Tag: PFA

Limjoco recognized at int’l women entrepreneurs conference

By Jennylei Caberte (The Philippine Star) | Updated October 16, 2017 – 12:00am

MANILA, Philippines — The Philippines will take center stage next month as the country’s franchising ambassadress and mother of Philippine Franchising, Ma. Alegria “Bing” Sibal-Limjoco will be recognized by the International Women Entrepreneurs Challenge (IWEC) 2017 at the 10th Annual IWEC Conference at the Microsoft main office in Washington.

IWEC is a New York-based non-profit organization which mission is to connect and develop a global network of successful women business owners.

Limjoco was nominated by the Philippine Chamber of Commerce and Industry (PCCI), the country’s largest business organization, representing Francorp Philippines.

Limjoco has been a two-term president and currently the vice chairman of the Philippine Franchise Association (PFA). She is the first Filipino and first Asian to earn the Certified Franchise Executive, a mini-MBA on Franchise Management at the University of St. Thomas in Minneapolis, US, which is accredited by the Institute of Certified Franchise Executives of the US-based International Franchise Association.

Limjoco has represented the Philippines through PFA in various international franchise organizations most notably the World Franchise Council and the Asia Pacific Franchise Confederation and has brought Philippine brands in various international franchise shows in the US, Europe and Asia.

Bing, as she is fondly called in the local and international business industry, dreamt of being a diplomat. But her father who owns Phoenix Publishing House asked her to study in New York as he wanted her to take over the business someday.

New York, the center of the world’s business and commerce, was a world away from Manila. The busy streets, the skyscrapers, and the hustle and bustle of daily life in a big city helped create a highly competitive environment for Limjoco.

Despite her reservations, Limjoco became inspired. The competitive spirit and the drive that only a city of New York’s stature can bring has made Limjoco see herself in a different light — that of an entrepreneur.

“I became a business minded woman when I studied in New York. Studying overseas makes you more active, competitive and business-minded because you have to prove what you are despite the discrimination. That way, I become engaged in business and served my father in the publishing industry,” Limjoco said.

She earned her AB Foreign Service degree from St. Theresa’s College, Interior Design from the New York School of Interior Design, and her Masters in Business and Economics from the University of Asia and the Pacific.

IWEC’s reach encompasses women who are in the global marketplace and want to expand, and those who are ripe to get into the marketplace. IWEC’s ecosystem is comprised of women-owned companies around the globe whose combined annual revenue is over $25 billion, and who employ over 125,000 workers worldwide. IWEC’s constituents represent some of the most influential businesswomen from the world’s most important emerging and established regions.​

Limjoco’s steady hand and guidance have helped new businesses and brands prosper in an ever-changing and challenging business environment in the Philippines, through the PFA and Francorp Philippines.

“I find so much fulfilment in seeing businesses grow and it gives me personal satisfaction to know that I have contributed to their growth,” she said.

This article is copied from the Philippines Star as published in the newspaper on october 16, 2017, B11, and can be found online at http://www.philstar.com/business-usual/2017/10/16/1749094/limjoco-recognized-intl-women-entrepreneurs-conference

