Tag: Toby’s Sports

Toby’s Sports opens flagship store in BGC

TOBY’S SPORTS has opened a new, innovative flagship store that highlights its long-standing commitment to elevating its retail experience to world-class standards.

Toby’s Sports held a special preview party of the new flagship store situated in the heart of the bustling Bonifacio Global City (BGC) last Nov. 28. The event, called “Pinnacle of Sports,” gathered celebrities, athletes, sports enthusiasts, and members of the media who had a first look at the new flagship store.

The 1,000 sqm, two-storey space houses a premium assortment of footwear, sports apparel and equipment from the world’s best brands. According to Toby Claudio, President of Toby’s Sports, “we wanted to create an iconic store, a pinnacle shopping experience in the heart of Metro Manila.” To achieve that, the store utilizes cutting-edge technology, such as stunning LED displays towering over 5th Avenue and multiple interactive touch screens that uses RFID technology to show information on its latest products. It also features various zones that create an experiential shopping experience:

PLAYZone. The flagship store features an interactive PLAYZone to host events and sports clinics on a regular basis. It also doubles as a basketball court, which utilizes a professional-grade basketball shooting machine, where people can hone their shooting skills. Prizes will be given out regularly to top scorers in the Toby’s Shoout game.

LAUNCHZone. As its names suggests, the LAUNCHZone will host product launches that feature the latest innovations from the top sports brands. Toby’s Sports also plans to use this area for curated installations, special VIP events and athlete appearances.

Toby’s Custom Lab. The Toby’s Custom Lab, located on the 2nd level, offers apparel customization services. With the capability to create full custom uniforms and jerseys, it will include express customization via sublimation, making a more personalized customer experience.

Run Signature Analysis. The flagship store offers Run Signature gait and running form analysis, from Brooks. It is a radical new approach to gait analysis that takes an in-depth look at the body’s natural running characteristics so that the store personnel can offer the ideal shoes to every customer.

 

*this article was copied and originally published in BusinessWorld last Dec 6, 2018 and can be also found at https://www.bworldonline.com/tobys-sports-opens-flagship-store-in-bgc/

Toby’s Sports bares expansion in new malls

By Bernie C. Magkilat | Published August 6, 2017, 10:01 PM, Manila Bulletin

Toby’s Sports, the largest multi-brand sports retailer in the Philippines, is expanding its operation as it eyes more outlets in newly opened malls.

Toby Claudio, President of Quorum International, Inc., the parent company of Toby’s Sports, said they will still pursue the franchising model to boost their expansion program.

Claudio noted that the company has been in the franchise business since 1998 with several successful franchisees around the country.

“But given the number of new malls to open in provincial areas, we expect this part of the business to continue to grow as we partner with new franchisees who share our passion for sports,” said Claudio, who was recently awarded as Outstanding Filipino Franchise Award for Retail (Large Scale Category) from the Philippine Franchise Association (PFA).

The Franchise Excellence Awards (FEA) recognizes the country’s best-managed companies that serve as benchmarks for all franchising businesses based on the following criteria: growth performance, brand value and ethical business practices.

FEA brings the standard of franchisors to a higher level, positioning the franchisers as forerunners in the growth and development of the franchising sector. FEA is a joint partnership between the PFA, the Department of Trade and Industry, the Philippine Chamber of Commerce and Industry and the Philippine Retailers Association.

“It is definitely an honor to receive this award, which recognizes Toby’s Sports as the leading and most trusted sports retailer in the country,” said Claudio.

Toby’s Sports recently opened franchise stores in Robinsons Tacloban, Xentro Mall Calapan, SM Trece Martires and Robinsons Iligan, bringing its total number of branches to 50.

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