Tag: Franchise

McDonalds joins DOH drive, now also a Patak Polio Corner

Published online by the  Business Mirror, November 25, 2019

LEAVING no stone unturned in ensuring maximum immunization against a resurgent polio, the Department of Health (DOH) has turned to the private sector for help as it mounts yet another round of vaccinations.

The DOH announced its collaboration with McDonald’s Philippines for the succeeding rounds of the Synchronized Polio Vaccination in Metro Manila and Mindanao, reminiscent of the tack used by the late DOH chief Juan M. Flavier when he mounted the country’s first multi-vaccine National Immunization Days in the nineties.

As part of the new deal, selected McDonalds stores in Metro Manila and in Mindanao will set up Patak Polio Corners for the scheduled synchronized polio vaccination in NCR and Mindanao on Nov. 25 to Dec. 7 this year, and in Mindanao from Jan. 6 to 18 next year.

Polio immunization will also be conducted in McDonald’s Bahay Bulilit Learning Centers where children are taught basic skills in preparation for formal schooling.

“With the recent news on health outbreaks in the country, McDonald’s Philippines recognizes the role it could play in making a long lasting difference in the lives of Filipinos,” said McDonalds Philippines President and CEO Kenneth Yang.

“Our partnership with the Department of Health will allow us to take part in their preventive efforts against Polio in the country. With children most prone to the exposure to the disease, and with children’s welfare a priority of the company, we are further driven to support this program of the government,” he added.

The initial round of the Synchronized Polio Vaccination reported 96-percent coverage among children 0-59 months old from the 17 cities/municipality in NCR. Davao del Sur recorded 92-percent coverage from its 10 city/municipalities while Lanao del Sur reported 85-percent coverage from 40 city/municipalities.

The Sabayang Patak Kontra Polio campaign aims to vaccinate all children below 5 years old regardless of Polio vaccination status.

“We are pleased to work with McDonald’s Philippines as we will have more vaccination sites for mothers and caregivers to go to. We are relentless in making this health service accessible and available to all, consistent with our goal of Universal Health Care,” Health Secretary Francisco T. Duque III said.


This article is originally published and written by the Business Mirror which can be accessed online at https://businessmirror.com.ph/2019/11/25/mcdonalds-joins-doh-drive-now-also-a-patak-polio-corner/

Fruitas Holdings ramping up store expansion

By Leslie Gatpolintan
Published online by the Philippine News Agency, September 24, 2019

MANILA — Food and beverage kiosk operator Fruitas Holdings Inc., which is preparing for an initial public offering (IPO), is expanding its footprint as it plans to have up to 750 new stores in the next three years, amid strong consumer spending and vibrant economy.

Fruitas Holdings chief financial adviser Calvin Chua said the company will use PHP586 million out of about PHP1-billion net proceeds from the IPO for its store network expansion and improvement of existing stores.

Chua said they aimed to increase the number of stores across the country by 150 to 250 annually until 2022.

“In terms of prospects, all the factors are still there –growing middle class, rapid urbanization. Last year, our combined VisMin (Visayas, Mindanao) sales was 150 percent higher than 2017. This year, we think it will be broad-based, it could be more spread across the whole country… The economy is really vibrant, so we think growth prospects are very good for us,” he told reporters Tuesday.

As of June 2019, Fruitas had 949 stores, 774 of which were owned and 175 were franchised. The company targets to hit its 1,000th store mark by the end of 2019.

It ended first half 2019 with PHP942 million in revenues, up 30 percent over the first half of 2018.

“Apart from that, the other avenues of growth would be, we also allocated 15 percent of our net proceeds, about PHP150 million, for potential acquisitions and the introduction of new concepts. We also intend to diversify (our) distribution channels,” he added.

Chua particularly cited the lechon delivery through contacting mobile or landline numbers, and the revival of its coffee kiosks. Fruitas acquired Sabroso Lechon in 2018.

He said the company is also banking on their partnerships with Grabfood and on delivery of fresh coconut water boosting its sales.

“In terms of the acquisitions and the introduction of new concepts, we are casting a wide net. In terms of targets, we are looking at food service in general. We are not limiting ourselves to food and beverage kiosks,” he added.

