Tag: McDonald’s

McDo, Jollibee lead H1 2018 YouTube Ads Leaderboard

THE battle between two fast-food giants in the Philippines continued, as they dominated for the first time the YouTube Ads Leaderboard released last week by Google for the first half of 2018.

McDonald’s entry, titled “Kumusta Ka,” topped the list with the on-screen reunion of Sharon Cuneta and Gabby Concepcion after more than two decades.

Running almost one minute-and-a-half, the video shows the iconic love team of the 1980s catching up over a meal, stealing glances at each other, sharing smiles and enjoying the romance in the air.

“It’s always an honor for something like Youtube to appreciate the work that we do. But more than that, I guess for all those who followed this content, thank you very much. This couldn’t be possible without everyone’s help,” Golden Arches Development Corp. Marketing Manager Carlo Pocholo A. Perreras told the BusinessMirror in a sideline interview during the unveiling ceremony held at the Café Fiesta, Google Office in Bonifacio Global City, Taguig.

“#KwentongJollibee2018: Signs” came in second. With a theme about young love, this “feel-good” ad is one of the three-part series presented on Valentine’s Day by the Tony Tan Caktiong-led quick-service restaurant.

Both the archrivals took 6 of the 10 available slots with a selection of digital ads made for special occasions. Aside from claiming the No. 1 position, McDonald’s second entry “One Sweet Day” occupied the last spot. Jollibee’s “Status” and “Homecoming”bagged the fourth and fifth places. Meanwhile, “Alex Wassabi for Jolly Crispy Fries” was ranked sixth.

They also won the hearts of the media during the event. Kumusta Ka was feted with Kilig and Isa Pa Please awards, while Status received the Lola Basyang accolade.

“We’re very happy to be back in a big way. We’ve been blessed to be invited and to join the leaderboard. But this is the first time that the whole campaign for Kwentong Jollibee and Alex Wassabi that is product-based. And then, we got the special awards pa,” said Arline Adeva, AVP/head of public relations and Digital of Jollibee Foods Corp.

Akin to previous cycles, locally made ads sustained their popularity in the H1 2018 YouTube Ads Leaderboard.

While most of the videos were about romance, other selected digital ads also showcased diversity in their length and format.

“Cerelac Let’s Eat, Bulilit!” of Nestlé Philippines got the third spot; “Cutiespotting” of Unilever-Selecta Cornetto, seventh; “Si Vivoree, may bagging crush? Watch to know more!” of Smart-TNT, eighth; and “Heart to Heart with Kris: Entry #37 Stuck In Traffic with the Aquinos / Kris Aquino / The Aquinos” of P&G, ninth.

All the finalists also underscored how brands are maximizing YouTube to bring out their narratives and make these even more timely and relevant for local audiences.

“Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention,” explained Gabby Roxas, country marketing manager of Google Philippines.

“YouTube brings to the foreground the role and impact of brands in the lives of their audiences, and the YouTube Ads Leaderboard shows us the many ways this can be done. Great stories elicit that strong response from audiences, enough to make millions watch on and anticipate the next episodes brands have in store,” he added.

*This article was copied and published in BusinessMirror last Aug. 27, 2018, and is available online at https://businessmirror.com.ph/mcdo-jollibee-lead-h1-2018-youtube-ads-leaderboard/


McDonald’s Philippines Launches “Go Hire Day”

McDonald’s Philippines boosts local employment and makes career-building easier for Filipinos as it kicks off its “Go Hire Day”.

The program offers a fast-tracked application process on select days in August and September to give thousands of Filipinos the opportunity to join the company as it continues to expand its footprint in the Philippine market. The initiative is expected to increase the quantity and quality of its restaurant manpower along with its continuous expansion in the country.

McDonald’s Philippines created “Go Hire Day” as a means to recruit more Manager Trainees (MTs) and Crew Members for select areas across the country. Select McDonald’s restaurants are transformed into recruitment hubs for a day. With this initiative, the company eyes to reach its recruitment target of directly hiring over 1,000 Filipinos by the end of the year.

