Dr. Samie Lim, CFE

Chairman Emeritus
Director, International Relations
WFC Permanent Representative
(Blims Lifestyle Group)

Ms. Sherill R. Quintana, CFE
Chairman
Director for MSME/ Homegrown Franchises (Non-Food)
(Oryspa)

Mr. Sam Christopher Lim, CFE
President
Director for ASEAN/ Special Projects
(La Z Boy)

Mr. Jose Victor Paterno
Director for External Relations
(7-Eleven)

Mr. Richard V. Sanz, CFE
Director for Advocacy
(Bibingkinitan)

Dr. Carl Balita, CFE
Director for Education
(Dr. Carl Balita Review Center)

Dr. Ma. Alegria "Bing" S. Limjoco, CFE
Director for International Relations
APFC Permanent Representative
(Francorp)

Dr. Alan L. Escalona, CFE 
Director for Governance and

Ethical Standards
(Fruit Magic)

Mr. Joseph Tanbuntiong
Director for Research and Information
(Jollibee)

Ms. Rebecca Bucad, CFE
Director for Membership
(K2 Pharmacy)

Mr. Robert F. Trota, CFE
Director for Filipino Global Brands
(Max's Group)

Mr. Jose Mari Del Rosario
Director for Foreign Franchises

(Non-Food)
(Microtel by Wyndham)

Ms. Alice Liu
Director for Marketing and Promotions
(Penshoppe)

Mr. Jose Magsaysay, Jr., CFE
Director for Homegrown Franchises (Food)
(Potato Corner)

Mr. Vicente Gregorio
Director for Digitalization
(Shakey's)

Mr. Joey Garcia, CFE
Director for Foreign Franchises (Food)
(Wendy's)

Ms. Yvette Pardo-Orbeta
Director for Products and Allied Services
(Asian Institute of Certified Franchise Executive, Inc.)