Chua said they are also looking to establish two more food parks at a cost of PHP50 million, targeting Metro Manila or Luzon, up to 2021.

Fruitas operates food parks in Quezon City–Uno Cinquenta in Maginhawa Street and Le Village, The Lifestyle Park in E. Rodriguez Sr. Avenue.

“A number, at least a couple of our brands have grown through our food parks. Initially placed in our food parks, then we open in Metro Manila, then we open provincially. That’s a sort of roadmap for some of our new brands,” Chua noted.

Fruitas has now over 20 brands in its portfolio such as Fruitas, Juice Avenue, Buko Loco, and de Original Jamaican Pattie and Juice Bar.

Chua said the remaining PHP50 million it targets to raise from an IPO will be earmarked for commissary expansion while the PHP150 million for debt repayment.

Fruitas Holdings planned to offer up to 602 million common shares at a maximum price of PHP1.99 each to raise as much as PHP1.2 billion from an IPO targeted this November. (PNA)


This article is originally published by the Philippine News Agency which can be accessed online at https://www.pna.gov.ph/articles/1081350

Corner of success

Published online by the Business World, September 24, 2019

JOSE MAGSAYSAY JR. had scant corporate knowledge and experience when he started Potato Corner with his partners.

But through sheer determination and hard work, he built Potato Corner to one of the leading brands in the fast food industry.

His first foray into the industry began after he dropped out of college to work in a hamburger chain to help his mother with the household finances. In 1992, his brother-in-law suggested that they start a business selling flavored french fries to make money on the side.

They soon opened the first Potato Corner kiosk in one of Metro Manila’s biggest malls. This fledgling startup’s first office was his mother’s house and their first filing cabinet was her old oven.

It took considerable time and effort for Mr. Magsaysay and his partners to get the company off the ground. He recounts, “Most of us had no experience working in a corporate environment so it took us a long time to learn how to run a company. We had to learn the function of the board, shareholders and CEO.”

By learning through experience and experimenting with a franchising business model, he and his partners were able to open 120 Potato Corner stores by 1997.

As Potato Corner grew, Mr. Magsaysay eventually had to decide between his full-time job at the hamburger chain and Potato Corner.

Being a risk-taker, he chose the latter and left his stable job as a district manager.

To this day, he stands by his decision as he advises entrepreneurs that, “If you want to succeed in something you want to do, you better cut all your lifelines. If you have an option to always go back to something, you’ll never do your best.”

After five years, Mr. Magsaysay decided to try his hand at new things and left Potato Corner to become the general manager of a donut chain. He also returned to school and earned his master’s degree in entrepreneurship from the Asian Institute of Management (AIM). As he was about to graduate from the AIM, the Asian Financial Crisis hit and Potato Corner stores dropped from 120 to less than 40.

Refusing to give up on this venture, he returned to Potato Corner armed with a five-year multi-business plan where he rationalized operations and cut costs to preserve cash flow. His plan also included streamlining the company’s processes and operations by developing systems aimed to strengthen its supply chain. He worked with business consultants and third parties to create solutions for the company’s issues.

He also transformed the company’s culture into a more open and collaborative environment by boosting morale and fostering a sense of camaraderie among employees and management. He says that he strives to find a way to work with the people he hires and integrate them into the system of the company.

Potato Corner bounced back under Mr. Magsaysay’s leadership and became a staple fast-food kiosk in malls and schools. From the remaining 40 kiosks, they have opened over 1,000 stores in 11 foreign markets today.

Mr. Magsaysay credits the company’s success to its easy-to-get franchise model which makes business ownership accessible, creating a whole community of budding entrepreneurs. He claims that their franchisees get the best and highest net profit margin because they do not require royalty fees. At present, 80% of the company’s stores are franchises, including its foreign outlets.

Another example of a bold practice is their strategy of setting up stores overseas. Unlike their competitors, Potato Corner does not locate its stores abroad near Filipino communities because they believe that fries are a ubiquitous and well-loved snack. Through this approach, they have opened over 200 stores in Indonesia, Panama, Australia, Thailand, Hong Kong, Cambodia, Singapore, Vietnam, Kuwait and the United States.

