Tag: PFA

PFA confers the Chairman’s Award to Philexport president

The Philippine Franchise Association (PFA) bestowed the Chairman’s Award to Mr. Sergio Ortiz-Luis (center), Philexport President at the awards night of Franchise Excellence Awards (FEA) 2017 which was held recently at the SMX Convention Center. The Association considers Mr. Ortiz-Luis as the ‘Godfathr of Philippine Franchising’ for providing the seed fund that was used to craft the naster plan which paved the way for the phenomenal growth of the Philippine franchising sector. As President of Philexport, Mr. Ortiz-Luis continues to be a staunch supporter of PFA and its efforts to promote Philippine franchise brands in overseas markets. The Chairman’s Award is conferred on organizations and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping the Association fulfill its mission in promoting franchising as a tool for economic development, inclusive growth, and nation-buildin. In photo are (from left) Mr. Samie Lim, PFA Chairman Emeritus, Ms. Elizabeth Pardo-Orbeta, Chairman – Council of PFA past Chair and Presidents; Ms. Bing Sibal-Limjoco, PFA VIce Chair; and Dr. Alan Escalona, PFA President. Organized by PFA, FEA is the country’s sole seal of recognition in the Philippine franchising sector and is conferred to those who continue to epotomize global competitiveness and sustainable growth. FEA winners have become benchmarks of success in Philippine franchising and many have become trailblazers in international market.

DTI promotes franchising sector in Vietnam

TEN Philippine companies successfully exhibited their products at a recent international exposition in Vietnam, with business-matching activities generating negotiated sales amounting to $350,000 (P17.6 million) and potential sales of $3 million (P150.9 million).

The 10 companies joined an Outbound Business Matching Mission for the franchising sector and participated in the Vietnam International Retail and Franchise (VIRF) Expo 2017, at Saigon Exhibition Center, Ho Chi Minh City, Vietnam, from May 31 to June 2.

The activity was orgnized by the Department of Trade and Industry’s Export Marketing Bureau Services Division and the Philippine Trade and Investment Center (PTIC) Thailand in partnership with Philippine Franchise Association. The 10 Philippine companies received 60 serious inquiries from Vietnamese retailers, wholesalers, distributors and franchisors.

Philippine franchisors VIRF is a major venue for the retail and franchising sector, which allowed Philippine franchise companies to showcase their products and services available for franchising.

PTIC Commercial Attaché Enrico Mariano arranged the networking activity with Ambassador Noel Servigon. Philippine franchise companies and the Philippine Business Group Vietnam Association shared insights and prospects of Philippine brands for promotion to Vietnam.

Franchisors exhibited their products and services in the Philippine booth in VIRF Expo 2017. Philippine brands showcased their products along with major international and national brands. The exhibition attracted the participation of 265 companies from more than 14 countries to conduct business matching and face-to-face encounter with exhibitors.

The business-matching activity was successfully conducted with a third-party organizer, the Vietnam Chamber of Commerce and Industry, and an interpreter during the presentation and business-to- business meetings.

Philippine companies that participated included Bench of Suyen Corp., Bibingkinitan of Philippine Food Asia Corp., Canadian Tourism and Hospitality Institute, Coffee Break, K2 Drug, Oryspa, Pure Nectar, Quicklean, U-Franchise and Waffle Time.

By Gliceria N. Cademia | Trade and Industry Development Specialist DTI-EMB – JUNE 27, 2017