PFA holds regional franchise exhibit in Iloilo

As part of intensifying efforts to promote franchising as a path to entrepreneurship and as a business model to grow small businesses across the country, the Philippine Franchise Association (PFA) recently held a 2-day franchise show at Robinsons Place-Iloilo. Dubbed Franchising Negosyo Para sa Iloilo, the said event is part PFA’s regional roadshow series to bring franchising and its benefits in regional areas. Featuring a franchise exhibit, business matching sessions and seminars on How to Invest in the Right Franchise and How to Franchise your Business, the said event attracted visitors from Iloilo and surrounding cities and provinces. Photo shows Department of Trade and Industry (DTI) – VI Regional Director Rebecca Rascon and PFA President Alan Escalona (1st row, 6th and 7th from left, respectively) with (from front, L-R) Robinsons Place Iloilo Regional Marketing Head Rofel John Parreno, PFA Director for MSME Promotions and Development Richard Sanz, Iloilo City Government Local Economic and Investment Promotion Office Head Ritchel Gavan, PFA Director for Education Yvette Pardo-Orbeta, Federation of Filipino-Chinese Chamber of Commerce-Panay Director Walter Uy, Atty. Suzette Mamon of Iloilo Provincial Government, PFA Director for Social Innovations/CSR Johnny Que, DTI Iloilo Provincial Director Diosdado Cadena, Jr., (back, L-R) Philippine Chamber of Commerce and Industry – Iloilo Director Lester Dan Sollesta, PFA Director for ASEAN Sam Christopher Lim, Overseas Workers’ Welfare Agency Region VI Program Services Division Chief James Mendiola, PLDT Enterprise Relationship Manager Cristian Gil Vincoy, BPI Family Savings Bank VP and Loan Product Marketing Head Noel Altamirano, PFA Membership Director Rebecca Bucad, PFA Director for NCR Siu Ping Par, and Iloilo Business Club Chairman Juan Jose Jamora III during the opening ceremony.

PHL’s Limjoco among top winners in international women entrepreneurs tilt

By BusinessMirror – SEPTEMBER 5, 2017

The Philippines’s Ma. Alegria “Bing” Sibal-Limjoco is among the select lineup of global entrepreneurs who will be recognized by the International Women Entrepreneurs Challenge (IWEC) 2017 at the 10th Annual IWEC Conference at the Microsoft main office in Washington, USA, in November.

The IWEC is a New York-based not-for-profit organization whose mission is to connect and develop a global network of successful women business owners. IWEC’s reach encompasses women who are already in the global marketplace and want to expand, and those who are ripe to get into the marketplace. IWEC’s ecosystem is comprised of women-owned companies around the globe whose combined annual revenue is over $25 billion, and who employ over 125,000 workers worldwide. IWEC’s constituents represent some of the most influential businesswomen from the world’s most important emerging and established regions.

Limjoco, representing Francorp Philippines, was nominated by the Philippine Chamber of Commerce and Industry. Acknowledged as the Woman Icon of Philippine Franchising, Limjoco is a two-term president of the Philippine Franchise Association (PFA) and is currently the vice chairman of the association. She is the first Filipino and first Asian to earn the Certified Franchise Executive, a mini-MBA on Franchise Management at the University of Saint Thomas in Minneapolis, USA, which is accredited by the Institute of Certified Franchise Executives of the US-based International Franchise Association.

Over the years, Limjoco has represented the Philippines through the PFA in various international franchise organizations, most notably the World Franchise Council and the Asia Pacific Franchise Confederation and has brought Philippine brands in various international franchise shows in the US, Europe and Asia.

From 2014 to 2015 the PFA tapped the expertise of Limjoco, as CEO of Francorp Philippines, the country’s foremost franchise developer and consultancy firm, to be the key resource person in the Franchising Regional Enterprises Women Project undertaken by the PFA. The said project took the PFA to four areas in the Philippines, namely, South Luzon, the Visayas, Northern Mindanao and Southern Mindanao, inspiring and encouraging women entrepreneurs to grow their business through franchising.

Limjoco will receive the award at the 10th Annual IWEC Conference at the Microsoft main office in Washington.

This article is first published by BusinessMirror: http://www.businessmirror.com.ph/phls-limjoco-among-top-winners-in-international-women-entrepreneurs-tilt/

PRA’s Limjoco hailed in international awards

(The Philippine Star) | Updated August 28, 2017 – 12:00am

MANILA, Philippines – Philippine Retailers Association (PRA) vice chairman Ma. Alegria Sibal-Limjoco was named as one of the awardees of the 2017 International Women’s Entrepreneurial Challenge (IWEC) Foundation.