Despite the company’s considerable success, Mr. Magsaysay and his team refuse to be complacent in today’s challenging business landscape. He explains, “As an entrepreneur, you’re always pivoting, on the edge, and playing a running game.”

One of the most significant challenges is being one company with one brand that sells one product. To address this challenge, Cinco Corp. is diversifying its brand lineup with different products through Halikinu, its subsidiary company, which sells products like shawarma, goto and barbecue that cater to different market segments.

Mr. Magsaysay has big plans for his micro-business as he envisions Cinco Corp. to be the leading kiosk operator in the world with 5,000 stores within the next five years.

What began as a venture to earn extra money has evolved into an enterprise which aims to create, develop and empower entrepreneurs. Not only does Mr. Magsaysay train his franchisees, he also mentors his employees and encourages them. “I want all of you to pass through and graduate from Potato Corner as my business partners.”

He is determined to continue this even after his retirement by investing in start-up businesses as a way of giving back and empowering aspiring entrepreneurs.

Mr. Magsaysay is a maverick and has broken and bended rules in the fast food industry and the best practices set by his competitors. His ability to think out-of-the-box has earned him several accolades such as the AIM Alumni Achievement Award, Asia CEO Awards Entrepreneur of the Year 2016, the Association of Filipino Franchisers Galing ng Pinoy! Award, PLDT-SME MVP Bossing Award and the Franchise Excellence Hall of Fame Award.

A true disruptor in his field, Mr. Magsaysay believes that completely dedicating time and effort to one’s craft can lead to success.

His advice to would-be entrepreneurs is to “Master one thing only and do not think about the money. As soon as you master your craft, people will want to be your partner.”

This article is originally published by the Business World which can be accessed online at https://www.bworldonline.com/corner-of-success/

Miss Pure Nectar

Published online by the Manila Bulletin, September 22, 2019

Fruit Magic started in 1993. But my dad (Allan Escalona) began to manage it in 1999. Of the three of us, I was the one who was most involved with the business back then. It was very challenging, because my dad was (still is) the president and CEO. But I had him behind me all the way.

When I joined the business in 2014, I was only 23, I was assigned to the marketing department. So my job was super simple. I was tasked to create new designs for the business and improve our menus.

As I started to get more involved, I realized there were so many things I wanted to change. Apart from our HR services, I also wanted to revamp the store and make it more Instagrammable. That was also the year food delivery apps and fitness were on the rise. I remember talking to someone and they were serving around 500 customers a week. I was shocked. If I could tap those 500 people with just one brand, I could produce 500 bottles a day and I’m good.

But making Fruit Magic easy to deliver was among the toughest challenges I encountered. Our products were fruit shakes served in cups. We decided to put the shake in bottles, and it was a failure. The bottle exploded, the taste was compromised, and, worst, the juices had a short shelf life.

So we did our research and flew to the U.S. We learned that there was a proper way of preserving fresh fruit shakes—through cold press juicing. We studied it and brought machines to make our products ready for delivery.

In 2015, I established Pure Nectar.

This was the advice given to me before. You really have to look for something you have a competitive advantage on. My family is in the business of producing healthy beverages, so it makes perfect sense for me to create something along those lines.

Why should I venture into a shoe business if I don’t have the skills for shoemaking, the equipment needed, and the people to work with? If I’m going to start from scratch, then I’m not really ahead of the game. It’s going to be much harder for me to set out on this path.

“The biggest advantage of mature entrepreneurs is that they’ve been through a lot.”

I knew I needed to look at the feasibility of things in order for them to be attainable.

Another thing is that it’s important for me that my business should reflect who I am. One must go for things one is passionate about. It’s so hard to fight for a brand, build it, and grow it if you’re really not into it. I work out a lot and the business fits my lifestyle. So when people meet me they say, ‘Siya si Miss Pure Nectar.’ I didn’t plan that. It’s just that I really enjoy it, the fitness and wellness aspect of it.

So when you get into something, you really need to love it, because if don’t, everything is going to be irrelevant and meaningless.

