MISS TECH By Kathy Moran (The Philippine Star) | Updated August 21, 2017 – 12:00am
Shakey’s is a restaurant I grew up eating at when I was in high school. I remember attending quite a few birthday celebrations of my barkada at Shakey’s Greenhills in the ‘80s.
Since we were high school kids we had a budget so the most popular meal we would order would be Bunch of Lunch, which had pizza, salad, chicken and spaghetti on one plate and I would pair mine with draft root beer. My other friends would order the ever-famous thin-crust pizza — Meat Lovers was a fave — and, after all these years, these two dishes are still part of the Shakey’s menu.
“It is great to have finally reached our 200th store,” said Shakey’s Pizza Asia Ventures Inc. (SPAVI) president Vicente L. Gregorio at the opening of the store in Paseo de Magallanes recently. “To make this milestone even more special, today is the first time we are launching this very new store design.”
Gregorio added that, “This is a good way to show everybody that despite being 42 years old, Shakey’s is still very robust and very relevant today.”
Shakey’s wants to bring its dining experience to a new level of “wow,” as this is the mantra behind the 200th Shakey’s.
The 200th Shakey’s branch takes casual dining up a notch with new elements like the piano, fun zone, and a more family-friendly ambiance.
“Our goal has always been to create wow moments with each and every one of our customers,” added Gregorio. “But, with the opening of our 200th store, which we believe is a major milestone, we came up with different ideas to even make the Shakey’s experience so much more memorable for our guests. Our 200th store is more than just a new Shakey’s branch — it is a sign that the brand continues to lead and blaze a trail in the industry.”
The 200th store takes the wow concept in family casual dining up a notch by adding new elements never before seen in other branches. This includes a piano as an ode to the early years of Shakey’s, when music became an integral part of the brand.
“Music is a universal language that creates energy and fun, so the 200th store is going back to the original Shakey’s setup,” Gregorio shares. “An array of cakes in the dessert bar is also offered to complete the menu. And new uniforms for the staff are seen to mark Shakey’s commitment to continuous innovation.”
For over 40 years, Shakey’s has stayed on track with these words in mind: fun, family, and pizza. This is evident in all corners of the 200th store, where one is sure to have a fair share of wow moments, from its friendly staff to its warm, inviting, well thought-out interiors, to its spacious dining halls and Fun Zone — an arcade area where friends and family can bond while they play. There’s also a bar with a wide selection of beverages that customers can enjoy as they watch a game on the wide screens, and of course, the well-known Shakey’s thin-crust pizzas made to share with family and friends.
“We are very consumer-focused,” Gregorio says. “We’re committed to wowing our guests, and we believe that consumers deserve more. We took it as our mission to provide them only the best in terms of product, quality, ambiance, and service.”
Shakey’s is blazing a trail in the industry with more stores opening not only around the Philippines but also abroad, specifically in Kuwait and Dubai in the coming months. Shakey’s’ expansion gained momentum in 2016 when Century Pacific Group Inc. acquired the controlling stake for the pizza parlor chain in the Philippines. During the event, it was announced that over the next five years, the company plans to grow the number of Shakey’s stores in the Philippines and abroad to 500.
“It will be a busy year for us moving forward and this is once again in line with our vision of becoming stronger and better as a brand,” Gregorio declares. “In being one of the oldest brands in the country we are still at our best — we are even getting better. We are the number-one pizza chain in the country in terms of revenues.”
* * *
For information, visit https://www.shakeyspizza.ph/index.asp, and follow Shakey’s onFacebook and Instagram.
**This article was first published by The Philippine Star on their website, August 21, 2017 and was also published in the newspaper on page E4.