Limjoco’s latest recognition has scored PRA another victory as an organization managed by multi-awarded women whose leadership are not only recognized locally, but also in the international arena.

IWEC is a New York-based non-profit organization whose mission is to connect and develop a global network of successful women business owners.

Last year, Limjoco was also recognized by the Philippine Council of Associations and Association Executives “Ang Susi” Awards as the ‘Association Board Member of the Year.’

*This article is published online at http://www.philstar.com/business/2017/08/28/1733264/pras-limjoco-hailed-international-awards and was also published in The Philippine Star newspaper, August 28, 2017

UST grad turns thesis into diner in Manila

by Othel V. Campos, posted August 26, 2017 at 06:01 in The Manila Standard

While most students are doing thesis to comply with the requirements for a college degree, this young entrepreneur turned hers into a business.

Celine Tabia says her thesis has become a diner called Chiquitos, which caters to students passing along Laong Laan and Tolentino Streets near University of Sto. Tomas in Manila.

“Chiquitos was still a thesis in 2009. I started out the business in 2010 while finishing school at UST. My mom and dad helped me pull it through. Mom used to take orders while Dad washed the dishes and kitchen stuff. Our household help did the cooking. We used to operate a 10-seat capacity in our first branch in Asturias. It ran for two years,” she says.

Tabia says she did a thesis in compliance with her BS Commerce Degree, Major in Entrepreneurship.

Chiquitos was named after her late grandfather who was fondly called Quito and her pet Chi.

The diner’s main offerings are chicken chops—small deep-fried cuts of chicken breast topped with choice sauce from a select list of proprietary sauces, all crafted by Tabia herself.

She says meal choices come and go but the main attractions continue to be the chicken chops, hand-pulled beef and a select roster of student meal paired with drinks starting at an affordable P70 per meal.

After Chiquitos’ first branch was closed because of the renovation works on the building that used to house the diner, Tabia used her earnings to bring back Chiquitos at a better spot along Tolentino Street, now bigger with a 50-seat capacity.

With her boyfriend as a business partner, they also set out to open another branch of Chiquitos at a busy nook along Laong Laan Street.

“We did this so as to cater to the student crowd frequenting the area. But as I see it, the sales were sort of divided on both branches. Nevertheless, both branches are doing well especially during the school season,” she says.

The Tolentino branch can rake in as much as P25,000 in sales on a good day, she discloses.

A middle child, the second from a brood of four, Tabia has never felt the so called “middle-child syndrome” because of the love and attention her parents lavishly give her and her siblings.

With support from her parents, she still does most of the meal preparations at home like meat marination and sauce making.

Her entrepreneurial skills first manifested when she was still a high school student at St. Scholastica’s College where she used to peddle small cute notebooks to schoolmates.

“I bought those cute notebooks from National Bookstore at P2 each and sold them for P10 apiece to my classmates. Back then I thought that was a good price since the notebooks were really pretty,” she says.

In college, she dabbled in selling ladies apparel and opened a online store she fondly calls AntiFashion, where she sells her own creations. Collaborating with a dressmaker in Taytay, Tabia came up with a unique line of ladies’ wearables.

The shop now is an amalgamation of apparel imports from Bangok and personal designs of Tabia.

“For me, Chiquitos is a work I love but AntiFashion is the play part that I like,” she says.

Tabia won first prize for the Next Gen Entrepreneur Award during the 27th Franchising Expo in July 2017.

*This article is copied from The Manila Standard‘s website: http://thestandard.com.ph/business/biz-plus/245446/ust-grad-turns-thesis-into-diner-in-manila.html

PFA’s Note (erratum): The competition is called “The NxtGen in Franchising Awards 2017”, with the elevator pitch held during Franchise Asia Philippines 2017 International Conference last July.