To be a great leader, first and foremost, you have to be a great team player. You must learn how to earn the trust and respect of your team. Also being a leader is not measured by the title he or she is holding. A good leader should know how to listen well.

I think the biggest advantage of mature entrepreneurs is that they’ve been through a lot. I’m very lucky that my dad is here. He brought me around. We would go to lunches with his peers. It was fun because they gave me insights that helped me in the business. For me, the older generation is now more accepting of Millennials playing the game. There’s no discrimination, as long as the product is selling.

From a very young age, I’ve learned the responsibility of ownership and that’s the thing that has set things apart. Many kids these days will just get by for the sake of getting by. At a very young age, we were taught by our parents that we should work hard. Picking up that mindset has been a good training ground for all of us siblings. All of us now are into business. People ask us, “How did you jump into that?’ We owe it to our parents who have shaped us throughout the years until it comes naturally to us. We might have disagreements over budget and all, but in terms of the end goal of leading the business to a good place, that’s where we’re in unison.

This article is originally published by the Manila Bulletin which can be accessed online at https://lifestyle.mb.com.ph/2019/09/22/miss-pure-nectar/

Generika, beyond business and competition

By Nazarene A. Leyco
Published online by the Business Mirror, September 19, 2019

Generika Drugstore has become not only the champion but also the cornerstone of the retail drugs industry in the country over the last decade, leading the movement in introducing highly affordable drugs with the same clinical care, efficacy and safety for all the Filipino people.

As it gears for brighter and successful years ahead, Generika goes beyond the common goal of acceptance and availability of affordable but quality medicines, and now seeks to provide a total health care for all Filipinos.

Though it may seem a Herculean task for the entire organization, Generika would like to reach out to Filipinos who are in the far ends of the country, and need access to affordable and quality medicines while, at the same time, help the government in taking care of the health and well-being of every Filipino.

Since Generika has a strong alliance—AC Health, which has been on top of everything since 2015—the goal of building a synergistic ecosystem that links every patient to a seamless health-care experience is making it happen in areas where they matter especially with FamilyDOC, a new chain of community-based primary care clinics, that is providing communities with doctors for their immediate health services.

“While there is a huge market, of course, in the key cities like NCR, we want to tap provincial cities also. We still want to make ourselves available and present in rural areas because we believe also that once we take care of these communities, our country will be better, too,” said Generika President and CEO Dino Francisco.

Generics medicines are usually priced at 70 percent to 80 percent more affordable than the branded medicines, however, the sad truth is most of us don’t really appreciate the contribution of generic medicines in our household.

Sharing his insights on this, “We want to think that Generika is the silent partner of every household in budgeting their income. Imagine, if you are spending at least P5,000 for your maintenance every month for branded medicines, when you buy generics, you can save up to 80 percent that is P4,000. This amount could go a long way, it could be used to pay other bills or for food,” Francisco said.

Generika started 16 years ago with a vision to provide every household access to affordable and quality generic medicines and, ever since, the company has never, in any way, been swayed to walk away from this vision. Since its inception, Generika has been very aggressive in its information education campaign to raise awareness about generic medicines, and as it grew, Generika is even reaching the far-flung areas in the country, which other drug companies don’t want to tap.

Though it may seem ambitious and silly, Generika has successfully grew its number close to 900 branches all over the country, a large majority of which is distributed strategically in Greater Metro Manila but before a new decade begins, Generika Drugstore is hoping to open at least 100 more branches, especially in the provinces to bring its count to a thousand and widen its areas of coverage.

Expansion for any player in the industry seem auspicious at this moment as the generic drugs industry is at a high level of marketplace competition now with prices of medicines continues to dive. The development of more generics over the years also contributed to the expected dive of generic drugs, making them more attractive than ever to consumers who are on a budget.

Competitors have capitalized on this to make more profit, Generika, on the other hand, sees this progress as an opportunity to better its service to the publics. The success it has gained over the years has evolved the entire organization into a more service-oriented enterprise rather than a money-raking entity. While it recognizes the fact that it still needs to make an income as it pays thousands of employees, but its not putting a premium on the wholistic care and services it can provide to the customers.

