Mr. Joseph Tanbuntiong
Chairman
(Jollibee)

Dr. Ma. Alegria "Bing" S. Limjoco, CFE

Vice Chairman

Director-Government and

External Relations

APFC Permanent Representative

(Francorp)

Mr. Jose Victor Paterno
VP-Foreign Franchises
(7-Eleven)

Ms. Judy Guevara, CFE

Director-Emerging Franchises
(Minute Burger)

Dr. Alan L. Escalona, CFE
Director – Ethical Standards and

Good Governance
(Fruit Magic)

Mr. Steve Benitez

President
(Bo's Coffee)

Mr. Sam Christopher Lim, CFE
Chairman-Council of Past Presidents
Director-International Relations
(La-Z-Boy)

Mr. Richard V. Sanz, CFE
Director-Food Franchises
(BBK)

Ms. Melodee Isaguirre
Director-Scaling Franchises
(Tapa King)

Dr. Carl Balita, CFE
Director – Education
(Carl Balita Review Center)

Mr. Robert F. Trota, CFE
Vice Chairman
Director-Global Filipino Brands (International)
(Max's Group)

Ms. Sherill R. Quintana, CFE
VP-Homegrown Franchises
(Oryspa)

Ms. Alice Liu
Director-Non-Food Franchises
(Penshoppe)

Mr. Joey Garcia, CFE

Director-Established Franchises
(Wendy's)

Mr. Joey Alvero, CFE
Director – Expos and B2B Activities (Business Expansion)
(Potato Corner)