PCCI Announces Francorp CEO Ma Alegria Sibal-Limjoco as 2017 IWEC Awardee

Considered as one of the most prominent names in the Philippine franchising sector, Ms. Limjoco is a two-term President of the Philippine Franchise Association (PFA) and is currently the Vice Chairman of the Association. She spearheaded the first Philippine hosting of Asia’s biggest franchise event – “Franchise Asia 2011”, which successfully brought into the country notable names in the international franchising community as well as the world’s top franchise brands. Ms. Limjoco has represented the PFA in various international franchise events including the World Franchise Council as well as various international franchise shows in the US, Europe and Asia. Ms. Limjoco has been conferred with numerous recognitions.

Bing will be attending the 10th Annual IWEC Conference, held on Nov. 12-14th in Redmond, Washington, to accept her award.

The 2017 IWEC conference, whose theme is “Connecting Women Businesses Globally: Accelerating Growth through Innovation & Technology”, celebrates a milestone: IWEC’s 10th anniversary. The conference is sponsored by Microsoft and hosted at their corporate headquarters in Washington state. The theme of the conference is very fitting not only for the venue, but for the emphasis that IWEC places on mentoring, education and cross-collaboration across borders. The conference agenda is a thought-provoking set of panels and presentations covering threads such as “Doing Business in the U.S.”, “Artificial Intelligence” and “Cybersecurity and Blockchain”, among others.

Congratulations, “Bing!”! We thank our partners at the Philippine Chamber of Commerce for their participation and engagement with IWEC.

McDonald’s Philippines wins big at the Franchise Excellence Awards

THE PHILIPPINE Franchise Association (PFA) recognized Golden Arches Development Corporation (McDonald’s Philippines) for its outstanding work in the franchising industry during the recently held Franchise Excellence Awards at the SMX Convention Center. The quick-service restaurant chain bagged six awards: Best CSR Program for Ronald McDonald House Charities (RMHC) Read to Learn program, Best Overall Marketing Campaign under the Food category, International Master Franchise Award, Regional Franchisee Awards for Ray Ordoveza (South Luzon) and Caroline Andrade (Visayas), and National Franchisee Award for Ray Ordoveza. In photo (L-R) are PFA President Dr. Alan Escalona, PFA Vice-Chairman Bing Sibal-Limjoco, Regional Franchisee for Visayas Awardee Caroline Andrade, McDonald’s Chief Happiness Officer Ronald McDonald, Rainbow Station Founder and Chairman Gail Johnson, BPI Family Savings Bank President Ginbee Go, PFA Chairman Emeritus Samie Lim.

PH as global franchise hub is becoming a reality – Lim

By Bernie Cahiles-Magkilat, Published July 23, 2017, 10:00 PM, Manila Bulletin

The Philippines as global franchising hub is now becoming a reality with international sourcing, concepts and branding converging in the country as it now hosts also the world’s biggest annual franchising event.

Samie Lim, the acknowledged franchising guru not just in the Philippines but abroad, said at least 150 foreign brands participated in the recently concluded Franchise Asia Philippines 2017 Expo with record breaking 40,000 delegates.

The Philippines has also produced a total of 150 Certified Franchise Executives, the largest number among countries.

“We are now the largest franchising hub and best attended. The Philippines as a franchising hub is now becoming a reality,” said Lim, chairman emeritus of Philippine Franchising Association, hosts of the annual Franchise Asia.

Some of the foreign franchise associations and consultancy groups also participated in the last conference and expo.

The World Franchise Associates with over 50 members had a big pavilion, while other consultancy groups from other countries, including the US, have brought in their own brands. For instance, Singapore has 8 same as Indonesia while Thailand has 6.

Francorp Philippines, the professional organization founded by Lim to help companies come up with their franchise systems, has already a total of 50 people helping various concepts turn into successful franchise modules.

Normally, Francorp conducts seminars for 200 people with 50 returning for consultations and perhaps half of them finally going through the franchising process.  Preparing the franchise system for a particular concept can be tedious, taking 6 months to a year.