As it celebrates its 16th anniversary this month, executives of Generika vowed to expand by saturating the country with more outlets and offer quality affordable medicines with the same clinical benefits one gets from an expensive or branded medicine.

“Regardless of whose administration we are in, we have our sights on long-term goals to truly serve the public, especially the poor people, the most important thing is determining where we can we help them and the nation at large,” Francisco stressed.

He admitted that while Generika and the rest of competition strive hard to demystify wrong connotations about generic medicines, there is still that reluctance and distrust in the clinical value from certain segments in the market that creates a gap between them.

This gap is specifically extant in the communities in the provinces where there is lack of access to health care in terms of doctors, medicines and medical services.

With the expansion that Generika hopes to achieve, it does not only seek availability of affordable, safe and effective drugs for all ages, but a complete health care that comes with professional services, facilities and continuous education.

“One of the continuous challenges is the education, second is acceptance of generic medicines. We need to be consistent on acceptance, and you can’t separate education from acceptance,” Francisco said.

Francisco explained that every time a patient is prescribed with 500 grams paracetamol by his or her physician, the patient would almost automatically assume that it is an expensive brand.

To hurdle this widespread obstacle in the industry, Generika, as part of its education campaigns, is creating awareness to its customers through Generics Awareness Talks conducted by its pharmacists.

Generika also intends to capitalize on the wonders of digital technology and make its presence felt online. The company was the first drugstore chain in the country to offer electronic gift check for medicines called the “MEDPadala.”

“Another part of the innovation we have implemented is the Generika loyalty program known as Mobile GeneriKard, which hopefully will transform us into a leader in loyalty program using mobile devices or gadgets, which allows our customers to earn points for their medicine purchase even without the physical card,” Francisco quipped.

With numerous programs, innovations and developments to give its customers better services, Generika is still looking at releasing new products for its house brands—Actimed and Nutrawell.

“Actimed Generics is our house brand for chronic illnesses, maintenance medicines, prescription and we have the OTC [the over-the-counter drugs]. Nutrawell, on the other hand, are food supplements. It’s not for therapeutic care but it is something to aid the patient to enhance the well-being of the person. We have, for this house brand some vitamins, food supplement that are organic, natural. Probiotics is one of the perfect examples,” Francisco expounded.

He added that one of the utmost concern of the Generika is the safety, comfort and convenience of their customers, and to assure their loyal patrons, the Generika has been renovating its stores to its new look with wider and better customer service or selling area.

“We don’t want our customers worry about other things, so we make sure that all of our stores have a selling area wherein they can securely and safely transact their purchases,” Francisco stressed.

On top of all these, Generika Drugstore reiterated its beliefs that affordable, safe, effective and quality medicines should be available to every human being and made them to understand the kind of drugs they are buying and taking in at the same time, and the choices available in the market.

Furthermore, to reward its loyal patrons, Generika Drugstore, for its 16th anniversary Generika will be holding a simultaneous Nationwide Libreng Konsulta. Aside from the Libreng Konsulta, Generika will be giving away two Volkswagen Santana sedans, 13 motorcycles and 13 Sodexo GCs worth P5,000 each for its 16th Anniversary Promo.

This article is originally published by the Business Mirror which can be accessed online at https://businessmirror.com.ph/2019/09/19/generika-beyond-business-and-competition/


‘Corny’ story behind entrepreneur’s success

By Roderick T. Dela Cruz
Published online by the Manila Standard, September 14, 2019

A decade ago, Voltaire “Bong” Magpayo did not even have money to go to a dental clinic in Quezon City. When his mother-in-law lent him P500, he met not only the dentist who treated him but also someone who gave him an opportunity to launch his food cart business.

Today, Magpayo, 49, and his wife Cholly own successful food cart chains that employ more than 200 people in different cities. Sweet Corner Inc., the couple’s first food concept, is acknowledged as a model for the inclusive business franchise while Magpayo is a most distinguished alumnus in the field of Entrepreneurship at San Beda University where he obtained his Accounting degree.

The couple, who used to live in his parents’ home, now have their own in a Quezon City subdivision while their three children go to good private schools.

