 700+ franchise brands in the Franchise Asia 2018 Expo on Jul 20 to 22 at the SMX Mall of Asia. Contact the Philippine Franchise Association at (+632) 579-4841,  0917-8320732, pfa@pfa.org.ph or visit https://franchiseasiaph.com 


*This article is copied and originally  published by Entrepreneur Philippines   on Jun 4, 2018 and is also available online at https://www.entrepreneur.com.ph/franchising/franchise-talk-how-a-pharma-salesman-became-a-pharmacy-chain-owner-a1139-20180604