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“Building Profitable and Resilient Franchise Businesses”
Hybrid + Watch Party at AIM Conference Center, Jesus V. Del Rosario Bldg, Benavidez corner, Trasierra Streets, Legaspi Village, Makati City.
Who Should Attend:
Franchisees, Franchisors, Franchise Team, Operations Team, Entrepreneurs, Aspiring Franchisees
Two ways to participate:
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Attend virtually via Zoom
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Join live with peers in the industry.
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Venue: AIM Conference Center, Jesus V. Del Rosario Bldg, Benavidez corner, Trasierra Streets, Legaspi Village, Makati City.
Registration and Partnership Packages Inquiries:
Please contact:
Joane Tomagan | international@pfa.org.ph
Jen Kanseko | membership@pfa.org.ph
Summit Program Agenda
(as of May 04, 2026)
TIME
9:30am-9:45am
ACTIVITY
Registration and Networking
REGISTRATION OF ATTENDEES
AM Networking Snacks
Opening Ceremonies and
AM Plenary Sessions
Opening Ceremonies
House Rules
Invocation
Welcome Remarks
Opening Message
KEYNOTE: “Building Profitable and Resilient Franchise Businesses”
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Learn actionable insights and proven best practices to boost profitability, develop resiliency, manage risks, and run a franchise business that adapts, competes, and thrives in any market conditions.
Modality:
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30-min: Keynote Speaker
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10-min: Q&A
SESSION 1: “Think Big, Act Agile”
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Uncover how to set bold, forward-thinking goals and build an agile culture that enables your franchise to adapt quickly, embrace a growth mindset, and thrive in a fast-changing market.
Modality:
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15-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
SESSION 2: “Lead and Inspire Your Team”
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Explore practical strategies to lead today’s workforce effectively by engaging, motivating, and retaining top talent, while inspiring your 2 team to embrace a shared vision, perform at their best, and drive business growth.
Modality:
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15-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
LUNCH BREAK
NETWORKING
PLAYING OF AVPS
SESSION 3: “Operate Smarter with AI and Data”
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Unlock the full potential of AI and data analytics to streamline operations, make smarter decisions, boost sales performance, and maximize profitability in your franchise business.
Modality:
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15-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
SESSION 4: “Marketing That Sells”
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Gain insights on effective traditional, non-traditional, and digital marketing strategies to boost store sales, attract more customers, and drive business profitability.
Modality:
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20-min: Speaker 1
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15-min: Speaker 2
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10-min: Q&A
SESSION 5: “Delight Customers, Drive Loyalty”
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Explore how to create exceptional customer experiences, resolve issues effectively, and turn satisfied customers into loyal advocates that drive repeat business.
Modality:
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25-min: Speaker
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10-min: Q&A
Summit Post-Event Evaluation
End of the Program
8:30am-9:30am
9:45am-10:00am
10:00am-10:40am
10:40am-11:20am
11:20am-12:00nn
12:00nn- 1:00pm
1:00pm-1:30pm
1:30pm 2:15pm
2:15pm- 2:45pm
2:45pm-3:00pm
SPEAKERS
Keynote Speaker:
MR. BRAD SUGARS
Founder and CEO
ActionCOACH
Speaker #1:
MR. ENRIQUE CAEG
Clinical Professor
Academic Program Director, Master in Entrepreneurship
Asian Institute Management (AIM)
Speaker #1:
MR. LESTER YEE
Multi-unit / Multi-brand Franchisee
Esprutingkle Food Corp.
Speaker #2:
MR. ROMMEL NG
Co-Founder
Buffalo’s Wings N’ Things
Resource Speaker:
MR. SUBHA CHATTERJEE
Director
PwC Philippines
Speaker #1:
MR. GREG BANZON
COO and Executive Vice President
Century Pacific Food, Inc.
Resource Speaker:
MS. JOYCE ESPINOZA
Business Process Operations and Special Projects Head
Shakey's Pizza Asia Ventures, Inc. (SPAVI)
Speaker #2:
TBA
Speaker #2:
TBA
PFA MEMBERS
NON-MEMBERS
FRANCHISE SUMMIT RATES | Early Bird Rate (Until June 5) | Regular Rate | Early Bird Rate (Until June 5) | Regular Rate |
|---|---|---|---|---|
A. INDIVIDUAL RATES | ||||
Virtual Attendee via Zoom | 3,000 | 4,000 | 7,000 | 8,000 |
Live Audience
(w/ AM Snack & Lunch) | 4,000 | 5,000 | 6,000 | 7,000 |
B. FRANCHISE PACKAGES | ||||
Franchise Package A
(up to 20 Attendees including 2 Compli Live Audiences) | 25,000 | 32,000 | 40,500 | 50,500 |
Franchise Package B
(Up to 30 Attendees including 3 Compli Live Audiences) | 33,000 | 41,000 | 52,500 | 65,500 |
Franchise Package C
(Up to 50 Attendees including 4 Compli Live Audiences) | 49,500 | 62,000 | 75,000 | 93,000 |
Franchise Package D
(UNLIMITED Attendees including 6 Compli Live Audiences) | 90,000 | 115,000 | 130,000 | 165,000 |
PARTNER PACKAGES
MILEAGES | POWERED BY | GOLD | SILVER | BRONZE |
|---|---|---|---|---|
PFA MEMBER | Php 350K | Php 300K | Php 250K | Php 200K |
NON-PFA MEMBER | Php 500K | Php 450K | Php 400K | Php 350K |
Acknowledgement as Partner in all marketing and promotional exposure | ✔ | ✔ | ✔ | ✔ |
Summit Event Proper brought to you session acknowledgement | ✔ | ✔ | ✔ | ✔ |
Logo Inclusion in all Marketing Efforts and Event Proper | ✔ | ✔ | ✔ | ✔ |
Unlimited Virtual Attendees in Zoom | ✔ | ✔ | ✔ | ✔ |
Live Attendees Entitlements | 15 | 12 | 10 | 6 |
3-min Elevator Pitch / Company Presentation during the Summit | ✔ | ✔ | ||
Table Space at the Summit Venue | ✔ | ✔ | ||
Company video clip (maximum of 30 sec. loop) to be played during the Summit | shown 2 times | shown 2 times | shown 1 times | shown 1 times |
Registration and Partnership Packages Inquiries:
Please contact:
Joane Tomagan | international@pfa.org.ph
Jen Kanseko | membership@pfa.org.ph
Event Partners
CO-PRESENTOR
POWERED BY