The reason the Philippines is realizing the goal of a franchise hub is the ability of Filipinos to put up the concepts into actual franchise programs.

“Other countries are learning from us,” said Lim.

But among ASEAN countries, Thailand ranked best in terms of concepts, according to Sam Christopher Lim, chair of the Franchise Asia Philippines 2017 Conference.

“Thais are very creative but that is also a big problem because if you think you can do it better, you will not allow somebody to handle it or offer it via franchising, thus stifling that entrepreneurial drive,” he said.

“But Filipinos can learn, teach and still hold on to their entrepreneurial spirit,” said the young Lim, a former Unilever brand manager assigned overseas but is now being groomed to follow his father’s footstep in business.

Already, there have been a good number of Filipino concepts with successful franchises. In fact, as much as 40 percent of the franchisees of the more than 500 booths at the three-day expo were clients of Francorp.

Some of the successful brands under Francorp include Orayspa, The Generics Pharmacy, Potato Corner, and Reyes Haircutters, to name a few.

Three new local concepts on food, academic tutorial and cars detailing are going to the US to compete among other concepts.

“We are not talking here of 100 branches because the new generation come to us and are targeting 1,000 stores,” he said.

“We are moving closer to becoming the global franchise hub.”

 

*This article is a re-post from: http://business.mb.com.ph/2017/07/23/ph-as-global-franchise-hub-is-becoming-a-reality-lim/

Franchise Excellence Awards

The Philippine Franchise Association gathered local and international business and franchise leaders who graced the Franchise Excellence Awards 2017 rites at the recently-concluded Franchise Asia Philippines 2017 Conference and Expo. Photo showa (1st row, 5th from left) PFA chairman emeritus and father of the Philippine franchising Samie Lim; (1st row, 3rd from right) PFA vice chair Ma. Alegria Sibal-Limjoco; (2nd row, 3rd from left) Trade Secretary Ramon Lopez; (2nd row, 3rd from right) Philexport president Sergio Ortiz-Luis; (3rd row, from left) PFA director for MSME Richard Sanz; PFA director for ASEAN and Special Projects Sam Christopher Lim, Cambodia Franchise Association vice chairman Daniel Li, Philippine Chamber of Commerce and Industry (PCCI) president George Barcelon, Cristina Hernandez and Joey Garcia of Minor Food Group Thailand, and (3rd row, righmost) PCCI director in charge of Agriculture William Co, together with international franchise holders who attended the awarding ceremony.

PFA confers the Chairman’s Award to Philexport president

The Philippine Franchise Association (PFA) bestowed the Chairman’s Award to Mr. Sergio Ortiz-Luis (center), Philexport President at the awards night of Franchise Excellence Awards (FEA) 2017 which was held recently at the SMX Convention Center. The Association considers Mr. Ortiz-Luis as the ‘Godfathr of Philippine Franchising’ for providing the seed fund that was used to craft the naster plan which paved the way for the phenomenal growth of the Philippine franchising sector. As President of Philexport, Mr. Ortiz-Luis continues to be a staunch supporter of PFA and its efforts to promote Philippine franchise brands in overseas markets. The Chairman’s Award is conferred on organizations and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping the Association fulfill its mission in promoting franchising as a tool for economic development, inclusive growth, and nation-buildin. In photo are (from left) Mr. Samie Lim, PFA Chairman Emeritus, Ms. Elizabeth Pardo-Orbeta, Chairman – Council of PFA past Chair and Presidents; Ms. Bing Sibal-Limjoco, PFA VIce Chair; and Dr. Alan Escalona, PFA President. Organized by PFA, FEA is the country’s sole seal of recognition in the Philippine franchising sector and is conferred to those who continue to epotomize global competitiveness and sustainable growth. FEA winners have become benchmarks of success in Philippine franchising and many have become trailblazers in international market.

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