“With ‘Go Hire Day,’ job-seeking is made more accessible and more convenient for students looking into part-time work to help finance their studies, and for fresh graduates who wish to jumpstart their career with the world-class training McDonald’s has to offer,” says Chona Torre, Human Capital Group, Senior Vice President of McDonald’s Philippines.

The McDonald’s Go Hire Day will initially run for four days in August and September, with the following schedule:

  • August 28, 2018 at McDonald’s Valero (H.V. Dela Costa St. corner. Valero St., Salcedo Village, Makati City);
  • September 5 at McDonald’s Motorway, Tarlac (Barro San Roque, Tarlac) and McDonald’s Dau (MacArthur Highway, Dau, Mabalacat, Pampanga) for crew;
  • September 18 at McDonald’s Las Piñas City.

McDonald’s Philippines is looking for bachelor’s degree holders for its manager trainee positions and currently enrolled college students to join its service crew. Interested applicants may find more information on http://bit.ly/GoHire.

The company takes pride in its commitment to its direct hiring policy for all its restaurants since the opening of the first McDonald’s in the country in 1981.-PR

*this article was copied and originally published by Rappler last Aug. 27, 2018 and can be found at  https://www.rappler.com/brandrap/announcements/210481-mcdonalds-philippines-jobs-go-hire-day-2018


Ronald McDonald ‘Bahay Bulilit’ opens doors for Davaoeño children

Manila Times 2 Apr 2018

RMHC Bahay Bulilit Ribbon-Cutting Ceremony with Margot Torres, Barangay Captain Ramon M. Bargamento II, Ronald McDonald and Mayor Sara Duterte-Carpio

RMHC Bahay Bulilit Ribbon-Cutting Ceremony with Margot Torres, Barangay Captain Ramon M. Bargamento II, Ronald McDonald and Mayor Sara Duterte-Carpio

STRENGTENING its commitment to help more Filipino children, McDonald Philippines, through ronald McDonald House Charities (rMHC), has turned over a new ronald McDonald bahaybulilit Learning Center to the residents of barangay Mintalthe first in Davao City.

In partnership with the City Social Services Development Office (CSSDo) and the local government units, rMHC provides communities a safe and fun place where young children can learn and play. The ronald McDonald bahaybulilit will be open to about 70 children agez two to five with two sessions taking place per day accommodating up to 35 children each.

“We are happy to have the first ronald McDonald bahaybulilit in Davao. We hope that inside the learning center, the young children of barangay Mintal will get a head start in learning the basics, preparing them for formal schooling,” said Margot Torres, rMHC vice president and McDonald’s Philippines executive vice president and deputy managing director. With every ronald McDonald bahay rMHC Philippines closely works with local government units such as the City Social Services Development Office of Davao to be able to identify key priority communities in need of a learning center for children.

*This article was copied from and was originally published by Manila Standard in the newspaper on April 2, 2018. It is also available online at:

Meaningful mornings

by Neal P. Corpus (The Philippine Star) – March 23, 2018 – 12:00am

MANILA, Philippines — What’s the best way to start the day? I feel like this is a question we all know the answer to, but don’t really follow ourselves. (Yup, it’s breakfast). We’re always on the go, either rushing through the rush hour to work or zipping to school, and oftentimes forget about grabbing a bite to eat in the morning.

Which is why McDonald’s celebrates National Breakfast Day year after year. As they celebrate for a sixth year, they gave away free longgadesals in almost 500 branches nationwide last Monday, March 19. Surprising new breakfast converts and regulars alike were celebrities Atom Araullo, Alden Richards, Maine Mendoza, Young STAR cover stars Gabbi Garcia and Ruru Madrid, Maymay Entrata, Gabby Concepcion, Tony Labrusca, Donny and Hannah Pangilinan, Rocco Nacino, and Jason Abalos in different McDonald’s stores around the country.

