An industry expert, Certified Digital Marketer and the Founder & CEO of VH Consulting, Inc. MR. VIRGILIO "JOJO" AJERO leads an insightful session on innovation in business location strategy on the session "Smart Site Selection Using AI & Technology".

Atty. Lyca Balita, Director of CEB Holdings Inc. tackles a critical question on 'What happens when growth comes before protection?'. A must-hear for brands looking to expand safely.

Sharing expert insights on 'Expanding Your Franchise Business' is Ms. Aileen Umali, Marketing Office of WIPO - Singapore where she discussed why trademark protection matters in franchise expansion and what are the steps that can be undertaken to protect your brand.

Discussing the importance of P&L and how it impacts and matters to the business is the Partner / Principal | Audit of SGV & Co, MR. KRISTOPHER CATALAN

Starting "Protecting and Growing Your Brand Across Borders: Insights from the Madrid System" Seminar with an informative talk from Director Thitapha Wattanapruttipaisan of World Intellectual Property Organization (WIPO) - Singapore, where she discusses Powering Intellectual Property (IP) in ASEAN.

Full house for the first run of HTI at the Franchise Asia Philippines 2026.

Presenting the Challenges and Strategies in Entering and Operating in ASEAN markets is the Managing Partner of World Franchise Associates, Ltd., MR. TROY FRANKLIN

Sharing her expertise on Market Profile, Economic Profile, Trends, and Opportunities, Gov't and Legal Requirements is the Foreign Trade Service Officer of the Department of Trade and Industry - Foreign Trade Service Corps (DTI-FTSC), MS. BEATRIC ALEXA KARAMIHAN

A heartfelt message of support from Atty. Patricia Yvonne Caunan, Administrator of OWWA. Thank you for championing our OFWs and highlighting how franchising can provide sustainable livelihoods for our modern-day heroes.

Expo Committee Chair and President and CEO of Oryspa, Ms. Sherill Quintana, CFE officially opens the floor with her Welcome Remarks, setting the stage for three days of innovation, growth, and endless opportunities.

Celebrating growth, innovation, and the spirit of franchising and entrepreneurship!