MOU signing between ASEAN BAC Philippines and PFA, symbolizing stronger regional collaboration and partnerships. See more:

Gathers top industry leaders for a dynamic panel discussion. Moderated by Dr. Carl Balita, CFE, (CBRC) the session features Resource Speaker Mr. Rod Bristol, CFE (USA), together with reactor-panelists Mr. Jose Victor Paterno (7-Eleven), Mr. Steve Benitez (Bo’s Coffee), Mr. Robert Trota, CFE (Max’s Group, Inc), and Ms. Melodina Isaguirre (Tapa King). The discussion highlights key strategies on growth, innovation, and expanding franchising across ASEAN and beyond See more:

The PFA Board of Trustees and Officers proudly presented plaques of appreciation to our distinguished Keynote Speaker, Dr. Samie Lim, CFE, and our Inspirational Speaker, Mr. Steven Tan. Certificates of Appreciation were also awarded to our talented performers: Bayang Barrios, Anihan Dance Troupe, Theo Tui, and Jade Aban. See more:

From deep-dive Business Roundtables to high-level C-Suite Forums, the energy was all about one thing: Franchising Together: ASEAN to the World. See more:

From deep-dive Business Roundtables to high-level C-Suite Forums, the energy was all about one thing: Franchising Together: ASEAN to the World. Swipe to see the highlights of industry titans, AI innovators, and global leaders shaping the future of business! See more:

Grateful for the hard work, the breakthroughs, and the incredible people who made it happen.

We kicked things off with an intensive session on Financial Coaching, led by the incredible Rod Bristol, CFE Director at Profit Soup Franchising isn't just about the brand; it's about the bottom line. Today was all about mastering the art of the "money conversation"—learning how to guide franchisees toward higher profit potential and long-term sustainability

Leading the invocation for today’s event is the PFA Director for Products and Allied Services, MS. YVETTE PARDO-ORBETA, CFE!

The 2nd part of the PFA Training Thursday Session on AI in Action explored strategies on how AI can be leveraged to transform and scale franchise businesses. Showcasing practical applications is Mr. Yen Roxas, Founder of RXS Meta Group of Companies.

PFA Training Thursday Session on AI in Action explored how AI can streamline operations, elevate customer experience, and enable effortless, consistent content creation. This insightful session was led by Dr. Donald Patrick Lim, President of DITO CME Holdings Corp., bringing real-world applications of AI to the forefront.

The PFA Secretariat had a productive alignment meeting with PFA Regional Director for Western Visayas, Mr. Johnny Que, in preparation for the upcoming Franchise Negosyo Para sa Region VI (Iloilo) happening on October 9-10 at SM City Iloilo. The team also had the opportunity to meet with Hon. Arthur Defensor, Jr., Governor of Iloilo and shared updates about the event and its goal of bringing more franchise opportunities to the region.

The Franchise Asia 2026 Expo Committee convened to advance discussions on the Expo Program, overall concepts, and execution plans that will make our expo well attended and attentive to the needs of the exhibitors and event visitors for a better and more exciting Franchise Asia Philippines Expo 2026.