Aside from just giving away free sandwiches for breakfast, McDonald’s wanted to serve their longgadesals where it really mattered, by extending National Breakfast Day to Albay and Marawi. Last March 5 and 6, McDonald’s went to five different evacuation centers in Albay, Legazpi, and on March 11 to Bakwit Village Transition Shelter in Marawi. “National Breakfast Day has always been about meaningful mornings and new beginnings, and this year we wanted to extend this to those who need it the most,” said Kenneth S. Yang, president and CEO of McDonald’s Philippines.

You can see more of McDonald’s’ visit online, where Atom Araullo sheds light on the moving stories of mothers who gave birth to their children in evacuation centers during the Marawi siege, endearingly calling them “Baby Bakwits.” It’s a heartwarming story of struggle, hope, and new beginnings, which is exactly what National Breakfast Day is about.

* * *

Watch Baby Bakwit on YouTube.com/mcdonaldsPH. Share your #NationalBreakfastDay experience by tagging @McDo_PH. For more information, visit mcdonalds.com.ph.

*This article is copied from the article published by BusinessWorld and is available online at: https://www.philstar.com/lifestyle/young-star/2018/03/23/1799304/meaningful-mornings

McDonald’s to further expand footprint in PH

By: @inquirerdotnet | / 05:08 AM January 16, 2018


The McDonald’s chain in the Philippines sees continued expansion in 2018, buoyed by a growing middle class with a preference for meals on the go.

George Yang, founder of McDonald’s master franchise holder in the Philippines, Golden Arches Development Corp., said the company would end the year in excess of 600 stores nationwide.

Golden Arches, which is itself a venture with billionaire Andrew Tan’s Alliance Global Group Inc. (AGI), had 570 stores as of end-Sept. last year.

Of the figure, half were company-owned or -operated while the rest were franchisees, AGI’s annual report showed.

“This year, we will surpass 600 stores,” Yang said in an interview last week. “We are optimistic because the economy is strong.”

McDonald’s mainly competes with homegrown Jollibee Foods Corp. in the massive fast-food segment.

Golden Arches posted revenues of P18.7 billion during the nine-month period of 2017, up 13 percent. Profit rose 19 percent to P977 million.

Yang noted that the market was rapidly changing and that the group needed to “stay ahead.”

Last week, PLDT Inc.’s mobile wallet PayMaya announced a partnership with Golden Arches.

This will allow an initial 40 McDonald’s branches to accept card payments for all types of Mastercard and Visa credit, debit, and prepaid cards, including PayMaya Visa cards and Smart Mastercard.

Paymaya’s QR code scan to pay will also be available “soon” in McCafe BGC Arts Center and McCafe Tagaytay Calamba stores. More branches will be added in the coming months.

This feature will allow customers to pay for their meals by scanning the QR code displayed at the cashier area inside participating stores.

Yang said this was one of several steps Golden Arches was taking to adapt to the current environment.

“We have to keep up,” he said.


*This article is published by and is copied from the Philippine Daily Inquirer and is available online at https://business.inquirer.net/244179/mcdonalds-expand-footprint-ph

McDonald’s Philippines wins big at the Franchise Excellence Awards

THE PHILIPPINE Franchise Association (PFA) recognized Golden Arches Development Corporation (McDonald’s Philippines) for its outstanding work in the franchising industry during the recently held Franchise Excellence Awards at the SMX Convention Center. The quick-service restaurant chain bagged six awards: Best CSR Program for Ronald McDonald House Charities (RMHC) Read to Learn program, Best Overall Marketing Campaign under the Food category, International Master Franchise Award, Regional Franchisee Awards for Ray Ordoveza (South Luzon) and Caroline Andrade (Visayas), and National Franchisee Award for Ray Ordoveza. In photo (L-R) are PFA President Dr. Alan Escalona, PFA Vice-Chairman Bing Sibal-Limjoco, Regional Franchisee for Visayas Awardee Caroline Andrade, McDonald’s Chief Happiness Officer Ronald McDonald, Rainbow Station Founder and Chairman Gail Johnson, BPI Family Savings Bank President Ginbee Go, PFA Chairman Emeritus Samie Lim.