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We are PFA

The Philippine Franchise Association (PFA) is a voluntary self-regulating body for franchising in the Philippines. Its members are bound by the Fair Franchising Standards (FFS), the Association’s code of ethics, which exhorts members to practice transparency and fairness in the conduct of sale of their franchises.


Hence, PFA is home to the Philippines’ most trusted franchise brands, many of which already have overseas outlets or are ready to go international. Guided by its mission to promote franchising as a tool to create businesses and jobs, PFA has transformed the Philippine franchising sector into an important contributor to the Philippine economy. Supported by its pillars to grow, strengthen and advocate for the Philippine franchising sector, PFA continues to undertake programs that will make Philippine franchising globally-competitive, future-ready and disruption-resilient.


PFA is currently the Secretariat of the Asia Pacific Franchise Confederation (APFC) and a member of the Technical Working Group of the World Franchise Council (WFC), whose task is to create activities that will advance franchising globally.


It organizes Franchise Asia Philippines, the biggest franchise show in Asia and one of the biggest in the world

Home of the most Trusted Franchise Brands in the Country

Our Mission

To promote franchising as a powerful tool for economic development and nation-building by developing its intrinsic benefits to create thousands of businesses and millions of jobs.

Our VIsion

For the Philippines to be the “Center for Franchise Development in Asia” by providing the gateway to the entry and export of world class-quality brands, products and services from Asia to the rest of the world and vice versa.

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