The 2nd part of the PFA Training Thursday Session on AI in Action explored strategies on how AI can be leveraged to transform and scale franchise businesses. Showcasing practical applications is Mr. Yen Roxas, Founder of RXS Meta Group of Companies.

PFA Training Thursday Session on AI in Action explored how AI can streamline operations, elevate customer experience, and enable effortless, consistent content creation. This insightful session was led by Dr. Donald Patrick Lim, President of DITO CME Holdings Corp., bringing real-world applications of AI to the forefront.

The PFA Secretariat had a productive alignment meeting with PFA Regional Director for Western Visayas, Mr. Johnny Que, in preparation for the upcoming Franchise Negosyo Para sa Region VI (Iloilo) happening on October 9-10 at SM City Iloilo. The team also had the opportunity to meet with Hon. Arthur Defensor, Jr., Governor of Iloilo and shared updates about the event and its goal of bringing more franchise opportunities to the region.

The Franchise Asia 2026 Expo Committee convened to advance discussions on the Expo Program, overall concepts, and execution plans that will make our expo well attended and attentive to the needs of the exhibitors and event visitors for a better and more exciting Franchise Asia Philippines Expo 2026.

The seminar features Mr. Ante Batinic of Foundation FSSC, who is sharing global best practices on embedding responsible and sustainable business practices into everyday operations.

The meeting was led by Franchise Asia Conference Chair Dr. Carl Balita, CFE (Dr. Carl Balita Review Center) together with Franchise Asia Overall Chair Mr. Jose Victor Paterno (7-Eleven) and Franchise Asia Conference Co-Chair Mr. Paolo Vincent Conti (Wendy's Philippines).

The meeting was led by Cebu Organizing Committee Chair and PFA Regional Director for Central Visayas, Mr. Kenneth Lim (Dessert Factory) together with Committee Members: Ms. Gabrielle Sy (CodeLikeUs Technologies, Inc.), Mr. Anthony Rey Presores (Health Screen Laboratory & Diagnostic Center), Mr. Irene Gozun (Islands Souvenirs), Ms. Chriselyn Molejon (Julie's Bakeshop), Ms. Liza Lascuña (NY Buffalo and Wingers Unlimited) and Mr. Terence Neil Padrique (The Lemon Co.).

Led by Summit Chair and PFA Regional Director for NCR, Ms. Rebecca Bucad, CFE (K2 Pharmacy) and Committee Members: Mr. Jeff Chua (Cycle House), Ms. Jenny Ty-Dino (Powerhouse), Ms. Genevieve Salomon (Goldilocks)*, Mr. John Phillipe Bondoc , representative of Mr. Harley Ladores (Julie's Bakeshop) and Mr. Patch Paguntalan , representative of Ms. Melodina Isaguirre (Tapa King)

The first leg of PFA Training Thursday kicked off today, February 12 (Thursday) at the AICFE Office in Taguig. The session, "Cyber Security Seminar for SMEs” covered cyber hygiene basics, data and device protection, recognizing online threats, and reporting mechanisms to help strengthen digital safety.

Delivering an insightful presentation at the International Market Update Session (IMUS) on ASEAN countries is PFA VP for Homegrown Franchises, Ms. Sherill Quintana, CFE. The session is organized by the Malaysian Franchise Association (MFA). She shares an overview of the franchising landscape in the Philippines and highlights key insights valuable to businesses and investors looking to enter the country’s market. The session also features other ASEAN franchise associations

Franchise Asia Philippines 2026 Expo Exhibitors Briefing, SMX Manila. Welcoming the proactive partners and exhibitors of Franchise Asia Philippines 2026 is the ever-dynamic Franchise Asia Philippines 2026 Expo Chair and PFA Director for Membership, Ms. Sherill Quintana, CFE!

The Department of Trade and Industry – Export Marketing Bureau (DTI-EMB), in collaboration with the Philippine Trade and Investment Center (PTIC)-Jakarta and the Philippine Franchise Association (PFA), successfully concluded the Outbound Business Matching Mission (OBMM) to Indonesia from 29 October to 03 November 2025. Read More