Sweet Corner, which sources all-natural corn from South Cotabato, has 75 food carts in shopping malls and other commercial establishments while Sumo Takoyaki, the couple’s second food concept, has another 75 outlets. They have recently ventured into the bakery business under the brand 12C4 Bread Station which currently has three stores.

His businesses have a profit margin of 30 percent to 40 percent, making them attractive franchise opportunities for others. Magpayo says he does not collect royalties from franchisees as a way to help them quickly recoup their investments.

Magpayo, who also holds a Master’s Degree in Applied Business Economics from the University of Asia and the Pacific, is now a certified franchise executive bestowed by the Philippine Franchise Association and an active mentor of Go-Negosyo Philippine Center of Entrepreneurship.

Magpayo recalls growing up in a middle-income family. His parents are both public school teachers who sent him to San Beda College where he had classmates from wealthy families.

“I did not envy my rich classmates, but it served as an inspiration for me to work harder in life. If you want good things in life, you have to work for it,” Magpayo says in an interview.

“I am resourceful. I always find a way and I always try. Even when I met several failures and cried, I always persevered. I grew up in an ‘old school’ way and was trained to be strong because I am the eldest in the family,” he says.

After graduating from college, he worked for various companies and government agencies. He joined a bank for four years before migrating to General Santos City where he served as a manager of an agribusiness company. “That is where I was exposed to corn farmers because my job involved purchasing corn as a feedstock for the cattle,” he says. “I learned a lot of things in Mindanao.”

His wife Cholly is from South Cotabato which is considered the corn capital of the Philippines. She graduated from the University of San Carlos in Cebu with a degree in BS Administration and worked for a bakeshop chain.


Magpayo moved back to Manila in 2001 and became a business development officer at a government agency. “It was a job order which meant I did not enjoy employment benefits and regular status. When my boss left the government because he was co-terminus with the president, I also lost my job,” Magpayo says.

When he left the government, Magpayo had only P30,000 in savings which he did not want to touch because he was thinking of going to the US for work. Although SM approved his food cart concept, he lacked the money to pay for the security deposit to launch the business.

“I am not religious but I went to Our Lady of Antipolo and asked for a sign if I should go to America or proceed with my food cart concept,” he says.

Magpayo needed P60,000 as security deposit which was more than his total savings. “I also had young children whose studies I needed to support,” he says.


This article is originally published and written by the Manila Standard which can be accessed online at http://www.manilastandard.net/mobile/article/304942

Franchising business sparks quick growth, says PFA official

A Philippine franchise guru is urging Negrenses to go into franchising because it holds huge prospects of financial growth.

Bing Sibal-Limjoco, Philippine Franchise Association official and Francorp Chief Executive Officer, said those who have gone into franchising have grown big including businesses coming from Negros Occidental.

During the Franchise Negosyo Para sa Bacolod, Wednesday August 29, she mentioned Felicias, Munsterric and Chefs and Bakers among local enterprises that went into franchising.

She particularly cited Potato Corner that started small but is now an international brand having branches abroad including the United States.

Potato Corner is owned by Joe Magsaysay whose wife hails from Negros Occidental.

She said there are more than 1,500 franchise brands in the country and about 32 percent is foreign and 68 percent local.

A franchise expo is scheduled August 29 to September 2 at the L’ Fisher Hotel and SM City Bacolod Activity Center which is part of the Visayas Area Business Conference.

Limjoco said the world is also investing in the Philippines because it is one of the fastest growing economies in the world and has a huge market having more than 100 million population.

She shared emerging trends in food that include rise of halal restaurants, mainstreaming of regional delicacies via franchising and fashion retailers diversifying to food businesss.

Emerging business trends in general are self-service service laundry, 24- hour Gym and house keeping services.

Other trends include health and wellness, travel and tourism related businesses, retirement- related businesses and education/tutorial services.

Limjoco said the Duterte administration will usher in the golden age of small enterprise as it focuses on strengthening support to small and medium enterprises (SMEs) and countryside development.

