CONFERENCE REGISTRATION 
AM NETWORKING

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PART I: FORMAL OPENING CEREMONIES + AM PLENARY SESSIONS

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​Conference Opening Ceremonies Announcements

 

Invocation & National Anthem

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PFA President’s Message
MR. STEVE BENITEZ
President, PFA
Chairman & CEO, Bo’s Coffee

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Conference Chair Message 
MR. KENNETH LIM
Chair, Visayas Franchise Conference
President, Dessert Factory
Regional Director for Central Visayas, PFA 

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Keynote Address: “Igniting Growth in Franchising”
Keynote Speaker:
MR. JOSE VICTOR PATERNO
Chairman, 7-Eleven

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Plenary 1: Consumer Trends and Forecast in VisMin

• Key market trends and forward-looking forecasts

• Key drivers shaping purchasing decisions and priorities of Gen Z and emerging consumers

• The impact of shifting consumer behavior on the food, retail, and service industries​

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Resource Speaker:

MS. LAURICE LARA OBANA
Consumer & Shopper Insights Director
Worldpanel by Numerator

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Plenary 2: Franchising the Right Way (A Panel of Experts)

Modality: Panel Discussion

• Discover best practices for creating and building resilient and sustainable franchises that thrive long-term

• Learn practical strategies and real-world lessons from industry experts to build successful franchise businesses.

• Discover the Win-Win of Franchising: Proven Systems, Strong Support, Trusted Partnerships.

Panelists:

MR. CHRIS LIM, CFE (CEO) Francorp Phils.

MR. TERENCE NEIL S. PADRIQUE (CEO/President) The Lemon Co.

MR. JOHNNY QUE (President) Waffle Time

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LUNCH NETWORKING BREAK

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PART II: PM PLENARY SESSIONS

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Plenary 3: Expand Beyond Your Home Region (A Panel of Experts)

 Modality: Panel Discussion

• How to crack new markets beyond your home region - strategies and key considerations

• Identifying and assessing high-potential markets

• Managing risks and overcoming challenges to scale successfully to other markets.

• Understanding the logistics, supply chain resilience, pricing strategy, market demand, competitive landscape to succeed and thrive in other markets.        

 

Panelists:

MR. ANGELO JOSE GANDIONCO (Chief Operating Officer) Julie’s Bakeshop

MR. MARCO ANTONIO SOLIMAN (CEO/President) LT&G Creditline Corp.

MR. MARK FERNAN P. ROQUE (Chief Marketing Officer) Villatuna Foods Corp.
 

Plenary 4: Using AI in Your Business Operations

• Leverage AI to scale operations, to optimize performance and maintain competitive advantage.

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Speaker:

MR. PAUL SOLIMAN (Founder & CEO) BYC Ventures

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Plenary 5: AI + Human Creativity: The Future of Smart Businesses

• As AI becomes ubiquitous, creativity becomes the true differentiator—how will your brand stand out by leveraging it to spark originality and meaningful human connection.

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Speaker:

MS. JANRA AVISSA GIMENEZ (Owner/Creative Director)
Wild Zebra Creative Company

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PM NETWORKING BREAK

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Plenary 6: Keeping Your Brand Relevant in a Fast-Changing Market (A Panel of Experts)

• Maintaining relevance and competitive edge

• Evolving your brand in a rapidly changing environment

• Aligning to the shifting consumer expectations and preferences

• Anticipating the future needs and wants of customers

 

Panelists:

MR. JAY ALDEGUER (Founder & CEO) Islands Souvenirs
MR. RAMI CHAHWAN (Country CEO & President) PICKUP COFFEE​

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CLOSING CEREMONIES

NETWORKING