Tag: PFA

McDonald’s Philippines wins big at the Franchise Excellence Awards

THE PHILIPPINE Franchise Association (PFA) recognized Golden Arches Development Corporation (McDonald’s Philippines) for its outstanding work in the franchising industry during the recently held Franchise Excellence Awards at the SMX Convention Center. The quick-service restaurant chain bagged six awards: Best CSR Program for Ronald McDonald House Charities (RMHC) Read to Learn program, Best Overall Marketing Campaign under the Food category, International Master Franchise Award, Regional Franchisee Awards for Ray Ordoveza (South Luzon) and Caroline Andrade (Visayas), and National Franchisee Award for Ray Ordoveza. In photo (L-R) are PFA President Dr. Alan Escalona, PFA Vice-Chairman Bing Sibal-Limjoco, Regional Franchisee for Visayas Awardee Caroline Andrade, McDonald’s Chief Happiness Officer Ronald McDonald, Rainbow Station Founder and Chairman Gail Johnson, BPI Family Savings Bank President Ginbee Go, PFA Chairman Emeritus Samie Lim.

PH as global franchise hub is becoming a reality – Lim

By Bernie Cahiles-Magkilat, Published July 23, 2017, 10:00 PM, Manila Bulletin

The Philippines as global franchising hub is now becoming a reality with international sourcing, concepts and branding converging in the country as it now hosts also the world’s biggest annual franchising event.

Samie Lim, the acknowledged franchising guru not just in the Philippines but abroad, said at least 150 foreign brands participated in the recently concluded Franchise Asia Philippines 2017 Expo with record breaking 40,000 delegates.

The Philippines has also produced a total of 150 Certified Franchise Executives, the largest number among countries.

“We are now the largest franchising hub and best attended. The Philippines as a franchising hub is now becoming a reality,” said Lim, chairman emeritus of Philippine Franchising Association, hosts of the annual Franchise Asia.

Some of the foreign franchise associations and consultancy groups also participated in the last conference and expo.

The World Franchise Associates with over 50 members had a big pavilion, while other consultancy groups from other countries, including the US, have brought in their own brands. For instance, Singapore has 8 same as Indonesia while Thailand has 6.

Francorp Philippines, the professional organization founded by Lim to help companies come up with their franchise systems, has already a total of 50 people helping various concepts turn into successful franchise modules.

Normally, Francorp conducts seminars for 200 people with 50 returning for consultations and perhaps half of them finally going through the franchising process.  Preparing the franchise system for a particular concept can be tedious, taking 6 months to a year.

The reason the Philippines is realizing the goal of a franchise hub is the ability of Filipinos to put up the concepts into actual franchise programs.

“Other countries are learning from us,” said Lim.

But among ASEAN countries, Thailand ranked best in terms of concepts, according to Sam Christopher Lim, chair of the Franchise Asia Philippines 2017 Conference.

“Thais are very creative but that is also a big problem because if you think you can do it better, you will not allow somebody to handle it or offer it via franchising, thus stifling that entrepreneurial drive,” he said.

“But Filipinos can learn, teach and still hold on to their entrepreneurial spirit,” said the young Lim, a former Unilever brand manager assigned overseas but is now being groomed to follow his father’s footstep in business.

Already, there have been a good number of Filipino concepts with successful franchises. In fact, as much as 40 percent of the franchisees of the more than 500 booths at the three-day expo were clients of Francorp.

Some of the successful brands under Francorp include Orayspa, The Generics Pharmacy, Potato Corner, and Reyes Haircutters, to name a few.

Three new local concepts on food, academic tutorial and cars detailing are going to the US to compete among other concepts.

“We are not talking here of 100 branches because the new generation come to us and are targeting 1,000 stores,” he said.

“We are moving closer to becoming the global franchise hub.”


