By Bernie Cahiles-Magkilat
The Bistro Group is targeting to roll out as much as 80 new stores by the end of this quarter as part of its ongoing expansion program.
Jean Paul Manuud, President and COO, revealed this expansion program after the restaurant operator ended 2017 on a high note, which saw the opening of more branches in December.
The group opened Bulgogi Brothers in Evia Lifestyle Center; TGI Fridays in Southwoods; Denny’s in Eastwood; and TGIFridays in Cebu; as well as recent news on The Bistro Group foray into sub- franchising of five of its concepts namely, Bulgogi Brothers, Denny’s, Baker & Cook, Ka Tunying’s Café and Fish & Co.
According to Manuud, the company rolls into 2018 with the same success and upbeat mood, setting its sights on more locations and more branches in Metro Manila and key cities in the country.
Already in the pipeline in the first quarter alone are the store openings of Denny’s in Cebu and NAIA Terminal 1 and Fish & Co. in Uptown Mall BGC and Venice Grand Canal in McKinley Hill with the target of reaching 80 stores by March 2018.
The Bistro Group also recently acquired four franchises of a local brand, Hukad sa Golden Cowrie. The first franchised store under Bistro opened last January 8, at McKinley Hill. Hukad is a Cebu-based restaurant famous in the South for its homestyle Filipino and Cebuano fare. Another branch is set to open at Southwoods Mall in Biñan, Laguna first quarter of this year.
“Patrons of Bistro restaurants can also look forward to more exciting dining options,” added Manuud.
Conceived by Executive Corporate Chef Josh Boutwood in collaboration with The Bistro Group are two homegrown concepts namely Savage which will open its doors in February, and Helm that is expected to open this March. Both will be located at Arya Residences in BGC, Taguig City.
The food at Savage is deeply rooted in the pre-industrial era using two main cooking fuels, wood and charcoal. Meat, fish and vegetables come alive with a burst of flavors using unexpected and innovative combination of ingredients. Helm, on the other hand, is a 12-seater restaurant offering a 12-course tasting menu prepared personally by Chef Boutwood.
“We are very excited and optimistic for 2018. The company continues to explore growth areas and reach untapped markets, and one of the ways to do this was to open franchising opportunities which we announced in December. We are also hoping to strengthen our position in the homegrown restaurant segment this year. We are likewise excited to be one of the franchisees of Hukad, a brand that is expected to strengthen its presence in the metropolis. We expect that 2018 will even be better than last year,” said Manuud.
The Bistro Group first forayed into the local food scene when it opened the first TGIFriday’s restaurant in the country 23 years ago. The company has since grown its portfolio to a collection of 17 international casual dining brands and homegrown concepts.
*This article is copied from the news published by Manila Bulletin and is available online at https://business.mb.com.ph/2018/01/28/resto-chain-targets-to-roll-out-80-stores-by-q1/