Certified Franchise Executives (CFE)

The Certified Franchise Executive Program (CFE) is a career development program offered by the Institute of Certified Franchise Executives (ICFE) of the International Franchise Association (IFA) Education Foundation. It offers franchise professionals the opportunity to learn, grow professionally and reach a recognized standard of excellence in the franchise community.

How the CFE Program Came to the Philippines 

The Certified Franchise Executive Program (CFEP) was brought to the country by Mr. Samie Lim with  Ms. Bing Sibal – Limjoco to strengthen the Philippines’ position as the Franchise Hub of Asia by professionalizing the country’s franchise sector. 

While the program was already implemented in the country as early as 2001, it was only in 2002 when the PFA formally affiliated with the US-based ICFE to allow PFA to conduct the said program at discounted rates.

This happened when Mr. Lim, together with Ms. Limjoco, met with Cheryl Babcock, founding Director of International Institute for Franchise Education in the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, and ICFE President John Reynolds at the International Franchise Expo 2002 held in New Orleans.

From this, the PFA and ICFE partnership was born, successfully bringing the mini-MBA on Franchise Management to the Philippines.

Mini-MBA on Franchise Management

Jason Gehrke, MBA, CFE.jpg


Developing High Performance Franchise Systems

5 - 8 JULY 2022

9am-12nn via Zoom

Day 1: Franchisee induction training, support, and audits
Day 2: Managing Franchisee Underperformance  & Mentoring for Growth
Day 3: How to get the most out of Franchisee Conventions
Day 4: Establishing & renewing Franchise Advisory Councils

World Renowned Speaker:

Jason Gehrke, MBA, CFE

Director, Franchise Advisory Centre

Earn 450 credit points!


How to become a CFE

Becoming A Certified Franchise Executive begins with the strong commitment and desire to develop your expertise and broaden your knowledge base. Once you have made the resolution to acquire this recognized credential, the process is easy.

A minimum of 3500 credit points is need to qualify for the CERTIFIED FRANCHISE EXECUTIVE (CFE) Designation.

Granting the CFE Designation to qualified candidates is determined by the ICFE Board of Governors. CFE candidates earn credit points that are applied toward certification. This credit are earned in the following areas,


CFE Board of Trustees


Roster of CFE Graduates