Certified Franchise Executives (CFE)
About CFE
The Certified Franchise Executive Program (CFE) is a career development program offered by the Institute of Certified Franchise Executives (ICFE) of the International Franchise Association (IFA) Education Foundation. It offers franchise professionals the opportunity to learn, grow professionally and reach a recognized standard of excellence in the franchise community.
Level Up Your
Franchising
Elevate your franchise consulting impact with proven financial coaching methodologies. This comprehensive 2-day program covers everything from profit pathway planning to multi-unit expansion strategies, giving you the tools to guide franchisees from survival to significant growth.
Director Business Development
Profit Soup
(Speaker)
How the CFE Program Came to the Philippines
The Certified Franchise Executive Program (CFEP) was brought to the country by Mr. Samie Lim with Ms. Bing Sibal – Limjoco to strengthen the Philippines’ position as the Franchise Hub of Asia by professionalizing the country’s franchise sector.
While the program was already implemented in the country as early as 2001, it was only in 2002 when the PFA formally affiliated with the US-based ICFE to allow PFA to conduct the said program at discounted rates.
This happened when Mr. Lim, together with Ms. Limjoco, met with Cheryl Babcock, founding Director of International Institute for Franchise Education in the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, and ICFE President John Reynolds at the International Franchise Expo 2002 held in New Orleans.
From this, the PFA and ICFE partnership was born, successfully bringing the mini-MBA on Franchise Management to the Philippines.
Mini-MBA on Franchise Management
CERTIFIED FRANCHISE EXECUTIVE PROGRAM
Mini Masters in Franchise Management
21-22 April 2026
3rd Flr. SGV Hall, AIM Conference Center
Makati City Philippines
Level Up Your Franchising
Elevate your franchise consulting impact with proven financial coaching methodologies. This comprehensive 2-day program covers everything from profit pathway planning to multi-unit expansion strategies, giving you the tools to guide franchisees from survival to significant growth.
Resource Speaker:
Rod Bristol, CFE
Director Business Development
Profit Soup
Earn 450 credit points!
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For Inquiries: Email cfe@pfa.org.ph or Call 0916-5659378
How to become a CFE
Becoming A Certified Franchise Executive begins with the strong commitment and desire to develop your expertise and broaden your knowledge base. Once you have made the resolution to acquire this recognized credential, the process is easy.
A minimum of 3500 credit points is need to qualify for the CERTIFIED FRANCHISE EXECUTIVE (CFE) Designation.
Granting the CFE Designation to qualified candidates is determined by the ICFE Board of Governors. CFE candidates earn credit points that are applied toward certification. This credit are earned in the following areas,
