The Asian Institute of Certified Franchise Executives (AICFE) is proud to formally announce the strategic appointment of Datuk Dr. Radzali Bin Hassan as the AICFE Director for Malaysia.

Thank you to all our amazing participants for your energy, insights, and commitment throughout the program. Day 2 was truly productive, and we’re proud of everyone’s dedication to learning and growth. Cheers to finishing strong!

Participating PFA-Member Brands:
Aficionado,
Famous Belgian Waffles,
K2 Pharmacy,
Mayet De La Rosa Fine Jewelry,
Miguelitos
, Mister Donut,
Oryspa,
Potato Corner, Powerhouse

he momentum continues as Jason Gehrke, Director of Franchise Advisory Centre, dives into the core essentials of franchisee recruitment and proven strategies for driving franchisee & network growth. Furthermore, today's session will also tackle the key pillars of international expansion and issues experienced by matured franchisors.

Kickstarting the Day 1 of CFE Malaysia is Jason Gehrke, Director of Franchise Advisory Centre as he breaks down on the Foundational Essentials of Franchising.

An industry expert, Certified Digital Marketer and the Founder & CEO of VH Consulting, Inc. MR. VIRGILIO "JOJO" AJERO leads an insightful session on innovation in business location strategy on the session "Smart Site Selection Using AI & Technology".

Atty. Lyca Balita, Director of CEB Holdings Inc. tackles a critical question on 'What happens when growth comes before protection?'. A must-hear for brands looking to expand safely.

Sharing expert insights on 'Expanding Your Franchise Business' is Ms. Aileen Umali, Marketing Office of WIPO - Singapore where she discussed why trademark protection matters in franchise expansion and what are the steps that can be undertaken to protect your brand.

Discussing the importance of P&L and how it impacts and matters to the business is the Partner / Principal | Audit of SGV & Co, MR. KRISTOPHER CATALAN

Starting "Protecting and Growing Your Brand Across Borders: Insights from the Madrid System" Seminar with an informative talk from Director Thitapha Wattanapruttipaisan of World Intellectual Property Organization (WIPO) - Singapore, where she discusses Powering Intellectual Property (IP) in ASEAN.

Full house for the first run of HTI at the Franchise Asia Philippines 2026.

Presenting the Challenges and Strategies in Entering and Operating in ASEAN markets is the Managing Partner of World Franchise Associates, Ltd., MR. TROY FRANKLIN