Tag: Generika

Generika, beyond business and competition

By Nazarene A. Leyco
Published online by the Business Mirror, September 19, 2019

Generika Drugstore has become not only the champion but also the cornerstone of the retail drugs industry in the country over the last decade, leading the movement in introducing highly affordable drugs with the same clinical care, efficacy and safety for all the Filipino people.

As it gears for brighter and successful years ahead, Generika goes beyond the common goal of acceptance and availability of affordable but quality medicines, and now seeks to provide a total health care for all Filipinos.

Though it may seem a Herculean task for the entire organization, Generika would like to reach out to Filipinos who are in the far ends of the country, and need access to affordable and quality medicines while, at the same time, help the government in taking care of the health and well-being of every Filipino.

Since Generika has a strong alliance—AC Health, which has been on top of everything since 2015—the goal of building a synergistic ecosystem that links every patient to a seamless health-care experience is making it happen in areas where they matter especially with FamilyDOC, a new chain of community-based primary care clinics, that is providing communities with doctors for their immediate health services.

“While there is a huge market, of course, in the key cities like NCR, we want to tap provincial cities also. We still want to make ourselves available and present in rural areas because we believe also that once we take care of these communities, our country will be better, too,” said Generika President and CEO Dino Francisco.

Generics medicines are usually priced at 70 percent to 80 percent more affordable than the branded medicines, however, the sad truth is most of us don’t really appreciate the contribution of generic medicines in our household.

Sharing his insights on this, “We want to think that Generika is the silent partner of every household in budgeting their income. Imagine, if you are spending at least P5,000 for your maintenance every month for branded medicines, when you buy generics, you can save up to 80 percent that is P4,000. This amount could go a long way, it could be used to pay other bills or for food,” Francisco said.

Generika started 16 years ago with a vision to provide every household access to affordable and quality generic medicines and, ever since, the company has never, in any way, been swayed to walk away from this vision. Since its inception, Generika has been very aggressive in its information education campaign to raise awareness about generic medicines, and as it grew, Generika is even reaching the far-flung areas in the country, which other drug companies don’t want to tap.

Though it may seem ambitious and silly, Generika has successfully grew its number close to 900 branches all over the country, a large majority of which is distributed strategically in Greater Metro Manila but before a new decade begins, Generika Drugstore is hoping to open at least 100 more branches, especially in the provinces to bring its count to a thousand and widen its areas of coverage.

Expansion for any player in the industry seem auspicious at this moment as the generic drugs industry is at a high level of marketplace competition now with prices of medicines continues to dive. The development of more generics over the years also contributed to the expected dive of generic drugs, making them more attractive than ever to consumers who are on a budget.

Competitors have capitalized on this to make more profit, Generika, on the other hand, sees this progress as an opportunity to better its service to the publics. The success it has gained over the years has evolved the entire organization into a more service-oriented enterprise rather than a money-raking entity. While it recognizes the fact that it still needs to make an income as it pays thousands of employees, but its not putting a premium on the wholistic care and services it can provide to the customers.

As it celebrates its 16th anniversary this month, executives of Generika vowed to expand by saturating the country with more outlets and offer quality affordable medicines with the same clinical benefits one gets from an expensive or branded medicine.

“Regardless of whose administration we are in, we have our sights on long-term goals to truly serve the public, especially the poor people, the most important thing is determining where we can we help them and the nation at large,” Francisco stressed.

He admitted that while Generika and the rest of competition strive hard to demystify wrong connotations about generic medicines, there is still that reluctance and distrust in the clinical value from certain segments in the market that creates a gap between them.

This gap is specifically extant in the communities in the provinces where there is lack of access to health care in terms of doctors, medicines and medical services.

With the expansion that Generika hopes to achieve, it does not only seek availability of affordable, safe and effective drugs for all ages, but a complete health care that comes with professional services, facilities and continuous education.

“One of the continuous challenges is the education, second is acceptance of generic medicines. We need to be consistent on acceptance, and you can’t separate education from acceptance,” Francisco said.

Francisco explained that every time a patient is prescribed with 500 grams paracetamol by his or her physician, the patient would almost automatically assume that it is an expensive brand.

To hurdle this widespread obstacle in the industry, Generika, as part of its education campaigns, is creating awareness to its customers through Generics Awareness Talks conducted by its pharmacists.

Generika also intends to capitalize on the wonders of digital technology and make its presence felt online. The company was the first drugstore chain in the country to offer electronic gift check for medicines called the “MEDPadala.”

“Another part of the innovation we have implemented is the Generika loyalty program known as Mobile GeneriKard, which hopefully will transform us into a leader in loyalty program using mobile devices or gadgets, which allows our customers to earn points for their medicine purchase even without the physical card,” Francisco quipped.

With numerous programs, innovations and developments to give its customers better services, Generika is still looking at releasing new products for its house brands—Actimed and Nutrawell.

“Actimed Generics is our house brand for chronic illnesses, maintenance medicines, prescription and we have the OTC [the over-the-counter drugs]. Nutrawell, on the other hand, are food supplements. It’s not for therapeutic care but it is something to aid the patient to enhance the well-being of the person. We have, for this house brand some vitamins, food supplement that are organic, natural. Probiotics is one of the perfect examples,” Francisco expounded.

He added that one of the utmost concern of the Generika is the safety, comfort and convenience of their customers, and to assure their loyal patrons, the Generika has been renovating its stores to its new look with wider and better customer service or selling area.

“We don’t want our customers worry about other things, so we make sure that all of our stores have a selling area wherein they can securely and safely transact their purchases,” Francisco stressed.

On top of all these, Generika Drugstore reiterated its beliefs that affordable, safe, effective and quality medicines should be available to every human being and made them to understand the kind of drugs they are buying and taking in at the same time, and the choices available in the market.

