PFA: Philippine Franchise Association

 

PFA BOARD OF TRUSTEES AND DIRECTORS 2021-2023 

 
Dr. Samie Lim, CFE

Chairman Emeritus
Director,International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Philippine Franchise Association - Franchising - Franchisee - Franchisor
 
Ms. Sherill R. Quintana, CFE

Chairman
Director for MSME/ Homegrown Franchises (Non-Food)
(Oryspa)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Sam Christopher Lim, CFE

President
Director for ASEAN/ Special Projects
(La Z Boy)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jose Victor Paterno

Director for External Relations
(7-Eleven)

Philippine Franchise Association - Franchising - Franchisee - Franchisor
 
Mr. Richard V. Sanz, CFE

Director for Advocacy
(Bibingkinitan)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Dr. Carl Balita, CFE

Director for Education
(Dr. Carl Balita Review Center)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Dr. Ma. Alegria "Bing" S. Limjoco, CFE

Director for International Relations
APFC Permanent Representative
(Francorp)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Dr. Alan L. Escalona, CFE

Director for Governance and Ethical Standards
(Fruit Magic)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Joseph Tanbuntiong

Director for Research and Information
(Jollibee)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Rebecca Bucad, CFE

Director for Membership
(K2 Pharmacy)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Robert F. Trota, CFE

Director for Filipino Global Brands
(Max's Group)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jose Mari Del Rosario

Director for Foreign Franchises (Non-Food)
(Microtel by Wyndham)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Alice Liu

Director for Marketing and Promotions
(Penshoppe)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Jose Magsaysay, Jr., CFE

Director for Homegrown Franchises (Food)
(Potato Corner)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Vicente Gregorio

Director for Digitalization
(Shakey's)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Joey Garcia, CFE

Director for Foreign Franchises (Food)
(Wendy's)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Yvette Pardo-Orbeta

Director for Products and Allied Services
(Asian Institute of Certified Franchise Executive, Inc.)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Atty. Reena Mitra-Ventanilla

Assistant Corporate Secretary
(Quisumbing Torres Law Office)

 

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Federico Moreno

Regional Director, NCR
(Xcess Salon)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Francis Glenn Yu

Regional Director, North Luzon
(SEAOIL)

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Ms. Armela Lanto

Regional Director, South Luzon
(Kerrimo)

 

Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Kenneth Lim

Regional Director, Visayas
(Dessert Factory)

 

 
Philippine-Franchise-Association-Franchising-Franchisee-Franchisor
 
Mr. Henry Albert Fadullon

Regional Director, Mindanao
(Phoenix Petroleum)