*This article is a re-post from: http://business.mb.com.ph/2017/07/23/ph-as-global-franchise-hub-is-becoming-a-reality-lim/

Franchise Excellence Awards

The Philippine Franchise Association gathered local and international business and franchise leaders who graced the Franchise Excellence Awards 2017 rites at the recently-concluded Franchise Asia Philippines 2017 Conference and Expo. Photo showa (1st row, 5th from left) PFA chairman emeritus and father of the Philippine franchising Samie Lim; (1st row, 3rd from right) PFA vice chair Ma. Alegria Sibal-Limjoco; (2nd row, 3rd from left) Trade Secretary Ramon Lopez; (2nd row, 3rd from right) Philexport president Sergio Ortiz-Luis; (3rd row, from left) PFA director for MSME Richard Sanz; PFA director for ASEAN and Special Projects Sam Christopher Lim, Cambodia Franchise Association vice chairman Daniel Li, Philippine Chamber of Commerce and Industry (PCCI) president George Barcelon, Cristina Hernandez and Joey Garcia of Minor Food Group Thailand, and (3rd row, righmost) PCCI director in charge of Agriculture William Co, together with international franchise holders who attended the awarding ceremony.

PFA confers the Chairman’s Award to Philexport president

The Philippine Franchise Association (PFA) bestowed the Chairman’s Award to Mr. Sergio Ortiz-Luis (center), Philexport President at the awards night of Franchise Excellence Awards (FEA) 2017 which was held recently at the SMX Convention Center. The Association considers Mr. Ortiz-Luis as the ‘Godfathr of Philippine Franchising’ for providing the seed fund that was used to craft the naster plan which paved the way for the phenomenal growth of the Philippine franchising sector. As President of Philexport, Mr. Ortiz-Luis continues to be a staunch supporter of PFA and its efforts to promote Philippine franchise brands in overseas markets. The Chairman’s Award is conferred on organizations and individuals who have made significant contributions to the growth of the Philippine franchising sector, and have been instrumental in helping the Association fulfill its mission in promoting franchising as a tool for economic development, inclusive growth, and nation-buildin. In photo are (from left) Mr. Samie Lim, PFA Chairman Emeritus, Ms. Elizabeth Pardo-Orbeta, Chairman – Council of PFA past Chair and Presidents; Ms. Bing Sibal-Limjoco, PFA VIce Chair; and Dr. Alan Escalona, PFA President. Organized by PFA, FEA is the country’s sole seal of recognition in the Philippine franchising sector and is conferred to those who continue to epotomize global competitiveness and sustainable growth. FEA winners have become benchmarks of success in Philippine franchising and many have become trailblazers in international market.

DTI promotes franchising sector in Vietnam

TEN Philippine companies successfully exhibited their products at a recent international exposition in Vietnam, with business-matching activities generating negotiated sales amounting to $350,000 (P17.6 million) and potential sales of $3 million (P150.9 million).

The 10 companies joined an Outbound Business Matching Mission for the franchising sector and participated in the Vietnam International Retail and Franchise (VIRF) Expo 2017, at Saigon Exhibition Center, Ho Chi Minh City, Vietnam, from May 31 to June 2.

The activity was orgnized by the Department of Trade and Industry’s Export Marketing Bureau Services Division and the Philippine Trade and Investment Center (PTIC) Thailand in partnership with Philippine Franchise Association. The 10 Philippine companies received 60 serious inquiries from Vietnamese retailers, wholesalers, distributors and franchisors.

Philippine franchisors VIRF is a major venue for the retail and franchising sector, which allowed Philippine franchise companies to showcase their products and services available for franchising.

PTIC Commercial Attaché Enrico Mariano arranged the networking activity with Ambassador Noel Servigon. Philippine franchise companies and the Philippine Business Group Vietnam Association shared insights and prospects of Philippine brands for promotion to Vietnam.

Franchisors exhibited their products and services in the Philippine booth in VIRF Expo 2017. Philippine brands showcased their products along with major international and national brands. The exhibition attracted the participation of 265 companies from more than 14 countries to conduct business matching and face-to-face encounter with exhibitors.

The business-matching activity was successfully conducted with a third-party organizer, the Vietnam Chamber of Commerce and Industry, and an interpreter during the presentation and business-to- business meetings.

Philippine companies that participated included Bench of Suyen Corp., Bibingkinitan of Philippine Food Asia Corp., Canadian Tourism and Hospitality Institute, Coffee Break, K2 Drug, Oryspa, Pure Nectar, Quicklean, U-Franchise and Waffle Time.

By Gliceria N. Cademia | Trade and Industry Development Specialist DTI-EMB – JUNE 27, 2017