“The administration is tied with the ‘golden age of infrastructure’ that could spell better business infrastructures to fit the needs of different industries, she said. (JBG/Lljr-PIA6)

*this article was copied and published originally at Negros Daily Bulletin, last Aug. 31, 2018 and can also be found at http://www.ndb-online.com/august3118/franchising-business-sparks-quick-growth-says-pfa-official

Expo seen to spur franchise investment opportunities

THE Philippine Franchise Association (PFA) is optimistic that the just-opened franchise exposition in Bacolod City will spur franchise investment opportunities especially for food, retail and service sectors in Negros Occidental.

PFA officials headed by their founding president and chairman emeritus Samie Lim and vice chairman Bing Sibal-Limjoco led the opening of the two-day Franchise Expo at L’Fisher Hotel.

Dubbed “Franchise Negosyo para sa Bacolod,” it will run until today, August 31.

Participated by 18 exhibitors in the country, the activity is part of the ongoing 27th Visayas Area Business Conference and Agriculture and Livestock Expo hosted by the Metro Bacolod Chamber of Commerce and Industry (MBCCI) and the Provincial Government of Negros Occidental.

PFA president Richard Sanz, in a statement, said the expo forms part of the association’s Franchise Negosyo Roadshow that aims to contribute to the economic development by providing business opportunities to the people in the regional areas.

“We are excited with our franchise expo in Bacolod City because it is one of the most progressive cities in the country,” he added.

PFA cited that in the Cities and Municipalities Competitiveness Index 2018 recently released by the National Competitive Council, Bacolod ranked first among highly urbanized cities in the Visayas and number eight most competitive city nationwide.

It is also this year that the city was awarded as “Most Business-Friendly City” by The Manila Times, the association said.

“It is a perfect time for Bacoleños to ride on the growth momentum. It will impact not only to their local economy but to the entire nation as well,” Johnny Que, PFA director for Western Visayas, said.

For his part, Bacolod City Vice Mayor El Cid Familiaran, who was also present during the opening rites, said the local government is optimistic that the expo will create new businesses and employment for the locals.

“This is a perfect timing since Bacolod is moving towards the direction of being the most competitive city in the country,” Familiaran said.

Also present during the opening ceremony were MBCCI president Roberto Montelibano, Department of Trade and Industry–Negros Occidental Director Lea Gonzales, Provincial Administrator Lucille Gelvolea and Silay City Mayor Mark Andrew Arthur Golez.

Still part of the “Franchise Negosyo para sa Bacolod,” PFA and MBCCI also conducted a seminar of franchising on Wednesday.

At least 40 local enterprises were taught on how to franchise business and how to invest in the right franchise.

Sibal-Limjoco earlier said current opportunities in franchising industry are growing, which small and medium enterprises (SMEs) in the province may take advantage of.

“The Philippines is now considered as the franchise hub in Asia,” she told SunStar Bacolod, adding that “Negrenses are really into entrepreneurship thus, franchising potentials are still huge here.”

Also part of the three-day 27th Visayas Area Business Conference and Agriculture and Livestock Expo running until today, MBCCI conducted the Aspire (Agribusiness Support for Promotion and Investment in Regional Expositions) Forum and Business Matching still at L’Fisher Hotel yesterday.

Aspire is aimed at integrating marketing development support services to farmers, fisherfolk, micro-small and medium enterprises (MSMEs) and other stakeholders.

National and local chamber officials also opened the two-day Agriculture and Livestock Expo at SM City Bacolod Activity Center yesterday.

The business conference proper is scheduled today at the said hotel, where Governor Alfredo Marañon Jr. will be the keynote speaker during the opening rites.

Plenary session topics include Philippine Constitutional Review: Proposals Affecting Economy and the Federated Regions, Neda Briefs: Information Needed by Business and Government Planners, Tourism Sustainability: The Boracay Experience, and Investing in Sustainable Tourism.

Senate committee on agriculture and food chair Senator Cynthia Villar will talk on Food Security and Government Interventions in Agriculture this afternoon.

*this article was copied and originally published in SunStar Bacolod, last Aug. 31, 2018 and can also be found at https://www.sunstar.com.ph/article/1761983/Bacolod/Business/Expo-seen-to-spur-franchise-investment-opportunities