As part of intensifying efforts to promote franchising as a path to entrepreneurship and as a business model to grow small businesses across the country, the Philippine Franchise Association (PFA) recently held a 2-day franchise show at Robinsons Place-Iloilo. Dubbed Franchising Negosyo Para sa Iloilo, the said event is part PFA’s regional roadshow series to bring franchising and its benefits in regional areas. Featuring a franchise exhibit, business matching sessions and seminars on How to Invest in the Right Franchise and How to Franchise your Business, the said event attracted visitors from Iloilo and surrounding cities and provinces. Photo shows Department of Trade and Industry (DTI) – VI Regional Director Rebecca Rascon and PFA President Alan Escalona (1st row, 6th and 7th from left, respectively) with (from front, L-R) Robinsons Place Iloilo Regional Marketing Head Rofel John Parreno, PFA Director for MSME Promotions and Development Richard Sanz, Iloilo City Government Local Economic and Investment Promotion Office Head Ritchel Gavan, PFA Director for Education Yvette Pardo-Orbeta, Federation of Filipino-Chinese Chamber of Commerce-Panay Director Walter Uy, Atty. Suzette Mamon of Iloilo Provincial Government, PFA Director for Social Innovations/CSR Johnny Que, DTI Iloilo Provincial Director Diosdado Cadena, Jr., (back, L-R) Philippine Chamber of Commerce and Industry – Iloilo Director Lester Dan Sollesta, PFA Director for ASEAN Sam Christopher Lim, Overseas Workers’ Welfare Agency Region VI Program Services Division Chief James Mendiola, PLDT Enterprise Relationship Manager Cristian Gil Vincoy, BPI Family Savings Bank VP and Loan Product Marketing Head Noel Altamirano, PFA Membership Director Rebecca Bucad, PFA Director for NCR Siu Ping Par, and Iloilo Business Club Chairman Juan Jose Jamora III during the opening ceremony.