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PFA, in collaboration with DTI-CAR gave a presentation on How to Invest in the Right Franchise at today’s 2025 IMPAKABSAT Briefing, held via Zoom.
Representing PFA was Drew Bobis, PFA Project Specialist, who shared valuable tips on making wise franchise investment decisions and spotting potential franchise scams.
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Nov 21


PFA Kamustahan Event with Cebu Members and Prospective Members
a meaningful gathering held at Dessert Factory, Ayala Center Cebu, designed to reconnect, share updates, and discuss current initiatives and future plans for the Cebu community. Attendees included representatives from the following companies: CodeLikeUs Technologies, Inc. Dessert Factory Francorp Philippines Hukad Island Tea Co. Islands Souvenirs Mr. Potato NY Buffalo Hot Wings The Lemon Co. Wingers Unlimited
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Nov 21


Happening now:Day 1 of Certified Franchise Executive Program 2025 Malaysia
Thoroughly discussing Franchise Relationship: Building Trust & High Performance Franchise System is our resource speaker, Founder of Franchise Relationship Institute, MR. GREG NATHAN, CFE
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Nov 19


PFA Pavilion at the International Franchise & Business Opportunities 2025 | Organized by Neo Expo endorsed by Asosiasi Franchise Indonesia
🗓️ October 31-November 2 📍Booth # 116, Hall 2 , ICE BSD Hall Tangerang, Jakarta Participating Brands: - Canadian Tourism & Hospitality Institute - Dr. Carl Balita Review Center - Garinsmart Cafe - Island Tea & Co. - Livingwater - Miguelitos Ice Cream - Mr. Quickie - Oryspa - U-Franchise Sales & Management (representing Avocadoria Ph, Jollibee and Potato Corner)
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Nov 4


Our sincere appreciation to Ms. Jollan Margaret Llaneza.
Our sincere appreciation to Ms. Jollan Margaret Llaneza, Commercial Counsellor of the Philippine Trade and Investment Center–Jakarta, for graciously hosting sumptuous dinner for the Philippine delegates participating in the Indonesia Business Mission at Hotel Santika Premiere, BSD City. DTI Export Marketing Bureau | @dti-jakarta @pticJakarta
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Nov 4


The APFC Secretariat represented by PFA Chairman Chris Lim and PFA Board Director Sherill Quintana.
The APFC Secretariat represented by PFA Chairman Chris Lim and PFA Board Director Sherill Quintana turnovered the APFC Jakarta Declaration to the Deputy of Economy and Digital Transformation, Ministry of National Development Planning /Bappenas, Mrs. VIVI YULASWATI, and to the Director General of Domestic Trade, Ministry of Trade of the Republic of Indonesia, Mr. IQBAL SHOFFAN SHOFWAN.
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Nov 4


PFA participated in the Asia Pacific Franchise Confederation (APFC) General Meeting, hosted by the Indonesian Franchise Association, as this year's host member-country.
APFC Meeting chaired by Mr. Andrew Nugroho (Indonesia) as host chairperson, assisted by APFC Secretariat represented by PFA Board Director PFA Sherill Quintana. PFA Chairman Chris Lim and PFA Chairman Emeritus Samie Lim are also in Attendance. Participating country-members in the APFC Meeting, namely China, Emirates, Indonesia, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand and Turkey.
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Nov 4


Philippine Pavilion delegation at the International Franchise and Business Opportunities Expo.
Joining the participating PH brands are Direktur Jenderal Perdagangan Dalam Negeri, Kementerian Perdagangan RI - Bpk. IQBAL SHOFFAN SHOFWAN, M. Si, Mr. Ho Jin Park of Korea Franchise Association, Ms. Maricris Yambao, Second Secretary and Consul of the Philippine Embassy jn Indonesia, Ms. Jollan Margaret Llaneza, Commercial Counsellor of the Philippine Trade and Investment Center–Jakarta; Ms. Arselyn Palad and Mr. Adi Jul-Ahmad, Senior Trade-Industry Development Specialists fr
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Nov 4


PFA Tree Planting Activity
The Philippine Franchise Association (PFA) proudly hosts its 2nd Tree Planting Activity today at the La Mesa Watershed in Novaliches, Quezon City. This meaningful activity is in collaboration with the Quezon City Government, particularly through the Climate Change, General Services, and Parks Departments.
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Oct 23


In preparation for the PFA Overseas Business Mission to Indonesia, which coincides with the International Franchise and Business Opportunities Expo on Oct 31-Nov 2, 2025.
The meeting was attended by Ms. Jollan Llaneza, Commercial Counselor of the Philippine Trade and Investment Center (PTIC) – Jakarta; Ms. Tess Loring, Chief Trade and Industry Development Specialist of the Department of Trade and Industry – Export Marketing Bureau (DTI-EMB); and other representatives from PTIC and DTI-EMB. Representing PFA were Ms. Sherill Quintana, CFE, Chair of the PFA Council of Past Presidents, Director for Membership and Head of Delegation for the Indones
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Oct 16


The DTI KMME Kamustahan 2025
The DTI KMME Kamustahan 2025: "A Reunion of Entrepreneurs: Connecting, Reflecting, and Scaling Up Together" at Gaisano Mall of Cebu, Cebu...
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Oct 10
PFA News & Updates
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