Discussing the importance of P&L and how it impacts and matters to the business is the Partner / Principal | Audit of SGV & Co, MR. KRISTOPHER CATALAN

Starting "Protecting and Growing Your Brand Across Borders: Insights from the Madrid System" Seminar with an informative talk from Director Thitapha Wattanapruttipaisan of World Intellectual Property Organization (WIPO) - Singapore, where she discusses Powering Intellectual Property (IP) in ASEAN.

Full house for the first run of HTI at the Franchise Asia Philippines 2026.

Presenting the Challenges and Strategies in Entering and Operating in ASEAN markets is the Managing Partner of World Franchise Associates, Ltd., MR. TROY FRANKLIN

Sharing her expertise on Market Profile, Economic Profile, Trends, and Opportunities, Gov't and Legal Requirements is the Foreign Trade Service Officer of the Department of Trade and Industry - Foreign Trade Service Corps (DTI-FTSC), MS. BEATRIC ALEXA KARAMIHAN

A heartfelt message of support from Atty. Patricia Yvonne Caunan, Administrator of OWWA. Thank you for championing our OFWs and highlighting how franchising can provide sustainable livelihoods for our modern-day heroes.

Expo Committee Chair and President and CEO of Oryspa, Ms. Sherill Quintana, CFE officially opens the floor with her Welcome Remarks, setting the stage for three days of innovation, growth, and endless opportunities.

Celebrating growth, innovation, and the spirit of franchising and entrepreneurship!

Our honored guests and the PFA Board of Trustees coming together at the Franchise Asia Philippines 2026 Expo Opening. Building stronger partnerships, one conversation at a time

Explores powerful cross-border insights on building and scaling successful businesses across the region. Our distinguished panelists include Mr. Deric Yeo, CFE (US Fine Pizza Sdn. Bhd., Malaysia), Ms. Hsien Naidu (Astreem Consulting & TreeAMS, Singapore), Dr. Varongsri Poothakool (Math Talent, Thailand), and Ms. Yupi Nguyen (Happi Tea, Vietnam). The session is moderated by Ms. Sherill Quintana, CFE, (Oryspa), guiding an engaging exchange on ASEAN entrepreneurship and growth.

Alice Liu and Bryan Liu (Golden ABC, Inc.) Violeta Lapid and Anais Lapid (R. Lapid’s Premium Chicharon), and Bobby Claudio and Toby Claudio (Toby’s Sports). Moderated by Joey Garcia (Wendy’s Phils) and Arielle Escalona-Puno (Pure Nectar), the discussion explores leadership transition and legacy-building across family enterprises. A timely exchange of insights on sustaining growth, governance, and succession at the highest level of business leadership. See more: