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We are PFA
The Philippine Franchise Association (PFA) is a voluntary, self-regulatory organization representing the franchising sector in the Philippines.
Its members adhere to the Fair Franchising Standards (FFS), the Association’s code of ethics, which promotes transparency and fairness in franchise sales. PFA is a member of the Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC). It currently serves as the APFC Secretariat and leads the WFC Task Force, which develops initiatives to advance franchising globally.
PFA also organizes Franchise Asia Philippines, the largest franchise show in Asia and one of the largest in the world.
Home of the most Trusted Franchise Brands in the Country
Our Mission
To promote franchising as a powerful tool for economic development and nation-building by developing its intrinsic benefits to create thousands of businesses and millions of jobs.
Our VIsion
For the Philippines to be the “Center for Franchise Development in Asia” by providing the gateway to the entry and export of world class-quality brands, products and services from Asia to the rest of the world and vice versa.