By Bernie C. Magkilat | Published August 6, 2017, 10:01 PM, Manila Bulletin
Toby’s Sports, the largest multi-brand sports retailer in the Philippines, is expanding its operation as it eyes more outlets in newly opened malls.
Toby Claudio, President of Quorum International, Inc., the parent company of Toby’s Sports, said they will still pursue the franchising model to boost their expansion program.
Claudio noted that the company has been in the franchise business since 1998 with several successful franchisees around the country.
“But given the number of new malls to open in provincial areas, we expect this part of the business to continue to grow as we partner with new franchisees who share our passion for sports,” said Claudio, who was recently awarded as Outstanding Filipino Franchise Award for Retail (Large Scale Category) from the Philippine Franchise Association (PFA).
The Franchise Excellence Awards (FEA) recognizes the country’s best-managed companies that serve as benchmarks for all franchising businesses based on the following criteria: growth performance, brand value and ethical business practices.
FEA brings the standard of franchisors to a higher level, positioning the franchisers as forerunners in the growth and development of the franchising sector. FEA is a joint partnership between the PFA, the Department of Trade and Industry, the Philippine Chamber of Commerce and Industry and the Philippine Retailers Association.
“It is definitely an honor to receive this award, which recognizes Toby’s Sports as the leading and most trusted sports retailer in the country,” said Claudio.
Toby’s Sports recently opened franchise stores in Robinsons Tacloban, Xentro Mall Calapan, SM Trece Martires and Robinsons Iligan, bringing its total number of branches to 50.