Keeping the momentum going with a message support from Robinsons Operations Director for NCR Malls Ms. Marilou M Rhom

Setting the tone for today’s opportunity-filled event with warm and inspiring welcome messages from PFA Director for Education, Dr. Carl Balita, CFE, and Robinsons Operations Director for NCR Malls, Ms. Marilou M. Rhom.

The Philippine Franchise Association (PFA) in partnership with the City Government of Antipolo, Department of Labor and Employment (DOLE), Public Employment Service Office (PESO) and Robinsons Malls officially opens the 2026 PFA Job Fair today, June 25, 2026 at Robinsons Antipolo.

The Philippine Franchise Association (PFA) signed a memorandum of understanding with the Korea Franchise Association (KFA) - Busan Chapter to strengthen cooperation between the two groups. Shown in photo are PFA Vice Chairman Bing Sibal-Limjoco and KFA - Busan Chapter Vice Chairman Minho Jeon.

The Asian Institute of Certified Franchise Executives (AICFE) is proud to formally announce the strategic appointment of Datuk Dr. Radzali Bin Hassan as the AICFE Director for Malaysia.

Thank you to all our amazing participants for your energy, insights, and commitment throughout the program. Day 2 was truly productive, and we’re proud of everyone’s dedication to learning and growth. Cheers to finishing strong!

Participating PFA-Member Brands:
Aficionado,
Famous Belgian Waffles,
K2 Pharmacy,
Mayet De La Rosa Fine Jewelry,
Miguelitos
, Mister Donut,
Oryspa,
Potato Corner, Powerhouse

he momentum continues as Jason Gehrke, Director of Franchise Advisory Centre, dives into the core essentials of franchisee recruitment and proven strategies for driving franchisee & network growth. Furthermore, today's session will also tackle the key pillars of international expansion and issues experienced by matured franchisors.

Kickstarting the Day 1 of CFE Malaysia is Jason Gehrke, Director of Franchise Advisory Centre as he breaks down on the Foundational Essentials of Franchising.

An industry expert, Certified Digital Marketer and the Founder & CEO of VH Consulting, Inc. MR. VIRGILIO "JOJO" AJERO leads an insightful session on innovation in business location strategy on the session "Smart Site Selection Using AI & Technology".

Atty. Lyca Balita, Director of CEB Holdings Inc. tackles a critical question on 'What happens when growth comes before protection?'. A must-hear for brands looking to expand safely.

Sharing expert insights on 'Expanding Your Franchise Business' is Ms. Aileen Umali, Marketing Office of WIPO - Singapore where she discussed why trademark protection matters in franchise expansion and what are the steps that can be undertaken to protect your brand.