Cebu hosted Visayas’ biggest franchise expo as PFA targeted entrepreneurs, investors

Posted by: Cebu Business News

More than 60 franchise brands and business suppliers gathered in Cebu last week as the Philippine Franchise Association (PFA) staged its largest regional franchise exhibition, aiming to encourage more entrepreneurs and investors in the Visayas.

The Franchise Negosyo Visayas Expo was held from July 31 to Aug. 1 at the Mountain Wing Atrium of SM Seaside City Cebu, bringing together franchisors, business service providers, and aspiring business owners in a free two-day event.

Organizers said the expo showcased franchise opportunities across food, retail, services, and other industries, while providing visitors with direct access to franchisors and suppliers needed to establish and operate a business.

“Franchising remains one of the most accessible and proven pathways to business ownership, and through Franchise Negosyo Visayas Expo, we hoped to open more doors for Filipinos who dreamed of building their own enterprise,” PFA President Steve Benitez said

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