Furthermore, to reward its loyal patrons, Generika Drugstore, for its 16th anniversary Generika will be holding a simultaneous Nationwide Libreng Konsulta. Aside from the Libreng Konsulta, Generika will be giving away two Volkswagen Santana sedans, 13 motorcycles and 13 Sodexo GCs worth P5,000 each for its 16th Anniversary Promo.

This article is originally published by the Business Mirror which can be accessed online at https://businessmirror.com.ph/2019/09/19/generika-beyond-business-and-competition/


Ayala health unit to expand Generika, clinics by 2020

AYALA Healthcare Holdings Inc. (AC Health) bared on Wednesday its plan to expand its retail-health network and primary care facility with more than 1,000 Generika Drugstores and around 100 FamilyDOC clinics by the next couple of years.

With almost 800 outlets at present, Generika Drugstore is co-owned (50 percent) by the health arm of the Ayala Corp. with the Ferrer family (50 percent).

Established in 2003, it provides consumers with greater access to affordable yet quality generic medicine; in-store services like free blood-pressure check, computerized medicine guides, and scheduled free consultations; as well as a series of community events through Gabay Kalusugan.

“We hope to be able to grow to a little over 1,000 stores by the year 2020. That’s a target that we’ve always had to do, when Ayala came in in 2015,” said Generika Drugstore VP for Operations Jay Ferrer during their press briefing held at The Blue Room, Tower One & Exchange Plaza in Makati City.

“We collaborated and we thought we wanted to expand this so much further so that we could share and offer the Generika services to more Filipinos in the country,” he added.

AC Health President and CEO Paolo Borromeo said some of the 200-plus outlets to be opened will be through franchising.

“But we also have plans to increase the number of company-owned stores,” he said, without citing the exact figure.

FamilyDOC is a wholly owned unit of AC Health that combines the services of a clinic, a diagnostics facility and a pharmacy.

Currently, it has a total of 40 clinics located in Laguna, Cavite, Parañaque, Taguig, Pasig, Pateros and Las Piñas—all serving over 157,000 unique patients to date.

Following its expansion in Caloocan, Marikina and Quezon City, this 3-in-1 basic health-care facility is reaching more communities within Metro Manila. It aims to expand in Valenzuela and Rizal.

“Today, we open our 41st clinic in Lower Bicutan. By the end of the year, we will be [having] more than 50 clinics operating,” FamilyDOC General Manager Raymund Paul Darroca said, citing their initiative to double the number in the next two years. “And we will be in almost all the major residential areas across mega Manila.”

When pressed on capitalization, AC Health declined to divulge the total investment needed for the expansion initiative.

“But it’s not a lot because the cost of a pharmacy and the cost of a clinic is not huge by any means. It is something I think we are prepared to do,” Borromeo said.

This expansion, he explained, will be funded by the committed budget of Ayala Corp. since AC Health was incepted in 2015.

“Overall, we’ve allocated up to $200 million for health care. That’s the commitment of Ayala to health care,” he said.

AC Health is a wholly owned subsidiary of the Ayala Corp. and serves as the portfolio company for its health-care businesses.

Apart from Generika Drugstore and FamilyDOC, it is also investing in health-technology solutions, such as its HealthTech arm, Vigos Health Technologies, and MedGrocer, a Food and Drug Administration-licensed online pharmacy.

For the first half of 2018, Ayala Corp. reported a 7-percent increase in net income to P16.1 billion year-on-year. The publicly listed firm’s profits reached P8.4 billion in the second quarter of this year, 3 percent higher than the same period in 2017.

*article was copied and originally published in BusinessMirror, last Aug. 29, 2018 and can also be found at https://businessmirror.com.ph/ayala-health-unit-to-expand-generika-clinics-by-2020/

A Glimpse of Generika’s Future Opens in Taguig

Public service is the heart of Generika Drugstore’s operations. Constantly driven to meet the healthcare gap in the country, it is continuously looking for impactful ways to help Filipinos stay healthy. Its newly opened affordable wellness store in Signal Village Taguig is one of these efforts. A sign of even better innovations to come, it is their very first store with almost all of the shopper’s needs in mind.

The affordable wellness store in Signal provides a wider product offering than the usual Generika outlets. While it still has quality, affordable generic medicines, it also has a full line-up of Nutrawell Nutraceuticals covering vitamins, food supplements, and personal care products. Nutrawell is Generika’s own Housebrand sourced and manufactured from reliable manufacturers here and abroad. The store will also have affordable wellness, baby care, and adult nutrition offerings. Customers can also purchase consumer goods in this new store.

But perhaps the greatest innovation in the affordable wellness store is its inclusion of ample space for Gabay Generika PLUS Services. Customers can now comfortably avail of value-adding services such as Libreng Konsulta with doctors, patient counselling, free blood pressure, and scheduled blood sugar testing, and the mobile laboratory. With this great addition, affordable wellness stores can help promote the preventive aspect of wellness – not just the curative.

“Our new Affordable Wellness Store at Signal Village Taguig is just the beginning of even more impactful public service efforts. At Generika, it is our goal to be the Filipino’s partner in achieving better health and wellness – and through our stores, we can serve an active role in our customer’s health”, says Generika COO Jay Ferrer.

Inside the new Generika Affordable Wellness Store at Signal Village Taguig.

The new store in Signal Taguig is in line with Generika’s efforts to have over 1000 stores by 2020 – especially in underserved communities and locales. More public service efforts are slated for this year, helping Filipinos avail of the affordable and quality medicine and healthcare they need. To learn more about Generika Drugstore, simply visit http://www.generika.com.ph/.