Franchise Negosyo Para sa Region X (CDO) Productive alignment meeting with SM CDO Downtown Marketing Officer Mr. Al Jasper Parmisano and Marketing Associate, Ms. Apple Christie Ng , as we jumpstart preparations for our upcoming event this coming Sept. 11-12, 2026 at the SM CDO Downtown. Grateful for their support as our official venue partner!

The PFA is heading back to the regions! A fruitful meeting with the Department of Trade and Industry Region X (DTI R10) Regional Director Ruel Paclipan, Mr. Jayquel Peñaloga, Supervising Trade and Industry Development Specialist, and Mr. Fidel Roa, Regional Negosyo Center Coordinator with the PFA Secretariat Ms. Lhot San Diego, Senior Project Manager, and Ms. Kat Jereza, Project Officer, as we discuss the exciting collaboration for MSME support, jobs creation, and economi

Gracing the momentous occasion were PFA Chairman Emeritus, Dr. Samie Lim, CFE, PFA Vice Chairman, Dr. Bing Sibal Limjoco, CFE and PFA Chairman, Mr. Chris Lim, CFE, together with the dedicated PFA Secretariat Team

The session was attended by over 50+ registered participants from various sectors, including returned OFWs, MSMEs, and aspiring franchisees. Representing PFA was Jessa Mae Abapo, PFA Project Specialist, who shared valuable insights on making wise franchise investments and identifying potential franchise scams.

Franchise Asia Philippines 2026 Expo Chair, Ms. Sherill Quintana, CFE, delivered a comprehensive presentation about the upcoming Franchise Asia Expo and the franchising landscape in the Philippines to promote the said event to the members of the Japan Franchise Association (JFA). She gave the presentation during the International Franchise Expo Promotion Seminar organized by the JFA. She highlighted key strategies for succeeding in the Philippine market and shared insights in

Inspiring the PFA Family this evening is the Asean Business Advisory Council Philippines Chair and Go Negosyo Founder, MR. JOEY CONCEPCION

Honoring us with his thoughtful and heartfelt message is the ever-passionate, PFA Chairman, and the Director for Strategic and Innovation of La Z Boy, MR. CHRIS LIM, CFE!

Acknowledgment and greeting of the November birthday celebrants, led by the following PFA Board of Trustees and Officers: • PFA Chairman and Director for Strategic and Innovation of La Z Boy, MR. CHRIS LIM, CFE; and • PFA Assistant Corporate Secretary and Partner of Bengzon Untalan Intellectual Property Attorneys, ATTY. SAMANTHA ROSALES. • PFA Incoming Board and President of Lesli Corp., MS. JUDY GUEVARA.

Opening tonight’s gathering with his thoughtful message is the dedicated PFA President, and the Chief Executive Officer of Jollibee Group Philippines and Head of Jollibee Brand Global, MR. JOSEPH TANBUNTIONG!

Leading the invocation for tonight’s gathering is the AICFE Executive Vice President, MS. YVETTE PARDO-ORBETA, CFE!

Hosting this evening’s program is the Franchise Development and Communications Director and District Director of BNI Business Solutions, Inc., MR. MIGUEL ANTONIO S. LINDO, CFE and the International Business Development Director of Potato Corner, MS. KATHRYNA MANALO, CFE.

Representing PFA was Drew Bobis, PFA Project Specialist, who shared valuable tips on making wise franchise investment decisions and spotting potential franchise scams.