Dr. Samie Lim, CFE

Chairman Emeritus
Director, International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Mr. Sam Christopher Lim, CFE
Chairman
Director for ASEAN/ Special Projects
(La Z Boy)

Mr. Joseph Tanbuntiong
President

Director for Advocacy
(Jollibee)

Dr. Ma. Alegria "Bing" S. Limjoco, CFE
Director for International Relations
APFC Permanent Representative
(Francorp)

Mr. Robert F. Trota, CFE
Director for Filipino Global Brands
(Max's Group)

Ms. Sherill R. Quintana, CFE
Chairman, Council of Past Presidents
Director for Membership
(Oryspa)

Mr. Jose Victor Paterno
Director for Research and Information
(7-Eleven)

Mr. Richard V. Sanz, CFE
Director for External Relations
(Bibingkinitan)

Mr. Steve Benitez

Director for CSR & Inclusive Business
(Bo's Coffee)

Dr. Carl Balita, CFE
Director for Education
(Dr. Carl Balita Review Center)

Mr. Richie Cuna, CFE

Director for MSME Development
(Fiorgelato)

Dr. Alan L. Escalona, CFE 
Director for Governance and

Ethical Standards
(Fruit Magic)

Mr. Kenneth Yang
Director for Foreign Franchises

(McDonalds Phils.)
 

Ms. Alice Liu
Director for Marketing and Promotions
(Penshoppe)

Mr. Joey Alvero CFE
Director for Homegrown Franchises
(Potato Corner)

Mr. Joey Garcia, CFE
Director for Digitalization
(Wendy's)

Ms. Yvette Pardo-Orbeta, CFE
Director for Products and Allied Services
(Asian Institute of Certified Franchise Executive, Inc.)