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“Building Profitable and Resilient Franchise Businesses”
Hybrid + Watch Party at AIM Conference Center, Jesus V. Del Rosario Bldg, Benavidez corner, Trasierra Streets, Legaspi Village, Makati City.
SUMMIT HIGHLIGHTS
Gain valuable insights and proven strategies to build profitable, resilient franchise businesses.
Set bold goals, foster agile teams, leverage AI and data, boost sales with smart marketing, and delight customers to drive loyalty, growth, and lasting success.
Who Should Attend:
Franchisees, Franchisors, Franchise Team, Operations Team, Entrepreneurs, Aspiring Franchisees
Two ways to participate:
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Attend virtually via Zoom
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Join live with peers in the industry.
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Venue: AIM Conference Center, Jesus V. Del Rosario Bldg, Benavidez corner, Trasierra Streets, Legaspi Village, Makati City.
Registration and Partnership Packages Inquiries:
Please contact:
Joane Tomagan | international@pfa.org.ph
Jen Kanseko | membership@pfa.org.ph
Summit Program Agenda
(as of April 8, 2026)
TIME
9:30am-9:45am
ACTIVITY
Registration and Networking
REGISTRATION OF ATTENDEES
AM Networking Snacks
Opening Ceremonies and
AM Plenary Sessions
Opening Ceremonies
House Rules
Invocation
Welcome Remarks
Opening Message
KEYNOTE: “Building Profitable and Resilient Franchise Businesses”
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Learn actionable insights and proven best practices to boost profitability, develop resiliency, manage risks, and run a franchise business that adapts, competes, and thrives in any market conditions.
Modality:
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30-min: Keynote Speaker
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10-min: Q&A
SESSION 1: “Think Big, Act Agile”
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Uncover how to set bold, forward-thinking goals and build an agile culture that enables your franchise to adapt quickly, embrace a growth mindset, and thrive in a fast-changing market.
Modality:
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15-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
SESSION 2: “Lead and Inspire Your Team”
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Explore practical strategies to lead today’s workforce effectively by engaging, motivating, and retaining top talent, while inspiring your 2 team to embrace a shared vision, perform at their best, and drive business growth.
Modality:
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15-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
LUNCH BREAK
NETWORKING
PLAYING OF AVPS
SESSION 3: “Operate Smarter with AI and Data”
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Unlock the full potential of AI and data analytics to streamline operations, make smarter decisions, boost sales performance, and maximize profitability in your franchise business.
Modality:
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15-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
SESSION 4: “Marketing That Sells”
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Gain insights on effective traditional, non-traditional, and digital marketing strategies to boost store sales, attract more customers, and drive business profitability.
Modality:
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25-min: Speaker
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10-min: Q&A
SESSION 5: “Delight Customers, Drive Loyalty”
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Explore how to create exceptional customer experiences, resolve issues effectively, and turn satisfied customers into loyal advocates that drive repeat business.
Modality:
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25-min: Speaker
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10-min: Q&A
Summit Post-Event Evaluation
End of the Program
9:00am-9:30am
9:45am-10:00am
10:00am-10:40am
10:40am-11:20am
11:20am-12:00nn
12:00nn- 1:00pm
1:00pm-1:40pm
1:40pm 2:15pm
2:15pm- 2:50pm
2:50pm-3:00pm
Registration and Partnership Packages Inquiries:
Please contact:
Joane Tomagan | international@pfa.org.ph
Jen Kanseko | membership@pfa.org.ph