The Philippine Franchise Association (PFA) bestowed the Chairman’s Award to Mr. Sergio Ortiz-Luis (center), Philexport President at the awards night of Franchise Excellence Awards (FEA) 2017 which was held recently at the SMX Convention Center. The Association considers Mr. Ortiz-Luis as the ‘Godfathr of Philippine Franchising’ for providing the seed fund that was used to craft the naster plan which paved the way for the phenomenal growth of the Philippine franchising sector. As President of Philexport, Mr. Ortiz-Luis continues to be a staunch supporter of PFA and its efforts to promote Philippine franchise brands in overseas markets. The Chairman’s Award is conferred on organizations and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping the Association fulfill its mission in promoting franchising as a tool for economic development, inclusive growth, and nation-buildin. In photo are (from left) Mr. Samie Lim, PFA Chairman Emeritus, Ms. Elizabeth Pardo-Orbeta, Chairman – Council of PFA past Chair and Presidents; Ms. Bing Sibal-Limjoco, PFA VIce Chair; and Dr. Alan Escalona, PFA President. Organized by PFA, FEA is the country’s sole seal of recognition in the Philippine franchising sector and is conferred to those who continue to epotomize global competitiveness and sustainable growth. FEA winners have become benchmarks of success in Philippine franchising and many have become trailblazers in international market.