Led by Summit Chair and PFA Regional Director for NCR, Ms. Rebecca Bucad, CFE (K2 Pharmacy) and Committee Members: Mr. Jeff Chua (Cycle House), Ms. Jenny Ty-Dino (Powerhouse), Ms. Genevieve Salomon (Goldilocks)*, Mr. John Phillipe Bondoc , representative of Mr. Harley Ladores (Julie's Bakeshop) and Mr. Patch Paguntalan , representative of Ms. Melodina Isaguirre (Tapa King)

The first leg of PFA Training Thursday kicked off today, February 12 (Thursday) at the AICFE Office in Taguig. The session, "Cyber Security Seminar for SMEs” covered cyber hygiene basics, data and device protection, recognizing online threats, and reporting mechanisms to help strengthen digital safety.

Delivering an insightful presentation at the International Market Update Session (IMUS) on ASEAN countries is PFA VP for Homegrown Franchises, Ms. Sherill Quintana, CFE. The session is organized by the Malaysian Franchise Association (MFA). She shares an overview of the franchising landscape in the Philippines and highlights key insights valuable to businesses and investors looking to enter the country’s market. The session also features other ASEAN franchise associations

Franchise Asia Philippines 2026 Expo Exhibitors Briefing, SMX Manila. Welcoming the proactive partners and exhibitors of Franchise Asia Philippines 2026 is the ever-dynamic Franchise Asia Philippines 2026 Expo Chair and PFA Director for Membership, Ms. Sherill Quintana, CFE!

The Department of Trade and Industry – Export Marketing Bureau (DTI-EMB), in collaboration with the Philippine Trade and Investment Center (PTIC)-Jakarta and the Philippine Franchise Association (PFA), successfully concluded the Outbound Business Matching Mission (OBMM) to Indonesia from 29 October to 03 November 2025. Read More

A meaningful courtesy visit with the ORO-TIPC team led by City Government Assistant Department Head Ms. Raelita Legaspi, together with Project Development Officer II Ms. Millen Mae Saliga and DMO II officers Ms. Koni Llamera, Ms. Rutchiel Laureta, and Mr. Jetrho Rufino. Thrilled to join forces in empowering investors and MSMEs and shaping the future of regional development! Going all in for Mindanao’s one and only 3-in-1 franchising event in 2026. Slated on Sept. 11-12, 2026

Grateful for the opportunity to meet with OWWA R10 OIC Regional Director Eugene Mesias, OWWO II Ms. Shane Nava, and Family Welfare Officer Mr. Oscar Samson Jr. Excited to strengthen partnerships that empower our OFWs and contribute to regional growth. Going all in for Mindanao’s one and only 3-in-1 franchising event in 2026. Slated on Sept. 11-12, 2026 at SM CDO Downtown

Honored to have a courtesy visit with ORO Chamber President Mr. Almarco Brito, MBA and Executive Director Ms. Queritess Queja. Thankful for the warm welcome, fresh perspectives, and great conversation. All out support for the only 3-in-1 franchising event in Mindanao for 2026 Slated on Sept. 11-12, 2026 at SM CDO Downtown

APFC webinar on "How to Enter the China Market", organized by the China Chain Store and Franchise Association. 📅 January 20 (Tuesday) 4PM-5PM (Beijing/Manila Time)

Franchise Negosyo Para sa Region X (CDO) Productive alignment meeting with SM CDO Downtown Marketing Officer Mr. Al Jasper Parmisano and Marketing Associate, Ms. Apple Christie Ng , as we jumpstart preparations for our upcoming event this coming Sept. 11-12, 2026 at the SM CDO Downtown. Grateful for their support as our official venue partner!

The PFA is heading back to the regions! A fruitful meeting with the Department of Trade and Industry Region X (DTI R10) Regional Director Ruel Paclipan, Mr. Jayquel Peñaloga, Supervising Trade and Industry Development Specialist, and Mr. Fidel Roa, Regional Negosyo Center Coordinator with the PFA Secretariat Ms. Lhot San Diego, Senior Project Manager, and Ms. Kat Jereza, Project Officer, as we discuss the exciting collaboration for MSME support, jobs creation, and economi

Gracing the momentous occasion were PFA Chairman Emeritus, Dr. Samie Lim, CFE, PFA Vice Chairman, Dr. Bing Sibal Limjoco, CFE and PFA Chairman, Mr. Chris Lim, CFE, together with the dedicated PFA Secretariat Team