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“Building Profitable and Resilient Franchise Businesses”
Hybrid at AIM Conference Center, Jesus V. Del Rosario Bldg, Benavidez corner, Trasierra Streets, Legaspi Village, Makati City.
Who Should Attend:
Franchisees, Franchisors, Franchise Team, Operations Team, Entrepreneurs, Aspiring Franchisees
Two ways to participate:
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Attend virtually via Zoom
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Join live with peers in the industry.
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Venue: AIM Conference Center, Jesus V. Del Rosario Bldg, Benavidez corner, Trasierra Streets, Legaspi Village, Makati City.
Registration and Partnership Packages Inquiries:
Please contact:
Drew Bobis | projects@pfa.org.ph
Jen Kanseko | membership@pfa.org.ph
Summit Program Agenda
(as of June 11, 2026)
TIME
9:30am-9:45am
ACTIVITY
Registration and Networking
REGISTRATION OF ATTENDEES
AM Networking Snacks
Opening Ceremonies and
AM Plenary Sessions
Opening Ceremonies
House Rules
Invocation
Welcome Remarks
Introduction to Keynote Speaker
KEYNOTE: “Building Profitable and Resilient Franchise Businesses”
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Learn actionable insights and proven best practices to boost profitability, develop resiliency, manage risks, and run a franchise business that adapts, competes, and thrives in any market conditions.
SESSION 1: “Think Big, Act Agile”
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Uncover how to set bold, forward-thinking goals and build an agile culture that enables your franchise to adapt quickly, embrace a growth mindset, and thrive in a fast-changing market.
SESSION 2: “Lead and Inspire Your Team”
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Explore practical strategies to lead today’s workforce effectively by engaging, motivating, and retaining top talent, while inspiring your 2 team to embrace a shared vision, perform at their best, and drive business growth.
LUNCH BREAK
NETWORKING
PLAYING OF AVPS
SESSION 3: “Marketing That Sells”
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Gain insights on effective traditional, non-traditional, and digital marketing strategies to boost store sales, attract more customers, and drive business profitability.
SESSION 4: “Operate Smarter with AI and Data”
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Unlock the full potential of AI and data analytics to streamline operations, make smarter decisions, boost sales performance, and maximize profitability in your franchise business.
Coffee/Networking Break
SESSION 5: “Effective LSM Strategies”
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Gain practical franchisee-driven insights and proven local store marketing (LSM) strategies to build profitable, resilient, and growth-focused franchise businesses.
SESSION 6: ““Delight Customers, Drive Loyalty”
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Explore how to create exceptional customer experiences, resolve issues effectively, and turn satisfied customers into loyal advocates that drive repeat business.
Summit Post-Event Evaluation
End of the Program
8:30am-9:30am
9:45am-10:00am
10:00am-10:40am
10:40am-11:20am
11:20am-12:00nn
12:00nn- 1:00pm
1:00pm-1:25pm
1:25pm 1:50pm
1:50pm- 2:00pm
2:00pm-2:25pm
2:25pm-2:50pm
2:50pm-3:00pm
SPEAKERS
Keynote Speaker:
MR. BRAD SUGARS
Founder and CEO
ActionCOACH
Speaker #1:
PROF. ENRIQUE PABLO O. CAEG
Clinical Professor
Academic Program Director, Master in Entrepreneurship
Asian Institute Management (AIM)
Speaker #1:
MR. LESTER YEE
Multi-unit / Multi-brand Franchisee (7-Eleven, Max’s Group, Goldilocks, Monterey Meatshop, Shakey’s and PowerHouse Tools)
Esprutingkle Food Corp.
Speaker #2:
MR. ROMMEL NG
Co-Founder
Buffalo’s Wings N’ Things
Resource Speaker:
MR. SUBHA CHATTERJEE
Executive Director - Digital Transformation and AI
PwC Philippines
Speaker #1:
MR. GREG BANZON
COO and Executive Vice President
Century Pacific Food, Inc.
Resource Speaker:
MS. JOYCE ESPINOZA
Business Process Operations and Special Projects Head
Shakey's Pizza Asia Ventures, Inc. (SPAVI)
Resource Speaker:
MR. LUTGARDO “NIKKI’ CRUZ JR.
Franchisee, McDonald’s
Owner-Operator, LCruz Food Services Corporation
Speaker #2:
MS. KRYSTLE ANN KHO CHUA
Jollibee Franchisee
WSK Group of Companies
MR. STEVE BENITEZ
PFA President
Bo's Coffee
MS. REBECCA BUCAD, CFE
2026 Annual Franchisee Summit Chair and PFA Regional Director for NCR
K2 Pharmacy
MS. GENEVIEVE SALOMON, CFE
26 Annual Franchisee Summit - Committee Member
Goldilocks
Learn from Industry Experts and Franchise Leaders
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PFA MEMBERS
NON-MEMBERS
SUMMIT RATES
FRANCHISE SUMMIT RATES | Early Bird Rate (Until June 19) | Regular Rate | Early Bird Rate (Until June 19) | Regular Rate |
|---|---|---|---|---|
A. INDIVIDUAL RATES | ||||
Virtual Attendee via Zoom | 3,000 | 4,000 | 7,000 | 8,000 |
Live Audience
(w/ AM Snack & Lunch) | 4,000 | 5,000 | 6,000 | 7,000 |
B. FRANCHISE PACKAGES | ||||
Franchise Package A
(up to 20 Attendees including 2 Compli Live Audiences) | 25,000 | 32,000 | 40,500 | 50,500 |
Franchise Package B
(Up to 30 Attendees including 3 Compli Live Audiences) | 33,000 | 41,000 | 52,500 | 65,500 |
Franchise Package C
(Up to 50 Attendees including 4 Compli Live Audiences) | 49,500 | 62,000 | 75,000 | 93,000 |
Franchise Package D
(UNLIMITED Attendees including 6 Compli Live Audiences) | 90,000 | 115,000 | 130,000 | 165,000 |
PARTNERSHIP PACKAGES
MILEAGES | POWERED BY | GOLD | SILVER | BRONZE |
|---|---|---|---|---|
PFA MEMBER | Php 400K | Php 300K | Php 250K | Php 200K |
NON-PFA MEMBER | Php 500K | Php 450K | Php 400K | Php 350K |
Acknowledgement as Partner in all marketing and promotional exposure | ✔ | ✔ | ✔ | ✔ |
Summit Event Proper brought to you session acknowledgement | ✔ | ✔ | ✔ | ✔ |
Logo Inclusion in all Marketing Efforts and Event Proper | ✔ | ✔ | ✔ | ✔ |
Unlimited Virtual Attendees in Zoom | ✔ | ✔ | ✔ | ✔ |
Live Attendees Entitlements | 15 | 12 | 10 | 6 |
3-min Elevator Pitch / Company Presentation during the Summit | ✔ | ✔ | ||
Table Space at the Summit Venue | ✔ | ✔ | ||
Company video clip (maximum of 30 sec. loop) to be played during the Summit | shown 2 times | shown 2 times | shown 1 time | shown 1 time |
Registration and Partnership Packages Inquiries:
Please contact:
Drew Bobis | projects@pfa.org.ph l 0945-639-3765
Jen Kanseko | membership@pfa.org.ph l 0917-832-0732
Event Partners
CO-PRESENTOR
POWERED BY
SILVER PARTNER
